From One Artist To Another Online Marketing Advice For Artists
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From One Artist To Another
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Author : Marques Vickers
language : en
Publisher: Independently Published
Release Date : 2023-10-03
From One Artist To Another written by Marques Vickers and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-03 with categories.
Follwing his earlier sucessful edition The Ultimate Guide To Selling Art Online, author Marques Vickers' newest release is an updated reference source for artists enabling creative entrepreneurs to maximize the expanding sales capabilities of the Internet. This edition details important exposure strategies, existing and emerging sales opportunities and valuable promotional outlets. Over 500 useful reference websites are provided referencing art marketing, website design, sales and promotion outlets. From One Artist to Another stresses the importance and urgency of cultivating a vibrant social media presence via active postings and participation with content, social networking and weblog websites. These activities supplement an artist website with videos, feedback capabilities and resources to cultivate new and return buyers. The book stresses the importance of personalization and an artist's articulation of their creative vision. Practical firsthand advice and supplementary consulting sources are offered on every aspect of website design, effective promoting through media exposure, direct mail and the cultivation of a potential and existing client base to establish long-term sustainability. Concrete and instructive sales advice is provided on the most direct online sources available today for artists including online art galleries, eBay, Amazon and Etsy marketplace stores, auction houses, design industry outlets and barter exchanges. A chapter stresses alternative income sources including giclée reproductions and licensed art images. CONTENTS: What Art Selling Outlets Are Profiting By Online Sales The New Gallery Business Model For Selling Online Breaking Into The Art World's Closed Circle Global Selling Opportunities Chapter #1 A Fresh Dependency and Integration of Social Media How to Personalize Social Media Follow-Up The Three Categories of Social Media Best Suited For Artists Chapter #2 An Artist's Website Attractive Packaging Your Role in Creating The Design Concept Designing and Personalizing Your Own Website Evaluating Your Website Host Memorable Domain Name Clarity of Vision Make Your Site Simple to Navigate How The Cellular Phone and Tablets Affects Website Layouts Chapter #3 Drawing Traffic To Your Social Media Pages and Website Qualifying Your Website Viewers Search Engines and Indexes Where and How Often Should You Submit Your Website Pages Buying Traffic and Ad Words Programs Chapter #4 Who Buys Art? Online Art Gallery Sales Outlets Identifying Primary Buyer Groups Repeat Art Buyers Chapter #5 Cultivating Media Exposure and Email Marketing Strategies For Sending Out Press Releases Bulk Email Press Release Specific Media Submission Guidelines Direct Mail and Permission Based Email Selling Lists Chapter #6 Alternative Income Sources Giclée Print Technology Self-Publishing Licensing Opportunities Chapter #7 Selling Via eBay, Etsy and Amazon Marketplaces Chapter #8 Consigning and Selling Through Auction Houses The Process of Consigning Growing Role of Auction Houses Chapter #9 Barter Exchanges and Cashless Transactions Trading Fine Art Internet-based Barter Joining A Barter Exchange Reference Category Listings Art Industry Mailing Lists. Art Weblogs, Artist Website and Portfolio Services, Social Media Marketing, Barter Trade Exchanges, Bulk Email Services, Content Community, Currency Converters, Digital Encryption Technology, Domain Name Brokers, Domain Registration Services, E-Commerce Shopping Carts, Social Networking Websites, Fine Art Marketplace Websites (Painting, Drawings, Sculpture, Photography, Handcrafts, Fashion and Jewelry), Press Release Services, Search Engines, Weblog, Website Design Software, Host Comparisons, Website Hosting, Translators and Troubleshooting.
From One Artist To Another Online Marketing Advice For Artists
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Author : Marques Vickers
language : en
Publisher: Marquis Publishing
Release Date : 2023-10-03
From One Artist To Another Online Marketing Advice For Artists written by Marques Vickers and has been published by Marquis Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-03 with Antiques & Collectibles categories.
Follwing his earlier sucessful edition The Ultimate Guide To Selling Art Online, author Marques Vickers’ newest release is an updated reference source for artists enabling creative entrepreneurs to maximize the expanding sales capabilities of the Internet. This edition details important exposure strategies, existing and emerging sales opportunities and valuable promotional outlets. Over 500 useful reference websites are provided referencing art marketing, website design, sales and promotion outlets. From One Artist to Another stresses the importance and urgency of cultivating a vibrant social media presence via active postings and participation with content, social networking and weblog websites. These activities supplement an artist website with videos, feedback capabilities and resources to cultivate new and return buyers. The book stresses the importance of personalization and an artist’s articulation of their creative vision. Practical firsthand advice and supplementary consulting sources are offered on every aspect of website design, effective promoting through media exposure, direct mail and the cultivation of a potential and existing client base to establish long-term sustainability. Concrete and instructive sales advice is provided on the most direct online sources available today for artists including online art galleries, eBay, Amazon and Etsy marketplace stores, auction houses, design industry outlets and barter exchanges. A chapter stresses alternative income sources including giclée reproductions and licensed art images. CONTENTS: What Art Selling Outlets Are Profiting By Online Sales The New Gallery Business Model For Selling Online Breaking Into The Art World’s Closed Circle Global Selling Opportunities Chapter #1 A Fresh Dependency and Integration of Social Media How to Personalize Social Media Follow-Up The Three Categories of Social Media Best Suited For Artists Chapter #2 An Artist’s Website Attractive Packaging Your Role in Creating The Design Concept Designing and Personalizing Your Own Website Evaluating Your Website Host Memorable Domain Name Clarity of Vision Make Your Site Simple to Navigate How The Cellular Phone and Tablets Affects Website Layouts Chapter #3 Drawing Traffic To Your Social Media Pages and Website Qualifying Your Website Viewers Search Engines and Indexes Where and How Often Should You Submit Your Website Pages Buying Traffic and Ad Words Programs Chapter #4 Who Buys Art? Online Art Gallery Sales Outlets Identifying Primary Buyer Groups Repeat Art Buyers Chapter #5 Cultivating Media Exposure and Email Marketing Strategies For Sending Out Press Releases Bulk Email Press Release Specific Media Submission Guidelines Direct Mail and Permission Based Email Selling Lists Chapter #6 Alternative Income Sources Giclée Print Technology Self-Publishing Licensing Opportunities Chapter #7 Selling Via eBay, Etsy and Amazon Marketplaces Chapter #8 Consigning and Selling Through Auction Houses The Process of Consigning Growing Role of Auction Houses Chapter #9 Barter Exchanges and Cashless Transactions Trading Fine Art Internet-based Barter Joining A Barter Exchange Reference Category Listings Art Industry Mailing Lists. Art Weblogs, Artist Website and Portfolio Services, Social Media Marketing, Barter Trade Exchanges, Bulk Email Services, Content Community, Currency Converters, Digital Encryption Technology, Domain Name Brokers, Domain Registration Services, E-Commerce Shopping Carts, Social Networking Websites, Fine Art Marketplace Websites (Painting, Drawings, Sculpture, Photography, Handcrafts, Fashion and Jewelry), Press Release Services, Search Engines, Weblog, Website Design Software, Host Comparisons, Website Hosting, Translators and Troubleshooting.
How To Sell Your Art Online
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Author : Cory Huff
language : en
Publisher: HarperCollins
Release Date : 2016-06-28
How To Sell Your Art Online written by Cory Huff and has been published by HarperCollins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-28 with Art categories.
An essential guide for artist that teaches them how to skip the gallery system, find their niche, and connect directly with collectors to profitably sell their art. For years, galleries have acted as gatekeeper separating artists and collectors. But with the explosion of the Internet, a new generation of savvy, independent artists is connecting with buyers and making a substantial living doing what they love. How to Sell Your Art Online shows any artist how to make a successful living from their work. Cory Huff dispels the myth of the starving artist and provides the effective business strategies necessary to make artistic creations pay. He helps individual artists find their niche; outlines the elements essential for an effective website; and provides invaluable advice on e-mail marketing, blogging, social media marketing, and paid advertising—explaining how to tie all these online activities into offline success. Most importantly, he shares the secret to overcoming the biggest challenge artists face when self-marketing: learning how to tell their unique stories. Every artist has a reason for making art, but can’t always find the right way to express it. Huff provides exercises artists can use to clarify the intellectual and emotional process behind their art, and teaches them how turn that knowledge into stories they can tell online and in person—and expand their reach through blogs and social media to build their art business. Drawing from the stories of successful artists, thoroughly describing how art is sold today, and providing tips on how to build connections personally and electronically, How to Sell Your Art Online illustrates the countless ways artists can take control of their creative careers—and sell their work without selling out.
The Artist S Business And Marketing Toolbox
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Author : Neil McKenzie
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2012-03-07
The Artist S Business And Marketing Toolbox written by Neil McKenzie and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-07 with Arts categories.
Starting and running a successful art business is just like running and starting any other business. To create a vibrant and sustainable art enterprise you need to have a basic understanding of how business works. You don't need an MBA but you do need to know about business and marketing. In art school they probably didn't teach you much about the business end of selling your work or what it takes to run a company. Don't worry, you don't need to enroll in business school to get a good grasp of the basics - you will find them this book. The Artist's Business and Marketing ToolBox gives you real life examples you can use as well as over 80 forms to help you develop your business and marketing plan. Whether you just want to make a few extra dollars selling your art or you want to make art your full time profession you owe it to yourself to learn about running a business and the fundamentals of marketing. The difference between many successful and not so successful artists may have a lot more to do with their grasp of business and marketing than the art they create In the Artist's Business and Marketing ToolBox you will learn the basics of: -Starting a new business -Developing your brand -How to take advantage of opportunities and capitalize on your strengths -Understanding the business planning process and putting together your own plan -Accounting and finance that you need -Becoming more productive in creating your art -Managing and organizing your company -Developing and implementing effective marketing strategies for: oPublic relations oAdvertising oSelling your art oPricing your work oEffective web sites oNetworking oUsing social media -Developing a Visual Business and Marketing Plan If you are looking for another book on how to get your work into a gallery (although I cover that as well) then this book is not for you. If you are interested in putting proven business techniques and tools to work for you then the Artist's Business and Marketing ToolBox is a great place to start. Don't worry if you think that you need the skills of an MBA or accountant to be successful. Passion, creativity and hard work are what counts the most and luckily most artists have an abundance of all three! Be prepared to put in some time and effort to develop your business and marketing plan and don't forget to use the creative side of your brain.
The Ultimate Guide To Selling Art Online
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Author : Marques Vickers
language : en
Publisher: Nook Press
Release Date : 2016-11-24
The Ultimate Guide To Selling Art Online written by Marques Vickers and has been published by Nook Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-24 with categories.
The second edition of author Marques Vickers' The Ultimate Guide To Selling Art Online is a concise reference source for artists enabling creative entrepreneurs to maximize the expanding sales capabilities of the Internet. This edition details important exposure strategies, existing and emerging sales opportunities and valuable promotional outlets. Over 500 useful reference websites are provided referencing art marketing, website design, sales and promotion outlets. This Ultimate Art Guide stresses the importance and urgency of cultivating a vibrant social media presence via active postings and participation with content, social networking and weblog websites. These activities supplement an artist website with videos, feedback capabilities and resources to cultivate new and return buyers. The book stresses the importance of personalization and an artist's articulation of their creative vision. Practical advice and supplementary consulting sources are offered on every aspect of website design, effective promoting through media exposure, direct mail and the cultivation of a potential and existing client base to establish long-term sustainability. Concrete and instructive sales advice is provided on the most direct online sources available today for artists including online art galleries, eBay, Amazon and Etsy marketplace stores, auction houses, design industry outlets and barter exchanges. A chapter stresses alternative income sources including giclée reproductions and licensed art images. CONTENTS: A Fresh Dependency and Integration of Social Media Designing An Artist's Website Drawing Traffic To Your Social Media Pages and Website Cultivating Media Exposure and Email Marketing Alternative Income Sources through Self-Publishing and Licensing Who Buys Art? Online Art Gallery Sales Outlets Selling Via eBay, Etsy and Amazon Marketplaces Consigning and Selling Through Auction Houses Barter Exchanges and Cashless Transactions
Sell Out
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Author : Rachel Wilkins
language : en
Publisher:
Release Date : 2020-12-23
Sell Out written by Rachel Wilkins and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-23 with categories.
Essential reading for artists looking to sell more art, market to their ideal clients, increase their visibility online and build a sustainable business.The artworld is changing. Changing for the better. With the emergence of an increasing number of online selling platforms and social media networks, artists have a lot more marketplace power than they did a decade ago. This is a very exciting time for our community. These social media opportunities level the playing field and provide a more democratic art world. We have, at our fingertips, the tools, and resources to be able to reach, impact, and influence the lives of people around the world, with the touch of a button. We have the power to reach our clients, directly, to understand them, and to develop meaningful relationships with them. We can now more easily do this, without the need for a gallery, agents, or any other form of middleman.However, these exciting new opportunities can be complex. They may be difficult to navigate without the right tools or guidance. In this book, author, Rachel Wilkins, brings her 15+ years of art-world experience to this 'fluff-free' guide. Dubbed an "Arts Crusader" by the Huffington Post, Rachel's work has been featured in such publications as The Wall St. Journal, Paper Magazine, and ABC News. Rachel is the recipient of the New York Business Journal "Woman of Influence" Award and a dedicated mentor for the New Museums, NEW INC program.Rachel pulls from her own experience as a struggling artist who went on to build a 6- figure art career of her own. Rachel also offers unique insight from the "other side," having worked with over 8,000 artists, as a curator, and exhibit director, while running Conception Arts, an organization that produces art events in 14 cities around the U.S.SELL OUT: The definitive guide to selling your art online without losing your damn mind, outlines a clear strategy to get you from A-Z without getting stuck in the minutia. It is a 'how-to' with personality that provides a rare, holistic look at the digital marketing space. The "why" and the "how" of building an unforgettable artist brand, marketing strategy that attracts your ideal clients, and, an art business that keeps your creative fires burning.
Artist 2 0
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Author : Stefano Calicchio
language : en
Publisher: Stefano Calicchio
Release Date : 2020-10-24
Artist 2 0 written by Stefano Calicchio and has been published by Stefano Calicchio this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-24 with Business & Economics categories.
Welcome to Artist 2.0, the practical manual that explains how to promote and sell your artworks through the web. Inside this guide you will discover fundamental information to develop your artistic career. You will learn all the main strategies to gain visibility. You will discover: - how to place advertisements about your work. - How to get articles and reviews on your account. - How to contact and manage critics and journalists through the web. - How to receive written recommendations from your clients in order to publish them online. - How to report your works in the main search engines. - How to sponsor your artistic activity online. - How to write and publish artistic press releases online. - How to resell on the internet the rights of use of your works... And much more! Stop wasting time and develop your art career NOW with all the information you need to get the attention of your customers and the feedback in the sales of your artwork.
Straight Advice
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Author : Barney Davey
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016-07-19
Straight Advice written by Barney Davey and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-19 with categories.
If you would like practical advice and useful ideas for artists on websites, email marketing, blogging and more, you've found an excellent source. The whole world, it seems, is online. The internet has changed everything. To say the internet is a disruptive force is an understatement. While it's taken a toll on legacy industries such as physical galleries, it's opened up new opportunities for visual artists. Too many artists have been told at some point to get a job. And, that making and selling art was too hard, and only a lucky few got their tickets punched to success. If that were ever true, it's a lie now. Artists alive in this generation are the first ever to have tools that allow them to connect with buyers and sell to them directly. The internet has changed our buying habits. We can now get so close and learn so much about anything we want to buy, and then e-commerce, UPS, and FedEx make everything readily available. In many metro areas, consumers can order from Amazon and other retailers and get same-day deliveries. The marketing - and therefore the art world - is literally at our fingertips. Consumers are comfortable buying luxury items such as diamonds from Costco.com and pricey fine art from Saatchiart.com or dozens of other online galleries. You can market your art online, too. In fact, it's not just that you can, but that you should learn how to sell art online. It is your future. It is now. Chapters Include: Straight Advice: How to Market Art Online Marketing Art Online Understanding The Value of a Customer Persona Websites for Artists E-Commerce Domain Names Email Marketing for Artists Marketing Automation Blogging Social Media In this book, author Barney Davey, taps his 30 years of experience helping artists get their work to market. He uses a mix of brand new material along with freshly revised content from his books, blog posts and online training. He's combined the best of the best from every source available to him and created a valuable resource for artists. With five books and 600+ posts on art marketing, Davey has a treasure trove of advice for artists to pull from and create something new and beneficial for them. Telling Is Selling Those marketing tools mentioned above are ready for you to start using them. The internet is an equalizer. The systems and programs are the same as top artists use in their art businesses. They are available at low or no cost. It comes down to using them with proficiency and consistency. Essentially, they are forms of digital marketing and electronic communication. Your job as an artist is to connect with your best prospective buyers and then inform, enlighten and entertain them with your story. Stories sell art. You have a unique and compelling story to tell. It may be a few layers down right now, but it's there. Just like making art is a progressive task, meaning you get better at it over time and practice, so is telling your story. As you consistently use your website, blog, email marketing and social media with a purpose in mind, your ability to communicate with and tell your story to your followers improves.
How To Survive And Prosper As An Artist
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Author : Caroll Michels
language : en
Publisher: Macmillan
Release Date : 2009-06-09
How To Survive And Prosper As An Artist written by Caroll Michels and has been published by Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-09 with Business & Economics categories.
The classic handbook for launching and sustaining a career that "explodes the romantic notion of the starving artist," (The New York Times) with a brand-new chapter on Internet art marketing Now in its sixth edition, How to Survive and Prosper as an Artist is the definitive guide to taking control of your career and making a good living in the art world. Drawing on nearly three decades of experience, Caroll Michels offers a wealth of insider's information on getting into a gallery, being your own PR agent, and negotiating prices, as well as innovative marketing, exhibition, and sales opportunities for various artistic disciplines. She has also added a new section on digital printmaking and marketing in this emerging field. Most notably, this sixth edition contains an entirely new chapter: "Art Marketing on the Internet." Michels offers criteria for selecting an ideal Web designer for your online portfolio and for organizing your Web presence, and shares proven methods for attracting curators, dealers, and private clients to your site. She also addresses vital legal concerns in the age of e-commerce, including copyrighting and registering your art, and finally, the appendix of resources, consistently updated online at Michels's site the Artist Help Network, is fully revised.
The Part Time Artist Stay Creative Pay Your Bills
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Author : Celine Terranova
language : en
Publisher: Independently Published
Release Date : 2019-03-06
The Part Time Artist Stay Creative Pay Your Bills written by Celine Terranova and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-06 with Self-Help categories.
Being a creative with a job-to-pay-the-bills is not easy. Between the lack of consideration from society in general, the ever-growing costs of living, and the demands of adulthood, it is more and more difficult to find time and energy to create.Have you ever been super excited for a project, only to lose all motivation before you finished? Have you felt so tired that you could not bring yourself to do anything artistic? Have you felt so down on yourself about not doing anything that you started to doubt you had any talents in the first place?I know these feelings, because I've had them too! I am a writer, and all along my career I've tried to find a good balance so that I could keep writing while earning a living. It was a difficult battle. I've had day jobs in several different industries, from science to theatre. I've been so burned out at times that I didn't write for months. I've felt so low about my writing that I didn't perform well in my job. I've had so little free time that I neglected my relationships and my mental health.Thankfully, these years of struggle have taught me a lot, and I decided that I should share that knowledge and experience with other artists. This is why I have decided to write this book, The Part-Time Artist.In my book, I talk about my experience and all the lessons I've learned on my path to becoming a writer. I strongly believe that these lessons can be valuable to all of you. It doesn't matter if you are a writer like me, or a painter, or an actor, or a musician, or a designer, or any other type of artists. I know we all face the same struggles!When you get a copy of the book, here are some of the things you'll get: * An easy way to build productive habits to do more art on a daily basis* The common myth about the tortured artist, and why you don't have to be one* A step-by-step guide to build a business plan for your artistic career* The best way to set goals for your creativity* A strategy to make your day job work with your art (instead of the other way around!)* And much more!Not only that, but you will also benefit from several resources and useful tools, such as a weekly planner, a budget tool, a business spreadsheet and a FREE workbook