Getting Started In Public Relations Die Ersten Drei Berufsjahre

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Getting Started In Public Relations Die Ersten Drei Berufsjahre

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Author : Patrick Schlager
language : de
Publisher: diplom.de
Release Date : 2014-04-11

Getting Started In Public Relations Die Ersten Drei Berufsjahre written by Patrick Schlager and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-11 with Language Arts & Disciplines categories.

Inhaltsangabe:Einleitung: Der Begriff Public Relations ist seit Jahren aus der österreichischen Berufswelt kaum mehr wegzudenken. Es ist eine Tatsache, dass Organisationen die Aufmerksamkeit der Öffentlichkeit brauchen und von dieser Tatsache lebt der Public Relations-Beruf. Public Relations sind in den letzten Jahren zu einem attraktiven Berufsfeld mit vielen guten Perspektiven herangewachsen. Immer öfter findet man die PR-Verantwortlichen in den oberen Führungsebenen. PR-Tätige sind in fast jeder Organisationsform anzufinden, sei es in Unternehmen, Verbänden und Parteien oder öffentlichen und gemeinnützigen Institutionen. Genauso unterschiedlich wie der Tätigkeitsbereich, in dem PR-Tätige arbeiten, sind auch die Anforderungen an den Öffentlichkeitsjob. Genau in dieser Tatsache liegt ein großes Problem des Berufsfeldes, denn bis heute kennt Public Relations keinen festgelegten Berufszugang, noch gibt es eine geschützte Berufsbezeichnung. Die fachlichen Anforderungen an den Kommunikationsberuf haben sich in den letzten Jahren stark verändert, sodass der Ruf nach einer einheitlichen PR-Basisqualifikation immer lauter wird. Der stark boomende Zuwachs an Aus- und Weiterbildungsangeboten in Public Relations in den letzten Jahren, welcher mit den stetigen Qualitätssicherungsbestreben des PRVA-Verbandes einherging, hat erneut die Diskussion nach einer Professionalisierung im PR-Berufsfeld angekurbelt. Gerade weil das Thema Aus- und Weiterbildung für die PR-Branche ein wichtiges Kriterium für einen professionellen Berufszugang ist, hat die folgende Studie bzw. Arbeit das Ziel, das österreichische PR-Berufsfeld zu analysieren. Dabei soll es nicht nur um die Bewertung einzelner Aus- und Weiterbildungsstätten gehen, sondern vielmehr der Frage nachgegangen werden, inwieweit das PR-Bildungsangebot mit den Anforderungen der Praxis übereinstimmt. Inhaltsverzeichnis:Inhaltsverzeichnis: 1.EINLEITUNG10 1.1Themenbegründung und persönliche Motivation11 1.2Zielsetzung der Forschungsfragen und das Forschungsinteresse12 1.3Methodik der Arbeit15 1.4Aufbau der Arbeit19 THEORETISCHER TEIL 2.PUBLIC RELATIONS21 2.1Definitionen von Public Relations22 2.2Theoretische Ansätze der Public Relations23 2.2.1Die organisationstheoretische Sichtweise24 2.2.2Die gesellschaftstheoretische Sichtweise26 2.2.3Die marketingorientierte Sichtweise27 2.3Modelle der Public Relations nach Grunig und Hunt28 2.3.1Publicity-Modell29 2.3.2Informationstätigkeit29 2.3.3Asymmetrische [...]

Teacher Quality

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Author : Jennifer King Rice
language : en
Publisher:
Release Date : 2003

Teacher Quality written by Jennifer King Rice and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Education categories.

Teacher quality is the single most important school-related factor influencing student success. The author examines the body of research on the subject of teacher quality to draw conclusions about which attributes makes teachers most effective, (experience, preparation programs and degrees, type of certification, specific coursework taken in preparation for the profession, and teachers' own test scores), with a focus on aspects of teacher quality that can be translated into policy recommendations and incorporated into teaching practice.

Europeanisation In Teacher Education

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Author : Vasileios Symeonidis
language : en
Publisher: Routledge
Release Date : 2020-11-26

Europeanisation In Teacher Education written by Vasileios Symeonidis and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-26 with Education categories.

This book explores the phenomenon and process of Europeanisation in the field of teacher education. Drawing on comparative case studies in Austria, Greece and Hungary, it examines empirical data and analyses key themes around the continuum of teacher education, the development of teacher competence frameworks, and the support to teacher educators. The book is the first of its kind to systematically research the landscape of European teacher education, exploring the interactions between national and European influences in the trajectory of teacher education policy and practice. Chapters offer an original and in-depth understanding of European influences that draw on evidence from policy documents and interviews with relevant stakeholders. It argues that teacher education systems are being Europeanised, although at different speeds and directions for each country. Factors such as the socio-political and economic contexts, historical traits and policy actors’ preferences at both national and institutional levels determine the translation process. This book will be of great interest for academics, educational researchers, practitioners and policymakers in Europe and beyond, informing wider discussions about the emerging European context in teacher education, education policy and what it means to be a European teacher.

Bibliographie Der Wirtschaftswissenschaften

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Author :
language : en
Publisher:
Release Date : 1988

Bibliographie Der Wirtschaftswissenschaften written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Classification categories.

Kommunikationssteuerung

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Author : Lothar Rolke
language : de
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2016-09-26

Kommunikationssteuerung written by Lothar Rolke and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-26 with Business & Economics categories.

Neue Impulse für die Kommunikationsplanung und -prüfung sowie Praxisbeispiele für Kommunikationssteuerung und Wertschöpfung u.a. aus den Unternehmen Deutsche Bahn, Deutsche Post DHL, Deutsche Telekom, GIZ, ING-DiBa, Lufthansa Group, MAN Diesel & Turbo, Mainova, SAP, Siemens und Union Investment Das Buch behandelt die wichtigsten Fragen zur erfolgreichen Steuerung von Unternehmenskommunikation in der Praxis und schließt dabei die Grundlagendiskussion um Kommunikation als Wertschöpfung ein. Kommunikationssteuerung wird als zielorientierter und revolvierender Managementprozess gezeigt, der einen fortlaufenden Dialog und die kontinuierliche Auswertung von Daten ebenso erfordert wie die persönliche Kommunikations- und Managementkompetenz. Dabei korrespondiert die Zielplanung mit dem Wirkungsmanagement: der Ergebniserfassung, seinen Interventionen und Nachsteuerungen. Neben einigen theoretisch angelegten Beiträgen bietet das Buch eine Vielzahl von Praxisbeispielen für Kommunikationssteuerung und Wertschöpfung. Renommierte Autoren aus Wissenschaft und Praxis erläutern aus verschiedenen Perspektiven den Fortschritt in der Debatte um den Wertschöpfungsbeitrag von Kommunikation und vermitteln praxisorientiertes Erfahrungswissen über die kommunikativen Steuerungsmöglichkeiten von Unternehmen. Herausgegeben von Prof. Dr. Lothar Rolke (Hochschule Mainz) und Dr. Jan Sass (LAUTENBACH SASS)

Training And The Private Sector

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Author : Lisa M. Lynch
language : en
Publisher: University of Chicago Press
Release Date : 2007-12-01

Training And The Private Sector written by Lisa M. Lynch and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12-01 with Business & Economics categories.

How can today's workforce keep pace with an increasingly competitive global economy? As new technologies rapidly transform the workplace, employee requirements are changing and workers must adapt to different working conditions. This volume compares new evidence on the returns from worker training in the United States, Germany, France, Britain, Japan, Norway, and the Netherlands. The authors focus on Germany's widespread, formal apprenticeship programs; the U.S. system of learning-by-doing; Japan's low employee turnover and extensive company training; and Britain's government-led and school-based training schemes. The evidence shows that, overall, training in the workplace is more effective than training in schools. Moreover, even when U.S. firms spend as much on training as other countries do, their employees may still be less skilled than workers in Europe or Japan. Training and the Private Sector points to training programs in Germany, Japan, and other developed countries as models for creating a workforce in the United States that can compete more successfully in today's economy.

European Views Of Self Directed Learning

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Author : Gerald A. Straka
language : en
Publisher:
Release Date : 1997

European Views Of Self Directed Learning written by Gerald A. Straka and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Adult learning categories.

Following an Introduction by editor Gerald A. Straka that posits various definitions of self-directed learning and discusses the views of the various authors in the text, this book consists of nine papers addressing issues and conceptions of self-directed learning in Europe. The following are included: "Self-Directed Learning in Continuing Education--A Report from Switzerland" (Christoph Metzger); "Self (-Directed) Learning in France" (Philippe Carre); "Self-Learning Activities in the French Community of Belgium" (Brigitte Denis); "Self-Directed Learning in the Netherlands" (Marcel R. van der Klink, Wim J. Nijhof); "Self-Directed Learning among Adults in the United Kingdom" (Keith Percy); "Self-Directed Learning in Portugal" (Maria Joao Malheiro Filgueiras); "Learning, Working and Social Practices: History and Future Trends in Italy" (Cristina Zucchermaglio); "Self-Directed Learning in Greece" (Nicholas Iliadis); and "Self-Directed Learning in Germany: From Instruction to Learning in the Process of Work" (Gerald A. Straka). (Each paper contains references.) (KC)

Public Relations Research

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Author : Ansgar Zerfaß
language : en
Publisher: Springer
Release Date : 2008-05-08

Public Relations Research written by Ansgar Zerfaß and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-08 with Language Arts & Disciplines categories.

This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This books honours Guenter Bentele, one of the international spearheads of public relations research, and gives academics, students and communication managers a focussed insight into the field.

Career Change Teachers

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Author : Meera Varadharajan
language : en
Publisher: Springer Nature
Release Date : 2021-10-26

Career Change Teachers written by Meera Varadharajan and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-26 with Education categories.

Teachers Pedagogical Beliefs

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Author : Johannes König
language : en
Publisher:
Release Date : 2012

Teachers Pedagogical Beliefs written by Johannes König and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.