Hands On Guide To Creating Flash Advertising
DOWNLOAD
Download Hands On Guide To Creating Flash Advertising PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Hands On Guide To Creating Flash Advertising book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Creating Flash Advertising
DOWNLOAD
Author : Jason Fincanon
language : en
Publisher: CRC Press
Release Date : 2012-07-26
Creating Flash Advertising written by Jason Fincanon and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-26 with Art categories.
Create awe-inspiring, mind-blowing Flash ads and microsites that engage consumers and demonstrate their worth to clients. The Hands-On Guide to Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for: * Mastering the myriad of ad specs, deadlines, quality and version control issues * Creating ads that balance campaign goals with design constraints * Preparing and building ads with team and QC standards * Using forms and data in ads without file bloat * File optimization techniques for swf files * 3rd party rich media technologies that transcend the 30k banner * Trafficking and tracking ads for impressions, interactions, clicks, and conversions * Using ActionScript to save development time and implement team standards Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com
Hands On Guide To Flash Video
DOWNLOAD
Author : Stefan Richter
language : en
Publisher: Taylor & Francis
Release Date : 2007-05-02
Hands On Guide To Flash Video written by Stefan Richter and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-05-02 with Language Arts & Disciplines categories.
The Hands-On Guide to Flash Video is a professional reference book written by industry experts that are currently helping professionals produce Web video and implement Flash Media Server. This book covers Flash Video production from soup to nuts, beginning with how to configure your camcorder and ending to advanced server techniques like bandwidth detection and FMS logging and reporting. Real word lessons from case studies of successful Flash Video deployments are also included. Supplemental files located at: www.flashvideobook.com By reading this book, you'll learn to: * Shoot high quality video for streaming * Choose the best encoder and encoding techniques for producing Flash Video * Deploy Flash Video via progressive download or via the Flash Media Server. * Create and light a compression friendly set * Deinterlace and preprocess your video prior to encoding * Choose encoding parameters like data rate, resolution and frame rate * Optimize encoding with Sorenson Squeeze, Flix Pro and the Adobe Flash Video Encoder * Shoot and produce chromakey video for alpha channel delivery * Customize a Flash player via skinning, and use Cue Points for navigation * Setup, install, and maintain Flash Media Server
Creating Flash Advertising
DOWNLOAD
Author : Jason Fincanon
language : en
Publisher: Taylor & Francis
Release Date : 2012-07-26
Creating Flash Advertising written by Jason Fincanon and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-26 with Art categories.
Create awe-inspiring, mind-blowing Flash ads and microsites that engage consumers and demonstrate their worth to clients. The Hands-On Guide to Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for: * Mastering the myriad of ad specs, deadlines, quality and version control issues * Creating ads that balance campaign goals with design constraints * Preparing and building ads with team and QC standards * Using forms and data in ads without file bloat * File optimization techniques for swf files * 3rd party rich media technologies that transcend the 30k banner * Trafficking and tracking ads for impressions, interactions, clicks, and conversions * Using ActionScript to save development time and implement team standards Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com
Advertising
DOWNLOAD
Author : Andy Tibbs
language : en
Publisher: Routledge
Release Date : 2009-11-27
Advertising written by Andy Tibbs and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-27 with Business & Economics categories.
‘A no-holds-barred overview of the very competitive but ultimately rewarding industry that is advertising. Insightful, well-informed, frank and honest. An inspirational eye-opener for all Adland wannabes’ – Gyles Lingwood, Course Leader, Creative Advertising, University of Lincoln, UK 'Like the advertising business, Tibbs' book is dynamic, edgy, and challenging. It captures the industry's excitement, energy, intellect, and creativity. The book is an inspiration and should be standard reading for all practitioners, students, and faculty of advertising, marketing, and communications'– Pamela Morris, Loyola University Chicago, USA ‘Tibbs’ insights turn the advertising agency from a mythical wonderland to a realistic career choice. Through reading this book and taking note of his advice, students will be one step closer to walking through its doors’ – Helen Powell, Senior Lecturer, Media and Advertising, University of East London, UK Advertising does not need another graduate! Whether you are an aspiring advertising creative, designer, account manager, PR / publicity consultant or marketing manager, Advertising is an engaging source of inspiration for those dark, idea-less days and a motivator when those job interviews or placements seem in short supply. Its Companion Website at: www.routledge.com/textbooks/advertising supports the book with further examples and ideas to inspire as well as offering up-to-date advice. This book is filled with numerous visual examples of advertising thinking. With words of advice and guidance from some of the industry’s most respected practitioners and insights from graduates who faced the same challenges you will soon encounter in securing that elusive first job. Add to that, an extensive supply of hints and tips to enhance the creative thinking processes, take the work you do beyond what you think you are capable of and, crucially, gain an edge at job interviews. Maybe advertising doesn’t need another graduate, but then you won’t be just another graduate will you?
The Essential Guide To Flash Cs4
DOWNLOAD
Author : Cheridan Kerr
language : en
Publisher: Apress
Release Date : 2009-10-13
The Essential Guide To Flash Cs4 written by Cheridan Kerr and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-13 with Computers categories.
If you're familiar with the basics of Flash, then The Essential Guide to Flash CS4 will take you further in all aspects of the application, animation, sound, 3D, inverse kinematics, the drawing tools, ActionScript, and much more. This book takes all the good bits of Flash CS4 and demonstrates them in methodical and intuitive exercises full of hints and tips for streamlining the creative process. Jump straight into Flash CS4 and start working on real life examples that you can customize to suit your needs. Demystifies Flash CS4—explaining new features deep diving through old favorites Streamlines the production of cutting-edge Flash CS4 animations and applications Provides a unique commercial perspective in compelling Flash productions This book is for intermediate Flash CS4 users as well as the more advanced user who wants to learn about using Flash CS4's awesome new capabilities, such as motion tweening and kinematics poses. Each chapter has a number of exercises that contribute to an overall project. The exercises are fun and compelling and allow you to place your own creative stamp on them, while still following the steps to completion. The final chapter focuses on bringing the exercise output together in an overall campaign consisting of a website featuring advanced flash components and advertising banners. An underlying theme of the book is marketing a website online. It discusses industry standards for banner campaigns (banner weight, frames per second, etc), effective website marketing techniques, and delves into search engine optimization and search engine marketing.
Manajemen Periklanan Media Digital
DOWNLOAD
Author : Pieter Andrian
language : id
Publisher: Prenada Media
Release Date : 2024-03-01
Manajemen Periklanan Media Digital written by Pieter Andrian and has been published by Prenada Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-01 with Business & Economics categories.
Buku Manajemen Media Periklanan: Konsep dan Aplikasi adalah penjelajahan mendalam yang membawa kita ke inti dari periklanan di era digital. Mulai dari operasionalisasi manfaat hingga strategi yang terus beradaptasi dengan perubahan peri laku konsumen yang sering disebut sebagai VUCA (volatilitas, ketidakpastian, kompleksitas, ambiguitas), buku ini membahas segala aspek dengan cermat dan komprehensif. Lebih dari sekadar teori, buku ini menawarkan pandangan praktis dan aplikatif yang siap diimplementasikan dalam berbagai situasi di lapangan. Dalam buku ini juga dijelaskan tentang keunggulan periklanan media digital dengan memanfaatkan Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Email Marketing, dan Content Marketing, melalui jaringan media Facebook, Twitter, Instagram, Path, Kaskus, Google, dan lainnya. Berupa iklannya dalam bentuk, paid search advertising, display advertising, native advertising, social media advertising, audio advertising, mobile advertising, video advertising dan email advertising. Dengan kandungan materi yang demikian komprehensif, maka buku ini niscaya memberikan manfaat kepada para pembaca untuk menambah pengetahuan dan wawasan tentang teknologi media digital, khususnya periklanan media digital. Selamat membaca. Buku persembahan penerbit PrenadaMediaGroup #Kencana
Manajemen Fundamental Periklanan Media Digital
DOWNLOAD
Author : Pieter Andrian
language : id
Publisher: Prenada Media
Release Date : 2024-03-01
Manajemen Fundamental Periklanan Media Digital written by Pieter Andrian and has been published by Prenada Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-01 with Business & Economics categories.
Di era ketika media digital telah menjadi tulang punggung komunikasi dan pemasaran, pengetahuan tentang manajemen periklanan digital menjadi semakin krusial. Buku ini bukan hanya merupakan sebuah karya tulis, melainkan sebuah persembahan inte lektual yang kami harapkan dapat membuka jendela bagi pembaca untuk memahami kompleksitas dan dinamika industri periklanan digital. Buku ini juga merupakan hasil dari upaya kolaboratif dari para ahli di bidangnya, sekaligus juga sumber pengetahuan yang berharga dan relevan untuk memahami secara mendalam manajemen periklanan dalam era me dia digital yang terus berkembang pesat. Tidak hanya memberikan wawasan mendalam tentang fondasi manajemen periklanan, juga mengeksplorasi berbagai strategi terbaru yang dapat memandu kita melalui lautan dinamika digital. Melalui buku ini, pembaca dapat menggali pengetahuan yang dapat diterapkan secara praktis dalam dunia bisnis dan periklanan. Buku persembahan penerbit PrenadaMediaGroup #Kencana
Focal Easy Guide To Macromedia Flash 8
DOWNLOAD
Author : Birgitta Hosea
language : en
Publisher: CRC Press
Release Date : 2012-11-12
Focal Easy Guide To Macromedia Flash 8 written by Birgitta Hosea and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-12 with Computers categories.
If you need to get to grips fast with creating interactive graphics and animation in Flash - then look no further! Whether you are a new user or a professional, this highly visual book is all you need to get up and running with the latest powerful upgrade - Macromedia Flash 8. Birgitta Hosea breaks down the software into its main components and offers simple, visual step-by-step instructions to explain the fundamental practical techniques you need to create finished projects. The accessible style and structure lets you dip in and out when working on a project, or work straight through to explore more of the program's capabilities and develop your skills. Written by a designer for designers The Focal Easy Guide to Macromedia Flash 8 offers a thorough coverage of the basic features of Flash, without going into in-depth coding with ActionScript. Birgitta Hosea is a motion graphics artist and Course Director of the London Animation Studio at Central Saint Martins College of Art and Design. Her experience ranges from designing moving branding to art directing pop promos and short films. A Volume in The Focal Easy Guide Series. The Focal Easy Guide series: . Starting working with new software immediately regardless of your level . Achieve professional results, learn practical skills from industry experts . Focused, user-friendly coverage of the key tools you need to know
Focal Easy Guide To Flash Mx 2004
DOWNLOAD
Author : Birgitta Hosea
language : en
Publisher: Taylor & Francis
Release Date : 2013-07-31
Focal Easy Guide To Flash Mx 2004 written by Birgitta Hosea and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-31 with Art categories.
Confused by ActionScript? Want to get to grips with creating interactive graphics and animation in Flash quickly? Whether you are a new user or a professional illustrator, designer or animator experienced in other animation and effects packages, this highly visual, color book will be all you need to get you up and running with the latest powerful upgrade - Flash MX 2004. Birgitta Hosea uses tried and tested material based on her teaching, breaking down the software into its main components and providing lots of screenshots and simple step-by-step instructions. This encourages you to get the most out of the programme and fully develop your skills, whilst allowing those with particular needs to 'jump ahead'. The structure and style, influenced by her commercial and creative expertise, allows you either as a student or professional to dip in and out according to the needs of your specific projects, but also allows the exploration of the programmes capability when you have more time. It is a generalist, accessible, visual and a truly introductory guide, written from the perspective of a designer with a thorough coverage of the basic features of Flash MX 2004, without going too in-depth into coding with ActionScript. Birgitta Hosea is a motion graphics artist and Course Director of the London Animation Studio at Central Saint Martins College of Art and Design. Her experience ranges from designing idents and promotional materials to working as an Art Director on pop promos and short films.
Flash Out Of The Box
DOWNLOAD
Author : Robert Hoekman
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2004-11-18
Flash Out Of The Box written by Robert Hoekman and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-11-18 with Computers categories.
Contains exercises from the book and trial versions of Macromedia software, including Flash, Dreamweaver, and Fireworks"--CD-ROM.