Foursquare And Other Location Based Services
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Ubiquitous Positioning And Mobile Location Based Services In Smart Phones
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Author : Chen, Ruizhi
language : en
Publisher: IGI Global
Release Date : 2012-06-30
Ubiquitous Positioning And Mobile Location Based Services In Smart Phones written by Chen, Ruizhi and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-30 with Technology & Engineering categories.
Many smart phone users reap the benefits of location-based services. While tracking users positions using their smart phone is an issue of concern for some, others who use Foursquare or rely on their Android GPS view location-based services as a necessity. Ubiquitous Positioning and Mobile Location-Based Services in Smart Phones explores new research in smart phones with an emphasis on positioning solutions in smart phones, smart phone-based navigation applications, mobile geographical information systems, and related standards.
Location Aware Services And Qr Codes For Libraries
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Author : Joseph H. Murphy
language : en
Publisher: American Library Association
Release Date : 2012
Location Aware Services And Qr Codes For Libraries written by Joseph H. Murphy and has been published by American Library Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Computers categories.
The go-to resource for straightforward instruction on using Foursquare, Facebook Places, Gowalla, Bizzy, Google Wallet, augmented reality programs, and QR codes in your library! The book guides you through each step in the implementation process, giving you the information you need to successfully use location aware technologies in library environments. It covers how to create a Foursquare campaign and use it to enhance staff training, use Facebook Places to connect with patrons, create an augmented reality program, create a QR code campaign, create a Gowalla marketing initiative, implement a mobile payment service with Google Wallet and Near Field communication. Once you learn these location-based services and applications, you can meet your mobile user's digital-age needs successfully.
Integration Of Location Based Services Into The Social Crm Strategy
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Author : Annelie Roggenkamp
language : en
Publisher: GRIN Verlag
Release Date : 2013-05-31
Integration Of Location Based Services Into The Social Crm Strategy written by Annelie Roggenkamp and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-31 with Business & Economics categories.
Master's Thesis from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Berlin School of Economics and Law, course: International Marketing Management M.A., language: English, abstract: This thesis aims at critically analyzing Foursquare from a customer relationship management (CRM) perspective. After elaborating on CRM and carefully scrutinizing the mobile application and its functions, the author aims at investigating how Foursquare can be used as a CRM tool throughout the customer relationship life-cycle. Since large companies managing renowned brands usually have more sophisticated tools to enforce their CRM strategy, this thesis is less concerned with those large enterprises, but rather focuses on small, local businesses that decide to enter the realm of customer relationship management.
Location Based Marketing For Dummies
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Author : Aaron Strout
language : en
Publisher: John Wiley & Sons
Release Date : 2011-09-06
Location Based Marketing For Dummies written by Aaron Strout and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-06 with Business & Economics categories.
Explains location-based services, what your campaign should contain, how to launch it, and how to measure results. Reward your customers, build their loyalty, and let them help market your business.
Advances In Location Based Services
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Author : Georg Gartner
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-11-02
Advances In Location Based Services written by Georg Gartner and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-02 with Science categories.
This book gives a general picture of research-driven activities related to location and map-based services. The interdisciplinary character of the topic leads to a variety of contributions with backgrounds from academia to business and from computer science to geodesy. While cartography is aiming at efficient communication of spatial information, the development and availability of technologies like mobile networking, mobile devices or short-range sensors lead to interesting new possibilities of achieving this aim. By trying to make use of the available technologies, a variety of related disciplines looks specifically at user-centered and context-aware system development, especially in wayfinding and navigation systems.
Smartphones As Locative Media
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Author : Jordan Frith
language : en
Publisher: John Wiley & Sons
Release Date : 2018-06-06
Smartphones As Locative Media written by Jordan Frith and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-06 with Social Science categories.
Smartphone adoption has surpassed 50% of the population in more than 15 countries, and there are now more than one million mobile applications people can download to their phones. Many of these applications take advantage of smartphones as locative media, which is what allows smartphones to be located in physical space. Applications that take advantage of people’s location are called location-based services, and they are the focus of this book. Smartphones as locative media raise important questions about how we understand the complicated relationship between the Internet and physical space. This book addresses these questions through an interdisciplinary theoretical framework and a detailed analysis of how various popular mobile applications including Google Maps, Facebook, Instagram, Yelp, and Foursquare use people’s location to provide information about their surrounding space. The topics explored in this book are essential reading for anyone interested in how smartphones and location-based services have begun to impact the ways we navigate and engage with the physical world.
Social Media In The Public Sector Field Guide
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Author : Ines Mergel
language : en
Publisher: John Wiley & Sons
Release Date : 2012-11-05
Social Media In The Public Sector Field Guide written by Ines Mergel and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-05 with Business & Economics categories.
Stocked with real-life examples and case studies, this book explores myriad social media tools and provides step-by-step guidance on how to implement them based on mission, goals, and strategy. Written in a jargon-free and accessible style, the book is a go-to resource for anyone in government who wants to put the power of social media to work for their organization. Praise for Social Media in the Public Sector Field Guide "Twitter and Facebook and Blogs, Oh My! In this bewildering new field of social media, Mergel and Greeves expertly provide practical advice for governments to harness the power of these new online services." Bill Schrier, deputy director, Center for Digital Government, eRepublic.com; former CTO (CIO), City of Seattle "This is simply a must-read book for anyone interested in or involved with social media in the public sector. The authors take a refreshing and original approach supported by excellent examples regarding the evolving role social media is playing and can play in government. I cannot think of two better experienced authors to help guide us through the new realities of social media in government." Dr. Alan R. Shark, executive director, Public Technology Institute; assistant professor, Rutgers University School of Public Affairs and Administration "In the local government sector there seem to be three schools of thought regarding social media: I've got a Facebook page let's jump right in!, Not happening on my watch!, and Who cares? This field guide is perfect for any of the above, as it provides practical applications and rationale for why local government needs to connect with people where they are which is on the Internet. Our association of nearly 500 innovative local governments knows that Mergel and Greeves are the perfect authors for this must-have tutorial." Karen Thoreson, president and chief operating officer, Alliance for Innovation "Every day on GovLoop.com, our network of 60,000 government leaders share best practices and ask questions about using social media in government. I've often been asked by members for a good reference to help them get going on their federal, state, or local government social media programs. I never had an answer now I do: This field guide is the go-to resource to ensure your social media programs deliver real mission results. Mergel and Greeves are experts in the field a blend of research and real-world experience to get you to where you need to go." Steve Ressler, founder and president, GovLoop.com
Iphone And Ipad Web Design For Dummies
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Author : Janine Warner
language : en
Publisher: John Wiley & Sons
Release Date : 2011-06-24
Iphone And Ipad Web Design For Dummies written by Janine Warner and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-24 with Computers categories.
A full-color guide to designing cutting-edge web sites for the iPhone, iPad, and iPod touch! Apple’s touchscreen devices have created worldwide techno-lust, conjuring a record-breaking market out of thin air. iPads, iPhones, and iPods are so in demand that they outsell every other device in their categories. If your website is not designed to take advantage of the extraordinary new capabilities of these popular devices, then you will miss out on an increasingly important part of your audience. With all the focus on the App Store (thanks to the ubiquitous “There’s an App for that...” ad campaign), you could be forgiven for overlooking the fact that the single most popular app on the iPhone and iPad is Safari. That’s right. The humble web browser that comes installed on every iOS device, ready to surf at the flick of a finger. This is where iPhone & iPad Web Design For Dummies comes in. Based on real-world experience, this guide (written in a language that real human beings can read) shows you how to use HTML5, CSS3, and jQuery to produce interactive websites that will delight your users and keep them coming back for more. You'll discover how to plan the perfect mobile web experience, create interactivity and multimedia, test and optimize your creations, and publish and market your final design with iPhone & iPad Web Design For Dummies!
The Routledge Handbook Of Mobilities
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Author : Peter Adey
language : en
Publisher: Routledge
Release Date : 2014-01-10
The Routledge Handbook Of Mobilities written by Peter Adey and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-10 with Business & Economics categories.
The 21st century seems to be on the move, perhaps even more so than the last. With cheap travel, and more than two billion cars projected worldwide for 2030. And yet, all this mobility is happening incredibly unevenly, at different paces and intensities, with varying impacts and consequences to the extent that life on the move might be actually quite difficult to sustain environmentally, socially and ethically. As a result 'mobility' has become a keyword of the social sciences; delineating a new domain of concepts, approaches, methodologies and techniques which seek to understand the character and quality of these trends. This Handbook explores and critically evaluates the debates, approaches, controversies and methodologies, inherent to this rapidly expanding discipline. It brings together leading specialists from range of backgrounds and geographical regions to provide an authoritative and comprehensive overview of this field, conveying cutting edge research in an accessible way whilst giving detailed grounding in the evolution of past debates on mobilities. It illustrates disciplinary trends and pathways, from migration studies and transport history to communications research, featuring methodological innovations and developments and conceptual histories - from feminist theory to tourist studies. It explores the dominant figures of mobility, from children to soldiers and the mobility impaired; the disparate materialities of mobility such as flows of water and waste to the vectors of viruses; key infrastructures such as logistics systems to the informal services of megacity slums, and the important mobility events around which our world turns; from going on vacation to the commute, to the catastrophic disruption of mobility systems. The text is forward-thinking, projecting the future of mobilities as they might be lived, transformed and studied, and possibly, brought to an end. International in focus, the book transcends disciplinary and national boundaries to explore mobilities as they are understood from different perspectives, different fields, countries and standpoints. This is an invaluable resource for all those with an interest in mobility across disciplinary boundaries and areas of study.
Social Media Strategy
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Author : Keith A. Quesenberry
language : en
Publisher: Bloomsbury Publishing PLC
Release Date : 2018-07-09
Social Media Strategy written by Keith A. Quesenberry and has been published by Bloomsbury Publishing PLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-09 with Language Arts & Disciplines categories.
Social Media Strategy, Second Edition is a guide to marketing, advertising, and public relations in a world of social media-empowered consumers. The new edition emphasizes connections in all areas of integrated marketing and adds a new chapter on law. Fully updated real world examples and statistics make it a highly accessible text for students.