Grassroots Marketing
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No B S Grassroots Marketing
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Author : Dan Kennedy
language : en
Publisher: Entrepreneur Press
Release Date : 2012-02-01
No B S Grassroots Marketing written by Dan Kennedy and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-01 with Business & Economics categories.
Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset—their ability to bond directly with their consumers. Small business entrepreneurs are armed to go “grassroots” given winning strategies to take their marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term. About the Book Kennedy and Slutsky dare small business owners to break free of the ingrained tendencies to “advertise when you need more customers” and to copycat what they see big, national companies doing. Local business owners are urged to add some politicking to their business presence, focusing their marketing on directly connecting with their customers, integrating them into their community and even, their daily activities. Kennedy and Slutsky deliver creative, high impact alternatives and supplements to disappointing traditional advertising and new media including strategies for gaining free advertising from local news media, creating events that multiply customers, and effectively using direct mail. Small business owners also uncover surefire tactics that capitalize on their neighborhoods, the four walls of their business, and the internet, reaching their local customers and creating a sense of a personal relationship. Throughout their lesson in going grassroots, Kennedy and Slutsky also reveal the nine inconvenient truths of grassroots marketing, keeping small business owners on track and on their way local business stardom. Features • Presents a marketing approach specifically engineered for small (local) businesses • Reveals 9 No B.S. inconvenient truths and how to implement them • Illustrates concepts with examples from practicing business owners • From Dan Kennedy, author of the popular No B.S. books including No B.S. series, which shipped more than 250,000 copies • Identifies what’s wrong with traditional and new media advertising • Offers methodology to break free from ingrained tendencies and copycat marketing
Grassroots Marketing For The Restaurant Industry
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Author :
language : en
Publisher: iUniverse
Release Date :
Grassroots Marketing For The Restaurant Industry written by and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
No B S Grassroots Marketing
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Author : Dan S. Kennedy
language : en
Publisher:
Release Date : 2012
No B S Grassroots Marketing written by Dan S. Kennedy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Marketing categories.
101 Grassroots Marketing Tips And Tricks
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Author : Rebecca Davis
language : en
Publisher:
Release Date : 2021-07
101 Grassroots Marketing Tips And Tricks written by Rebecca Davis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07 with categories.
I originally got my start in insurance as a captive agent. It's amazing how much success a person can have in the insurance business, but nobody ever tells you about it. Insurance always seems like a person falls into it as a career and then stumbles on blindly. I had to figure out how to do this business, without a large upfront investment. So what did I do? I turned to Grassroots Marketing. I personally did not buy a lead during my first three years in business and have created a highly successful agency. This book is to help everyone else build a successful business using grassroots tips and tricks. These ideas have all proven to be successful in creating steady growth year over year.
A Grassroots Marketing Guide For Local Businesess
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Author : Michael Pierce
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2014-08-26
A Grassroots Marketing Guide For Local Businesess written by Michael Pierce and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-26 with Business & Economics categories.
Do you know what the most profitable skill is for running a small business? It's not keeping the shelves stocked. It's not managing employees. It's not even having a good product. No. The most important skill is marketing your business. Why? Well, the only time you can bring money into your business is if you sell something. You can't stock the shelves unless you have money to buy the stuff to put on the shelves. You can't pay your employees unless you have money come in the business from selling something. A good product might as well be a piece of junk in a box if nobody knows it exists. That's where marketing comes in. It's how you communicate to thepublic that you have a good prudct, that you offer a good consumer experience and that they shoudl buy stuff from you, rather than one of your competitors.
Grassroots Marketing
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Author : Shel Horowitz
language : en
Publisher: Chelsea Green Publishing Company
Release Date : 2000
Grassroots Marketing written by Shel Horowitz and has been published by Chelsea Green Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
In this revised edition of Marketing Without Megabucks (1993), a Massachusetts-based consultant hawks key marketing and copywriting tricks for low-budget self-promotion via traditional media and cyberspace. Includes examples and resources. Annotation c. Book News, Inc., Portland, OR (booknews.com).
Grassroots Marketing For Authors And Publishers
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Author : Shel Horowitz
language : en
Publisher: Infinity Publishing (PA)
Release Date : 2012-03-01
Grassroots Marketing For Authors And Publishers written by Shel Horowitz and has been published by Infinity Publishing (PA) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-01 with Business & Economics categories.
Get noticed among 181,189 new books: Two complete, full-length marketing plans actually prepared for paying customers Seven different types of book-promotion websites, with plusses and minus of each (and several examples) Two entire chapters on understanding bookstores and making them work 14 press releases/pitch letters-one that got coverage in 63 national and international news outlets (including the Wall Street Journal) 24 Amazon and Google strategies Success stories from at least 41 ordinary authors and publishers and industry experts 17 pages of resources Much more
Welcome To Grassroots Marketing
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Author : Marg Archibald
language : en
Publisher:
Release Date : 1992
Welcome To Grassroots Marketing written by Marg Archibald and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Advertising categories.
Grassroots Marketing A Complete Guide 2020 Edition
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Author : Gerardus Blokdyk
language : en
Publisher: 5starcooks
Release Date : 2019-11-17
Grassroots Marketing A Complete Guide 2020 Edition written by Gerardus Blokdyk and has been published by 5starcooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-17 with categories.
How do you go about comparing Grassroots marketing approaches/solutions? Who manages Grassroots marketing risk? How is Grassroots marketing data gathered? What tools and technologies are needed for a custom Grassroots marketing project? How likely is the current Grassroots marketing plan to come in on schedule or on budget? This instant Grassroots Marketing self-assessment will make you the assured Grassroots Marketing domain specialist by revealing just what you need to know to be fluent and ready for any Grassroots Marketing challenge. How do I reduce the effort in the Grassroots Marketing work to be done to get problems solved? How can I ensure that plans of action include every Grassroots Marketing task and that every Grassroots Marketing outcome is in place? How will I save time investigating strategic and tactical options and ensuring Grassroots Marketing costs are low? How can I deliver tailored Grassroots Marketing advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Grassroots Marketing essentials are covered, from every angle: the Grassroots Marketing self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Grassroots Marketing outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Grassroots Marketing practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Grassroots Marketing are maximized with professional results. Your purchase includes access details to the Grassroots Marketing self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Grassroots Marketing Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Buzz
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Author : George Affleck
language : en
Publisher:
Release Date : 2015-10
Buzz written by George Affleck and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10 with Business & Economics categories.
Buzz teaches small business owners the secrets and tools of the marketing trade. George Affleck reveals the tried-and-true tactics of his marketing firm, Curve Communications. He breaks down Curve's proven Buzz Formula for success, which they've refined and tested over fifteen years of working with hundreds of small businesses.