Hacia El Liderazgo Europeo En Las Escuelas De Pensamiento De Marketing

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Hacia El Liderazgo Europeo En Las Escuelas De Pensamiento De Marketing

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Author : David de la Antonia López
language : es
Publisher: Editorial Visión Libros
Release Date : 2009-10-18

Hacia El Liderazgo Europeo En Las Escuelas De Pensamiento De Marketing written by David de la Antonia López and has been published by Editorial Visión Libros this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-18 with Fiction categories.

Marketing De Relaciones Aproximaci N A Las Relaciones Virtuales

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Author : José Ramón Sarmiento Guede
language : es
Publisher: Dykinson
Release Date : 2015

Marketing De Relaciones Aproximaci N A Las Relaciones Virtuales written by José Ramón Sarmiento Guede and has been published by Dykinson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Business & Economics categories.

Este libro es una investigación exhaustiva sobre el Marketing de Relaciones como nuevo paradigma dominante tanto en el contexto analógico como en el digital. En él se pretende mostrar que, para el desarrollo de estrategias y la consecución de objetivos en el mundo empresarial, es necesaria la utilización de los Medios Sociales que, en tanto herramientas, facilitan la cocreación de valor. En este sentido, el libro abarca tres aspectos: en primer lugar, se hace un análisis del concepto, los fundamentos, las escuelas y los factores que originan el Marketing de Relaciones, así como de las dimensiones de los antecedentes y de los consecuentes de la calidad de la relación. En segundo lugar, se estudian las relaciones en el contexto analógico, en concreto, las relaciones con los clientes, las relaciones internas, las verticales y las horizontales. En tercer lugar, y último, se da cuenta de las relaciones en el contexto digital, abarcando temas tan novedosos como las relaciones virtuales, la experiencia web, los Medios Sociales como herramientas para gestionar las relaciones y también los antecedentes y los consecuentes de la calidad de la relación “online”. Esta obra está inspirada en una nueva filosofía basada más en una perspectiva relacional que transaccional para gestionar las organizaciones empresariales. Todo ello hace que, tanto por su planteamiento como por su exhaustividad, la obra sea única en el mercado, de necesaria consulta para el investigador y de gran utilidad para el estudiante. JOSÉ RAMÓN SARMIENTO GUEDE Doctor en Economía de la Empresa (especializado en Marketing y Turismo)por la Universidad Rey Juan Carlos de Madrid. Profesor en el grado de ADE, Marketing y Turismo en la Universidad Internacional de la Rioja (UNIR) y en ESERP, centro adscrito a la URJC. Además, ha sido profesor del programa de Máster en Marketing Digital. Como investigador, ha participado en congresos y proyectos de investigación internacionales. Asimismo, es autor de varios artículos y libros en las áreas de Marketing y Turismo.

Marketing Discuss Es Contempor Neas

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Author :
language : pt-BR
Publisher: Editora IOLE
Release Date : 2022-11-18

Marketing Discuss Es Contempor Neas written by and has been published by Editora IOLE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-18 with Business & Economics categories.

As estratégias mercadológicas se tornaram em uma das mais proeminentes tendências que explicam a geração de valor agregado e sucesso nas ações individuais e organizacionais a partir do segundo quartil do século XX e que tem se acentuado o marketing como uma área central para explicar o estado da arte do pensamento administrativo. Na história do pensamento mercadológico, a projeção de diferentes estratégias, modelos e discursos de marketing é reflexiva aos desafios e oportunidades de cada tempo, razão pela qual o presente livro se apresenta para discutir as agendas da contemporânea periodização com base em um conjunto de estudos que concilicam teoria e prática. Partindo desta temática, o objetivo desta obra, intitulada “Marketing: Discussões Contemporâneas”, é apresentar a riqueza do campo científico do Marketing a partir de uma abrangente agenda de estudos que valoriza a pluralidade temática, metodológica e teórica para analisar as agendas e debates existentes em diferentes escalas espaciais na contemporaneidade. Estruturado em nove capítulos, este livro tem o objetivo de reunir um conjunto de pesquisas e seus respectivos pesquisadores em uma troca de ideias e experiências sobre a temática de marketing, fornecendo subsídios relevantes para o potencial público leitor, composto, tanto por interessados ávidos por novas informações e conhecimentos, quanto por acadêmicos e especialistas. A construção do presente livro somente foi possível em função de um trabalho colaborativo engendrado internacionalmente a várias mãos por profissionais com competências em marketing com distintas expertises profissionais e formações acadêmicas, oriundos de instituições públicas e privadas de Ensino Superior do Brasil, Moçambique e Portugal. O fundamento que fornece organicidade a esta obra coletiva, produzida a várias mãos, tem sedimentação no paradigma eclético de um pluralismo teórico-metodológico, materializando-se por meio de específicos marcos conceituais e teorias e de distintos procedimentos metodológicos no levantamento e na análise de dados primários e secundários relacionados a estudos de casos. Recomendada para um conjunto diversificado de leitores, este livro apresenta a realidade prática do marketing por meio de capítulos redigidos por meio de uma didática e fluída linguagem que valoriza a troca de experiências e o rigor teórico-conceitual e dos modelos, tanto para um público leigo não afeito a tecnicismos, quanto para um público especializado de acadêmicos e profissionais.

Daniel Goleman Omnibus

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Author : Daniel Goleman
language : en
Publisher: Bloomsbury Publishing
Release Date : 2004

Daniel Goleman Omnibus written by Daniel Goleman and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Emotional intelligence categories.

Emotional Intelligence Does IQ define our destiny? Daniel Goleman argues that our view of human intelligence is far too narrow, and that our emotions play a major role in thought, decision making and individual success. Self-awareness, impulse control, persistence, motivation, empathy and social deftness are all qualities that mark people who excel: whose relationships flourish, who are stars in the workplace. With new insights into the brain architecture underlying emotion and rationality, Goleman shows precisely how emotional intelligence can be nurtured and strengthened in all of us. Working with Emotional Intelligence Do you want to be more successful at work? Do you want to improve your chances of promotion? Do you want to get on better with your colleagues? Daniel Goleman draws on unparalleled access to business leaders around the world and the thorough research that is his trademark. He demonstrates that emotional intelligence at work matters twice as much as cognitive abilities such as IQ or technical expertise in this inspiring sequel.

Compendio Burs Til

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Author : Benjamín Hernández Blazquez
language : es
Publisher: Ediciones Díaz de Santos
Release Date : 2014-03-14

Compendio Burs Til written by Benjamín Hernández Blazquez and has been published by Ediciones Díaz de Santos this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-14 with Business & Economics categories.

En general, la Bolsa es una de las instituciones más antiguas que integran los sistemas socioeconómicos de los países. Asimismo, es el lugar de encuentro de compradores y vendedores, es decir, de sociedades y ahorradores, donde todos muestran las estrategias inherentes a cada situación y necesitan investigar las causas de las subidas y bajadas, y medir los efectos para controlar la tendencia de los valores. Todo ello implica que las sociedades bursátiles precisan, para desarrollar sus objetivos, de la utilización de técnicas más modernas, así como de la tecnología más avanzada, con multitud de denominaciones y vocablos extraños, siempre en sintonía con el contexto que las subtiende; aunque por su naturaleza, la Bolsa ha tendido a permeabilizar y traspasar las fron-teras, generando un lenguaje versátil y cada vez más universal. En esta obra, al lado del inevitable inglés, se ha buscado la raíz, en cada vocablo: latina o griega, árabe o moderna. También, el libro tiene otros apartados como el de Siglas y acrónimos, ineludibles en la dinámica sociedad actual. Lo completa una síntesis de personajes relevantes por su aportación a la Bolsa desde diferentes campos. Todos tratan de fijar y precisar el contenido semántico y bursátil. El autor, catedrático de la E.U. de Estadística de la Universidad Complutense de Madrid, de la que fue director durante doce años.

The New Positioning The Latest On The World S 1 Business Strategy

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Author : Jack Trout
language : en
Publisher: McGraw Hill Professional
Release Date : 1997-05-22

The New Positioning The Latest On The World S 1 Business Strategy written by Jack Trout and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-05-22 with Business & Economics categories.

In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.

The Business School For People Who Like Helping People

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Author : Robert T. Kiyosaki
language : en
Publisher:
Release Date : 2005

The Business School For People Who Like Helping People written by Robert T. Kiyosaki and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Multilevel marketing categories.

"In this Second Edition of his bestselling book, Robert T. Kiyosaki updates and expands his original eight "hidden values" of a network marketing business (other than making money!) Special Bonus-three additonal "hidden values" from Kim Kiyosaki and Sharon Lechter"--Page 4 of cover.

Moral Leadership

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Author : Thomas J. Sergiovanni
language : en
Publisher: Jossey-Bass
Release Date : 1996-04-19

Moral Leadership written by Thomas J. Sergiovanni and has been published by Jossey-Bass this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-04-19 with Education categories.

"A vision of what could (and probably should) be. . . . The reader may want to revisit some sections for further reflection." --Educational Leadership "An excellent book that offers much to the seasoned administrator and should be on the list of required reading for introductory administration classes." --NASSP Bulletin Moral Leadership shows how creating a new leadership practice--one with a moral dimension built around purpose, values, and beliefs--can transform a school from an organization to a community and inspire the kinds of commitment, devotion, and service that can make our schools great. Sergiovanni explains the importance of legitimizing emotion and getting in touch with basic values and connections with others. He reveals how true collegiality, based on shared work and common goals, leads to a natural interdepAndence among teachers and shows how a public declaration of values and purpose can help turn schools into virtuous communities where teachers are self-managers and professionalism is considered an ideal.

Services Marketing

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Author : Christopher Lovelock
language : en
Publisher: Pearson
Release Date : 2014-12-12

Services Marketing written by Christopher Lovelock and has been published by Pearson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-12 with Customer services categories.

For undergraduate and graduate services marketing courses. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

Communicating In Organizations

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Author : Gerald Lee Pepper
language : en
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
Release Date : 1995

Communicating In Organizations written by Gerald Lee Pepper and has been published by McGraw-Hill Humanities, Social Sciences & World Languages this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.

This text is designed for advanced courses in organizational communication, exploring provocative issues in depth, from ethical dilemmas.