Gerencia De Territorios Aplicando El Marketing Uno A Uno
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Gerencia De Territorios Aplicando El Marketing Uno A Uno
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Author :
language : es
Publisher: Monica Piedrahita Echeverry
Release Date : 2007
Gerencia De Territorios Aplicando El Marketing Uno A Uno written by and has been published by Monica Piedrahita Echeverry this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Marketing categories.
Management Information Systems
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Author : Raymond McLeod
language : en
Publisher: Pearson Educación
Release Date : 1998
Management Information Systems written by Raymond McLeod and has been published by Pearson Educación this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
This text enjoys a strong loyalty among instructors who adopt it. Focusing on the role of managers within an organization, the text emphasizes the development of computer-based information systems to support an organization's objectives and strategic plans. The General Systems Model is, introduced in Chapter 6, and implemented throughout the rest of the text.
Gesti N Gerencial Y Empresarial Aplicadas Al Siglo Xxi
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Author : Édgar Van de Berghe
language : es
Publisher: Ecoe Ediciones
Release Date : 2016-01-01
Gesti N Gerencial Y Empresarial Aplicadas Al Siglo Xxi written by Édgar Van de Berghe and has been published by Ecoe Ediciones this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-01 with Business & Economics categories.
Los tratados de libre comercio y la globalización han obligado a los gerentes a cambiar su mentalidad e incluir en su desarrollo a la gestión empresarial, lo que implica no solo pensar en el contexto macroeconómico y de mega gerencia, sino también en motivar e involucrar activamente al capital humano en la innovación y proyección para crear empresas más competitivas en el mercado internacional. El futuro es hoy y el país necesita gerentes innovadores para liderar el cambio. Gestión gerencial y empresarial aplicadas al siglo XXI es un texto para el estudiante y para el empresario interesados en dotarse de una visión internacional para su compañía. El autor, con una vasta experiencia como empresario, asesor y docente universitario, presenta de una manera clara y sencilla los principales indicadores macro económicos y su relación con el sector empresarial, los conceptos novedosos de la gerencia del siglo XXI, así como la operación y las funciones de las diferentes áreas de la empresa. Cada capítulo contiene entrevistas realizadas por el autor a empresarios y gerentes innovadores de diferentes países sobre su gestión gerencial y empresarial. El libro está dirigido a estudiantes de Administración de Empresas, Economía, Gerencia, Comercio Internacional y especializaciones en carreras afines, y es útil como texto de consulta para gerentes y directivos con mentalidad de líder que buscan ampliar los horizontes de su empresa y darles una proyección internacional.
Sales Force Management
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Author : Mark W. Johnston
language : en
Publisher: Routledge
Release Date : 2016-04-14
Sales Force Management written by Mark W. Johnston and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-14 with Business & Economics categories.
In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book’s reputation globally as the leading textbook in the field. The authors have strengthened the focus on managing the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics. It’s a contemporary classic, fully updated for modern sales management practice. Pedagogical features include: Engaging breakout questions designed to spark lively discussion Leadership challenge assignments and mini-cases to help students understand and apply the principles they have learned in the classroom Leadership, Innovation, and Technology boxes that simulate real-world challenges faced by salespeople and their managers New Ethical Moment boxes in each chapter put students on the firing line of making ethical choices in sales Role Plays that enable students to learn by doing A selection of comprehensive sales management cases on the companion website A companion website features an instructor’s manual, PowerPoints, and other tools to provide additional support for students and instructors.
Marketing Places
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Author : Philip Kotler
language : en
Publisher: Simon and Schuster
Release Date : 2002-01-15
Marketing Places written by Philip Kotler and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-01-15 with Business & Economics categories.
Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" -- cities, states, and nations -- are in crisis, and can no longer rely on national industrial policies, such as federal matching funds, as a promise of jobs and protection. When trouble strikes, places resort to various palliatives such as chasing grants from state or federal sources, bidding for smokestack industries, or building convention centers and exotic attractions. The authors show instead that places must, like any market-driven business, become attractive "products" by improving their industrial base and communicating their special qualities more effectively to their target markets. From studies of cities and nations throughout the world, Kotler, Haider, and Rein offer a systematic analysis of why so many places have fallen on hard times, and make recommendations on what can be done to revitalize a place's economy. They show how "place wars" -- battles for Japanese factories, government projects, Olympic Games, baseball team franchises, convention business, and other economic prizes -- are often misguided and end in wasted money and effort. The hidden key to vigorous economic development, the authors argue, is strategic marketing of places by rebuilding infrastructure, creating a skilled labor force, stimulating local business entrepreneurship and expansion, developing strong public/private partnerships, identifying and attracting "place compatible" companies and industries, creating distinctive local attractions, building a service-friendly culture, and promoting these advantages effectively. Strategic marketing of places requires a deep understanding of how "place buyers" -- tourists, new residents, factories, corporate headquarters, investors -- make their place decisions. With this understanding, "place sellers" -- economic development agencies, tourist promotion agencies, mayor's offices -- can take the necessary steps to compete aggressively for place buyers. This straightforward guide for effectively marketing places will be the framework for economic development in the 1990s and beyond.
Branding 2da Edici N
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Author : Ricardo Hoyos Ballesteros
language : es
Publisher: Ecoe Ediciones
Release Date : 2023-12-06
Branding 2da Edici N written by Ricardo Hoyos Ballesteros and has been published by Ecoe Ediciones this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-06 with Design categories.
¿Alguna vez se ha preguntado qué hace que ciertas marcas sean tan atractivas? Branding: el arte de marcar corazones es una guía esencial para descifrar este misterio. Desde los fundamentos del branding hasta las estrategias avanzadas de gestión de marcas, esta obra entrega herramientas relevantes para que el responsable de una marca pueda gerenciarla de una manera holística a partir de cada uno de los temas presentados en él. El libro está estructurado en cuatro partes que le ofrecen al lector una perspectiva integral abordando temas como la definición de marca, su importancia y sus dimensiones, su direccionamiento estratégico, diseño, los procesos de registro, oposición, renovación y protección legal de las marcas y su gerencia. En esta nueva edición, se presenta dos capítulos nuevos: uno sobre la semiótica de la marca, en donde se profundiza sobre el significado de las fuentes tipográficas, las formas y los colores utilizados en el diseño de los identificadores de las marcas, y otro sobre el direccionamiento estratégico, en donde se incluyen temas relacionados con el posicionamiento, la identidad de marca y los territorios de marca. Dirigido a estudiantes de pregrado, especialización y maestría de programas relacionados con el marketing como Publicidad, Negocios Internacionales y Administración de Empresas. Los empresarios y emprendedores también encontrarán material relevante para aplicar en sus proyectos empresariales. Incluye: - Perspectiva integral sobre las marcas: estratégica, de marketing, del diseño gráfico, financiera y legal, entre otras. - Ejemplos de marcas nacionales e internacionales. - Casuística a lo largo del texto, lo que ayuda a asimilar los conceptos y aplicarlos de una manera más fácil a casos particulares. - Figuras que permiten una lectura más amable y útil para el lector. Contenidos en el Sistema de Información en Línea (SIL) Al final del libro encontrará el código para ingresar información en Línea – SIL – donde podrá acceder a material de apoyo para ampliar algunos de los temas tratados en el libro.
Marketing An Introduction Global Edition
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Author : Gary Armstrong
language : en
Publisher: Pearson Higher Ed
Release Date : 2019-07-04
Marketing An Introduction Global Edition written by Gary Armstrong and has been published by Pearson Higher Ed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-04 with Business & Economics categories.
For undergraduate principles of marketing courses. Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Mercado
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Author :
language : es
Publisher:
Release Date :
Mercado written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with Argentina categories.
Principles Of Marketing European Edition
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Author : Lloyd Harris
language : en
Publisher:
Release Date : 2016-09-21
Principles Of Marketing European Edition written by Lloyd Harris and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-21 with categories.
Principles of Marketing Seventh European Edition Philip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel Piercy The goal of every marketer is to create more value for customers. The authors of this new European Edition have aimed to create more value for the reader by building on a classic marketing text with its well-established customer-value framework and complimenting it with an emphasis throughout the book on sustainable marketing, measuring and managing return on marketing, marketing technologies and marketing around the world. To help bring marketing to life this book is filled with interesting examples and stories about real companies, such as Amazon, Google, Uber, ASOS and Lego and their marketing practices. This is the place to go for the freshest and most authoritative insights into the increasingly fascinating world of marketing. Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University. Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. Lloyd C. Harris is Head of Department and Professor of Marketing at Birmingham Business School, University of Birmingham. His research has been widely disseminated via a range of marketing, strategy, retailing and general management journals. Nigel Piercy, was formerly Professor of Marketing & Strategy, and Associate Dean, at Warwick Business School. He is now a consultant and management writer. Recent publications include Marketing Strategy and Competitive Positioning, 6th ed. (with Graham Hooley, Brigitte Nicoulaud and John Rudd) published by Pearson in 2016.
Diccionario Enciclop Dico Mega Siglo Xxi
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Author : Julio Paredes C.
language : es
Publisher: Editorial Norma
Release Date : 2004
Diccionario Enciclop Dico Mega Siglo Xxi written by Julio Paredes C. and has been published by Editorial Norma this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Encyclopedias and dictionaries, Spanish categories.