Global Advertising Rhyme Or Reason
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Global Advertising Rhyme Or Reason
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Author : Nükhet Vardar
language : en
Publisher: El İzi İletişim Danışmanlık Ltd. Şti.
Release Date : 2022-11-30
Global Advertising Rhyme Or Reason written by Nükhet Vardar and has been published by El İzi İletişim Danışmanlık Ltd. Şti. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-30 with Business & Economics categories.
International Marketing
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Author : Stanley Paliwoda
language : en
Publisher: Routledge
Release Date : 2013-11-05
International Marketing written by Stanley Paliwoda and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-05 with Business & Economics categories.
The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim. New for this edition are the expanded use of mini cases within the text to illustrate the latest developments in marketing, together with expanded coverage of: South East Asia and the Pacific Rim, Central and Eastern Europe, Globalization, Culture, Financial aspects of marketing. Included throughout are self-assessment and discussion questions, key terms, references and bibliography.
International Marketing
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Author : Carl Arthur Solberg
language : en
Publisher: Routledge
Release Date : 2017-12-06
International Marketing written by Carl Arthur Solberg and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-06 with Business & Economics categories.
Expanding an organisation internationally presents both opportunities and challenges as marketing departments seek to understand different buying behaviours, power relations, preferences, loyalties and norms. International Marketing offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise their business, using Carl Arthur Solberg's tried and tested Nine Strategic Windows model. Compact and readable, this practical text offers the reader insights into: The globalisation phenomenon Partner relations And Strategic positioning in international markets. Solberg has also created a brand new companion website for the text, replete with additional materials and instructor resources. This functional study, complete with case studies that demonstrate how the theory translates to practice, is an ideal introduction to international marketing for advanced undergraduates and postgraduates in business and management. It also offers a pragmatic toolkit for managers and marketers that are seeking to expand their business into new territories.
Strategic International Marketing
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Author : Carl Arthur Solberg
language : en
Publisher: Taylor & Francis
Release Date : 2024-06-03
Strategic International Marketing written by Carl Arthur Solberg and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-03 with Business & Economics categories.
Strategic International Marketing, 2e offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise their business, using Carl Arthur Solberg's tried and tested Nine Strategic Windows model. Compact and readable, this practical text offers the reader insights into the globalisation phenomenon, partner relations and strategic positioning in international markets. This 2nd edition has been fully updated to include coverage of the complex international business environment, consider how technological development has shaped buyer behaviour, channels of distribution and payments systems globally, and the impact of digitalisation on the global economy more broadly. New international case studies and examples are included throughout to demonstrate how the theory translated into practice. This text is strategic and applied, and an ideal introduction to international marketing for advanced undergraduates and postgraduates in Business and Management, as well as those studying for MBAs and executive qualifications. It also offers a pragmatic toolkit for managers and marketers that are seeking to expand their business into new territories. Supplementary online resources are available to aid instructors.
Marketing Identities Through Language
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Author : E. Martin
language : en
Publisher: Springer
Release Date : 2005-11-30
Marketing Identities Through Language written by E. Martin and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-11-30 with Business & Economics categories.
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
Why It Sells
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Author : Marcel Danesi
language : en
Publisher: Rowman & Littlefield Publishers
Release Date : 2007-09-21
Why It Sells written by Marcel Danesi and has been published by Rowman & Littlefield Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-21 with Business & Economics categories.
Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi—an entertaining and insightful tour guide—decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creative sources. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.
International And Development Communication
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Author : Bella Mody
language : en
Publisher: SAGE
Release Date : 2003-04-29
International And Development Communication written by Bella Mody and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-04-29 with Language Arts & Disciplines categories.
Derived from the best-selling Handbook of International and Intercultural Communication, Second Edition, this book contains the chapters that deal with the exciting field of international and development communication, illustrating structurally how this field of study is composed and how it has grown.
Integrated Marketing Communications
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Author : Tony Yeshin
language : en
Publisher: Routledge
Release Date : 2012-05-23
Integrated Marketing Communications written by Tony Yeshin and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-23 with Business & Economics categories.
Integrated Marketing Communications is a new text which will answer the key questions of what marketing communications is, how it works and why it is such a vital contemporary marketing function. It is a comprehensive and authoritative overview of this complex and rapidly evolving area. The author's long experience in the industry, and as a senior academic, ensures that the book is able to show how the communications process really works and how it can best be managed in a strategically and tactically cost effective manner. Throughout the book the framework of analysis, planning, implementation and control is used to help the student organize their approach to the complex decision making in the present communications environment. This is both an essential text and an indispensible reference resource and has been rigorously developed for undergraduates and postgraduates in Marketing and Business, and for the new CIM Certificate and Diploma exams in Business Communication, Promotional Practice and Marketing Communications.
Handbook Of International And Intercultural Communication
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Author : William B. Gudykunst
language : en
Publisher: SAGE
Release Date : 2002
Handbook Of International And Intercultural Communication written by William B. Gudykunst and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Language Arts & Disciplines categories.
This handbook summarises the state of the art in international, cultural and developmental communication and sets the agenda for future research.
The Advertising Handbook
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Author : Sean Brierley
language : en
Publisher: Routledge
Release Date : 2005-08-04
The Advertising Handbook written by Sean Brierley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-08-04 with Business & Economics categories.
The Advertising Handbook is a critical introduction to the practices and perspectives of the advertising industry. Sean Brierley explores the structures of the profession and examines the roles of all those involved in advertising including businesses, agencies, consultancies and media owners. The Advertising Handbook traces the development of advertising and examines the changes that have take taken place from its formative years through to today's period of rapid change: the impact of new media, the rise of the ad agency, industry mergers, the Internet and digital technologies, and the influence of the regulatory environment. The Advertising Handbook offers a theoretical understanding of the industry and it challenges many assumptions about advertising's power and authority. Thoroughly revised and updated, it examines why companies and organisations advertise, how they research markets, where and when they advertise, the principles and techniques of persuasion and how companies measure performance. The Advertising Handbook includes: Illustrations from a range of high-profile campaigns including Budweiser, Barnardo's, Benetton and Club 18-30 New and detailed 'workshop' exercises accompanying each chapter Case studies and profiles of ad agencies and key media players A revised and up-to-date glossary of key terms A guide to useful web and online resources