Hooked
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Hooked
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Author : Nir Eyal
language : en
Publisher: Penguin Canada
Release Date : 2014-11-04
Hooked written by Nir Eyal and has been published by Penguin Canada this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-04 with Business & Economics categories.
How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the "Hook Model" -- a four steps process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back over and over again, without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a startup founder – not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, startup founders, and anyone who seeks to understand how products influence our behavior.
Designing For Behavior Change
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Author : Stephen Wendel
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2013-11-05
Designing For Behavior Change written by Stephen Wendel and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-05 with Computers categories.
A new wave of products is helping people change their behavior and daily routines, whether it’s exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals. Stephen Wendel, HelloWallet’s head researcher, takes you step-by-step through the process of applying behavioral economics and psychology to the practical problems of product design and development. Using a combination of lean and agile development methods, you’ll learn a simple iterative approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Discover how to create easy-to-use products to help people make positive changes. Learn the three main strategies to help people change behavior Identify your target audience and the behaviors they seek to change Extract user stories and identify obstacles to behavior change Develop effective interface designs that are enjoyable to use Measure your product’s impact and learn ways to improve it Use practical examples from products like Nest, Fitbit, and Opower
Hooked
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Author : Michael Moss
language : en
Publisher: Random House
Release Date : 2021-03-02
Hooked written by Michael Moss and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-02 with Business & Economics categories.
NEW YORK TIMES BESTSELLER • From the author of Salt Sugar Fat comes a “gripping” (The Wall Street Journal) exposé of how the processed food industry exploits our evolutionary instincts, the emotions we associate with food, and legal loopholes in their pursuit of profit over public health. “The processed food industry has managed to avoid being lumped in with Big Tobacco—which is why Michael Moss’s new book is so important.”—Charles Duhigg, author of The Power of Habit Everyone knows how hard it can be to maintain a healthy diet. But what if some of the decisions we make about what to eat are beyond our control? Is it possible that food is addictive, like drugs or alcohol? And to what extent does the food industry know, or care, about these vulnerabilities? In Hooked, Pulitzer Prize–winning investigative reporter Michael Moss sets out to answer these questions—and to find the true peril in our food. Moss uses the latest research on addiction to uncover what the scientific and medical communities—as well as food manufacturers—already know: that food, in some cases, is even more addictive than alcohol, cigarettes, and drugs. Our bodies are hardwired for sweets, so food giants have developed fifty-six types of sugar to add to their products, creating in us the expectation that everything should be cloying; we’ve evolved to prefer fast, convenient meals, hence our modern-day preference for ready-to-eat foods. Moss goes on to show how the processed food industry—including major companies like Nestlé, Mars, and Kellogg’s—has tried not only to evade this troubling discovery about the addictiveness of food but to actually exploit it. For instance, in response to recent dieting trends, food manufacturers have simply turned junk food into junk diets, filling grocery stores with “diet” foods that are hardly distinguishable from the products that got us into trouble in the first place. As obesity rates continue to climb, manufacturers are now claiming to add ingredients that can effortlessly cure our compulsive eating habits. A gripping account of the legal battles, insidious marketing campaigns, and cutting-edge food science that have brought us to our current public health crisis, Hooked lays out all that the food industry is doing to exploit and deepen our addictions, and shows us why what we eat has never mattered more.
Hooked
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Author : Joe S. McIlhaney, Jr.
language : en
Publisher: Moody Publishers
Release Date : 2019-01-01
Hooked written by Joe S. McIlhaney, Jr. and has been published by Moody Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-01 with Family & Relationships categories.
How sex is rewiring your brain—for good and for bad What does a three-pound brain have to do with one’s sex life? A lot, actually. Hooked is about what’s happening to your brain when you’re having sex. With scientific data put in layman’s terms, this book demonstrates that: Sexual activity releases chemicals in the brain, creating emotional bonds between partners. This is great news for marriages! Once formed, however, breaking these bonds can have damaging effects on the brain such as depression and difficulty bonding with someone else in the future. The continual forming and breaking of these bonds can have permanent effects on a person’s brain. PLUS! This updated edition also includes a brand new chapter about the effects of pornography on the brain. All this data about bonding, sex, and pornography has important implications in a casual sex culture. Regardless of what we wish were true, the facts tell us “safe sex” isn't as safe as it seems. Learn about your brain, the positive effects of sex within permanently committed relationships, and how you can protect yourself (especially your brain) from the dangers of casual sex.
Hooked
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Author : Catherine Greenman
language : en
Publisher: Delacorte Press
Release Date : 2011-08-09
Hooked written by Catherine Greenman and has been published by Delacorte Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-09 with Young Adult Fiction categories.
Thea Galehouse has always known how to take care of herself. With a flighty club-owner mom and a standoffish, recovering-alcoholic dad, Thea has made her own way in her hometown of New York, attending the prestigious and competitive Stuyvesant High School. But one chat with Will, a handsome and witty senior, and she's a goner—completely hooked on him and unable to concentrate on anything else. Always worried that she loves Will more than he loves her, Thea is pleasantly surprised when their romance weathers his move to college and Will goes out of his way to involve her in his life. But then, Thea misses a period. And that starts Thea and Will on a wild ride that neither of them could have possibly prepared for. When they decide to keep the baby, their concerned parents chip in what they can to keep Will in school and give both teenagers a comfortable place to raise their child. But when a freak accident leaves Thea shaken and threatens to upend their little family altogether, Thea is forced to turn to the last place she would have chosen for comfort: her stiff, uncompromising father. This smart, touching first novel brims with realistic, beautifully drawn characters, and reminds us that love is never as easy or predictable as we might like it to be.
Hooked
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Author : Joe S. McIlhaney, Jr.
language : en
Publisher: Moody Publishers
Release Date : 2008-08-01
Hooked written by Joe S. McIlhaney, Jr. and has been published by Moody Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08-01 with Family & Relationships categories.
Society tells us that sex is an act of self-expression, a personal choice for physical pleasure that can be summed up in the ubiquitous phrase: “hooking up". Millions of American teenagers and young adults are finding that the psychological baggage of such behavior is having a real and lasting impact on their lives. They are discovering that “hooking up” is the easy part, but “unhooking” from the bonds of a sexual relationship can have serious consequences. A practical look into new scientific research showing how sexual activity causes the release of brain chemicals, which then result in emotional bonding and a powerful desire to repeat the activity. This book will help parents and singles understand that “safe sex” isn't safe at all; that even if they are protected against STDs and pregnancy, they are still hurting themselves and their partner.
Hooked
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Author : Sutton Foster
language : en
Publisher:
Release Date : 2021
Hooked written by Sutton Foster and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Actresses categories.
Whether she's playing an 'age-defying' book editor on television or dazzling audiences on the Broadway stage, Sutton Foster manages to make it all look easy. How? Crafting. From the moment she picked up a cross stitch needle to escape the bullying chorus girls in her early performing days, she was hooked. Cross stitching led to crocheting, crocheting led to collages, which led to drawing, and so much more. Channeling her emotions into her creations centered Sutton as she navigated the significant moments in her life and gave her tangible reminders of her experiences. Now, in this charming and poignant collection, Sutton shares those moments, including her fraught relationship with her agoraphobic mother; a painful divorce splashed on the pages of the tabloids; her struggles with fertility; the thrills she found on the stage during hit plays like Thoroughly Modern Millie, Anything Goes, and Violet; her breakout TV role in Younger; and the joy of adopting her daughter, Emily.
Hooked On Shakespeare
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Author : Gurinder Kaur Hatchard
language : en
Publisher: Bloomsbury Publishing
Release Date : 2023-10-26
Hooked On Shakespeare written by Gurinder Kaur Hatchard and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-26 with Crafts & Hobbies categories.
15 projects featuring more than 30 step-by-step amigurumi inspired by the works of William Shakespeare. Published to coincide with the 400th anniversary of Shakespeare's First Folio being published, this fabulous collection of creations ranges from the iconic Romeo and Juliet to Hamlet and the Ghost, and from the Three Witches from Macbeth to Bottom and Titania from A Midsummer Night's Dream. Not forgetting the one and only Woolliam Shakespeare himself. Each project features an introduction to the play and its characters, followed by colourful step-by-step instructions. The easy-to-make designs include fully illustrated stitch basics, perfect for beginning crocheters as well as advanced crochet enthusiasts.
Primitive Hooked Rugs For The 21st Century
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Author : Cynthia Norwood
language : en
Publisher: Ampry Publishing, LLC
Release Date : 2015-07-01
Primitive Hooked Rugs For The 21st Century written by Cynthia Norwood and has been published by Ampry Publishing, LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-01 with Crafts & Hobbies categories.
The growing field of rug hooking offers styles for every taste, and a favorite among hookers is the antique-looking primitive rug. One of the great voices in primitive rug hooking, Cynthia Norwood shares her knowledge based on 35 years of experience, study, and design success, and makes primitive rugs accessible for the 21st century hooker. • What makes a good primitive rug--basic techniques, patterns, colors, and designs • Fabric choices and color planning for primitive rugs • Backgrounds and borders to set off your primitive designs • Special primitive rugs for weddings, births, and other family occasions • 7 patterns for primitive rug designs
Learn Ethical Hacking From Scratch
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Author : Zaid Sabih
language : en
Publisher: Packt Publishing Ltd
Release Date : 2018-07-31
Learn Ethical Hacking From Scratch written by Zaid Sabih and has been published by Packt Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-31 with Computers categories.
Learn how to hack systems like black hat hackers and secure them like security experts Key Features Understand how computer systems work and their vulnerabilities Exploit weaknesses and hack into machines to test their security Learn how to secure systems from hackers Book Description This book starts with the basics of ethical hacking, how to practice hacking safely and legally, and how to install and interact with Kali Linux and the Linux terminal. You will explore network hacking, where you will see how to test the security of wired and wireless networks. You’ll also learn how to crack the password for any Wi-Fi network (whether it uses WEP, WPA, or WPA2) and spy on the connected devices. Moving on, you will discover how to gain access to remote computer systems using client-side and server-side attacks. You will also get the hang of post-exploitation techniques, including remotely controlling and interacting with the systems that you compromised. Towards the end of the book, you will be able to pick up web application hacking techniques. You'll see how to discover, exploit, and prevent a number of website vulnerabilities, such as XSS and SQL injections. The attacks covered are practical techniques that work against real systems and are purely for educational purposes. At the end of each section, you will learn how to detect, prevent, and secure systems from these attacks. What you will learn Understand ethical hacking and the different fields and types of hackers Set up a penetration testing lab to practice safe and legal hacking Explore Linux basics, commands, and how to interact with the terminal Access password-protected networks and spy on connected clients Use server and client-side attacks to hack and control remote computers Control a hacked system remotely and use it to hack other systems Discover, exploit, and prevent a number of web application vulnerabilities such as XSS and SQL injections Who this book is for Learning Ethical Hacking from Scratch is for anyone interested in learning how to hack and test the security of systems like professional hackers and security experts.