Gest O E Pol Ticas P Blicas Em Rede Interlocu Es Pressupostos E Aplica Es
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Marketing In The Public Sector
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Author : Nancy R. Lee
language : en
Publisher: Pearson Education
Release Date : 2006-10-16
Marketing In The Public Sector written by Nancy R. Lee and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-10-16 with Business & Economics categories.
Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.
Justice And Justification
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Author : Norman Daniels
language : en
Publisher: Cambridge University Press
Release Date : 1996-09-28
Justice And Justification written by Norman Daniels and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-09-28 with Medical categories.
We all have beliefs, even strong convictions, about what is just and fair in our social arrangements. How should these beliefs and the theories of justice that incorporate them guide our thinking about practical matters of justice? This wide-ranging collection of essays by one of the foremost medical ethicists in the United States explores the claim that justification in ethics, whether concerning matters of theory or practice, involves achieving coherence or "reflective equilibrium" (as Rawls has called it) between our moral and nonmoral beliefs. Among the practical issues the volume addresses are the design of health-care institutions, the distribution of goods between the old and the young, and fairness in hiring and firing practices. In combining ethical theory and practical ethics this volume will prove especially valuable to philosophers concerned with ethics and applied ethics, political theorists, bioethicists, and others involved in the study of public policy.
The Politics Of Social Policy In The United States
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Author : Margaret Weir
language : en
Publisher: Princeton University Press
Release Date : 2020-12-08
The Politics Of Social Policy In The United States written by Margaret Weir and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-08 with Social Science categories.
This volume places the welfare debates of the 1980s in the context of past patterns of U.S. policy, such as the Social Security Act of 1935, the failure of efforts in the 1940s to extend national social benefits and economic planning, and the backlashes against "big government" that followed reforms of the 1960s and early 1970s. Historical analysis reveals that certain social policies have flourished in the United States: those that have appealed simultaneously to middle-class and lower-income people, while not involving direct bureaucratic interventions into local communities. The editors suggest how new family and employment policies, devised along these lines, might revitalize broad political coalitions and further basic national values. The contributors are Edwin Amenta, Robert Aponte, Mary Jo Bane, Kenneth Finegold, John Myles, Kathryn Neckerman, Gary Orfield, Ann Shola Orloff, Jill Quadagno, Theda Skocpol, Helene Slessarev, Beth Stevens, Margaret Weir, and William Julius Wilson.
Patients Of The State
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Author : Javier Auyero
language : en
Publisher: Duke University Press
Release Date : 2012-05-04
Patients Of The State written by Javier Auyero and has been published by Duke University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-04 with Business & Economics categories.
Describes the power that can be imposed, and the misery that is caused, especially for the poor, by the simple act of waiting. This title also describes a variety of different situations, including waiting for national identity cards, for welfare agencies, and the endless waiting for relocation from the slums.
Assessment In Physical Education
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Author : Peter Hay
language : en
Publisher: Routledge
Release Date : 2013
Assessment In Physical Education written by Peter Hay and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Education categories.
This text makes an important contribution to our understanding of the socio-cultural issues associated with assessment in PE, in terms of its systemic development as well as at the level of pedagogic relations between PE teachers and their students.
The New Politics Of The Welfare State
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Author : Paul Pierson
language : en
Publisher: Oxford University Press, USA
Release Date : 2001
The New Politics Of The Welfare State written by Paul Pierson and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Political Science categories.
The welfare states of the affluent democracies now stand at the centre of political discussion and social conflict. In this text, an international team of leading analysts reject simplistic claims about the impact of economic globalization.
Politics And Policy Implementation
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Author : Frederick A. Lazin
language : en
Publisher: State University of New York Press
Release Date : 2012-02-01
Politics And Policy Implementation written by Frederick A. Lazin and has been published by State University of New York Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-01 with Political Science categories.
This book analyzes how the political system influences domestic policy implementation in Israel. It shows how coalition politics, party dominated ministries, an independent and fragmented Jewish Agency, diaspora Jewish communities, powerful mayors, and ethnic considerations influenced the implementation of Begin's Project Renewal, a hybrid of the American War on Poverty, Urban Renewal, and Model Cities. It also reveals how Project Renewal initiated change in Israel's political institutions and public policy system.
New Perspectives On Public Services
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Author : Christopher Pollitt
language : en
Publisher: Oxford University Press
Release Date : 2012-01-26
New Perspectives On Public Services written by Christopher Pollitt and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-26 with Business & Economics categories.
The book examines two elements, place and technology, that are under-researched in the public management literature. It shows how basic public services both shape and are shaped by the specifics of places and technological change by bringing together a wide range of theory and internationally comparative empirical material.
Global Education Policy And International Development
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Author : Antoni Verger
language : en
Publisher: A&C Black
Release Date : 2013-03-28
Global Education Policy And International Development written by Antoni Verger and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-28 with Education categories.
Exploring the interplay between globalization, education and international development, this book surveys the impact of global education policies on local policy in developing countries. With chapters written by leading international scholars, drawing on a full range of theoretical perspectives and offering a diverse selection of case studies from Africa, Asia and South America, this book considers such topics as: How are global education agendas and policies formed and implemented? What is the impact of such policy priorities as public-private partnerships, child-centred pedagogies and school-based management? What are the effects of political and economic globalization on educational reform and change? How do mediating institutions affect the translation of global policies to particular educational contexts? What are the limitations of globalised policy solutions and what problems do they encounter at local levels? From students of education, development and globalization to practitioners working in developing contexts, this book is an important resource for those seeking to understand how global forces and local realities meet to shape education policy in the developing world.
Handbook Of Education Policy Research
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Author : Gary Sykes
language : en
Publisher: Taylor & Francis
Release Date : 2012-09-10
Handbook Of Education Policy Research written by Gary Sykes and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-10 with Education categories.
Co-published by Routledge for the American Educational Research Association (AERA) Educational policy continues to be of major concern. Policy debates about economic growth and national competitiveness, for example, commonly focus on the importance of human capital and a highly educated workforce. Defining the theoretical boundaries and methodological approaches of education policy research are the two primary themes of this comprehensive, AERA-sponsored Handbook. Organized into seven sections, the Handbook focuses on (1) disciplinary foundations of educational policy, (2) methodological perspectives, (3) the policy process, (4) resources, management, and organization, (5) teaching and learning policy, (6) actors and institutions, and (7) education access and differentiation. Drawing from multiple disciplines, the Handbook’s over one hundred authors address three central questions: What policy issues and questions have oriented current policy research? What research strategies and methods have proven most fruitful? And what issues, questions, and methods will drive future policy research? Topics such as early childhood education, school choice, access to higher education, teacher accountability, and testing and measurement cut across the 63 chapters in the volume. The politics surrounding these and other issues are objectively analyzed by authors and commentators. Each of the seven sections concludes with two commentaries by leading scholars in the field. The first considers the current state of policy design, and the second addresses the current state of policy research. This book is appropriate for scholars and graduate students working in the field of education policy and for the growing number of academic, government, and think-tank researchers engaged in policy research. For more information on the American Educational Research Association, please visit: http://www.aera.net/.