Get Real About Branding
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Get Real About Branding
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Author : Art Forward
language : en
Publisher: iUniverse
Release Date : 2019-07-08
Get Real About Branding written by Art Forward and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-08 with Business & Economics categories.
Get Real about Branding reveals the incredible power of making the right promise and keeping it in marketing, advertising, and branding. It explains how to make trust a differentiating benefit of your products, services, and brand as it steers you around expensive marketing, advertising, and branding pitfalls in concise language with many examples from his personal experience. Veteran marketing consultant Art Forward reviews how to go beyond standard research and data, how to get and use customers’ insights to create your unique marketing tools, how to discipline creativity without hobbling it, how to inspire associates to take the right actions, and how to turn the right actions into compelling content in your own powerful internal and external media. To help you get results, Art provides twelve worksheets that guide you through implementation of the process year after year.
Brand Is A Four Letter Word
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Author : Austin McGhie
language : en
Publisher: Advantage Media Group
Release Date : 2012
Brand Is A Four Letter Word written by Austin McGhie and has been published by Advantage Media Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
In this breakthrough book, marketing expert Austin McGhie urges readers to set aside their obsession with "branding" and instead focus on the real work of marketing: positioning. In fact, McGhie believes there's no marketing problem or opportunity that can't be framed as a positioning exercise. He argues that brands are a marketplace response, not a marketer's stimulus; if that response from the audience is simple, clear and on strategy, marketers can build a brand. Drawing on his 30-year career working with some of world's best-known brands, including Disney, ESPN, Nike, Google, Visa, Expedia, Best Buy, Microsoft, Anheuser-Busch, Abbott and YouTube, McGhie tackles the strategic essence of positioning and creating differentiated advantage. He deftly weaves the positioning discussion throughout the book with a series of real-life anecdotes to deliver a crisp, clear view of what it means to build a brand. McGhie has written a practical book that will guide and inspire marketers and in turn help them guide and inspire their audiences.
The Power To Build Up Your Real Branding
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Author : Racquel Areias
language : en
Publisher:
Release Date : 2021-08-15
The Power To Build Up Your Real Branding written by Racquel Areias and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-15 with categories.
This was an excellent book that inspires you to take a closer look at your life and business. It has detailed information on how to get clear on the direction you want for your life/business and your path forward to communicate it to the world. It is more than a business marketing tool. The authors did a great job using stories and exercises to illustrate the concepts and principles to build your business and personal brand the right way. In this book, you will learn a proven process you can follow to leverage and get the most out of your personal brand. The authors of this book have over 25 years of experience working on brands for Fortune 500 companies and are excited to teach you how to bring your personal brand into focus, reach your earning potential and become more fulfilled than you ever imagined you could be. Instead of wasting your valuable time and money on fake branding, you will learn how small businesses can be as good - or better - at real branding than large companies, and how women's personal brands can be a powerhouse when unleashed!
Brand Real
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Author : Vasken Kalayjian
language : en
Publisher:
Release Date : 2018-04-18
Brand Real written by Vasken Kalayjian and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-18 with categories.
Brand Real turns your brainwave into a business. Did you know that 90% of startups fail? That's because it takes more than a great idea, money and passion to turn your concept into a thriving organization. You need a thorough and decisive strategy, built on some fundamental principles of branding and shaped by specialist knowledge and experience. That's exactly what Brand Real has to offer. Written by a leading branding professional to set startup entrepreneurs on the road to success, Brand Real gives you everything you need to build an effective, values-based and flexible organization, where people are happy to work. Topics include: Identifying your brand's big idea Establishing your brand identity Perfecting your brand story and visual identity Communicating your brand promise Delivering authentic value The evolution of media and multidirectional communications Cultural and linguistic considerations It also features contributions from 20+ experts and specialists, covering the practical tasks that face every startup entrepreneur: Writing a business plan Creating a marketing plan Social media for startups Inbound marketing for brand activation Intellectual Property Launching and activating your brand Template for a creative brief Get Brand Real and give your startup the best possible chance of success.
Connective Branding
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Author : Claudia Fisher
language : en
Publisher: John Wiley & Sons
Release Date : 2010-04-01
Connective Branding written by Claudia Fisher and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-01 with Business & Economics categories.
This book bridges the gap between strengthening the ‘employee brand’ and the building ‘external brand image’ by synthesizing the two approaches. The result is a blurring of the boundaries and assigning creative powers to both. A customer has a number of interactions with the company, and each of these interactions has an impact on the brand equity account – either positive or negative. Examples of interactions include: the product itself, the purchasing process, the consumption experience, the ‘face’ of the organization, the call center, media etc. The real issue for the company is how to translate the optimized ‘ideal’ customer journey into effective company programmes, how to track their progress and their actual impact on brand equity, customer satisfaction and loyalty. This book takes a holistic view to brand management and distills this complex system into palatable chunks, involving all functions of the company. The book demonstrates the effect of an organization that facilitates and rewards employee brand commitment on ‘external brand equity (eg: customer satisfaction and loyalty) and ‘internal brand equity’ (eg: product improvement and innovation potential resident in the organization). While the more obvious benefits of this approach include the usual suspects such as increased sales and revenues, less obvious benefits include employee stress reduction through the elimination of tensions and incongruity between external and internal value systems. The result is a significant contribution to creativity, brand commitment, overall employee satisfaction and, finally, a company’s ability to attract and retain talent. The above is achieved via a very practical, step-by-step guide, lavishly illustrated with case studies from over 100 fascinating brands (the authors have researched and surveyed companies such as: Aer Lingus, BMW, BP, Deutsche Bank, Ducati, Edun, Google, innocent drinks, Lacoste, Lego, Manner, Maggi, Orange, Old Mutual, Rabobank, Sony, SOS Childrens Villages, Siemens, Thomas Sabo, TED/United, TUI, UBS, Vauxhall, Wal-Mart, Wikimedia, any many more) the authors are able to paint a very real picture of the issues facing business and provide powerful solutions. Refreshingly, this book draws on examples from across the globe, giving the book cultural depth. Each case helps demonstrate the arguments put forward by the authors. After reading this book the audience should be able to answer the following questions: How can I build a strong brand? Where do I start? Which analyses do I have to conduct? Who needs to be involved? How can I make sure every part of the organisation lives the brand? How can I revive the brand ? How can I create a new and relevant connection between the brand and key target audiences? How can I develop and expand the brand? How can future orientation become part of the brand? How can I best structure the brand portfolio? Which role should each of the brands adapt in order to optimise results? How do I best manage the brand? How do I cultivate and empower brand enthusiasts in the organisation? How do I foster and leverage networked collaboration?
Branding Secrets
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Author : Furkan Eroglu
language : en
Publisher: Intellectual Publishing USA
Release Date : 2021-11-30
Branding Secrets written by Furkan Eroglu and has been published by Intellectual Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-30 with Business & Economics categories.
Branding Secrets. Personal and Corporate Branding. 100 Principles of Furkan Eroğlu, the most famous branding and reputation master in Turkey (brand and reputation director). Go beyond imagination, become a brand and achieve real success!
Brand For Talent
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Author : Mark Schumann
language : en
Publisher: John Wiley & Sons
Release Date : 2009-03-23
Brand For Talent written by Mark Schumann and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-23 with Business & Economics categories.
Praise for Brand for Talent "As a marketer, nothing is more important than building a strong, relevant brand. As a leader, nothing is more important than creating an energized, talented group of employees. Brand for Talent provides a compelling framework and great practical tips. It will change the way you think about your people strategy." CAMMIE DUNAWAY, Nintendo of America "Brand for Talent is your wake up call to the realities of today's hiring marketplace. Branding baristas Mark Schumann and Libby Sartain welcome you with a steaming mug of half philosophy and half pragmatism topped with real-world examples. Get Brand for Talent, get amped and get going!" BRAD WHITWORTH, ABC, Cisco, IABC Fellow, IABC Past Chairman "In this compelling and incisive book, Mark Schumann and Libby Sartain bring branding into the realm of human resource management." HAYAGREEVA RAO, Graduate School of Business, Stanford University "This is a fascinating book. Using the power of a consumer brand as a lever to retain talent is a given. What hasn't been done until this book is to put the brand to work in order to attract the best. Who would have thought that social networking would become the new battleground in the hunt? This is one human resources book I actually enjoyed reading." LOU WILLIAMS ABC, APR, L.C. Williams & Associates, IABC Fellow, IABC Past Chairman, Institute for Public Relations Fellow "Mark Schumann and Libby Sartain bring unique experiences and examples that show how to go beyond simple recruiting to create a sustainable talent system for good times and tough times." Dr. JOHN BOUDREAU, Marshall School of Business, University of Southern California Join Us at Josseybass.com Register at www.josseybass.com/email for more information on our publications, authors, and to receive special offers.
Get Real Get Results
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Author : Erin Ragan
language : en
Publisher: Essential Engine
Release Date : 2024-02-19
Get Real Get Results written by Erin Ragan and has been published by Essential Engine this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-19 with Business & Economics categories.
We believe the key to a strong, sustainable marketing plan is building real, genuine connections with your clients and prospects. This ebook will take you through the whys and the hows of putting authenticity into your marketing plan.
Perspectives On Branding
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Author : Jason I. Miletsky
language : en
Publisher: Muska/Lipman
Release Date : 2009
Perspectives On Branding written by Jason I. Miletsky and has been published by Muska/Lipman this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Brand name products categories.
Who's the real branding expert: the agency or the brand? Each has a different approach to what brand building's really all about and the methods needed to generate consumer loyalty. Each approaches brand building strategies from a different angle - a different perspective - and without understanding both points of view, the picture is never fully complete. Perspectives on Branding is the first book to offer both sides of the story. In an easy-to-read, question/answer format, Jason Miletsky provides the agency perspective while Genevieve Smith gives the brand point of view on topics including what a brand actually is (not many people really get it, operationalizing the brand and making it tangible, successfully marketing the brand, the best ways to measure results, which brands do it right, and which brands do it wrong and a whole lot more. What makes this book different from other branding books is that there is no author collaboration or sharing of information during the writing process. Neither author was aware of what the other was writing. The result is a fascinating, no-holds-barred look at branding as both the client and brand see it, leaving readers with a list of action items and a better understanding of core brand building concepts to dramatically improve their strategies.
Creating Powerful Brands
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Author : Leslie de Chernatony
language : en
Publisher: Routledge
Release Date : 2010-10-28
Creating Powerful Brands written by Leslie de Chernatony and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-28 with Business & Economics categories.
This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. Bullets: • Summarises the latest thinking and best practice in the domain of branding • All new real marketing campaigns show how branding theories are implemented in practice • Brought right up to date with a clear European and UK focus Undergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.