Freemium Business Models As The Foundation For Growing An E Business Venture
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Freemium Business Models As The Foundation For Growing An E Business Venture
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Author : Franziska Günzel-Jensen
language : en
Publisher:
Release Date : 2016
Freemium Business Models As The Foundation For Growing An E Business Venture written by Franziska Günzel-Jensen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.
In e-business freemium business models have become legitimate. However, current research provides little insight on how the free and premium offering should be employed to lead to growth and success in the long run. The presented research aims to fill this gap by investigating how the property 'free' was employed in young entrepreneurial ventures' business models in the initial life-cycle stages - opportunity recognition, market entry, and market exploitation. We find that various forms of freemium business models are employed through the initial life-cycle stages of a new venture for reasons of trial-and-error, learning, exploration, legitimization and resource acquisition. A freemium business model can also serve as a nascent business model, though without a sustainable monetization component, for finding a sustainable business model through a series of dynamic adjustments. With our findings we contribute to the business model literature in three ways: First, our empirical findings show the many-sidedness of the component 'free' in freemium business models. Free users are of importance for network building, exploration and exploitation and growth over time. Moreover, free users enable directly and indirectly further resource acquisition. Second, while previous literature has taken a static perspective, we contribute by illustrating the dynamic process of strategic business model design for growth. Finally, we introduce the concept of the nascent business model which is new to the literature.
Financial And Non Financial Determinants Of Business Performance Financial Market And The Real Economy Perspectives
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Author : Piotr Łasak
language : en
Publisher: Cognitione Foundation for the Dissemination of Knowledge and Science
Release Date : 2023-11-14
Financial And Non Financial Determinants Of Business Performance Financial Market And The Real Economy Perspectives written by Piotr Łasak and has been published by Cognitione Foundation for the Dissemination of Knowledge and Science this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-14 with Business & Economics categories.
Running a business today is becoming more complex than two or three decades ago. The world is becoming increasingly open and globalized, and the production processes of goods and provision of services are inscribed in global supply and value-added chains. Large corporations are doing well in such a market, but small and medium-sized enterprises often find it increasingly difficult to function. In addition, apart from the processes exerting pressure on enterprises operating in the real economy, as a result of financial globalization, the scope of financial entities (banks, investment funds, stock exchanges) was also increasing (Knox-Hayes & Wójcik, 2020). However, this is a phase of the past. Currently, not only crossing borders but, above all, far-reaching digitalization and the development of modern technologies set the main direction for the development of enterprises (Florek-Paszkowska et al., 2021). In order to cope with these changes, both individual companies and entire sectors, public administration, and society, as well as national economies, have to make so-called digital transformation (Gajewski et al., 2016). More profound changes are triggered by sustainability, ecology, and human-oriented goals, leading towards industry 5.0. All these processes exert pressure both on big companies as well as on small- and medium-size enterprises. The ongoing changes related to the digitalization process mean not only incorporating modern technologies into existing entities and structures but are much more critical. They are spiritus movens, leading to the transformation of entire sectors of the real economy and the financial markets (Marszk & Lechman, 2021). We can observe the emergence of ecologies and ecosystems (Gancarczyk & Rodil-Marzábal, 2022; Piątkowski & Urbaniec, 2023), mechanisms leading to the development of sharing economies (Szpringer, 2020), as well as the increasing rooting and linking of traditional financial services with services leading to meeting the needs of society. Financial services are embedded in products and become inseparable from these products, and the traditional division into sectors is gradually disappearing. This is possible thanks to the creation of platforms which connect many market participants (Sironi, 2021). In the context of the abovementioned far-reaching processes, many business entities operate according to traditional principles. The key for them are sales, profit and liquidity, which define the crucial financial performance. Among important aspects are also such issues as maintaining the security of business operations and obtaining the desired market indicators in stock companies. For enterprises from developing countries, the basic problem is access to finance, the market, and advanced technologies (Jalil et al., 2022; Łasak, 2022). In developed countries, enterprises also encounter many challenges related to the traditional corporate finance dimension despite a better situation. The current Issue published in the Journal of Entrepreneurship, Management and Innovation (Volume 19, Issue 4, 2023) is aimed at considering the nexus of topics related to the various aspects of the functioning of financial and non-financial enterprises. The main purpose of the articles is to focus on selected problems related to the financial aspects of business activity. The considered problems were presented in the context of contemporary processes taking place in the environment of enterprises. These include, on the one hand, far-reaching digitalization and the use of advanced technologies and, on the other hand, processes belonging to the Environment, Social, and Governance (ESG) area. A description of the situation faced by many enterprises, including financial institutions, undergoing digital transformation is presented in the article written by Łasak and Wyciślak (2023). Digitalization processes not only lead to far-reaching digitization of enterprises and related dilemmas regarding corporate governance but also the transformation of entire sectors of the industry. The banking sector is the best example of this. The question arises what is the pattern of behavior of digital platform partners in the situation of transformation of this sector and platformization of banking services? The paper aims to present the dynamic pattern of behavior among partners stemming from the tensions between governance costs and co-created value within platforms in banking services. The study provides a taxonomy of digital platforms in banking, highlights the values of the most typical platforms, namely blockchain-based and cloud-based platforms, and discusses the potential implications of the platformization of banking services. One of the key contemporary perspectives of business activity is looking through the prism of the need for a responsible and sustainable approach. This is the perspective embodied in the approach referred to by the term ESG. Sustainable business models, considering the ESG principles in the company’s operation, are based on financial and non-financial reasons. The paper written by Zioło, Szaruga, and Spoz (2023) aims to examine the relationship between financial and non-financial factors in enterprises and indicate for which groups of enterprises the relationship of ESG financial performance is most visible in the context of building sustainable business models and the ability to adapt to sustainability. It was found that large enterprises with a solid financial position simultaneously get better non-financial results. In each of the analyzed aspects, large enterprises with an excellent financial standing did better. The conclusion presented by Zioło, Szaruga, and Spoz (2023) does not change the fact that small and medium-sized enterprises play a key role in the economic growth of emerging economies. The paper by Amoa-Gyarteng and Dhliwayo (2023) examines the impact of capital structure and profitability on the short-term solvency of nascent SMSs in Ghana, building on the liability of the newness framework. The study demonstrates that financing decisions and financial performance are crucial mitigating factors for the potential risks of default and failure faced by nascent SMEs. Notably, the study finds that an appropriate balance between debt and equity financing raises the working capital ratio and thus reduces the liability of newness, which is a major challenge faced by nascent SMEs. The analysis also identifies that return on equity (ROE) is a crucial driver of short-term solvency for nascent SMEs. Declining profitability is manifested by a decrease in operating profits and cash flows. The resulting cash flow shortages can cause the company to fall behind on payments and obligations, leading to short-term insolvency, with all the adverse consequences. All these conclusions might be valuable for enterprises in other developing countries. Operational and financial market performance is a crucial determinant not only for SMEs but also for larger companies. Such type of businesses is presented in the paper by Yaşar and Gerede (2023). The article shows how complex are the processes accompanying the functioning of such enterprises as airlines. This paper refers to the competitiveness of such airline companies and the conditions determining their favorable market position and long-term competitive advantage. The market position of such companies is influenced by such factors like firm maturity, its size, financial resources and some technical dimensions (number of flights, fleet homogeneity). This means that despite the processes taking place today, the business performance of such entities as airlines still depends on the classic factors described in the literature of corporate finance. The contemporary opportunities resulting from the dynamic development of information technology contribute to the development of new forms of financing business activity. One such form is crowdfunding. The paper by Nose and Hosomi (2023) is dedicated to the equity crowdfunding (ECF) issue in the Japanese context. The research provides an answer to the question of what makes equity crowdfunding successful. The “Signaling Hypothesis” and “Lack of Financial Literacy Hypothesis” were tested. Despite the research is focusing more on investors’ side, it also sends an important signal to the business considering crowdfunding as a source of funding. The conclusions can be helpful for start-ups planning ECF campaigns in the future. The company’s position on the market may also depend on factors other than financial performance, and recently, it has depended to an increasing extent on environmental, social, and governance performance (defining corporate sustainability performance). In this context very important research thread is the relationship between corporate sustainability performance and stability of dividend payouts. This topic is presented in the paper by Matuszewska-Pierzynka, Mrzygłód, and Pieloch-Babiarz (2023). The research verifies many detailed interdependencies between the ESG performance of an enterprise and the propensity to pay stable dividends to the enterprise. The possibility of financing business activity is determined by the situation in the banking sector. The conditions of financing provided by banks are of particular importance in the case of developing countries, where other forms of raising capital by enterprises are often limited. Shaikh, Tunio, and Dagar (2023) paper discusses the relationship between banks funding liquidity, capital funds and bankers’ lending activity in emerging markets. This research firstly provides insight into the activity of financial companies in emerging markets, and secondly, informs the public, and especially the business, about the lending practices of the banking sector, and in consequence, on the financing opportunities in these economies. These unique studies presented in this Issue enrich our knowledge about contemporary business activity. The papers contribute to understanding the nature of business performance and link corporate finance issues with other, mainly technological and social aspects. Particular attention, however, is paid to the traditional conditions of operation and financing of enterprises. At the same time, however, efforts were made to combine new business conditions, including digitization. The issues raised also concern processes ensuring sustainable development. We want to express the hope that the papers presented here will be of interest to readers, scholars, and researchers worldwide. They provide theoretical concepts, and quantitative analyses, and indicate pathways for further research. Many of the presented areas require further, in-depth analysis.
Organizational Network Analysis
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Author : Anna Ujwary-Gil
language : en
Publisher: Routledge
Release Date : 2019-12-11
Organizational Network Analysis written by Anna Ujwary-Gil and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-11 with Business & Economics categories.
The integrated meta-model for organizational resource audit is a consistent and comprehensive instrument for auditing intangible resources and their relations and associations from the network perspective. This book undertakes a critically important problem of management sciences, poorly recognized in literature although determining the current and future competitiveness of enterprises, sectors and economies. The author notes the need to introduce a theoretical input, which is manifested by the meta-model. An expression of this treatment is the inclusion of the network as a structure of activities, further knowledge as an activity, and intangible assets as intellectual capital characterized by a structure of connections. The case study presented is an illustration of the use of network analysis tools and other instruments to identify not only the most important resources, tasks or actors, as well as their effectiveness, but also to connect the identified networks with each other. The author opens the field for applying her methodology, revealing the structural and dynamic features of the intangible resources of the organization. The novelty of the proposed meta-model shows the way to in-depth applications of network analysis techniques in an intra-organizational environment. Organizational Network Analysis makes a significant contribution to the development of management sciences, in terms of strategic management and more strictly resource approach to the company through structural definition of knowledge; application of the concept of improvement-oriented audit abandoning a narrow understanding of this technique in terms of compliance; reliable presentation of audits available in the literature; rigorous reasoning leading to the development of a meta-model; close linking of knowledge and resources with the strategy at the design stage of the developed audit model, including the analysis of link dynamics and networks together with an extensive metrics proposal; an interesting illustration of the application with the use of metrics, tables and charts. It will be of value to researchers, academics, managers, and students in the fields of strategic management, organizational studies, social network analysis in management, knowledge management, and auditing knowledge resources in organizations.
Political And Economic Implications Of Blockchain Technology In Business And Healthcare
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Author : Rodrigues, Dário de Oliveira
language : en
Publisher: IGI Global
Release Date : 2021-06-11
Political And Economic Implications Of Blockchain Technology In Business And Healthcare written by Rodrigues, Dário de Oliveira and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-11 with Computers categories.
Besides love, money and health are the most valuable human yearnings. Therefore, blockchain technology is paramount: a new foundation of confidence for human valuable transactions. Like information sharing was catalyzed on the pre-blockchain internet, transactions are now triggered on the new internet of value. In this second digital inflection point, economic media encompasses value beside information, and individuals can privately transact digital assets for the first time in history. Decentralized but structured organizations running on blockchain networks reduce transaction costs and are particularly competitive insofar as they guarantee data authenticity, confidentiality, and integrity, providing functional autonomy with disintermediation and smart contracts. Everything changed after user data were made public on the internet and privately traded by big tech companies, and nothing will be the same once that data is made private on the internet and publicly transacted by their rightful owners. While the internet of information reshaped the world, the internet of value will reform it, and everything will depend politically on this being done freely. Political and Economic Implications of Blockchain Technology in Business and Healthcare provides relevant theoretical frameworks on the civilizational impact of blockchain technology, which redesigns human interactions concerning value transactions. It gives ideas, concepts, and instruments to advance the knowledge on cryptoeconomics and decentralized governance in the new distributed trust paradigm. The chapters explore the ethical repercussions and profound political-economic consequences to society, providing insights into business applications focusing on the healthcare sector. In a blockchain era affected by the post-COVID-19 new normal, which mixes politics, economics, and health, this book is essential for students and researchers in social and life sciences; professionals and policymakers working in the fields of public and business administration; and healthcare workers and researchers, academicians, and students interested in blockchain technology and its political and economic impacts in the industry and society.
Organizational Network Analysis
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Author : Anna Ujwary-Gil
language : en
Publisher: Routledge
Release Date : 2019-12-03
Organizational Network Analysis written by Anna Ujwary-Gil and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-03 with Business & Economics categories.
The integrated meta-model for organizational resource audit is a consistent and comprehensive instrument for auditing intangible resources and their relations and associations from the network perspective. This book undertakes a critically important problem of management sciences, poorly recognized in literature although determining the current and future competitiveness of enterprises, sectors and economies. The author notes the need to introduce a theoretical input, which is manifested by the meta-model. An expression of this treatment is the inclusion of the network as a structure of activities, further knowledge as an activity, and intangible assets as intellectual capital characterized by a structure of connections. The case study presented is an illustration of the use of network analysis tools and other instruments to identify not only the most important resources, tasks or actors, as well as their effectiveness, but also to connect the identified networks with each other. The author opens the field for applying her methodology, revealing the structural and dynamic features of the intangible resources of the organization. The novelty of the proposed meta-model shows the way to in-depth applications of network analysis techniques in an intra-organizational environment. Organizational Network Analysis makes a significant contribution to the development of management sciences, in terms of strategic management and more strictly resource approach to the company through structural definition of knowledge; application of the concept of improvement-oriented audit abandoning a narrow understanding of this technique in terms of compliance; reliable presentation of audits available in the literature; rigorous reasoning leading to the development of a meta-model; close linking of knowledge and resources with the strategy at the design stage of the developed audit model, including the analysis of link dynamics and networks together with an extensive metrics proposal; an interesting illustration of the application with the use of metrics, tables and charts. It will be of value to researchers, academics, managers, and students in the fields of strategic management, organizational studies, social network analysis in management, knowledge management, and auditing knowledge resources in organizations.
Designing Freemium
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Author : Clarence Lee
language : en
Publisher:
Release Date : 2017
Designing Freemium written by Clarence Lee and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.
The Freemium business model, commonly used in digital products, has both a perpetually free but limited version and a premium version with enhanced features that requires a fee. These firms often have a referral program in which current customers get additional benefits (e.g., extra storage space) for referring friends to the firm. While this strategy allows a firm to acquire large user base at low cost, it needs to be balanced against revenue, and we examine how attractive a referral offer should be in order to encourage users to bring in new customers without dissuading them from upgrading. Since the majority of freemium customers are “free,” i.e. they do not pay, it is crucial to understand their long run value, which results from their future upgrades or upgrades by those they refer. We develop an empirical model from microfoundations, including both discrete and continuous choices, and investigate the dynamics of consumers' plan choice, usage, and referral behavior using a novel panel data set from a leading cloud-based storage service. Using counterfactual analysis, we determine the optimal balance of growth and monetization, and quantify the value of free customers.
Place To Space
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Author : Peter Weill
language : en
Publisher: Harvard Business Press
Release Date : 2001
Place To Space written by Peter Weill and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
As the second wave of the e-business revolution plays out, traditional firms-not ephemeral dot-coms-will do the hard work of making e-business both viable and profitable. But while established companies no longer questionwhythey must migrate from traditional marketplace businesses to a combination of offline and online presence, most still struggle withhowto do so. An indispensable e-business guidebook for established firms in all industries,Place to Spaceprovides a simple but powerful strategic framework for analyzing, choosing, and implementing successful e-business enterprises. Based on several years of research and a detailed study of fifty online initiatives in a variety of traditional firms, authors Peter Weill and Michael R. Vitale describe eightatomicbusiness models that they argue represent the core building blocks of all e-business ventures. Using powerful real-world case studies of international companies including Lonely Planet, GE Supply Company, Cisco, Reuters, and others, the authors illustrate each atomic business model-direct-to-customer, full-service provider, whole-of-enterprise/government, intermediary, shared infrastructure, virtual community, value net integrator, and content provider-in practice, and reveal the strategic objectives, sources of revenue, core competencies, critical success factors, and necessary IT infrastructures required for implementation. The authors also introduce a new diagnostic tool-thee-business model schematic-and show how leaders can create company-specific schematics that empower them to assess their current business models, identify the atomic e-business models that best suit their organizations, and combine those models to create powerful and customized value propositions for customers. The first book to provide a structured, practical approach for traditional firms migrating to the Web, this hands-on book will give leaders in all industries-from CEOs and senior managers to marketing and IT executives-the insight and confidence they need to operate successfully in both place and space.
Managing Sustainable Innovation
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Author : Vanessa Ratten
language : en
Publisher: Routledge
Release Date : 2019-12-06
Managing Sustainable Innovation written by Vanessa Ratten and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-06 with Business & Economics categories.
This book is an insightful text looking at sustainable innovation and the emerging fourth sector, i.e. hybrid organizations, through an interdisciplinary approach. The book illuminates what hybrid organizations are and how they generate new ways of creating blended value to secure the well-being of future generations and preservation of ecological services. The book also discusses how sustainable innovation may offer creative solutions to societal issues, the sharing economy and the circular economy. This book will appeal to those taking MBA and EMBA programmes, and those with an interest in creating sustainable business and innovation solutions.
Freemium Economics
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Author : Eric Benjamin Seufert
language : en
Publisher: Elsevier
Release Date : 2013-12-27
Freemium Economics written by Eric Benjamin Seufert and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-27 with Business & Economics categories.
Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. Freemium Economics de-mystifies the freemium model through an exploration of its core, data-oriented tenets, so that you can apply it methodically rather than hoping that conversion and revenue will naturally follow product launch. Learn how to apply data science and big data principles in freemium product design and development to maximize conversion, boost retention, and deliver revenue Gain a broad introduction to the conceptual economic pillars of freemium and a complete understanding of the unique approaches needed to acquire users and convert them from free to paying customers Get practical tips and analytical guidance to successfully implement the freemium model Understand the metrics and infrastructure required to measure the success of a freemium product and improve it post-launch Includes a detailed explanation of the lifetime customer value (LCV) calculation and step-by-step instructions for implementing key performance indicators in a simple, universally-accessible tool like Excel
Media Innovation And Entrepreneurship
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Author : Michelle Ferrier
language : en
Publisher:
Release Date : 2017-10-24
Media Innovation And Entrepreneurship written by Michelle Ferrier and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-24 with categories.
Media Innovation & Entrepreneurship is an open, collaboratively written and edited volume designed to fill the needs of a growing number of journalism and mass communications programs in the U.S. that are teaching media entrepreneurship, media innovation, and the business of journalism to undergraduate and graduate students.