Gesti N Cultural
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Mf1433 3 Marketing Cultural
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Author : M? Carmen Gastalver Robles
language : es
Publisher:
Release Date : 2019
Mf1433 3 Marketing Cultural written by M? Carmen Gastalver Robles and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
Una vez finalizado el M?dulo ser? capaz de desarrollar acciones de comunicaci?n y marketing cultural. Analizar? el mercado de distintos productos culturales segmentando seg?n caracter?sticas y preferencias de distintos tipos de consumidores. Definir? acciones de marketing cultural, en relaci?n con los factores que intervienen en el dise?o de pol?ticas y campa?as de comunicaci?n, considerando los instrumentos habituales y los distintos tipos de objetivos y p?blicos a los que pretenda dirigirse. Desarrollar? acciones de marketing cultural vinculadas a un plan de marketing para productos intangibles. Desplegar? una campa?a de difusi?n de la programaci?n cultural para el p?blico potencial seg?n un plan de marketing mix propuesto. Aplicar? sistemas de control y seguimiento de las variables y acciones previstas en distintos tipos de planes de marketing. Analizar? la evoluci?n de una programaci?n cultural vinculada a las acciones de marketing. Tema 1. An?lisis de mercado de productos culturales 1.1. Caracterizaci?n de la programaci?n cultural 1.2. T?cnicas para el conocimiento del medio y de las organizaciones. 1.3. Supuesto pr?ctico 1 1.4. Supuesto pr?ctico 2 Tema 2. Planificaci?n de acciones de comunicaci?n y marketing cultural 2.1. T?cnicas de comunicaci?n en las actividades culturales 2.2. Tipolog?a de elementos que intervienen en la pol?tica de marketing 2.3. Procedimientos de elaboraci?n del plan de marketing 2.4. Supuesto pr?ctico Tema 3. Desarrollo de acciones de comunicaci?n y marketing cultural 3.1. Protocolos de coordinaci?n entre las acciones de marketing y los objetivos programados 3.2. Procedimientos de desarrollo de acciones de marketing cultural para productos intangibles 3.3. Metodolog?a para el desarrollo de campa?as de promoci?n de productos culturales 3.4. T?cnicas de an?lisis y selecci?n de medios de comunicaci?n 3.5. Supuesto pr?ctico Tema 4. Seguimiento y evaluaci?n de programas y acciones vinculados al marketing cultural 4.1. Sistem?tica de formulaci?n de objetivos de control del plan de marketing teniendo como referencia la consecuci?n de los objetivos 4.2. M?todos para el control y seguimiento de las decisiones y acciones en los planes de marketing 4.3. Metodolog?as para valorar el grado de satisfacci?n del cliente. 4.4. T?cnicas de seguimiento de presupuestos 4.5. Identificaci?n de variables de control en las acciones de marketing 4.6. Desarrollo de indicadores de impacto y eficacia de las acciones de marketing 4.7. Adaptaci?n de herramientas de c?lculo para su utilizaci?n en acciones de marketing cultural 4.8. T?cnicas de tabulaci?n e interpretaci?n de resultados 4.9. Aplicaci?n de medidas correctoras ante las desviaciones en el programa: planes de contingencia 4.10. Procedimientos para la detecci?n y gesti?n de implantaci?n acciones de mejora 4.11. Protocolos para la elaboraci?n, estructuraci?n y presentaci?n de informes de seguimiento con los resultados obtenidos, destinados a responsables de las pol?ticas culturales 4.12. Supuesto pr?ctico 1 4.13. Supuesto pr?ctico 2.
Uf1422 Programaci N Y Evaluaci N Aplicadas A La Gesti N Cultural
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Author : Cristina Salinas L?pez
language : es
Publisher:
Release Date : 2019
Uf1422 Programaci N Y Evaluaci N Aplicadas A La Gesti N Cultural written by Cristina Salinas L?pez and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
La finalidad de esta Unidad Formativa es ense?ar a organizar la infraestructura para desplegar y ejecutar la programaci?n cultural usando los recursos acordes al tipo de acci?n cultural que se va a desarrollar, as? como evaluar la programaci?n cultural para estimar y valorar la adecuaci?n de los eventos culturales realizados, colaborando, en su caso, con el responsable de cultura de nivel superior. Para ello, se estudiar? la planificaci?n de las programaciones para la gesti?n cultural y la evaluaci?n de procesos de gesti?n cultural. Tema 1. Planificaci?n de las programaciones para la gesti?n cultural 1.1. Principios de la programaci?n cultural: 1.2. T?cnicas de valoraci?n de los factores del medio: Tema 2. Programaci?n de la gesti?n cultural 2.1. Elaboraci?n de la programaci?n: 2.2. Organizaci?n de eventos: Tema 3. Evaluaci?n de procesos de gesti?n cultural 3.1. Desarrollo del proceso de evaluaci?n: 3.2. Transmisi?n de resultados:
Critical Trajectories
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Author : Tony Bennett
language : en
Publisher: John Wiley & Sons
Release Date : 2008-04-30
Critical Trajectories written by Tony Bennett and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-30 with Social Science categories.
Critical Trajectories: Culture, Society, Intellectuals brings together for the first time writings from one of the leading figures in cultural studies -- Tony Bennett. The selections in the volume span the period from the late 1970s to the present, representing issues of enduring concern in Bennett's work over this period and throughout his wide-ranging intellectual career. Charts the extensive influence of Bennett’s thinking across the humanities and social sciences - from cultural history to museums and memory, and from Bond and popular culture to cultural policy and governance Tackles some of the most important subjects in cultural studies, including aesthetics, textuality, the intellectual, and the role of cultural history Includes a new introductory essay pinpointing Bennett’s concerns in changing intellectual and political contexts
Cultural Management And Policy In Latin America
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Author : Raphaela Henze
language : en
Publisher: Routledge
Release Date : 2021-05-19
Cultural Management And Policy In Latin America written by Raphaela Henze and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-19 with Business & Economics categories.
Cultural Management and Policy in Latin America provides in-depth insights into the education and training of cultural managers from interdisciplinary and comparative perspectives. The book focuses on the effects of neoliberalism on cultural policies across the region, and questions how cultural managers in Latin America deal not only with contemporary political challenges but also with the omnipresent legacy of colonialism. In doing so, it unpacks the methods, formats, and narratives employed. Reflecting on emerging and contemporary research topics, the book analyses the key literature and scholarly contexts to identify impacts in the region and beyond. The volume provides scholars, students and reflective practitioners with a comprehensive resource on international cultural management that helps to overcome Western-centric methods and theories.
The Many Layers Of Culture Within Each City
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Author : Robert N. St. Clair
language : en
Publisher:
Release Date : 2009-07-24
The Many Layers Of Culture Within Each City written by Robert N. St. Clair and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-07-24 with Cities and towns categories.
This investigation explains how culture functions within several of the contexts of space. In essence, it claims that cultural change involves the retaining of some cultural practices along with their modification, revision, and re-invention of events to accommodate the present. The past is redefined, restructured, revised, modified, and even re-invented in order to make it compatible with the interpretation of events within the cultural spaces of the present. This book contains five black and white photographs and nine color photographs.
Introducing Cultural Studies
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Author : Ziauddin Sardar
language : en
Publisher:
Release Date : 1999
Introducing Cultural Studies written by Ziauddin Sardar and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Culture categories.
Therapeutic Cultural Routines To Build Family Relationships
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Author : Marva L. Lewis
language : en
Publisher: Springer Nature
Release Date : 2021-12-06
Therapeutic Cultural Routines To Build Family Relationships written by Marva L. Lewis and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-06 with Psychology categories.
Social workers and Infant and Early Childhood Mental Health (IECMH) helpers need practical, relationship-based clinical tools to support families experiencing stress, separation, and loss. Research reveals key parenting behaviors occur during hair combing interaction (HCI) – lively verbal interaction, sensitive touch, and responsiveness to infant cues. This book explores how the simple routine of combing hair serves as an emotionally powerful, trauma-informed, culturally valid therapeutic tool for use by mental health helpers. HCI offers a low-cost opportunity for IECMH helpers to engage families and sustain attachment relationships. In this book, case studies illustrate the use of HCI with diverse families of color. Each chapter includes questions for reflective supervision to understand sociocultural factors that may shape behaviors during HCI. Topics included in the text: The Observing Professional and the Parent’s Ethnobiography Introduction to Reflective Supervision: Through the Lens of Culture, Diversity, Equity, and Inclusion A Case Study in Cross-Racial Practice and Supervision: Reflections in Black and White Tools to Disrupt Legacies of Colorism: Perceptions, Emotions, and Stories of Childhood Racial Features Therapeutic Cultural Routines to Build Family Relationships: Talk, Touch & Listen While Combing Hair© is a unique resource for counselors, psychologists, psychiatrists, home visiting nurses, early childhood educators, and family therapists who work with military families or multiracial families with bi-racial children. “This book provides practical insights useful for professionals and parents. The authors share compelling experiences using strength-based and rich cultural approaches guided by reflective practice. It deserves to be widely read and become a classic resource.” Robert N. Emde, Emeritus Professor of Psychiatry, University of Colorado School of Medicine
Using Organizational Culture To Resolve Business Challenges
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Author : Reyes Ruiz, Gerardo
language : en
Publisher: IGI Global
Release Date : 2023-08-29
Using Organizational Culture To Resolve Business Challenges written by Reyes Ruiz, Gerardo and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-29 with Business & Economics categories.
Small and Medium Enterprises (SMEs) face numerous challenges in today's ever-changing business landscape, including excessive bureaucracy, limited government support, and difficulties accessing specialized personnel and cutting-edge technology. These obstacles have been further exacerbated by the COVID-19 pandemic, pushing SMEs to the brink and requiring innovative solutions to navigate the crisis successfully. Gerardo Reyes Ruiz's edited book, Using Organizational Culture Strategies for Adapting to Change, offers a transformative solution to these challenges. Through a collection of real success stories from around the world, the book demonstrates how organizational culture played a crucial role in the resilience and triumph of SMEs during the pandemic. By studying these case studies, readers gain valuable insights and practical strategies to cultivate and leverage organizational culture for navigating change and driving sustainable growth. Using Organizational Culture Strategies for Adapting to Change is a comprehensive resource for academic scholars, stakeholders, business professionals, and students. It thoroughly explores the impact of organizational culture on SMEs, emphasizing the critical importance of fostering a strong culture and providing actionable guidance for establishing and nurturing it within these enterprises. The book equips readers with the necessary knowledge and tools to thrive in the face of adversity and seize new opportunities in today's rapidly evolving business environment. Whether readers seek to understand the role of culture in SME success or want practical advice for implementing cultural strategies, this book offers valuable expertise to help SMEs not only survive but thrive in challenging times.
Global Culture
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Author :
language : en
Publisher: Psychology Press
Release Date : 2002
Global Culture written by and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with categories.
Writing And The Revolution
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Author : Katie Brown
language : en
Publisher: Liverpool Latin American Studies
Release Date : 2019-06-25
Writing And The Revolution written by Katie Brown and has been published by Liverpool Latin American Studies this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-25 with Nationalism and literature categories.
In contrast to recent theories of the 'global' Latin American novel, this book reveals the enduring importance of the national in contemporary Venezuelan fiction, arguing that the novels studied respond to both the nationalist and populist cultural policies of the Bolivarian Revolution and Venezuela's literary isolation. The latter results from factors including the legacy of the Boom and historically low levels of emigration from Venezuela. Grounded in theories of metafiction and intertextuality, the book provides a close reading of eight novels published between 2004 (the year in which the first Minister for Culture was appointed) and 2012 (the last full year of President Chávez's life), relating these novels to the context of their production. Each chapter explores a way in which these novels reflect on writing, from the protagonists as readers and writers in different contexts, through appearances from real life writers, to experiments with style and popular culture, and finally questioning the boundaries between fiction and reality. This literary analysis complements overarching studies of the Bolivarian Revolution by offering an insight into how Bolivarian policies and practices affect people on an individual, emotional and creative level. In this context, self-reflexive narratives afford their writers a form of political agency.
