Forma O E Informa O Econ Mica

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Geo Economics And Power Politics In The 21st Century

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Author : Mikael Wigell
language : en
Publisher: Routledge
Release Date : 2018-07-06

Geo Economics And Power Politics In The 21st Century written by Mikael Wigell and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-06 with Political Science categories.

Starting from the key concept of geo-economics, this book investigates the new power politics and argues that the changing structural features of the contemporary international system are recasting the strategic imperatives of foreign policy practice. States increasingly practice power politics by economic means. Whether it is about Iran’s nuclear programme or Russia’s annexation of Crimea, Western states prefer economic sanctions to military force. Most rising powers have also become cunning agents of economic statecraft. China, for instance, is using finance, investment and trade as means to gain strategic influence and embed its global rise. Yet the way states use economic power to pursue strategic aims remains an understudied topic in International Political Economy and International Relations. The contributions to this volume assess geo-economics as a form of power politics. They show how power and security are no longer simply coupled to the physical control of territory by military means, but also to commanding and manipulating the economic binds that are decisive in today’s globalised and highly interconnected world. Indeed, as the volume shows, the ability to wield economic power forms an essential means in the foreign policies of major powers. In so doing, the book challenges simplistic accounts of a return to traditional, military-driven geopolitics, while not succumbing to any unfounded idealism based on the supposedly stabilising effects of interdependence on international relations. As such, it advances our understanding of geo-economics as a strategic practice and as an innovative and timely analytical approach. This book will be of much interest to students of security studies, international political economy, foreign policy and International Relations in general.

Digital And Social Media Marketing

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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11

Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Intellectual Capital In The Digital Economy

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Author : Patricia Ordóñez de Pablos
language : en
Publisher: Routledge
Release Date : 2020-03-09

Intellectual Capital In The Digital Economy written by Patricia Ordóñez de Pablos and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-09 with Business & Economics categories.

This book presents a global view of digital and knowledge-based economies and analyses the role of intellectual capital, intellectual capital reports and information technology in achieving sustained competitive advantages in the globalized economy. Intellectual Capital in the Digital Economy reviews the state of the art in the field of intellectual capital and intellectual capital reports, exploring core concepts, strengths and weaknesses, gaps, latest developments, the main components of intellectual capital, the main sections of the reports, and indicators of each component. It presents experiences from pioneering companies and institutions in measuring intellectual capital around the world. It incorporates an interdisciplinary and cross-sectorial approach, offering a comparative view of intellectual capital reports elaborated in different regions of the world. This book presents case studies and experiences on the building of intellectual capital reports in organizations. In addition, the book discusses the benefits and challenges of building intellectual capital reports in smart economies and societies. This book is of direct interest to researchers, students and policymakers examining intellectual capital and the knowledge-based economy.

The Grants Register 2016

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Author : Palgrave Macmillan Ltd
language : en
Publisher: Springer
Release Date : 2016-12-27

The Grants Register 2016 written by Palgrave Macmillan Ltd and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-27 with Education categories.

The most comprehensive guide on postgraduate grants and professional funding globally. For thirty-four years it has been the leading source for up-to-date information on the availability of, and eligibility for, postgraduate and professional awards. Each entry is verified by its awarding body and all information is updated annually.

Red Team

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Author : Micah Zenko
language : en
Publisher: Basic Books
Release Date : 2015-11-03

Red Team written by Micah Zenko and has been published by Basic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-03 with Business & Economics categories.

Essential reading for business leaders and policymakers, an in-depth investigation of red teaming, the practice of inhabiting the perspective of potential competitors to gain a strategic advantage Red teaming. The concept is as old as the Devil's Advocate, the eleventh-century Vatican official charged with discrediting candidates for sainthood. Today, red teams are used widely in both the public and the private sector by those seeking to better understand the interests, intentions, and capabilities of institutional rivals. In the right circumstances, red teams can yield impressive results, giving businesses an edge over their competition, poking holes in vital intelligence estimates, and troubleshooting dangerous military missions long before boots are on the ground. But not all red teams are created equal; indeed, some cause more damage than they prevent. Drawing on a fascinating range of case studies, Red Team shows not only how to create and empower red teams, but also what to do with the information they produce. In this vivid, deeply-informed account, national security expert Micah Zenko provides the definitive book on this important strategy -- full of vital insights for decision makers of all kinds.

Buy This Book

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Author : Mica Nava
language : en
Publisher: Routledge
Release Date : 2013-11-05

Buy This Book written by Mica Nava and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-05 with Art categories.

Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directions of research. Advertising and Consumption constitutes an invaluable resource for researchers, teachers and students. The essays are based on new textual and ethnographic research and engage with existing theoretical and historical work to form a volume which is a challenging companion to studies in this field.

Economics And Management Of Franchising Networks

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Author : Josef Windsperger
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06

Economics And Management Of Franchising Networks written by Josef Windsperger and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.

Franchising networks are experiencing great success in international business organization. Few books try to explain the characteristics of these networks. Contrary to the existing literature this book tackles more theoretical problems related to governance, organization, knowledge management, contract design, incentive and regulation issues both from the economic and management view point. It delivers new theoretical and empirical results regarding plural forms, contract design, and knowledge and strategic management issues. Its purpose is to offer researchers and practitioners new theoretical and empirical insights in one of the most important economic phenomenon at the beginning of the 21st century: Franchising networks as organizational arrangement for growth and internationalization of firms.

Commerce Business Daily

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Author :
language : en
Publisher:
Release Date : 1998-11

Commerce Business Daily written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-11 with Government purchasing categories.

The Rise And Decline Of Nations

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Author : Mancur Olson
language : en
Publisher: Yale University Press
Release Date : 2022-01-01

The Rise And Decline Of Nations written by Mancur Olson and has been published by Yale University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-01 with Business & Economics categories.

"A compelling theory on the rationale for the changing fortunes of nations"--Publisher's website.

Guidelines For Soil Description

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Author : Food and Agriculture Organization of the United Nations
language : en
Publisher: Food & Agriculture Org.
Release Date : 2006

Guidelines For Soil Description written by Food and Agriculture Organization of the United Nations and has been published by Food & Agriculture Org. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Technology & Engineering categories.

Soils are affected by human activities, such as industrial, municipal and agriculture, that often result in soil degradation and loss. In order to prevent soil degradation and to rehabilitate the potentials of degraded soils, reliable soil data are the most important prerequisites for the design of appropriate land-use systems and soil management practices as well as for a better understanding of the environment. The availability of reliable information on soil morphology and other characteristics obtained through examination and description of the soil in the field is essential, and the use of a common language is of prime importance. These guidelines, based on the latest internationally accepted systems and classifications, provide a complete procedure for soil description and for collecting field data. To help beginners, some explanatory notes are included as well as keys based on simple test and observations.--Publisher's description.