Grassroots Strategy
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Grassroots Strategy
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Author : Jeff W Bennett
language : en
Publisher:
Release Date : 2019-08-20
Grassroots Strategy written by Jeff W Bennett and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-20 with categories.
Accelerating profitable growth has been one of the long-standing challenges of business executives. Even today, with stock markets booming and M&A activity returning to record levels, organic growth is anemic for many companies. In our experience, the root cause is a lack of strategy in the organization's thinking, planning, and marketing. Many successful business leaders have built their careers on execution and efficiency but have relatively little experience making the strategic decisions that drive the top line. Lean, Six Sigma, and other efficiency-focused methodologies are fantastic at answering questions around how to do things better, but they are not suited to answer strategic questions around what they should do and why. Through our experience, we realized that there are a set of core principles and frameworks that can improve, sometimes dramatically, the selection and targeting of growth opportunities and importantly, turn good ideas into good businesses quickly and with more confidence. Over time we realized that there was nothing magical in the concepts we were using in our work. We do not claim to be mystical seers interpreting some strategy oracle that only we can understand. And that became our mission: to teach capable people at all levels of an organization how to apply strategic concepts themselves. There are significant advantages to embedding strategic thinking capabilities throughout the organization. 1. Some of the best organic growth ideas bubble up from lower levels of the organization. 2. Embedding strategic thinking skills creates a more discerning audience for top-down initiatives. 3. Leveraging this process over time will groom the next generation of general managers for success 4. Building organizational strategic capabilities can be a real differentiator in the B2B world. To accomplish this we developed Grassroots Strategy, a seminar-based approach that teaches good strategic thinking by having the participants apply what they're learning to actual challenges confronting their business. This book walks through the approach and concepts that we teach and apply during those seminars. The title of this book speaks to our perspective on strategy. The best strategies are not dictated from an "ivory tower." Rather, they are firmly rooted in the reality of the market and leverage the cross-functional experience and intelligence of the entire organization. And once they take root, these strategic principles not only lead to better targeted growth initiatives, they provide the healthy foundation that is needed for a growth culture to thrive. Throughout this book we take readers from strategy apprentice to journeyman strategic thinker. We will show you how to apply proven strategy concepts and tools within a framework that enables their use. With diligence and discipline, this process will separate the best growth ideas from the also-rans. And it will enable you to redirect resources and accelerate the best ideas to deliver results more quickly. How do we know this works? Well, our clients give us credit for hundreds of millions of dollars of incremental operating profit, and that's good enough for us. The number of companies that would benefit from our approach is far larger than those we can reach with our consulting practice. Although there is no substitute for the full, week-long Grassroots Strategy seminar experience, we created this book as a "do-it-yourself" guide for those who want to encourage strategic thinking within their organization from the ground up. Whatever your situation, this book is a convenient way to share these concepts with all teams and individuals seeking strategic growth. We hope you enjoy the journey.
Understanding The Pro Life Movement And Grassroots Strategy
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Author : Carl J. Landwehr
language : en
Publisher:
Release Date : 1983
Understanding The Pro Life Movement And Grassroots Strategy written by Carl J. Landwehr and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Pro-life movement categories.
No B S Grassroots Marketing
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Author : Dan Kennedy
language : en
Publisher: Entrepreneur Press
Release Date : 2012-02-01
No B S Grassroots Marketing written by Dan Kennedy and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-01 with Business & Economics categories.
Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset—their ability to bond directly with their consumers. Small business entrepreneurs are armed to go “grassroots” given winning strategies to take their marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term. About the Book Kennedy and Slutsky dare small business owners to break free of the ingrained tendencies to “advertise when you need more customers” and to copycat what they see big, national companies doing. Local business owners are urged to add some politicking to their business presence, focusing their marketing on directly connecting with their customers, integrating them into their community and even, their daily activities. Kennedy and Slutsky deliver creative, high impact alternatives and supplements to disappointing traditional advertising and new media including strategies for gaining free advertising from local news media, creating events that multiply customers, and effectively using direct mail. Small business owners also uncover surefire tactics that capitalize on their neighborhoods, the four walls of their business, and the internet, reaching their local customers and creating a sense of a personal relationship. Throughout their lesson in going grassroots, Kennedy and Slutsky also reveal the nine inconvenient truths of grassroots marketing, keeping small business owners on track and on their way local business stardom. Features • Presents a marketing approach specifically engineered for small (local) businesses • Reveals 9 No B.S. inconvenient truths and how to implement them • Illustrates concepts with examples from practicing business owners • From Dan Kennedy, author of the popular No B.S. books including No B.S. series, which shipped more than 250,000 copies • Identifies what’s wrong with traditional and new media advertising • Offers methodology to break free from ingrained tendencies and copycat marketing
Prime Time Activism
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Author : Charlotte Ryan
language : en
Publisher: South End Press
Release Date : 1991
Prime Time Activism written by Charlotte Ryan and has been published by South End Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Mass Media categories.
An essential primer for all grassroots activists, this book demystifies the media in such a way that the reader-activist gains a framework for understanding the propaganda industry of the United States.
Organizing A Guide For Grassroots Leaders
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Author : Si Kahn
language : en
Publisher: McGraw-Hill Companies
Release Date : 1982
Organizing A Guide For Grassroots Leaders written by Si Kahn and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Citizens' advisory committees categories.
Empowerment Of People
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Author : R. Venkata Ravi
language : en
Publisher:
Release Date : 2004
Empowerment Of People written by R. Venkata Ravi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
It Is A Documentation Of Perspectives, Reviews, Research Findings And Experiences Relating To The Empowerment Strategy Relating To Socio-Economic, Political And Psychological Capabilities Of The People. Group Movement, Rural Development And Social Development. 23 Papers In All By Those In The Field.
Strategies For Grassroots Initiatives To Reduce Poverty
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Author : StoryBuddiesPlay
language : en
Publisher: StoryBuddiesPlay
Release Date : 2024-04-04
Strategies For Grassroots Initiatives To Reduce Poverty written by StoryBuddiesPlay and has been published by StoryBuddiesPlay this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-04 with Business & Economics categories.
Unleashing the Power of Community: A Comprehensive Guide to Grassroots Solutions for Poverty Reduction Poverty can seem like an insurmountable obstacle, but within communities lies a powerful force for change: grassroots action. This book is your roadmap to joining the movement against poverty, equipping you with the knowledge and tools to develop and implement effective grassroots initiatives. We'll delve into the core principles of successful community development, guiding you through every step of the process. From conducting a comprehensive community needs assessment to fostering collaboration with local organizations, you'll learn how to build a strong foundation for impactful initiatives. This guide explores a variety of powerful tools for tackling poverty at its roots. You'll discover how microloans and savings programs can empower individuals to achieve financial stability. Explore strategies for developing relevant skills training programs to equip residents for better job opportunities. We'll delve into the exciting world of cooperative businesses, a model that fosters economic democracy and shared prosperity within communities. But the fight against poverty goes beyond just economics. This book equips you to address the multifaceted challenges faced by low-income communities. Learn how to cultivate food security through community gardens and urban agriculture initiatives. We'll explore strategies for bridging the digital divide, ensuring everyone has access to the technology and resources they need to thrive. Grassroots initiatives don't exist in a vacuum. This guide empowers you to advocate for change by effectively communicating with policymakers and influencing local government decisions. Master the art of monitoring and evaluation (M&E) to measure the impact of your initiatives and ensure continuous improvement. Finally, we'll explore strategies for securing sustainable resources and building a strong support network to ensure your initiative thrives in the long run. With practical steps and inspiring examples, this book equips you to become a champion for positive change in your community. Join the movement for a more just and equitable future. Let's cultivate a world where poverty is not an inevitable reality, but a challenge we can overcome, together.
The New Corporate Activism
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Author : Edward A. Grefe
language : en
Publisher: McGraw-Hill Companies
Release Date : 1995
The New Corporate Activism written by Edward A. Grefe and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
This book zeroes in on the public affairs strategies--both the triumphs and blunders--of leading companies, and distills their experiences into core components any company can utilize. Key issues discussed include setting a strategic approach, framing the message, mobilizing the troops, dealing with crisis, and targeting communications for maximum impact. Special emphasis is placed on the most challenging areas of public affairs today: expanding global markets and effecting change in legislation overseas.
100 Grassroots Campaign Strategies
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Author : "The Barber" Joe "The Barber" Muschiano
language : en
Publisher: Trafford Publishing
Release Date : 2010
100 Grassroots Campaign Strategies written by "The Barber" Joe "The Barber" Muschiano and has been published by Trafford Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Political Science categories.
Offers strategies and campaign tactics to guide the candidate through a successful political campaign at the local, state or federal level, from the declaration of candidacy to getting out the vote on primary and election day.
Patagonia Tools For Grassroots Activists
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Author : Nora Gallagher
language : en
Publisher: Patagonia
Release Date : 2016-02-09
Patagonia Tools For Grassroots Activists written by Nora Gallagher and has been published by Patagonia this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-09 with Business & Economics categories.
For over twenty years, Patagonia has organized a Tools Conference, where experts provide practical training to help make activists more effective. Now Patagonia has captured Tools’ best wisdom and advice into a book, creating a resource for any organization hoping to hone core skills like campaign and communication strategy, grassroots organizing, and lobbying as well as working with business, fundraising in uncertain times and using new technologies. Patagonia hopes the book will be dog-eared and scribbled in; a solid, inspiring guide and reliable companion. The book is organized in two sections: Strategies, and Tools. Each chapter, written by a respected expert in the field, covers essential principals as well as best practices. A hands-on case study accompanies each chapter and demonstrates the principles in action. Sprinkled throughout are inspirational thoughts from acclaimed activists, such as Jane Goodall, Bill McKibben, Wade Davis, Annie Leonard, and Terry Tempest Williams. An activist's companion in the environmental movement.