Mf1433 3 Marketing Cultural
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Mf1433 3 Marketing Cultural
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Author : Mª Carmen Gastalver Robles
language : es
Publisher: Editorial Elearning, S.L.
Release Date : 2015-06-19
Mf1433 3 Marketing Cultural written by Mª Carmen Gastalver Robles and has been published by Editorial Elearning, S.L. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-19 with categories.
Una vez finalizado el Módulo será capaz de desarrollar acciones de comunicación y marketing cultural. Analizará el mercado de distintos productos culturales segmentando según características y preferencias de distintos tipos de consumidores. Definirá acciones de marketing cultural, en relación con los factores que intervienen en el diseño de políticas y campañas de comunicación, considerando los instrumentos habituales y los distintos tipos de objetivos y públicos a los que pretenda dirigirse. Desarrollará acciones de marketing cultural vinculadas a un plan de marketing para productos intangibles. Desplegará una campaña de difusión de la programación cultural para el público potencial según un plan de marketing mix propuesto. Aplicará sistemas de control y seguimiento de las variables y acciones previstas en distintos tipos de planes de marketing. Analizará la evolución de una programación cultural vinculada a las acciones de marketing.
Mf1433 3 Marketing Cultural
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Author : M? Carmen Gastalver Robles
language : es
Publisher:
Release Date : 2019
Mf1433 3 Marketing Cultural written by M? Carmen Gastalver Robles and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
Una vez finalizado el M?dulo ser? capaz de desarrollar acciones de comunicaci?n y marketing cultural. Analizar? el mercado de distintos productos culturales segmentando seg?n caracter?sticas y preferencias de distintos tipos de consumidores. Definir? acciones de marketing cultural, en relaci?n con los factores que intervienen en el dise?o de pol?ticas y campa?as de comunicaci?n, considerando los instrumentos habituales y los distintos tipos de objetivos y p?blicos a los que pretenda dirigirse. Desarrollar? acciones de marketing cultural vinculadas a un plan de marketing para productos intangibles. Desplegar? una campa?a de difusi?n de la programaci?n cultural para el p?blico potencial seg?n un plan de marketing mix propuesto. Aplicar? sistemas de control y seguimiento de las variables y acciones previstas en distintos tipos de planes de marketing. Analizar? la evoluci?n de una programaci?n cultural vinculada a las acciones de marketing. Tema 1. An?lisis de mercado de productos culturales 1.1. Caracterizaci?n de la programaci?n cultural 1.2. T?cnicas para el conocimiento del medio y de las organizaciones. 1.3. Supuesto pr?ctico 1 1.4. Supuesto pr?ctico 2 Tema 2. Planificaci?n de acciones de comunicaci?n y marketing cultural 2.1. T?cnicas de comunicaci?n en las actividades culturales 2.2. Tipolog?a de elementos que intervienen en la pol?tica de marketing 2.3. Procedimientos de elaboraci?n del plan de marketing 2.4. Supuesto pr?ctico Tema 3. Desarrollo de acciones de comunicaci?n y marketing cultural 3.1. Protocolos de coordinaci?n entre las acciones de marketing y los objetivos programados 3.2. Procedimientos de desarrollo de acciones de marketing cultural para productos intangibles 3.3. Metodolog?a para el desarrollo de campa?as de promoci?n de productos culturales 3.4. T?cnicas de an?lisis y selecci?n de medios de comunicaci?n 3.5. Supuesto pr?ctico Tema 4. Seguimiento y evaluaci?n de programas y acciones vinculados al marketing cultural 4.1. Sistem?tica de formulaci?n de objetivos de control del plan de marketing teniendo como referencia la consecuci?n de los objetivos 4.2. M?todos para el control y seguimiento de las decisiones y acciones en los planes de marketing 4.3. Metodolog?as para valorar el grado de satisfacci?n del cliente. 4.4. T?cnicas de seguimiento de presupuestos 4.5. Identificaci?n de variables de control en las acciones de marketing 4.6. Desarrollo de indicadores de impacto y eficacia de las acciones de marketing 4.7. Adaptaci?n de herramientas de c?lculo para su utilizaci?n en acciones de marketing cultural 4.8. T?cnicas de tabulaci?n e interpretaci?n de resultados 4.9. Aplicaci?n de medidas correctoras ante las desviaciones en el programa: planes de contingencia 4.10. Procedimientos para la detecci?n y gesti?n de implantaci?n acciones de mejora 4.11. Protocolos para la elaboraci?n, estructuraci?n y presentaci?n de informes de seguimiento con los resultados obtenidos, destinados a responsables de las pol?ticas culturales 4.12. Supuesto pr?ctico 1 4.13. Supuesto pr?ctico 2.
Plato In The Italian Renaissance 1 1990
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Author : James Hankins
language : en
Publisher: BRILL
Release Date : 1990
Plato In The Italian Renaissance 1 1990 written by James Hankins and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Italy categories.
Supplementum Festivum
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Author : Paul Oskar Kristeller
language : la
Publisher: Arizona Center for Medieval and Renaissance Studies (ACMRS)
Release Date : 1987
Supplementum Festivum written by Paul Oskar Kristeller and has been published by Arizona Center for Medieval and Renaissance Studies (ACMRS) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Philosophy categories.
Eight Philosophers Of The Italian Renaissance
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Author : Paul Oskar Kristeller
language : en
Publisher: Stanford University Press
Release Date : 1964
Eight Philosophers Of The Italian Renaissance written by Paul Oskar Kristeller and has been published by Stanford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1964 with Philosophy categories.
Appendix - "The Medieval Antecendents of Renaissance Humanism"__
The Ancient Theology
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Author : Daniel Pickering Walker
language : en
Publisher:
Release Date : 1972
The Ancient Theology written by Daniel Pickering Walker and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972 with Apologetics categories.
The Planets Within
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Author : Thomas Moore
language : en
Publisher: SteinerBooks
Release Date : 1990
The Planets Within written by Thomas Moore and has been published by SteinerBooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Body, Mind & Spirit categories.
The Planets Within asks us to return to antiquity with new eyes. It centers on one of the most psychological movements of the prescientific age -- Renaissance Italy, where a group of 'inner Columbuses' charted territories that still give us today a much- needed sense of who we are and where we have come from, and the right routes to take toward fertile and unexplored places.Chief among these masters of the interior life was Marsilio Ficino, presiding genius of the Florentine Academy, who taught that all things exist in soul and must be lived in its light. This study of Ficino broadens and deepens our understanding of psyche, for Ficino was a doctor of soul, and his insights teach us the care and nurture of soul.Moore takes as his guide Ficino's own fundamental tool -- imagination. Respecting the integrity and autonomy of images, The Planets Within unfolds a poetics of soul in a kind of dialogue between the laconic remarks of Ficino and the need to give these remarks a life and context for our day.
The Philebus Commentary
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Author : Marsilius Ficinus
language : en
Publisher:
Release Date : 1975
The Philebus Commentary written by Marsilius Ficinus and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Pleasure categories.
Christianity And The Renaissance
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Author : Timothy Verdon
language : en
Publisher:
Release Date : 1990
Christianity And The Renaissance written by Timothy Verdon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Art categories.
Icastes
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Author : Michael J. B. Allen
language : la
Publisher:
Release Date : 1989
Icastes written by Michael J. B. Allen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with History categories.
"All of Allen's publications on Ficino have been important. This one stands out for the important problem areas in Ficino's thought and intellectual career that it defines and clarifies."--Charles Trinkaus, University of Michigan