Getting Us Hooked
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Irresistible
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Author : Adam Alter
language : en
Publisher: Penguin
Release Date : 2017-03-07
Irresistible written by Adam Alter and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-07 with Social Science categories.
“Irresistible is a fascinating and much needed exploration of one of the most troubling phenomena of modern times.” —Malcolm Gladwell, author of New York Times bestsellers David and Goliath and Outliers “One of the most mesmerizing and important books I’ve read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity.” —Adam Grant, New York Times bestselling author of Originals and Give and Take Welcome to the age of behavioral addiction—an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans. In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist. By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good—to improve how we communicate with each other, spend and save our money, and set boundaries between work and play—and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children. Adam Alter's previous book, Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave is available in paperback from Penguin.
Hooked
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Author : Michael Moss
language : en
Publisher: Signal
Release Date : 2021-03-02
Hooked written by Michael Moss and has been published by Signal this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-02 with Health & Fitness categories.
NATIONAL BESTSELLER From the #1 bestselling and Pulitzer Prize-winning author of Salt Sugar Fat, the troubling story of how food companies have exploited our most fundamental evolutionary instincts to get us hooked on processed foods. Everyone knows how hard it can be to maintain a healthy diet. But what if some of the decisions we make about what to eat are beyond our control? Is it possible that processed food is addictive, like drugs or alcohol? Motivated by these questions, Pulitzer Prize-winning investigative reporter Michael Moss began searching for answers, to find the true peril in our food. In Hooked, Moss explores the science of addiction and uncovers what the scientific and medical communities--as well as food manufacturers--already know, which is that food can, in some cases, be even more addictive than alcohol, cigarettes, or drugs. Our bodies are hard-wired for sweets, so food manufacturers have deployed fifty-six types of sugar to add to their products, creating in us the expectation that everything should be cloying; we've evolved to prefer convenient meals, so three-fourths of the calories we get from groceries come from ready-to-eat foods. Moss goes on to show how the processed food industry has not only tried to deny this troubling discovery, but exploit it to its advantage. For instance, in a response to recent dieting trends, food manufacturers have simply turned junk food into junk diets, filling grocery stores with "diet" foods that are hardly distinguishable from the products that got us into trouble in the first place. With more people unable to make dieting work for them, manufacturers are now claiming to add ingredients that can effortlessly cure our compulsive eating habits. A gripping account of the legal battles, insidious marketing campaigns, and cutting-edge food science that have brought us to our current public health crisis, Hooked lays out all that the food industry is doing to exploit and deepen our addictions, and shows us what we can do so that we can once again seize control.
Fizzlebert Stump
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Author : A.F. Harrold
language : en
Publisher: Bloomsbury Publishing
Release Date : 2012-06-07
Fizzlebert Stump written by A.F. Harrold and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-07 with Juvenile Fiction categories.
'There are many boys in the world, all slightly different from one another, and most of them are referred to by names. These are often John or Jack or Desmond, but sometimes they are James or Philip or Simon. Once, and once only, there was a boy whose name was Fizzlebert.' Fizzlebert Stump lives in a travelling circus. But although he gets to hang around with acrobats, play the fool with clowns, and put his head in a lion's mouth every night, he's the only kid there - and he's bored. But then Fizz decides to join a library, and life suddenly gets a lot more exciting, when a simple library card application leads to him being kidnapped by a pair of crazed pensioners! Will he ever see the circus again?
Hooked
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Author : Michael Moss
language : en
Publisher: Random House
Release Date : 2021-03-02
Hooked written by Michael Moss and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-02 with Business & Economics categories.
NEW YORK TIMES BESTSELLER • From the author of Salt Sugar Fat comes a “gripping” (The Wall Street Journal) exposé of how the processed food industry exploits our evolutionary instincts, the emotions we associate with food, and legal loopholes in their pursuit of profit over public health. “The processed food industry has managed to avoid being lumped in with Big Tobacco—which is why Michael Moss’s new book is so important.”—Charles Duhigg, author of The Power of Habit Everyone knows how hard it can be to maintain a healthy diet. But what if some of the decisions we make about what to eat are beyond our control? Is it possible that food is addictive, like drugs or alcohol? And to what extent does the food industry know, or care, about these vulnerabilities? In Hooked, Pulitzer Prize–winning investigative reporter Michael Moss sets out to answer these questions—and to find the true peril in our food. Moss uses the latest research on addiction to uncover what the scientific and medical communities—as well as food manufacturers—already know: that food, in some cases, is even more addictive than alcohol, cigarettes, and drugs. Our bodies are hardwired for sweets, so food giants have developed fifty-six types of sugar to add to their products, creating in us the expectation that everything should be cloying; we’ve evolved to prefer fast, convenient meals, hence our modern-day preference for ready-to-eat foods. Moss goes on to show how the processed food industry—including major companies like Nestlé, Mars, and Kellogg’s—has tried not only to evade this troubling discovery about the addictiveness of food but to actually exploit it. For instance, in response to recent dieting trends, food manufacturers have simply turned junk food into junk diets, filling grocery stores with “diet” foods that are hardly distinguishable from the products that got us into trouble in the first place. As obesity rates continue to climb, manufacturers are now claiming to add ingredients that can effortlessly cure our compulsive eating habits. A gripping account of the legal battles, insidious marketing campaigns, and cutting-edge food science that have brought us to our current public health crisis, Hooked lays out all that the food industry is doing to exploit and deepen our addictions, and shows us why what we eat has never mattered more.
Hooked
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Author : Nir Eyal
language : en
Publisher: Penguin
Release Date : 2014-11-04
Hooked written by Nir Eyal and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-04 with Business & Economics categories.
Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Hooked
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Author : Stephanie Kaza
language : en
Publisher: Shambhala Publications
Release Date : 2005-02-08
Hooked written by Stephanie Kaza and has been published by Shambhala Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-02-08 with Religion categories.
At one time or another, most of us have experienced an all-consuming desire for a material object, a desire so strong that it seems like we couldn't possibly be happy without buying this thing. Yet, when we give in to this impulse, we often find ourselves feeling frustrated and empty. Advertisers, of course, aim to hook us in this way, and, from a global perspective, our tendency to get hooked fuels the rampant over-consumption that is having a devastating impact on the world's stability and on the environment. According to the contributors to this unique anthology, Buddhism can shed valuable light on our compulsions to consume. Craving and attachment—how they arise and how to free ourselves of them—are central themes of Buddhist thought. The writings in this volume, most of which have never been previously published, offer fresh perspectives and much-needed correctives to our society's tendency to believe that having more will make us happier. Hooked! includes a range of writings on how to apply Buddhist thought and ethics to understand and combat the problem of over-consumption as individuals and collectively. Contributors include popular Western teachers, Asian masters, scholars, and practitioners such as: • Pema Chödrön—on what is actually happening at the moment we're "hooked," and how to get beyond that. • Joseph Goldstein—on how mindfulness training can help us stop "wanting to want." • Bhikshuni Thubten Chödrön—on how consumer mentality influences spiritual practice. • Judith Simmer-Brown—on how cultivating spiritually based activism and compassionate action can help us address the negative effects of consumerism. • Rita Gross—on how understanding moderation can curb overconsumption. • Santikaro Bhikkhu—on practicing generosity in a consumer world.
Get Hooked
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Author : Kim P. Werker
language : en
Publisher: Random House Digital, Inc.
Release Date : 2006
Get Hooked written by Kim P. Werker and has been published by Random House Digital, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Crocheting categories.
Crochet is the "next big thing" in crafts and DIY fashion, already a trend with teens and a staple of current clothing trends. The trendy, simple projects in GET HOOKED will entice even the coolest young person. Clear, starting-from-scratch directions begin with how to hold the hook and where to put the yarn, then move with lightning speed to the good stuff--actually making crocheted items to wear and to share. Extra sections show teens how to make their own hook holders, plan crochet groups, pick fun movies to crochet by, stretch their fingers to keep them nimble, and even crochet for charity. Add the low, low cover price, and stand back as hordes of teens rush to Get Hooked! Projects Include; Friendship Wrist Cuffs Key Chain Baubles Blossom Belt Green Leaf Tote Sushi Roll Pillow Fingerless Punk Gloves Fingerless Prom Gloves Cheer-Me-Up Pillow Je T Aime Beret Star Power Purse Bracelet Baglet Beaded Bookmark Chunky Scarf Pleated Miniskirt Hipster Head Scarf Beauty Bin & Ring Cave And More!
Gettin Hooked
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Author : Nyomi Scott
language : en
Publisher: Kimani Press
Release Date : 2007-11-01
Gettin Hooked written by Nyomi Scott and has been published by Kimani Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-11-01 with Juvenile Fiction categories.
Click for your dream date Could she go to the senior dance with just any guy? No way. Imani Lane has her heart set on Maurice, the hottest guy in town. But he isn't exactly asking. So she comes up with an idea to help herself-and everyone else, too. An online dating hookup site for local teens! Her friends and cousin can find their dream dates, and Imani can brilliantly engineer her own profile to match Maurice's. Problem is, the Web site is becoming too popular. Guys who are looking for hookups-say, with Imani's own impressionable cousin-now include some very sleazy types. So Imani has to get things unhooked and fast.
The Craving Mind
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Author : Judson Brewer
language : en
Publisher: Yale University Press
Release Date : 2017-03-07
The Craving Mind written by Judson Brewer and has been published by Yale University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-07 with Body, Mind & Spirit categories.
A leading neuroscientist and pioneer in the study of mindfulness explains why addictions are so tenacious and how we can learn to conquer them We are all vulnerable to addiction. Whether it’s a compulsion to constantly check social media, binge eating, smoking, excessive drinking, or any other behaviors, we may find ourselves uncontrollably repeating. Why are bad habits so hard to overcome? Is there a key to conquering the cravings we know are unhealthy for us? This book provides groundbreaking answers to the most important questions about addiction. Dr. Judson Brewer, a psychiatrist and neuroscientist who has studied the science of addictions for twenty years, reveals how we can tap into the very processes that encourage addictive behaviors in order to step out of them. He describes the mechanisms of habit and addiction formation, then explains how the practice of mindfulness can interrupt these habits. Weaving together patient stories, his own experience with mindfulness practice, and current scientific findings from his own lab and others, Dr. Brewer offers a path for moving beyond our cravings, reducing stress, and ultimately living a fuller life.
Hooked
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Author : Bernard Clive
language : en
Publisher:
Release Date : 2016-08-19
Hooked written by Bernard Clive and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-19 with categories.
Hooked!"...so at the end of the day what do we really do with the number of 'likes, tweets, shares and comments'...this book seeks to address the need to overcome our negative addiction to these tools and medium which are destroying our lives and homes. And how to turn this addiction around to become more productive while enjoying our lives...
