Get The Buzz On Biz
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Buzz Marketing With Blogs For Dummies
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Author : Susannah Gardner
language : en
Publisher: John Wiley & Sons
Release Date : 2005-03-11
Buzz Marketing With Blogs For Dummies written by Susannah Gardner and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-03-11 with Business & Economics categories.
In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you: Introduce the people behind your business Discuss relevant issues Provide a clearinghouse for information and expertise Show your business as a good corporate citizen Support an exchange of ideas Get honest feedback from your customers Affect public opinion If you’re new to blogging, or if you know the mechanics of a blog but want some help refining and targeting yours, Buzz Marketing With Blogs For Dummies will get you going right away. An expert blogger shows you the ins and outs of putting together a professional-looking blog, walks you through the jargon, helps you decide what your blog should do, and even explains various software solutions. You’ll find out how to: Set up and maintain a blog, write in blogging style, and observe blogging etiquette Define your audience and target your blog to reach them Involve your customers, earn their trust, educate the public, and build community Avoid possible legal pitfalls while keeping your blog interesting Encourage contributions and links to your blog Use images and design an eye-catching format Optimize your blog for top search engine ratings, track your results, and measure your success Written by Susannah Gardner, who has taught online journalism, directed multimedia efforts, and provided custom Web solutions to clients, Buzz Marketing With Blogs For Dummies even shares tips from the experts who establish and maintain some of the top-rated business blogs. You’ll discover the secrets of success, how to spot and solve problems, what software can enhance your blogging life, and a whole lot more. It like having a staff of experts on call!
Buzzmarketing
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Author : Mark Hughes
language : en
Publisher: Penguin
Release Date : 2005-07-07
Buzzmarketing written by Mark Hughes and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-07-07 with Business & Economics categories.
"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice Cream These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages. Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.
Dirty Little Secrets Of Buzz
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Author : David Seaman
language : en
Publisher: Sourcebooks, Inc.
Release Date : 2008-10-01
Dirty Little Secrets Of Buzz written by David Seaman and has been published by Sourcebooks, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-01 with Business & Economics categories.
"Excellent reading for those who are interested in publicizing a cause, a book, a blog, or just about anything. " Bookfoolery and Babble "Seaman gave The Buzz some tips on how we could become internationally famous. If it doesn't work, we're going to hold a Paris Hilton rally." The Arizona Republic "Seaman's advice to politicians: "If you're not cool, don't try to be cool. Most people in their 20s and 30s don't need [you] to make us laugh. We already have comedians who do it." TheHill.com Practice the Black Art of BUZZ Would you like to spark a media frenzy ... for free? Do you want to jumpstart your sales and profile in a jaw-dropping way? How would you feel about unleashing your message on the entire world? In Dirty Little Secrets of Buzz, veteran promotional stunt-planner David Seaman reveals a brand-new, counterintuitive approach to traditional marketing and PR. Find out how controversy, scandal-mongering, and social networking can turn your message into a viral sensation. Inside are sixty-one secrets for getting millions of eyeballs turning toward you or your business, including: Enemies are more important than friends A dog and a blog can increase repeat customers Put MySpace, Facebook, and the social networking revolution to work for you Google juice: hot links from highly rated sites TV doesn't make you - you make you Get ten thousand visitors for free through StumbleUpon Dirty Little Secrets of Buzz is a powerful how-to collection of all the secrets no one talks about - secrets you won't find in any other marketing book or program.
The Anatomy Of Buzz
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Author : Emanuel Rosen
language : en
Publisher: Crown Currency
Release Date : 2002-05-14
The Anatomy Of Buzz written by Emanuel Rosen and has been published by Crown Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-05-14 with Business & Economics categories.
A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today's consumers, and drives sales-and profits-to new heights. What turns a "sleeper" into a box-office bonanza or catapults a just-released book to the top of bestseller lists? How do people decide which car to buy, which fashions fit the image they seek, and even which movie to see? Despite the daily assault of advertising and other traditional marketing strategies, statistics show that consumers are overwhelmingly persuaded by word of mouth-the recommendations of friends and the "buzz" that develops in the marketplace. As Newsweek recently proclaimed, "Buzz greases the great conveyor belt of culture and commerce, moving everything from movies to fashions of the body and mind faster and faster." In The Anatomy of Buzz, former marketing VP Emanuel Rosen pinpoints the products and services that benefit the most from buzz-a universe that embraces everything from high-tech equipment to books, various consumer and entertainment products to legal and other support services-and offers specific strategies for creating and sustaining effective word-of-mouth campaigns. Drawing from interviews with more than 150 executives, marketing leaders, and researchers who have successfully built buzz for major brands, Rosen describes the ins and outs of attracting the attention of influential first users and "big-mouth" movers and shakers. He also discusses proven techniques for stimulating customer-to-customer selling-including how companies can spread the word to new territories by taking advantage of customer hubs and networks on the Internet and elsewhere. Recent surveys show that 58 percent of young people rely to some extent on others when selecting a car, 53 percent of moviegoers follow the recommendations of friends, and 65 percent of the people who bought a Palm organizer were inspired by the enthusiasm of others. With The Anatomy of Buzz, business leaders have what they need to start the buzz and reignite excitement about a product or service stalled in a holding pattern, or launch a new product into the stratosphere.
Buzz Your Business Be The Best
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Author : Marguerite Cavanuagh
language : en
Publisher: Scriptum Press
Release Date : 2012-01
Buzz Your Business Be The Best written by Marguerite Cavanuagh and has been published by Scriptum Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01 with Business & Economics categories.
Buzz Your Business & Be The Best is written to give enterprising entrepreneurs a jump-start in their businesses. It is astonishing just how many novices as well as seasoned business owners ignore the basics of operating a business. This book reveals many essential basics along with their significance designed to help entrepreneurs learn while becoming prosperous in the business world. The author inspire entrepreneurs to get these basics under their belts before going on to complicated business practices. This is the start to increasing your expertise. This book offers a starting place in building a better business blueprint for the future. There are time honored basics on saving time, money, getting clients, and making sure you and your business is widely known to your targeted clients. Among other things you will get a glimpse of how to attract your ideal clients and how to keep them. It gives you insight as to the magnitude and vitalness of using Social Media in today's marketplace. You will know who to hire, and how to hire better employees. It spells out what to do to avoid the negatives all around us which block us from focusing on the positive. Whenever you enact most, or even some of the simple, doable basics talked about in Buzz Your Business &Be The Best, you will be ahead of your competition, and that is what the book is all about.
Pr For Anyone
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Author : Christina Daves
language : en
Publisher: Morgan James Publishing
Release Date : 2014-01-01
Pr For Anyone written by Christina Daves and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-01 with Business & Economics categories.
The do-it-yourself guide to getting publicity for your business—without a big budget! Christina Daves, founder of PR for Anyone, knows how to get a business noticed without breaking the bank. In this book, she reveals how she appeared in over fifty media outlets in one year—including The Steve Harvey Show, Dr. Oz, NBC, FOX, CBS, Parenting Magazine, the Washington Post and more. And for other entrepreneurs trying to make an impression on potential customers or clients, she also offers expert advice on how to: * Brand your business so your message is consistent * Get FREE media exposure! * Share your message with journalists in a timely, effective way * Find the right people and places to get results * and much more “Lays out the exact steps you must take to become a media master and secure massive exposure . . . priceless.” —Steve Olsher, New York Times–bestselling author of What’s Your WHAT
Busi Buzz Biz Buz
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Author : J. Randy Gordon
language : en
Publisher:
Release Date : 2006
Busi Buzz Biz Buz written by J. Randy Gordon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business categories.
FOREWORD BY: sports agent Leigh Steinberg.Using the right buzzwords, catch phrases, euphemisms, short anecdotes, and general business speak can offer you some major social currency in the right circles. This indispensable book (BusiBUZZ) is a "must have" for anyone wanting to get ahead in the business world and for those who want to "stay current."
Word Of Mouth Advertising Online And Off
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Author : Lynn Thorne
language : en
Publisher: Atlantic Publishing Company
Release Date : 2008
Word Of Mouth Advertising Online And Off written by Lynn Thorne and has been published by Atlantic Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Word-of-Mouth Marketing, WOMM as it is commonly known, is the least expensive form of advertising and often the most effective. People believe what their friends, neighbors, and online contacts say about you, your products, and services. And they remember it for a long, long time. Word-of-mouth promotion is highly valued. There is no more powerful form of marketing than an endorsement from one of your current customers. A satisfied customer's recommendation has much greater value than traditional advertising because it is coming from someone who is familiar with the quality of your work. The best part is that initiating this form of advertising costs little or no money. For WOMM to increase your business, you need an active plan in place and do what is necessary to create buzz. If your business is on the Web, there are myriads of possibilities for starting a highly successful viral marketing campaign using the Internet, software, blogs, online activists, press releases, discussion forums and boards, affiliate marketing, and product sampling. Technology has dramatically changed traditional marketing programs. This all sounds great, but what is the catch? There really is none, except you must know what you are doing! This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started creating the buzz free publicity about your product or service whether online or off. In this easy to read and comprehensive new book you will learn what WOMM is, how to get people talking about your product or service, how to get your customers to be your sales force, how to get WOMM to spread quickly, how to automate WOMM, how to create a blog, create awareness, and how to amplify it. The entire process is covered here: marketing, dealing with negative customer experience, writing online press releases, creating a customer reference program, bringing together a fan club/loyalist community, naming VIPs, using flogs (photos), and spurring evangelism among influential people. Included are tactics that pertain especially to non-profits, including reputation management. In addition, we have gone the extra mile and spent an unprecedented amount of time researching, interviewing, e-mailing, and communicating with hundreds of today's most successful WOMM marketers. Aside from learning the basics you will be privy to their secrets and proven successful ideas. Instruction is great, but advice from experts is even better, and the experts chronicled in this book are earning millions. If you are interested in learning essentially everything there is to know about WOMM in addition to hundreds of hints, tricks, and secrets on how to put WOMM marketing techniques in place and start earning enormous profits, then this book is for you. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
Business Loan Brokering 101
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Author : Buzz Glover
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016-04-16
Business Loan Brokering 101 written by Buzz Glover and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-16 with categories.
This is a comprehensive guide that teaches aspiring entrepreneurs how to get started brokering commercial real estate loans and brokering equipment finance loans. It is written by a seasoned business loan broker who has owned and started many companies. The business loan brokering business was the one business that had the lowest start-up costs and provided the greatest returns. Buzz takes you step-by-step on how to find deals to broker, how to package them, and then how to find banks to fund them and in turn, earn lucrative fees. It is a must for those who want to start a finance business.
The Business School Buzz Book
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Author : Vault Editors
language : en
Publisher: Vault Inc.
Release Date : 2006-02-07
The Business School Buzz Book written by Vault Editors and has been published by Vault Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-02-07 with Business schools categories.
In this new edition, Vault publishes the entire surveys of current students and alumni at more than 100 top business schools. Each 4-to 5-page entry is composed of insider comments from students and alumni, as well as the school's responses to the comments.