Handbook Of Marketing For Continuing Education
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Handbook Of Marketing For Continuing Education
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Author : Robert Simerly
language : en
Publisher: Jossey-Bass
Release Date : 1989-04-05
Handbook Of Marketing For Continuing Education written by Robert Simerly and has been published by Jossey-Bass this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989-04-05 with Business & Economics categories.
This book brings together original chapters from leading scholars and practitioners to provide comprehensive guidance for effectively marketing continuing education programs and courses.
Handbook Of The Department Of Marketing Services
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Author : Georgia Center for Continuing Education
language : en
Publisher:
Release Date : 1996
Handbook Of The Department Of Marketing Services written by Georgia Center for Continuing Education and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Marketing categories.
Marketing Further And Higher Education
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Author : Peter Davies
language : en
Publisher:
Release Date : 1985
Marketing Further And Higher Education written by Peter Davies and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Continuing education categories.
Marketing Higher And Further Education
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Author : Gibbs, Paul
language : en
Publisher: Routledge
Release Date : 2012-12-06
Marketing Higher And Further Education written by Gibbs, Paul and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Education categories.
A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.
The Marketing Process
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Author : Milton Phillips
language : en
Publisher:
Release Date : 1977
The Marketing Process written by Milton Phillips and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Continuing education categories.
Marketing Manual For Continuing Professional Education
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Author : Julie Coates
language : en
Publisher:
Release Date : 1995-01-01
Marketing Manual For Continuing Professional Education written by Julie Coates and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-01-01 with Congresses and conventions categories.
Leading The Learning Revolution
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Author : Jeff Cobb
language : en
Publisher: AMACOM
Release Date : 2012-11-30
Leading The Learning Revolution written by Jeff Cobb and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-30 with Business & Economics categories.
The lucrative market of lifelong learning is one author Jeff Cobb has gained decades of experience working in as an entrepreneur and adviser. In this book, he explains how to tap into this growing market, which rewards the most forward-thinking training firms, professional associates, continuing education programs, and entrepreneurial speakers and consultants. Leading the Learning Revolution also showcases how to use technology to create high-impact learning opportunities, how to develop content that is faster and better than the competition's, how to convert prospects to customers by building connections, and how you can benefit from the bottom-line results of the multibillion-dollar lifelong learning business. With more than sixty million adults currently engaged in webinars, webcasts, in-house training, continuing education classes, and more the opportunities are endless for individuals, companies, and organizations in the education business. But this means there’s also more competition than ever--and it’s not uncommon for newcomers to topple the old guard. Learn how to keep pace with the need for instantly accessible learning materials and flexible delivery methods, discover new ways to help your students experience community and connection, and become a leader in your market. Leading the Learning Revolution provides a complete guide to starting or advancing an online education business that will put you in the forefront of your field.
A Comprehensive Guide To Effective Strategies For Marketing Continuing Education
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Author : Dorothy Durkin
language : en
Publisher:
Release Date : 199?
A Comprehensive Guide To Effective Strategies For Marketing Continuing Education written by Dorothy Durkin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 199? with Continuing education categories.
Handbook Of Research On Adult Learning In Higher Education
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Author : Okojie, Mabel C.P.O.
language : en
Publisher: IGI Global
Release Date : 2020-02-01
Handbook Of Research On Adult Learning In Higher Education written by Okojie, Mabel C.P.O. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-01 with Education categories.
In today’s globalized world, professional fields are continually transforming to keep pace with advancing methods of practice. The theory of adult learning, specifically, is a subject that has seen new innovations and insights with the advancement of online and blended learning. Examining new principles and characteristics in adult learning is imperative, as emerging technologies are rapidly shifting the standards of higher education. The Handbook of Research on Adult Learning in Higher Education is a collection of innovative research on the methods and applications of adult education in residential, online, and blended course delivery formats. This book will focus on the impact that culture, globalization, and emerging technology currently has on adult education. While highlighting topics including andragogical principles, professional development, and artificial intelligence, this book is ideally designed for teachers, program developers, instructional designers, technologists, educational practitioners, deans, researchers, higher education faculty, and students seeking current research on new methodologies in adult education.
Promoting Continuing Education Programs
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Author : Gayle A. Hendrickson
language : en
Publisher:
Release Date : 1980
Promoting Continuing Education Programs written by Gayle A. Hendrickson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Continuing education categories.
This handbook is intended for use by institutions in marketing their continuing education programs. A section on "Devising Your Strategy" looks at identifying a target audience, determining the marketing approach, and developing a marketing plan and promotional techniques. A discussion of media options looks at the advantages and disadvantages of direct mail, newspapers, national trade magazines, and radio; provides a form for promotion planning; and includes an outline of promotional copy strategies, a direct mail checklist, and guides to writing direct mail copy, broadcast public service announcements, and news releases. A section is devoted to designing the direct mail piece, including a checklist for promotion copy and a direct mail production schedule. A production primer for working with printers covers the ingredients of a printed piece, planning the printing schedule, preparing copy for the typesetter, sample copy guideline sheets, proofreader's marks, formats, printing types, costs and how the printer charges, evaluating the printing quality, and helpful hints on a variety of subjects. A section addresses moving the message through the mail, including sources for mailing lists and mailing tips, and the final section gives an outline for evaluating results. A list of references and sample forms are appended. (MSE)