Globalisierung Und Werte Konomische Expansion Und Kulturelle Konflikte Am Beispiel Des Iran
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Globalisierung Und Werte Konomische Expansion Und Kulturelle Konflikte Am Beispiel Des Iran
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Author : David Beer
language : de
Publisher: GRIN Verlag
Release Date : 2007
Globalisierung Und Werte Konomische Expansion Und Kulturelle Konflikte Am Beispiel Des Iran written by David Beer and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Social Science categories.
Studienarbeit aus dem Jahr 2004 im Fachbereich Soziologie - Kultur, Technik und Völker, Note: 2,0, Otto-von-Guericke-Universität Magdeburg, 9 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Kaum ein anderes Wort hat die Debatten in den neunziger Jahren so geprägt, wie das der Globalisierung. Der Terminus Globalisierung steht dabei für einen im Kern ökonomischen Prozess, in dem multinationale Unternehmen als zentrale Akteure Produktion und Absatz im weltweiten Maßstab organisieren und territoriale Grenzen eher Grenzen verschiedener Rechtssysteme aber nicht verschiedener ökonomischer Systeme darstellen. Die Durchdringung vieler Regionen durch Produkte und Produktionsstätten der multinationalen Konzerne vollzieht sich dabei nicht immer reibungslos und konfliktfrei, werden doch mit den Waren und Dienstleistungen auch Konsummuster und Werteinstellungen mit transportiert. Das Schlagwort von der MacDonaldisierung oder, wie es Benjamin Barber genannt hat, der McWorld steht dabei stellvertretend für einen Konflikt oder mindestens den Zusammenprall unterschiedlicher Kulturen und zwar zwischen marktwirtschaftlich, dem Wert der Freiheit (auch des Konsums) verpflichteten "westlichen" Einstellungen und Werten und den z. T. traditionalen Werten und Einstellungsmustern in den nichtwestlichen Ländern. Dieser Zusammenprall vollzieht sich nicht immer nur lautlos durch Werbung und schleichende Involvierung der nichtwestlichen Regionen in den Prozess der Globalisierung. Widerstand macht sich häufig immer dort breit, wo etablierte Wertesysteme durch die Konfrontation mit der Konsumwelt der McWorld in Widerspruch zu den transportierten Konsum- und Wertemustern geraten und die ökonomische Durchdringung nicht nur Gewinner sondern auch Verlierer erzeugt. In Afrika aber vor allem in den muslimischen Ländern des Nahen und Mittleren Ostens wird dieser Konflikt besonders deutlich. Die Freizügigkeit und die z. T. frivole Lust am Leben, die dort über die Werbung auf traditionale Gese
Globalisierung Und Werte Konomische Expansion Und Kulturelle Konflikte Am Beispiel Des Iran
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Author : David Beer
language : de
Publisher: GRIN Verlag
Release Date : 2006-01-18
Globalisierung Und Werte Konomische Expansion Und Kulturelle Konflikte Am Beispiel Des Iran written by David Beer and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-18 with Social Science categories.
Studienarbeit aus dem Jahr 2004 im Fachbereich Soziologie - Kultur, Technik, Völker, Note: 2,0, Otto-von-Guericke-Universität Magdeburg, Sprache: Deutsch, Abstract: Kaum ein anderes Wort hat die Debatten in den neunziger Jahren so geprägt, wie das der Globalisierung. Der Terminus Globalisierung steht dabei für einen im Kern ökonomischen Prozess, in dem multinationale Unternehmen als zentrale Akteure Produktion und Absatz im weltweiten Maßstab organisieren und territoriale Grenzen eher Grenzen verschiedener Rechtssysteme aber nicht verschiedener ökonomischer Systeme darstellen. Die Durchdringung vieler Regionen durch Produkte und Produktionsstätten der multinationalen Konzerne vollzieht sich dabei nicht immer reibungslos und konfliktfrei, werden doch mit den Waren und Dienstleistungen auch Konsummuster und Werteinstellungen mit transportiert. Das Schlagwort von der MacDonaldisierung oder, wie es Benjamin Barber genannt hat, der McWorld steht dabei stellvertretend für einen Konflikt oder mindestens den Zusammenprall unterschiedlicher Kulturen und zwar zwischen marktwirtschaftlich, dem Wert der Freiheit (auch des Konsums) verpflichteten „westlichen“ Einstellungen und Werten und den z. T. traditionalen Werten und Einstellungsmustern in den nichtwestlichen Ländern. Dieser Zusammenprall vollzieht sich nicht immer nur lautlos durch Werbung und schleichende Involvierung der nichtwestlichen Regionen in den Prozess der Globalisierung. Widerstand macht sich häufig immer dort breit, wo etablierte Wertesysteme durch die Konfrontation mit der Konsumwelt der McWorld in Widerspruch zu den transportierten Konsum- und Wertemustern geraten und die ökonomische Durchdringung nicht nur Gewinner sondern auch Verlierer erzeugt. In Afrika aber vor allem in den muslimischen Ländern des Nahen und Mittleren Ostens wird dieser Konflikt besonders deutlich. Die Freizügigkeit und die z. T. frivole Lust am Leben, die dort über die Werbung auf traditionale Gesellschaften und deren Werte und Glaubenssysteme trifft, erzeugt eine z. T. gewalttätige Spannung, die die Konflikthaftigkeit der Globalisierung nur allzu deutlich unterstreicht. Darum beschäftigt sich auch diese Arbeit mit dem Spannungsverhältnis von ökonomischer Globalisierung und regionalen Wertemustern am Beispiel der islamischen Länder. Dabei soll der Frage nachgegangen werden, welchen Beitrag die ökonomische Durchdringung dieser Länder zu den Abwehrreflexen islamischer Gesellschaften auf die westlichen Werte der Modernisierung leistet.
The New Wars
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Author : Herfried Münkler
language : en
Publisher: Polity
Release Date : 2005
The New Wars written by Herfried Münkler and has been published by Polity this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Political Science categories.
This important new book deals with the changing nature of war in the post-Cold War era and the emergence of new forms of warfare in which warlords, mercenaries and terrorists play an increasingly important role. In the modern era, warfare came to play a crucial role in the formation of states, whereas the new wars emerging at the beginning of the 21st century have mostly gone together with the failure or collapse of states. The author draws out the key shifts involved in this process: from symmetrical conflicts between states to asymmetrical global relationships of force; from national armies to increasingly private or commercial bands of warlords, child soldiers and mercenaries; from pitched battles to protracted conflicts in which there is often little fighting and most of the violence is directed against civilians. Changes in weapons technology have combined with complex economic factors to make the prospect of endlessly simmering wars a real danger in the years to come. Against this background, the author outlines the rise of a novel form of international terrorism, conceived more as a political method of communication than as an element in a military strategy. The resulting challenges faced by Western governments, and the costs and benefits associated with any response, are taken up in a concluding section that contrasts the characteristic European and American approaches and examines the implications for the future of international law. This book will be of important to students of political science, international relations, war and peace studies, conflict studies and peace studies. It will also appeal to the general reader with an interest in this topical subject.
Marketing Across Cultures
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Author : Jean-Claude Usunier
language : en
Publisher: Pearson Education
Release Date : 2005
Marketing Across Cultures written by Jean-Claude Usunier and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Back Cover Copy-Usunier "This book is noteworthy in its content and approach as well as in generating class discussion on intercultural marketing relations, exchange, and communications. With the diversity in world markets and the importance of having locally-specific understanding of markets and consumers, it is a welcome resource for teaching students who can either relate it to their own intercultural experiences or who have never had intercultural experiences themselves." Guliz Ger, Professor of Marketing, Faculty of Business Administration, Bilkent University, Turkey International marketing relationships have to be built on solid foundations. Transaction costs in international trade are high--only a stable and firmly established link between business people can enable them to overcome disagreements and conflicts of interest. "Marketing Across Cultures, 4e" uses a successful two-stage cultural approach to explore International Marketing. - A cross-cultural approach which compares marketing systems and local commercial customs in various countries - An inter-cultural approach which studies the interaction between business peoples of different national cultures "I used "Marketing Across Cultures" in courses in five different countries with students from more than 35 nations. The book provides a stimulating view on international marketing issues and at the same time allows in an excellent way to sensitize and train students for intercultural work, which has become the norm for most medium-sized and large companies." Prof. Dr. Hartmut H. Holzmuller., Chair of Marketing Universityof Dortmund, Germany Invaluable to all undergraduate, postgraduate and MBA students studying International Marketing and for marketing practitioners who wish to improve their cultural awareness, "Marketing Across Cultures, 4e" is essential reading. New to This Edition! Rewritten extensively in an effort to make the book as accessible as possible, co-author Julie Lee from Australia helps bring a Euro-Australasian perspective to the table. New materials includes: - The internet revolution and its impact on international marketing - Additional web references that allow in-depth and updated access to cultural and business information - New cases with web-based references, including Muslim Cola (Chapter 6), Bollywood (Chapter 8), BrandUSA: Selling Uncle Sam Like Uncle Ben's? (Chapter 14) and more! To access the robust web materials go to: www.booksites.net/usunier. Jean-Claude Usunier is a professor of Marketing and International Business at the University of Lausanne - Graduate School of Commerce (HEC) and at the University Louis-Pasteur (Strasbourg, France). Julie Lee is a Senior Lecturer in Marketing at the Graduate School of Management, University of Western Australia.
Global Visions
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Author : Jeremy Brecher
language : en
Publisher: South End Press
Release Date : 1993
Global Visions written by Jeremy Brecher and has been published by South End Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with International cooperation categories.
We live in an era of globalization in which pollution, satellite broadcasts, adn products from the "global factory" stream across national borders. Today's globalization is mostly "globalization-from-above" - an effort to expand the wealth and power of the wealthy and powerful. In Global Vision scholars and activists from more then twenty countries in all parts of the globe explore a startling alternative: "globalization-form-below".
African Material Culture
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Author : Mary Jo Arnoldi
language : en
Publisher: Indiana University Press
Release Date : 1996-04-22
African Material Culture written by Mary Jo Arnoldi and has been published by Indiana University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-04-22 with History categories.
"This volume has much to recommend it -- providing fascinating and stimulating insights into many arenas of material culture, many of which still remain only superficially explored in the archaeological literature." -- Archaeological Review "... a vivid introduction to the topic.... A glimpse into the unique and changing identities in an ever-changing world." -- Come-All-Ye Fourteen interdisciplinary essays open new perspectives for understanding African societies and cultures through the contextualized study of objects, treating everything from the production of material objects to the meaning of sticks, masquerades, household tools, clothing, and the television set in the contemporary repertoire of African material culture.
Global Culture Island Identity
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Author : Karen Fog Olwig
language : en
Publisher: Routledge
Release Date : 2005-10-05
Global Culture Island Identity written by Karen Fog Olwig and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-10-05 with Social Science categories.
Looking at the development of cultural identity in the global context, this text uses the approach of historical anthropology. It examines the way in which the West Indian Community of Nevis, has, since the 1600s, incorporated both African and European cultural elements into the framework of social life, to create an Afro-Caribbean culture that was distinctive and yet geographically unbounded - a "global culture". The book takes as its point of departure the processes of cultural interaction and reflectivity. It argues that the study of cultural continuity should be guided by the notion of cultural complexity involving the continuous constitution, development and assertion of culture. It emphasizes the interplay between local and global cultures, and examines the importance of cultural display for peoples who have experienced the process of socioeconomic marginalization in the Western world.
The Grand Chessboard
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Author : Zbigniew Brzezinski
language : en
Publisher: Hachette UK
Release Date : 2016-12-06
The Grand Chessboard written by Zbigniew Brzezinski and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-06 with History categories.
Bestselling author and eminent foreign policy scholar Zbigniew Brzezinski's classic book on American's strategic mission in the modern world. In The Grand Chessboard, renowned geostrategist Zbigniew Brzezinski delivers a brutally honest and provocative vision for American preeminence in the twenty-first century. The task facing the United States, he argues, is to become the sole political arbiter in Eurasian lands and to prevent the emergence of any rival power threatening our material and diplomatic interests. The Eurasian landmass, home to the greatest part of the globe's population, natural resources, and economic activity, is the "grand chessboard" on which America's supremacy will be ratified and challenged in the years to come. In this landmark work of public policy and political science, Brzezinski outlines a groundbreaking and powerful blueprint for America's vital interests in the modern world. In this revised edition, Brzezinski addresses recent global developments including the war in Ukraine, the re-emergence of Russia, and the rise of China.
Ideology And Cultural Identity
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Author : Jorge Larrain
language : en
Publisher: John Wiley & Sons
Release Date : 2013-05-03
Ideology And Cultural Identity written by Jorge Larrain and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-03 with Social Science categories.
In this book Jorge Larrain discusses three of the most important concepts in the social sciences: ideology, reason and cultural identity.
Connected History
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Author : Sanjay Subrahmanyam
language : en
Publisher: Verso Books
Release Date : 2022-01-04
Connected History written by Sanjay Subrahmanyam and has been published by Verso Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-04 with History categories.
A collection of essays that span many regions and cultures, by an award-winning historian Sanjay Subrahmanyam is becoming well known for the same sort of reasons that attach to Fernand Braudel and Carlo Ginzburg, as the proponent of a new kind of history - in his case, not longue durée or micro-history, but 'connected history': connected cross-culturally, and spanning regions, subjects and archives that are conventionally treated alone. Not a research paradigm, he insists, it is more of an oppositionswissenschaft, a way of trying to constantly break the moulds of historical objects. The essays collected here, some quite polemical - as in the lead text on the notion of India-as-civilization, or another, assessing such a literary totem as V. S. Naipaul - illustrate the breadth of Subrahmanyam's concerns, as well as the quality of his writing. Connected History considers what, exactly, is an empire, the rise of 'the West' (less of a place than an idea or ideology, he insists), Churchill and the Great Man theory of history, the reception of world literature and the itinerary of subaltern studies, in addition to personal recollections of life and work in Delhi, Paris and Lisbon, and concluding remarks on the practice of early-modern history and the framing of historical enquiry.