Gerencia De Ventas 3ra Edici N
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Essentials Of Management Information Systems
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Author : Kenneth C. Laudon
language : en
Publisher:
Release Date : 1999
Essentials Of Management Information Systems written by Kenneth C. Laudon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
Presents real business examples, both domestic and foreign, and relates them to MIS and management through a discussion on the importance of integrating organization and technology.
Corporate Finance
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Author : Stephen A. Ross
language : en
Publisher:
Release Date : 2002
Corporate Finance written by Stephen A. Ross and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with categories.
The Marketing Plan
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Author : William A. Cohen
language : en
Publisher: John Wiley & Sons
Release Date : 2005-12-09
The Marketing Plan written by William A. Cohen and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-12-09 with Business & Economics categories.
The Marketing Plan, 5th Edition gives students the knowledge, tools, and techniques they need to develop marketing plans like the pros. Throughout the text, step-by-step procedures guide students through each phase in creating marketing plans??from scanning the environment and establishing goals and objectives, to developing marketing strategies and tactics, to presenting and implementing the plan, and everything in between. This text is not just a how-to book; it also explains the importance of a well-formulated marketing plan and encourages student participation through activities. Moreover, it contains seven actual student marketing plans which can be used as models. This text can be used as a supplement to another text, or as a stand-alone in a Principles of Marketing, Marketing Management, Strategic Marketing, Entrepreneurship, or Internet Marketing course.
Corporate Finance
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Author : Jonathan B. Berk
language : en
Publisher:
Release Date : 2011
Corporate Finance written by Jonathan B. Berk and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Corporations categories.
For MBA/graduate students taking a course in corporate finance. Using the unifying valuation framework based on the Law of One Price, top researchers Jonathan Berk and Peter DeMarzo set the new standard for corporate finance textbooks. Corporate Finance blends coverage of time-tested principles and the latest advancements with the practical perspective of the financial manager. With this ideal melding of the core with modern topics, innovation with proven pedagogy, Berk and DeMarzo establish the new canon in finance. The second edition reflects the constantly changing world of finance, including information on the recent financial crisis, new behavioral finance research, and updated practitioner interviews.
Principles Of Corporate Finance
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Author : Richard A. Brealey
language : en
Publisher: Irwin Professional Pub
Release Date : 2006
Principles Of Corporate Finance written by Richard A. Brealey and has been published by Irwin Professional Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Describes the theory and practice of corporate finance. The authors show how managers use financial theory to solve practical problems and as a way of learning how to respond to change by showing not just how but why companies and management act as they do. They bring fresh expertise and ideas to this textbook and partnership.
Introductory Mathematical Analysis For Students Of Business And Economics
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Author : Ernest F. Haeussler
language : en
Publisher: Reston
Release Date : 1980
Introductory Mathematical Analysis For Students Of Business And Economics written by Ernest F. Haeussler and has been published by Reston this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Business mathematics categories.
Essentials Of Canadian Managerial Finance
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Author : John Fred Weston
language : en
Publisher: Holt, Rinehart and Winston of Canada
Release Date : 1979
Essentials Of Canadian Managerial Finance written by John Fred Weston and has been published by Holt, Rinehart and Winston of Canada this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with Corporations categories.
International Marketing
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Author : Pervez N. Ghauri
language : en
Publisher:
Release Date : 2010
International Marketing written by Pervez N. Ghauri and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Export marketing categories.
The third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.
Strategic Brand Management
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Author : Kevin Lane Keller
language : en
Publisher:
Release Date : 2003
Strategic Brand Management written by Kevin Lane Keller and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Brand name products categories.
Written by today's leading authority in brand management and incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-- and thus improving the long-term profitability of specific brand strategies. Finely focused on "how-to" and "why" throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 100 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so. For industry professionals from brand managers to chief marketing officers.
Hidden Power Of Productivity
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Author : Fintan William Bohan
language : en
Publisher:
Release Date : 2004-12
Hidden Power Of Productivity written by Fintan William Bohan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-12 with Business & Economics categories.
OUTLINE OF "THE HIDDEN POWER OF PRODUCTIVITY: 30% productivity improvement without layoffs!" APROX. 250 WORDS Andy Case has just been hired in his first position as Production Manager at SportsBall Inc. He believes that he and his team have productivity up by 5%, and he is shocked to learn that his boss believes that productivity has fallen! His boss lays down a challenge: a 30% improvement in productivity in 6 months, or he will look outside for someone else. Andy s supervisors propose a solution, which looks as if it could achieve a dramatic 30% breakthrough. But when Andy studies it in depth, he realizes that this solution could bankrupt the company! He realizes that the way his company measures productivity is misleading, and can produce disastrous results, but is unable to figure how to rectify it. Andy meets a productivity expert, Ralph Burton, who shows him where SportsBall and many other companies go wrong with measuring productivity. Once they clear up how to measure productivity correctly, Andy and Ralph turn their attention to how to get productivity improvements. With the active participation of his workforce, Andy implements a powerful system for detecting non-value adding operations consistently and quickly. But realizing that there are many erroneous beliefs and unnecessary fears in the organization, which hold employees back from their true potential, Andy and Ralph design a 3-day workers training workshop, where the workers design productivity improvement projects in specific areas, ranging a 30% reduction in material wastage to a 65% reduction in dispatch time, all without any additional cost for the company. Six weeks later SportsBall Inc, hits the 30% target, 4 months ahead of schedule, without any layoffs!