Food Advertising Regulation And Self Regulation
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Food Advertising Regulation And Self Regulation
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Author : Jean J. Boddewyn
language : en
Publisher:
Release Date : 1982
Food Advertising Regulation And Self Regulation written by Jean J. Boddewyn and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Advertising categories.
The Design Of Food Industry Self Regulation The Food Pyramid Meets The Regulatory Pyramid
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Author : Belinda Reeve
language : en
Publisher:
Release Date : 2015
The Design Of Food Industry Self Regulation The Food Pyramid Meets The Regulatory Pyramid written by Belinda Reeve and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
This chapter forms part of a thesis submitted in fulfilment of the requirements of a PhD from the Faculty of Law, University of Sydney. This chapter assesses the RCMI and QSRI against recommendations for the design and implementation of self-regulatory codes drawn from government and academic literature. I divide these recommendations into the different stages of the regulatory process, namely: the development of code objectives; administration, monitoring and data collection; complaints handling; enforcement, and review. A key focus of the chapter is whether regulatory processes foster self-regulation that is transparent and accountable to external stakeholder groups. This is a key element in effective and credible private regulation, especially where public interests (including the public health interest) are involved. However, the self-regulatory scheme established by the RCMI and QSRI lacks effective accountability mechanisms and the food industry retains a substantial degree of control over the scheme, despite the fact that self-regulation is offered as an alternative to government controls on food advertising. Accordingly, I make reference to advertising regulatory instruments in Australia and other jurisdictions to illustrate how the self-regulatory processes attached to the RCMI and QSRI could be strengthened.
The Global Advertising Regulation Handbook
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Author : Mary Alice Shaver
language : en
Publisher: Routledge
Release Date : 2014-12-18
The Global Advertising Regulation Handbook written by Mary Alice Shaver and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-18 with Business & Economics categories.
Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not only businesses but consumers and students as well need to understand the workings of advertising and its regulation in worldwide markets. This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries. An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information. For each country, the chapters cover the following: form of government history of regulation along with current operating regulation systems route/manner in which cases are brought forward to regulating bodies advertising codes, if any, and how they work amount of money spent on advertising by year consumerism and its role in advertising specific regulation of advertising to children, health advertising and tobacco advertising sanctions and control of advertising found inadmissible position of commercial speech in country--if any Countries included are Argentina, Australia, Canada, Chile, China/Hong Kong, Colombia, Belgium, Brazil, Denmark, Finland, France, Japan, Korea, Mexico, Peru, Portugal, Spain, Sweden, the United States, and the United Kingdom. Each chapter's contributing author is a known expert in advertising with a particular insight on that country's language, culture, and advertising industry.
Marketing Food To Children And Adolescents
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Author : Nicoletta A. Wilks
language : en
Publisher:
Release Date : 2009
Marketing Food To Children And Adolescents written by Nicoletta A. Wilks and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Advertising categories.
"This book explores the concern about the dramatic increase in childhood obesity in the United States which has prompted Congress to request that the Federal Trade Commission conduct a study of food and beverage marketing to children and adolescents. The results of that study - an analysis of 2006 expenditures and activities by 44 companies - are presented here. Included are not only the traditional measured media - television, radio, and print, but also activities on the Internet and other new electronic media, as well as previously unmeasured forms of marketing to young people, such as packaging, in-store advertising, event sponsorship, and promotions that take place in schools. Integrated advertising campaigns that combine several of these techniques and often involve cross-promotions - linking a food or beverage to a licensed character, a new movie, or a popular television program, dominate today's landscape of advertising to youth. The data presented in this book tell the story of food and beverage marketing in a year just preceding, or early in the development of, industry self-regulatory activities designed to reduce or change the profile of such marketing to children. Furthermore, this book, which compiles information not previously assembled or available to the research community, may serve as a benchmark for measuring future progress with respect to these initiatives."--Publisher's description.
Corporate Practices And The Implementation Of Self Regulation The Food Pyramid Meets The Regulatory Pyramid
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Author : Belinda Reeve
language : en
Publisher:
Release Date : 2015
Corporate Practices And The Implementation Of Self Regulation The Food Pyramid Meets The Regulatory Pyramid written by Belinda Reeve and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
This chapter forms part of a thesis submitted in fulfilment of the requirements of a PhD from the Faculty of Law, University of Sydney. The success of self-regulation depends upon whether companies internalise the social norms contained in voluntary codes. Accordingly, this chapter describes how and why food and alcohol companies comply with voluntary advertising initiatives (to the extent that they do). It draws upon interviews conducted with representatives of signatories to the RCMI, QSRI and ABAC, who have been given pseudonyms to protect their anonymity. The chapter also analyses selected food and alcohol company corporate social responsibility documents, as well as findings from the independent review of food industry self-regulation, published in 2012. I describe how transnational food and alcohol companies have attempted to meet public demands for more responsible marketing practices through their corporate social responsibility (CSR) practices. Then I describe the reasons that Australian food and alcohol companies give for adopting advertising self-regulation and how they integrated code requirements into their marketing activities. I present the paradox that some companies are adhering tightly to voluntary initiatives, yet self-regulation has had little impact on children's overall exposure to food and alcohol advertising. One explanation for the codes' lack of impact lies in their weak substantive standards. While this is not fatal to the success of self-regulation, I conclude that food companies have few incentives to adopt the more demanding restrictions that could significantly improve the food marketing environment.
Television Food Advertising To Children
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Author : Jennifer Marlatt
language : en
Publisher:
Release Date : 2012
Television Food Advertising To Children written by Jennifer Marlatt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Advertising categories.
Food And Beverage Marketing On Television During Children S Preferred Viewing
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Author : Monique Potvin Kent
language : en
Publisher:
Release Date : 2011
Food And Beverage Marketing On Television During Children S Preferred Viewing written by Monique Potvin Kent and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Food categories.
Fast Food Advertising Freedom Of Expression Self Regulation In New Zealand
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Author : Nessie Chan
language : en
Publisher:
Release Date : 2009
Fast Food Advertising Freedom Of Expression Self Regulation In New Zealand written by Nessie Chan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Advertising categories.
Food Advertising And Obesity In Australia
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Author : Sarah Mackay
language : en
Publisher:
Release Date : 2014
Food Advertising And Obesity In Australia written by Sarah Mackay and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
In 2006, the Australian Association of National Advertisers implemented the self-regulatory Food and Beverages Advertising and Marketing Communications Code in response to public concern about the influence of 'junk food' advertising on children's obesity levels and pressure for more restrictive regulation of this advertising. The purpose of this article is to evaluate the efficacy of the Code and the capacity of self-regulation to protect children's interests in relation to food advertising. The article analyses the Code with regard to characteristics and conditions considered necessary for, or typical of effective self-regulation. The article identifies a number of deficiencies in the Code and self-regulatory scheme, and concludes that self-regulation is unsuitable for protecting children from harmful effects of food advertising, due mainly to advertisers' overriding commercial interest in using advertising practices that are effective for encouraging children to consume unhealthy food.
The Impact Of Industry Self Regulation On The Nutritional Quality Of Foods Advertised On Television To Children
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Author : Dale Kunkel
language : en
Publisher:
Release Date : 2010
The Impact Of Industry Self Regulation On The Nutritional Quality Of Foods Advertised On Television To Children written by Dale Kunkel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.
Strong scientific evidence shows that the marketing of unhealthy foods to children is a significant risk factor contributing to childhood obesity. In 2006, amidst growing public concern about this issue, the food and beverage industry responded with the self-regulatory Children's Food and Beverage Advertising Initiative. This initiative aims to significantly improve the nutritional quality of food and beverage products advertised to children.