Harness The Power Of The Purse
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Harness The Power Of The Purse
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Author : Andrea Turner Moffitt
language : en
Publisher: Rare Bird Books, a Vireo Book
Release Date : 2015-03-15
Harness The Power Of The Purse written by Andrea Turner Moffitt and has been published by Rare Bird Books, a Vireo Book this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-15 with Business & Economics categories.
What's driving the market failure for women investors? Andrea Turner Moffitt, a leading thinker on women and investing, cracks the code on how to fully harness the power of the purse, offering a roadmap full of tactics for winning with the biggest growth market: women. Using a wealth of hard data--including findings from nationwide surveys and dozens of focus groups and interviews with female investors from New York to London to Hong Kong--Harness the Power of the Purse reveals compelling insights on the female investor market. The book also draws on in-depth interviews with top advisors and forward-thinking leaders to reveal how they are spearheading innovative solutions. Whether you're a women investor looking to flex your financial muscle or an industry advisor or leader committed to building gender smarts,Harness the Power of the Purse is a vital resource for turbo-charging growth and closing the gap for women investors.
The Deficit Myth
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Author : Stephanie Kelton
language : en
Publisher: Hachette UK
Release Date : 2020-06-09
The Deficit Myth written by Stephanie Kelton and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-09 with Business & Economics categories.
A New York Times Bestseller The leading thinker and most visible public advocate of modern monetary theory -- the freshest and most important idea about economics in decades -- delivers a radically different, bold, new understanding for how to build a just and prosperous society. Stephanie Kelton's brilliant exploration of modern monetary theory (MMT) dramatically changes our understanding of how we can best deal with crucial issues ranging from poverty and inequality to creating jobs, expanding health care coverage, climate change, and building resilient infrastructure. Any ambitious proposal, however, inevitably runs into the buzz saw of how to find the money to pay for it, rooted in myths about deficits that are hobbling us as a country. Kelton busts through the myths that prevent us from taking action: that the federal government should budget like a household, that deficits will harm the next generation, crowd out private investment, and undermine long-term growth, and that entitlements are propelling us toward a grave fiscal crisis. MMT, as Kelton shows, shifts the terrain from narrow budgetary questions to one of broader economic and social benefits. With its important new ways of understanding money, taxes, and the critical role of deficit spending, MMT redefines how to responsibly use our resources so that we can maximize our potential as a society. MMT gives us the power to imagine a new politics and a new economy and move from a narrative of scarcity to one of opportunity.
The Double X Economy
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Author : Professor Linda Scott
language : en
Publisher: Faber & Faber
Release Date : 2020-06-30
The Double X Economy written by Professor Linda Scott and has been published by Faber & Faber this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-30 with Business & Economics categories.
A GUARDIAN SCIENCE BOOK OF THE YEARSHORTLISTED FOR THE 2020 ROYAL SOCIETY INSIGHT INVESTMENT SCIENCE BOOK PRIZELONGLISTED FOR THE 2020 FINANCIAL TIMES AND McKINSEY BUSINESS BOOK OF THE YEARAn urgent analysis of global gender inequality and a passionately argued case for change by a pioneer in the movement for women's economic empowerment. 'A compelling and actionable case for unleashing women's economic power.'MELINDA GATES'Passionate and timely . . . in a world where so many of us stick to criticising the status quo, it's heartening to read someone willing to offer viable solutions.'CAROLINE CRIADO-PEREZ, OBSERVER (author of Invisible Women)The Double X Economy is an urgent analysis of global gender inequality and a fervently argued case for change by a pioneer in the movement for women's economic empowerment. Drawing on decades of statistical evidence, original research and global on-the-ground experience, Linda Scott outlines a revolutionary, actionable plan to remove economic barriers against women, and in the process combat humankind's most pressing problems.'One of the most objective, data-led, rigorously scientific and morally persuasive books of the year.'GUARDIAN (Books of the Year)'Shocking.' ADAM RUTHERFORD, BBC INSIDE SCIENCE'Scholarly and impassioned.' FINANCIAL TIMES'Essential.' TIMES LITERARY SUPPLEMENT'Powerful.' NEW YORK TIMES BOOK REVIEW***The Double X Economy published in 2022 in paperback under the title The Cost of Sexism.
The Power Of The Purse
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Author : Fara Warner
language : en
Publisher: Prentice Hall
Release Date : 2009-12-18
The Power Of The Purse written by Fara Warner and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-18 with Business & Economics categories.
Women now drive some 80% of all buying decisions. By 2010, they'll account for half of America's private wealth: $13 trillion dollars. A few remarkable companies have learned how to refocus on women -- and, in so doing, have achieved truly stunning results. In The Power of the Purse, top journalist Fara Warner takes you behind the scenes at those companies, revealing how they did it -- and how you can, too. Unlike previous books on marketing to women, this one doesn't settle for generalities: it offers in-depth, start-to-finish case studies. Discover how McDonald's turned around its business by recognizing women as full-fledged consumers, not just 'Moms.' Learn how Kodak's digital camera business soared from fourth to first by recognizing women's importance as family 'memory makers'. See how P G built Swiffer into a cultural revolution, and how the diamond industry did the same for right-hand rings. Watch Bratz topple Barbie, Torrid create its enormously successful plus-size stores for teenagers, and Avon connect with a radically new generation of women. From Nike to Home Depot, each story is unique -- but in every case, these companies put women at the center of their strategies, and listened intently to what real women consumers were telling them. It's not about 'painting your products pink': it's about transforming the way you think about women. Do that, and you'll create products that sell better to everyone.
Big Green Purse
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Author : Diane Maceachern
language : en
Publisher: Penguin
Release Date : 2008-02-28
Big Green Purse written by Diane Maceachern and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-02-28 with Nature categories.
Read Diane McEachern's posts on the Penguin Blog. Protecting our environment is one of the biggest issues facing our planet today. But how do we solve a problem that can seem overwhelming-even hopeless? As Diane MacEachern argues in Big Green Purse, the best way to fight the industries that pollute the planet, thereby changing the marketplace forever, is to mobilize the most powerful consumer force in the world-women. MacEachern's message is simple but revolutionary. If women harness the "power of their purse" and intentionally shift their spending money to commodities that have the greatest environmental benefit, they can create a cleaner, greener world. Spirited and informative, this book: - targets twenty commodities-cars, cosmetics, coffee, food, paper products, appliances, cleansers, and more-where women's dollars can make a dramatic difference; - provides easy-to-follow guidelines and lists so women can choose the greenest option regardless of what they're buying, along with recommended companies they should support; - encourages women to spend wisely by explaining what's worth the premium price some green products cost, what's not, and when they shouldn't spend money at all; and - differentiates between products that are actually "green" and those that are simply marketed as "ecofriendly." Whether readers want to start with small changes or are ready to devote the majority of their budget to green products, MacEachern offers concrete and immediate ways that women can take action and make a difference. Empowering and enlightening, Big Green Purse will become the "green shopping bible" for women everywhere who are asking, "What can I do?"
Dictionary Of Occupational Titles
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Author :
language : en
Publisher:
Release Date : 1977
Dictionary Of Occupational Titles written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Occupations categories.
Supplement to 3d ed. called Selected characteristics of occupations (physical demands, working conditions, training time) issued by Bureau of Employment Security.
Dictionary Of Occupational Titles
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Author : United States Employment Service
language : en
Publisher:
Release Date : 1977
Dictionary Of Occupational Titles written by United States Employment Service and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Occupations categories.
Dictionary Of Occupational Titles Occupational Classification And Industry Index
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Author : United States Employment Service
language : en
Publisher:
Release Date : 1965
Dictionary Of Occupational Titles Occupational Classification And Industry Index written by United States Employment Service and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1965 with Occupations categories.
Official Gazette Of The United States Patent And Trademark Office
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Author :
language : en
Publisher:
Release Date : 1995
Official Gazette Of The United States Patent And Trademark Office written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Patents categories.
Dictionary Of Occupational Titles 3rd Edition
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Author : United States Employment Service
language : en
Publisher:
Release Date : 1965
Dictionary Of Occupational Titles 3rd Edition written by United States Employment Service and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1965 with categories.