Fanomics

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Fanomics

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Author : Roman Becker
language : en
Publisher: Springer Nature
Release Date : 2023-06-20

Fanomics written by Roman Becker and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-20 with Business & Economics categories.

Every company wants to turn its customers into true and lifelong fans. In this book, Roman Becker and Gregor Daschmann, the discoverers of the Fan Principle and FANOMICS, demonstrate how this can be actually accomplished. They transfer the mechanisms of fan relationships from sports, music, and art to those between companies and customers. What turns a customer into a “fan” customer? How are these identified? And how can the Fan Rate be managed and even increased? This book provides answers to all these questions. Based on surveys and interviews with more than 100,000 respondents, it becomes clear that fans have the highest customer value and therefore contribute significantly to the economic success of a company. However, in order to win fan customers and increase these numbers, a complete rethinking of customer relationship management and a departure from the customary key performance indicators is necessary. Taking this path is extremely worthwhile. Fan customers have an emotional connection to their provider and form a new, reliable “currency” - both as direct buyers and as active ambassadors. This a must-read for all business decision-makers who want to improve the quality of their customer relationships, while saving money and achieving more than just short-term success. From the contents: - Definition of fan customers and what “emotional customer loyalty” means - Distinct value of the fan customer as a value-added partner and ambassador - FANOMICS as a management program in customer relationship management - Concrete suggestions for implementing FANOMICS - Best practices and illustrative examples of tops and flops from the business world

Fanomics Mitarbeiter Zu Fans Machen

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Author : Frederik Meyer
language : de
Publisher: Springer Gabler
Release Date : 2024-05-12

Fanomics Mitarbeiter Zu Fans Machen written by Frederik Meyer and has been published by Springer Gabler this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-12 with Business & Economics categories.

In diesem Buch erklären die Entdecker des Fan-Prinzips, wie Sie Mitarbeiter zu wirklichen Fans machen und Ihr Unternehmen dadurch nachhaltig stärken - denn Fan-Mitarbeiter sind produktiver, loyaler und die besten Botschafter. Der Schlüssel dafür: Sie wenden das Fan-Prinzip - also das grundlegende ökonomische sowie sozialpsychologische Wissen über Fans, wie wir es aus dem Sport, der Kunst oder der Musik kennen - auf Ihr Mitarbeiterbeziehungsmanagement an. Mit dem daraus abgeleiteten Steuerungsinstrument FANOMICS® erzielen Sie entscheidende Vorteile im Wettbewerb um die besten Mitarbeiter - und das unabhängig von Ihren Zielgruppen, Produkten und Ihrer Unternehmensgröße. Denn der War for Talents ist längst zum limitierenden Wachstumsfaktor vieler Unternehmen geworden, und die Konkurrenzsituation wird sich in den nächsten Jahren durch den rasanten demografischen Wandel weiter verschärfen. Durch FANOMICS® schaffen Sie eine starke Employer Brand, die nach innen und außen volle Wirkung entfaltet, indem sie immer mehr Mitarbeiter zu echten Fans macht. Der Inhalt Fans und Fan-Mitarbeiter Das Potenzial von Fan-Mitarbeitern für Ihr Unternehmen FANOMICS® als ganzheitliches, potenzialbasiertes Steuerungsinstrument Mit der passenden Identifikationsplattform Fan-Mitarbeiter gewinnen und binden Fan-basierte Unternehmenskultur: Passung nach innen erlebbar machen Fan-basiertes Employer Brand Management: Passung nach außen herstellen Erfolgsfaktoren von FANOMICS® FANOMICS® erfolgreich implementieren: Best Case Lieblang - Ein führender B2B-Dienstleister für Gebäudereinigung und Sicherheitsdienste Die Autoren Dr. Frederik Meyer ist Mitglied der Geschäftsleitung der 2HMforum. GmbH und Leiter des FANOMICS®-Implementierungsbereichs zur Führungskräfte- und Mitarbeiterentwicklung. Roman Becker ist geschäftsführender Gesellschafter der 2HMforum. GmbH. Er ist Autor der ebenfalls bei Springer erschienenen Werke ,,Das Fan-Prinzip: Wie Sie aus Kunden wirklich Fans machen und wie Sie davon profitieren" und ,,FANOMICS®: Turn Customers into Fans and Profit from it".

Manga Cultures And The Female Gaze

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Author : Kathryn Hemmann
language : en
Publisher: Springer Nature
Release Date : 2020-03-31

Manga Cultures And The Female Gaze written by Kathryn Hemmann and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-31 with Social Science categories.

The female gaze is used by writers and readers to examine narratives from a perspective that sees women as subjects instead of objects, and the application of a female gaze to male-dominated discourses can open new avenues of interpretation. This book explores how female manga artists have encouraged the female gaze within their work and how female readers have challenged the male gaze pervasive in many forms of popular media. Each of the chapters offers a close reading of influential manga and fancomics to illustrate the female gaze as a mode of resistant reading and creative empowerment. By employing a female gaze, professional and amateur creators are able to shape and interpret texts in a manner that emphasizes the role of female characters while challenging and reconfiguring gendered themes and issues.

National Food Situation

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Author :
language : en
Publisher:
Release Date :

National Food Situation written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with Produce trade categories.

Genetic Engineering Biotechnology News

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Author :
language : en
Publisher:
Release Date : 2008

Genetic Engineering Biotechnology News written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Biotechnology categories.

Stereoscopic Studies Of Anatomy V 1 C 2 1909

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Author : Daniel John Cunningham
language : en
Publisher:
Release Date : 1909

Stereoscopic Studies Of Anatomy V 1 C 2 1909 written by Daniel John Cunningham and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1909 with categories.

Medicare Medicaid Administrative And Reimbursement Reform

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Author : United States. Congress. Senate. Committee on Finance. Subcommittee on Health
language : en
Publisher:
Release Date : 1976

Medicare Medicaid Administrative And Reimbursement Reform written by United States. Congress. Senate. Committee on Finance. Subcommittee on Health and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with categories.

Forbes

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Author :
language : en
Publisher:
Release Date : 2003

Forbes written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business categories.

Together With Zun Chan

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Author : UKYO
language : en
Publisher: MediBang(global)
Release Date :

Together With Zun Chan written by UKYO and has been published by MediBang(global) this book supported file pdf, txt, epub, kindle and other format this book has been release on with Comics & Graphic Novels categories.

Tohoku Zunko, a VOCALOID originally created as a relief effort for the 2011 Tohoku earthquake, stars in her own 4-koma manga! Presented by Ukyo, an artist from the same region.

Zunko-chan has a dream of opening a Zunda Café in Tokyo. Involving her younger sister, Tohoku Kiritan, and her older sister Tohoku Itako, it's another day where slapstick unfolds!

Key Terms In Comics Studies

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Author : Erin La Cour
language : en
Publisher: Springer Nature
Release Date : 2022-01-03

Key Terms In Comics Studies written by Erin La Cour and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-03 with Social Science categories.

Key Terms in Comics Studies is a glossary of over 300 terms and critical concepts currently used in the Anglophone academic study of comics, including those from other languages that are currently adopted and used in English. Written by nearly 100 international and contemporary experts from the field, the entries are succinctly defined, exemplified, and referenced. The entries are 250 words or fewer, placed in alphabetical order, and explicitly cross-referenced to others in the book. Key Terms in Comics Studies is an invaluable tool for both students and established researchers alike.