Greenwashing Versus Nachhaltigkeit
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Green Marketing Vs Greenwashing Saving The World As A Marketing Strategy
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Author : Marie Schad
language : en
Publisher: GRIN Verlag
Release Date : 2022-02-08
Green Marketing Vs Greenwashing Saving The World As A Marketing Strategy written by Marie Schad and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-08 with Business & Economics categories.
Document from the year 2020 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: Consumers have developed an awareness of sustainable lifestyles. Young consumers in particular are interested in the origin of products and demand sustainable innovations. Due to the shift in demand and the increasing pressure on companies, the number of environmentally friendly items in assortments is constantly growing. But communicating sustainability is just as important to marketing companies as sustainability itself. But which advertisements actually deliver what they promise? With the trend of green marketing, black sheep have crept in, using companies' sustainability communications for greenwashing without actually producing in an environmentally friendly way. The central theme of this book is the importance of green marketing in today's world. Author Marie Schad sheds light on current and future challenges and shows why the relevance of green marketing will increase and why the concept of sustainability will become more and more important for business. She also provides practical recommendations for action as well as helpful orientation for companies. This book is aimed equally at entrepreneurs and interested consumers.
Greenwashing Versus Nachhaltigkeit
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Author : Harald Reil
language : de
Publisher: GBI Genios Wirtschaftsdatenbank GmbH
Release Date : 2011-06-08
Greenwashing Versus Nachhaltigkeit written by Harald Reil and has been published by GBI Genios Wirtschaftsdatenbank GmbH this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-08 with Social Science categories.
Nachhaltigkeit ist in aller Munde. Umso empfindlicher reagieren Verbraucher auf jede Art von Greenwashing - also den Versuch von Unternehmen, den Konsumenten mit schöngefärbten Aussagen über Produkte und Dienstleistungen hinters Licht zu führen. Die Frage allerdings lautet: Können sich Unternehmen Nachhaltigkeit überhaupt leisten? Ist also Greenwashing nicht geradezu notwendig, um das Dilemma zwischen dem Anspruch des Kunden nach Nachhaltigkeit und dem von Unternehmen, ihren Gewinn zu maximieren, zu lösen?
Eco Hustle
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Author : Bruce E. Johansen
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2015-04-14
Eco Hustle written by Bruce E. Johansen and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-14 with Nature categories.
How many of our efforts to save the environment are effective? Learn how our system is simply masking the symptoms of global warming. Climate change is more than just a buzzword. It is a reality that society and industry have failed to deal with effectively. "Greenwashing," a term that author Bruce E. Johansen defines as the "environmental sleight of hand" performed by technology and advertising, has us convinced that certain "green" practices are sustainable. In his book, Johansen examines the sanctioned activities and practices commonly touted as environmentally responsible and points out their failings. He explains why the global climate change problem is more urgent than many people think, and provides real-world examples of companies that are taking measures with genuine benefits to the environment. Presenting information relevant to every inhabitant of earth and that environmentalists, climate scientists, and students and educators in environmental studies will find essential reading, this book brings questions about legislation and economics to the forefront and asks whether today's system can support a true effort at sustainable living. It presents honest—and what some readers may find surprising—answers to inquiries into what is really "good for the environment," such as why corn ethanol may be worse for the atmosphere than oil and why coal capture and sequestration may be the worst "green" idea yet.
Nachhaltigkeit Versus Greenwashing
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Author :
language : de
Publisher:
Release Date : 2014
Nachhaltigkeit Versus Greenwashing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
Greenwash
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Author : Jed Greer
language : en
Publisher:
Release Date : 1998
Greenwash written by Jed Greer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Environmental ethics categories.
Buy Better Consume Less
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Author : Sian Conway-Wood
language : en
Publisher: Icon Books
Release Date : 2022-02-17
Buy Better Consume Less written by Sian Conway-Wood and has been published by Icon Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-17 with Self-Help categories.
Climate change is now a mainstream conversation topic, and yet every week our recycling piles are still overflowing and we're faced with a steady stream of brands trying to persuade us to buy their eco-friendly products in our quest to live sustainably. For too long, corporations have shifted the eco-responsibility onto us, the consumers. It's time to push back and demand change. In Buyer Beware, Ethical Hour founder Sian Conway-Wood provides practical tips on how to stop consuming, advice on how to see through corporations' greenwashing, and steps to hold them accountable. In doing so we can create demand for sustainability in supply chains, and put pressure on decision makers to implement systemic change that puts people and planet above profit.
The New Rules Of Green Marketing
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Author : Jacquelyn Ottman
language : en
Publisher: Routledge
Release Date : 2017-10-19
The New Rules Of Green Marketing written by Jacquelyn Ottman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-19 with Business & Economics categories.
For too long, marketers of sustainable goods and services have targeted "deep green" consumers to promote their products – and they have little to show for their efforts. In this innovative book, Jacquelyn Ottman shows how the green market has moved beyond such niche marketing, and how marketers will find greater success promoting the inherent superior value of their offerings. Greener products are now available within every industry and are a part of our everyday lives. But they didn't get to be so ubiquitous just because they are better for the planet. Whether they were promoted as such or not, sales of green products have grown so fast because of the added value they provide: health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits – the new rules – is critical to winning over the mainstream consumer and to driving overall organizational growth. The New Rules of Green Marketing helps readers understand why value-based sustainability marketing has become a critical organizational capacity, and how readers can adopt this approach in their own organizations. Illustrated by examples from both international mainstream and the more niche "deep green" leaders who are showing everyone else the way, the book provides practical strategies, tools and inspiration for building every aspect of a credible value-based green marketing strategy, including:How to use a proactive approach to sustainability to spur innovationHow to frame environment-related benefits with relevance to mainstream brandsHow to communicate with credibility and impact – and avoid "greenwashing"How to team up with stakeholders to maximize outreach to consumersHow to use a life cycle orientation to ensure the integrity of one's offeringsHow to best take advantage of recent technological advances in social mediaDrawing on the latest data from leading researchers and reflecting on learnings from Ottman's corporate clients and other pioneers including GE, Nike, HSBC, Method, Starbucks, Timberland, HP, NatureWorks, Philips, Procter & Gamble, Stonyfield Farm and Wal-Mart, this book shows how market leaders are edging out the competition using effective value-first marketing strategies. This book captures the best of the author's previous groundbreaking books on green marketing and takes the content into the 21st century. Whereas earlier works focused on readers who were less familiar with green initiatives, this work squarely focuses on a new generation of marketers who likely themselves grew up with an appreciation of sustainability and who want and need to know how to connect effectively with mainstream consumers.
Business Sustainability
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Author : Zabihollah Rezaee
language : en
Publisher: Routledge
Release Date : 2017-09-08
Business Sustainability written by Zabihollah Rezaee and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-08 with Business & Economics categories.
Business sustainability has advanced from greenwashing and branding to being a business imperative. Stakeholders, including shareholders, demand, regulators require, and companies now need to report their sustainability performance. No longer is this a choice for businesses. A decade ago, fewer than 50 companies released sustainability reports, and now more 8,000 global public companies disclose sustainability performance information on some or all five economic, governance, social, ethical, and environmental (EGSEE) dimensions of sustainability performance, and this trend is expected to continue. Indeed, more than 6,000 European public companies would be required to disclose their environmental, social, governance and diversity information for their 2017 reporting year. However, the proper determination of sustainability performance, accurate and reliable reporting and independent assurance of sustainability information remain major challenges for organizations of all types and sizes. Through reading this book, you will: Identify sustainability strategies to create innovation in new products, services, energy-efficiency, environmental facilities and green initiatives. Understand the role and responsibilities of all participants in the corporate reporting process, including directors, officers, internal auditors, external auditors, legal counsel, and investors. See ways to improve public trust, investor confidence, business reputation, employee satisfaction, corporate culture, social responsibility and environmental performance. Learn all five economic, governance, social, ethical and environmental (EGSEE) dimensions of sustainability performance separately and their integrated and interactive effects on achieving the goal of creating sustainable value for all stakeholders, including shareholders. Learn how to adopt best practices in sustainability development and performance, and deliver effective integrated sustainability reporting and assurance.
Comparative Csr And Sustainability
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Author : Gabriel Donleavy
language : en
Publisher: Taylor & Francis
Release Date : 2022-12-30
Comparative Csr And Sustainability written by Gabriel Donleavy and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-30 with Business & Economics categories.
This book breaks new ground by providing a structured and cohesive set of contributions on the actions, developments, problems and theories of corporate social responsibility (CSR). With new case studies from the UN’s Least Developed Countries (LDCs), contributors in this book investigate how firms in Eastern and Western countries are responding to and making use of evolving CSR guidelines. The book addresses the following questions: is CSR simply greenwashing or an authentic commitment to responsible corporate citizenship? Has globalization drawn CSR conduct in LDCs closer to that of industrialized countries? Stakeholder theory, actor–network theory and a new orbital theory of accountability are applied to give coherence to the case studies. Other chapters address greenwashing in reports, the impact of CSR in socially stigmatized occupations, an analysis on what responsibility precisely entails in CSR, and the interface between law and CSR. The book also considers the impact of COVID-19 on the hospitality industry, and includes a contribution from Ukrainian scholars, one written while their city of Kharkiv was under attack by Russian forces. This book will be a useful reference to those interested in discussions on crises, climate change, and SDGs and realizing sustainable goals through CSR.
Eco Business
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Author : Peter Dauvergne
language : en
Publisher: MIT Press
Release Date : 2013
Eco Business written by Peter Dauvergne and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
Two experts explain the consequences for the planet when corporations use sustainability as a business tool. McDonald's promises to use only beef, coffee, fish, chicken, and cooking oil obtained from sustainable sources. Coca-Cola promises to achieve water neutrality. Unilever seeks to achieve 100 percent sustainable agricultural sourcing by 2020. Walmart has pledged to become carbon neutral. Big-brand companies seem to be making commitments that go beyond the usual "greenwashing" efforts undertaken largely for public-relations purposes. In Eco-Business, Peter Dauvergne and Jane Lister examine this new corporate embrace of sustainability, its actual accomplishments, and the consequences for the environment. For many leading-brand companies, these corporate sustainability efforts go deep, reorienting central operations and extending through global supply chains. Yet, as Dauvergne and Lister point out, these companies are doing this not for the good of the planet but for their own profits and market share in a volatile, globalized economy. They are using sustainability as a business tool. Dauvergne and Lister show that the eco-efficiencies achieved by big-brand companies limit the potential for finding deeper solutions to pressing environmental problems and reinforce runaway consumption. Eco-business promotes the sustainability of big business, not the sustainability of life on Earth.