Franklin Pierce Strategic Plan 2006 2010
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Franklin Pierce Strategic Plan 2006 2010
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Author : Franklin Pierce College
language : en
Publisher:
Release Date : 2006
Franklin Pierce Strategic Plan 2006 2010 written by Franklin Pierce College and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with categories.
Strategic Plan 2001 2005
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Author : Franklin Pierce College
language : en
Publisher:
Release Date : 2001
Strategic Plan 2001 2005 written by Franklin Pierce College and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with categories.
Strategic Plan 1995 2000
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Author : Franklin Pierce College
language : en
Publisher:
Release Date : 1995
Strategic Plan 1995 2000 written by Franklin Pierce College and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with categories.
Strategic Planning Process And Goals 1996 2000
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Author : Franklin Pierce College
language : en
Publisher:
Release Date : 1998
Strategic Planning Process And Goals 1996 2000 written by Franklin Pierce College and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with categories.
Strategic Brand Licensing
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Author : Maria Cristina Longo
language : en
Publisher: Taylor & Francis
Release Date : 2024-04-30
Strategic Brand Licensing written by Maria Cristina Longo and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-30 with Business & Economics categories.
This book presents a roadmap for a brand licensing strategy to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand both the risks and the benefits of partnerships, how to make the most of a brand's potential in the digital platform, and how to extend a product portfolio through established brands. Brand licensing can be of interest to many stakeholders, including large companies, entrepreneurs, retailers, agencies and even celebrities. This is also a relevant strategy for small and medium-sized enterprises that want to expand their business abroad, reconciling their limited size with their flexibility. Examples of long-standing partnerships are presented and analyzed, with detailed consideration of what has made them so successful. Through the presentation of case studies in the sectors particularly interested in brand licensing, including the art, character, entertainment, fashion, jewelry, sports and toys sectors, this book aims to highlight opportunities, limits and challenges from both the licensor and licensee’s perspectives. In particular, these case studies represent an effective basis for comparing different experiences and brand licensing strategies, allowing readers to understand both best practices and pitfalls to avoid when building an effective and enduring licensing program. Chapter objectives, summaries, key learning points and discussion questions reinforce understanding and aid reflection. Practical yet theoretically grounded, this book is particularly suitable for postgraduate, MBA and executive education students interested in strategic brand management, licensing strategy and brand expansion. This book can also serve as a valuable guide for professionals interested in expanding their brand portfolio. This book provides effective tools to evaluate the strategic side of brand licensing and the selection of the appropriate company to be a licensee. Online resources include PowerPoint slides, a test bank of exam questions, a case list and discussion questions.
Strategic Plan
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Author : European Science Foundation
language : en
Publisher:
Release Date : 2006
Strategic Plan written by European Science Foundation and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with categories.
Strategic Plan 2006 2010
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Author : Lincoln University (Pa.)
language : en
Publisher:
Release Date : 2006
Strategic Plan 2006 2010 written by Lincoln University (Pa.) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with categories.
Strategic Plan 2009 2014 The Franklin Institute
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Author : Franklin Institute (Philadelphia, Pa.)
language : en
Publisher:
Release Date : 2009
Strategic Plan 2009 2014 The Franklin Institute written by Franklin Institute (Philadelphia, Pa.) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Museums categories.
2006 2010 Strategic Plan
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Author : Greater Peterborough Area Economic Development Corp. (Ontario).
language : en
Publisher:
Release Date : 2006
2006 2010 Strategic Plan written by Greater Peterborough Area Economic Development Corp. (Ontario). and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with categories.
2006 2010 Strategic Plan
DOWNLOAD
Author : Greater Peterborough Area Economic Development Corp. (Ontario).
language : en
Publisher:
Release Date : 2006
2006 2010 Strategic Plan written by Greater Peterborough Area Economic Development Corp. (Ontario). and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with categories.