Designing For Behavior Change

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Designing For Behavior Change
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Author : Stephen Wendel
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2020-06-02
Designing For Behavior Change written by Stephen Wendel and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-02 with Computers categories.
Designers and managers hope their products become essential for users—integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn’t accidental: it’s a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product. In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development. Product managers, UX and interaction designers, and data analysts will learn a simple and effective approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Learn the three main strategies to help people change behavior Identify behaviors your target audience seeks to change—and obstacles that stand in their way Develop effective designs that are enjoyable to use Measure your product’s impact and learn ways to improve it Combine behavioral science with data science to pinpoint problems and test potential solutions
Design For Behaviour Change
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Author : Kristina Niedderer
language : en
Publisher: Routledge
Release Date : 2017-08-23
Design For Behaviour Change written by Kristina Niedderer and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-23 with Business & Economics categories.
Design impacts every part of our lives. The design of products and services influences the way we go about our daily activities and it is hard to imagine any activity in our daily lives that is not dependent on design in some capacity. Clothing, mobile phones, computers, cars, tools and kitchenware all enable and hold in place everyday practices. Despite design’s omnipresence, the understanding of how design may facilitate desirable behaviours is still fragmented, with limited frameworks and examples of how design can effect change in professional and public contexts. This text presents an overview of current approaches dedicated to understanding how design may be used intentionally to make changes to improve a range of problematic social and environmental issues. It offers a cross-disciplinary and cross-sectoral overview of different academic theories adopted and applied to design for behaviour change. The aim of the volume is twofold: firstly, to provide an overview of existing design models that integrate theories of change from differing scientific backgrounds; secondly, to offer an overview of application of key design for behaviour change approaches as used across case studies in different sectors, such as design for health and wellbeing, sustainability, safety, design against crime and social design. Design for Behaviour Change will appeal to designers, design students and practitioners of behavioural change.
The Handbook Of Behavior Change
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Author : Martin S. Hagger
language : en
Publisher: Cambridge University Press
Release Date : 2020-07-15
The Handbook Of Behavior Change written by Martin S. Hagger and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-15 with Psychology categories.
Social problems in many domains, including health, education, social relationships, and the workplace, have their origins in human behavior. The documented links between behavior and social problems have compelled governments and organizations to prioritize and mobilize efforts to develop effective, evidence-based means to promote adaptive behavior change. In recognition of this impetus, The Handbook of Behavior Change provides comprehensive coverage of contemporary theory, research, and practice on behavior change. It summarizes current evidence-based approaches to behavior change in chapters authored by leading theorists, researchers, and practitioners from multiple disciplines, including psychology, sociology, behavioral science, economics, philosophy, and implementation science. It is the go-to resource for researchers, students, practitioners, and policy makers looking for current knowledge on behavior change and guidance on how to develop effective interventions to change behavior.
The Behaviour Change Wheel
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Author : Susan Michie
language : en
Publisher:
Release Date : 2014-05
The Behaviour Change Wheel written by Susan Michie and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05 with Behavior modification categories.
Designing Interventions' brings together theory-based tools developed in behavioural science to understand and change behaviour to form a step-by-step intervention design manual. This book is for anyone with an interest in changing behaviour regardless of whether they have a background in behavioural science.
Abc Of Behaviour Change Theories
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Author : Susan Michie
language : en
Publisher:
Release Date : 2014-05-31
Abc Of Behaviour Change Theories written by Susan Michie and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-31 with Behavior modification categories.
This book aims to facilitate the task of reviewing and selecting relevant theories to inform the design of behaviour change interventions and policies. The main goal is to provide on accessible source of potentially useful theories from a range of disciplines beyond those usually considered. It also provides on opportunity to analyse brood issues around the use of theory in the design of behaviour change interventions and examine areas where there is scope for improvement.
Behavioral Insights
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Author : Michael Hallsworth
language : en
Publisher: MIT Press
Release Date : 2020-09-01
Behavioral Insights written by Michael Hallsworth and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-01 with Psychology categories.
The definitive introduction to the behavioral insights approach, which applies evidence about human behavior to practical problems. Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this “automatic” side of our behavior. As a result, governments make ineffective policies, businesses create bad products, and individuals make unrealistic plans. In contrast, the behavioral insights approach applies evidence about actual human behavior—rather than assumptions about it—to practical problems. This volume in the MIT Press Essential Knowledge series, written by two leading experts in the field, offers an accessible introduction to behavioral insights, describing core features, origins, and practical examples. These insights have opened up new ways of addressing some of the biggest challenges faced by societies, changing the way that governments, businesses, and nonprofits work in the process. This book shows how the approach is grounded in a concern with practical problems, the use of evidence about human behavior to address those problems, and experimentation to evaluate the impact of the solutions. It gives an overview of the approach's origins in psychology and behavioral economics, its early adoption by the UK's pioneering “nudge unit,” and its recent expansion into new areas. The book also provides examples from across different policy areas and guidance on how to run a behavioral insights project. Finally, the book outlines the limitations and ethical implications of the approach, and what the future holds for this fast-moving area.
Predicting And Changing Behavior
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Author : Martin Fishbein
language : en
Publisher: Taylor & Francis
Release Date : 2011-02-14
Predicting And Changing Behavior written by Martin Fishbein and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-14 with Psychology categories.
This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It provides an up-to-date review of relevant research, discusses critical issues related to the reasoned action framework, and provides methodological and conceptual tools for the prediction and explanation of social behavior and for designing behavior change interventions.
Consumer Informatics And Digital Health
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Author : Margo Edmunds
language : en
Publisher: Springer
Release Date : 2019-01-17
Consumer Informatics And Digital Health written by Margo Edmunds and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-17 with Medical categories.
This unique collection synthesizes insights and evidence from innovators in consumer informatics and highlights the technical, behavioral, social, and policy issues driving digital health today and in the foreseeable future. Consumer Informatics and Digital Health presents the fundamentals of mobile health, reviews the evidence for consumer technology as a driver of health behavior change, and examines user experience and real-world technology design challenges and successes. Additionally, it identifies key considerations for successfully engaging consumers in their own care, considers the ethics of using personal health information in research, and outlines implications for health system redesign. The editors’ integrative systems approach heralds a future of technological advances tempered by best practices drawn from today’s critical policy goals of patient engagement, community health promotion, and health equity. Here’s the inside view of consumer health informatics and key digital fields that students and professionals will find inspiring, informative, and thought-provoking. Included among the topics: • Healthcare social media for consumer informatics • Understanding usability, accessibility, and human-centered design principles • Understanding the fundamentals of design for motivation and behavior change • Digital tools for parents: innovations in pediatric urgent care • Behavioral medicine and informatics in the cancer community • Content strategy: writing for health consumers on the web • Open science and the future of data analytics • Digital approaches to engage consumers in value-based purchasing Consumer Informatics and Digital Health takes an expansive view of the fields influencing consumer informatics and offers practical case-based guidance for a broad range of audiences, including students, educators, researchers, journalists, and policymakers interested in biomedical informatics, mobile health, information science, and population health. It has as much to offer readers in clinical fields such as medicine, nursing, and psychology as it does to those engaged in digital pursuits.
Tiny Habits
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Author : B. J. Fogg
language : en
Publisher: Harvest
Release Date : 2020
Tiny Habits written by B. J. Fogg and has been published by Harvest this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Business & Economics categories.
The world's leading expert on habit formation shows how you can have a happier, healthier life: by starting small. Myth: Change is hard. Reality: Change can be easy if you know the simple steps of Behavior Design. Myth: It's all about willpower. Reality: Willpower is fickle and finite, and exactly the wrong way to create habits. Myth: You have to make a plan and stick to it. Reality: You transform your life by starting small and being flexible. BJ FOGG is here to change your life--and revolutionize how we think about human behavior. Based on twenty years of research and Fogg's experience coaching more than 40,000 people, Tiny Habits cracks the code of habit formation. With breakthrough discoveries in every chapter, you'll learn the simplest proven ways to transform your life. Fogg shows you how to feel good about your successes instead of bad about your failures. Whether you want to lose weight, de-stress, sleep better, or be more productive each day, Tiny Habits makes it easy to achieve. Already the habit guru to companies around the world, Fogg brings his proven method to a global audience for the first time. Whether you want to lose weight, de-stress, sleep better, or exercise more, Tiny Habits makes it easy to achieve.
Designing For Behavior Change
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Author : Stephen Wendel
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2013-11-05
Designing For Behavior Change written by Stephen Wendel and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-05 with Computers categories.
A new wave of products is helping people change their behavior and daily routines, whether it’s exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals. Stephen Wendel, HelloWallet’s head researcher, takes you step-by-step through the process of applying behavioral economics and psychology to the practical problems of product design and development. Using a combination of lean and agile development methods, you’ll learn a simple iterative approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Discover how to create easy-to-use products to help people make positive changes. Learn the three main strategies to help people change behavior Identify your target audience and the behaviors they seek to change Extract user stories and identify obstacles to behavior change Develop effective interface designs that are enjoyable to use Measure your product’s impact and learn ways to improve it Use practical examples from products like Nest, Fitbit, and Opower