Harriet Posner
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Marketing Fashion Second Edition
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Author : Harriet Posner
language : en
Publisher: Hachette UK
Release Date : 2015-08-17
Marketing Fashion Second Edition written by Harriet Posner and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-17 with Design categories.
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
Marketing Fashion
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Author : Harriet Posner
language : en
Publisher: Hachette UK
Release Date : 2011-04-28
Marketing Fashion written by Harriet Posner and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-28 with Business & Economics categories.
Marketing and fashion branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry supply chain and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry, from the heights of haute couture to the multiples of the mass market. Using examples and case studies drawn from a broad range of fashion, textile and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
Marketing Fashion Third Edition
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Author : Harriet Posner
language : en
Publisher: Hachette UK
Release Date : 2024-08-01
Marketing Fashion Third Edition written by Harriet Posner and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-01 with Design categories.
Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity. The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse. The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth. There are also more examples of global fashion weeks and brand collaborations. The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters: Marketing Theory The Fashion Market Research & Planning Understanding the Customer Branding Promotion
Harriet Posner
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Author : Harriet Posner
language : en
Publisher:
Release Date :
Harriet Posner written by Harriet Posner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Marketing Fashion
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Author : Harriet Posner
language : en
Publisher: Laurence King Publishing
Release Date : 2011-05-11
Marketing Fashion written by Harriet Posner and has been published by Laurence King Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-11 with Business & Economics categories.
Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoreticalconcepts, and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. The book is designed to appeal to students at degree or foundation level as well as those contemplatinga career within the fashion industry.
Marketing Fashion
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Author : Harriet Posner
language : en
Publisher:
Release Date : 2015
Marketing Fashion written by Harriet Posner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with HEALTH & FITNESS categories.
Marketing De Moda
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Author : Harriet Posner
language : es
Publisher:
Release Date : 2016-03
Marketing De Moda written by Harriet Posner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03 with Clothing trade categories.
Marketing de moda es un manual básico sobre los principios teóricos y las aplicaciones prácticas del marketing y el branding en el sector de la moda. Mediante un amplio repertorio de ejemplos y casos prácticos tomados de empresas de la moda, el mundo textil y el comercio minorista, Harriet Posner introduce al estudiante en los conceptos teóricos clave y lo conduce a lo largo de todo el proceso de trabajo, desde la investigación de mercado y la detección de las necesidades del consumidor hasta la creación de campañas de marketing atractivas y eficaces. (GG).
Fashion Marketing Communications
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Author : Gaynor Lea-Greenwood
language : en
Publisher: John Wiley & Sons
Release Date : 2013-03-18
Fashion Marketing Communications written by Gaynor Lea-Greenwood and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-18 with Design categories.
Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business. This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.
Learning Leadership
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Author : James M. Kouzes
language : en
Publisher: John Wiley & Sons
Release Date : 2016-05-02
Learning Leadership written by James M. Kouzes and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-02 with Business & Economics categories.
Uncover the extraordinary leader in you with straightforward exercises and advice from two of the world’s foremost leadership experts From the bestselling authors of The Leadership Challenge and over a dozen award-winning leadership books comes a new book that examines a question of fundamental importance: How do people learn to become leaders? Learning Leadership: The Five Fundamentals of Becoming an Exemplary Leader is a comprehensive guide to unleashing the inner leader in us all and to building a solid foundation for a lifetime of leadership growth and mastery. The book offers a concrete framework to help individuals of all levels, functions, and backgrounds take charge of their own leadership development and become the best leaders they can be. Arguing that all individuals are born with the capacity to lead, bestselling authors Kouzes and Posner provide readers with a practical series of actions and specific coaching tips for harnessing that capacity and creating a context in which they can excel. Supported by over 30 years of research, from over seventy countries, and with examples from real-world leaders, Learning Leadership is a clarion call to unleash the leadership potential that is already present in society today. Learning Leadership provides readers with evidence-based strategies to ignite the habit of continuous improvement and the mindset of becoming the best leaders they can be. Emerging leaders, as well as leadership developers, internal and external coaches and trainers, and other human resource professionals will learn from first-hand stories and practical examples so that they can deeply understand and apply the fundamentals for becoming the best leaders they can be. Learning Leadership: The Five Fundamentals of Becoming an Exemplary Leader is divided into digestible bite-sized chapters that encourage daily actions to becoming a better leader. Key takeaways from the book include: Believe in Yourself. Believing in oneself is the essential first step in developing leadership competencies. The best leaders are learners, and they can’t achieve mastery until and unless they truly decide that inside them there is a person who can make and difference and learn to be a better leader than they are right now. Aspire to Excel. To become an exemplary leader, people must determine what they care most about and why they want to lead. Leaders with values-based motivations are the most likely to excel. They also must have a clear image of the kind of leader they want to be in the future—and the legacy they want to leave for others. Challenge Yourself. Challenging oneself is critical to learning leadership. Leaders must seek new experiences and test themselves. There will be inevitable setbacks and failures along the way that require curiosity, grit, courage, and resilience to persist in learning and becoming the best. Engage Support. One can’t lead alone, and one can’t learn alone. It is essential to get support and coaching on the path to achieving excellence. Whether it’s family, managers at work, or professional coaches, leaders need the advice, feedback, care, and support of others. Practice Deliberately. No one gets better at anything without continuous practice. Exemplary leaders spend more time practicing than ordinary leaders. Simply being in the role of a leader is insufficient. To achieve mastery, leaders must set improvement goals, participate in designed learning experiences, ask for feedback, and get coaching. They also put in the time every day and make learning leadership a daily habit. Kouzes and Posner offer unrivaled insights into what it means to become an exemplary leader in today’s world with their original research and over 30 years of experience studying the practices of extraordinary leadership. They show that anyone can become a better leader if they believe in themselves, aspire to excel, challenge themselves to grow, engage the support of others, and practice deliberately. Learning Leadership challenges readers to do the meaningful and disciplined work necessary to becoming the best they can, using a new mindset and toolkit that can make extraordinary things happen. It’s not the once-in-a-while transformational acts that demonstrate leadership. It’s the little things that one does day in and day out that pave the path to greatness.
Public Intellectuals
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Author : Richard A. Posner
language : en
Publisher: Harvard University Press
Release Date : 2009-07-01
Public Intellectuals written by Richard A. Posner and has been published by Harvard University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-07-01 with Political Science categories.
In this timely book, the first comprehensive study of the modern American public intellectual--that individual who speaks to the public on issues of political or ideological moment--Richard Posner charts the decline of a venerable institution that included worthies from Socrates to John Dewey. With the rapid growth of the media in recent years, highly visible forums for discussion have multiplied, while greater academic specialization has yielded a growing number of narrowly trained scholars. Posner tracks these two trends to their inevitable intersection: a proliferation of modern academics commenting on topics outside their ken. The resulting scene--one of off-the-cuff pronouncements, erroneous predictions, and ignorant policy proposals--compares poorly with the performance of earlier public intellectuals, largely nonacademics whose erudition and breadth of knowledge were well suited to public discourse. Leveling a balanced attack on liberal and conservative pundits alike, Posner describes the styles and genres, constraints and incentives, of the activity of public intellectuals. He identifies a market for this activity--one with recognizable patterns and conventions but an absence of quality controls. And he offers modest proposals for improving the performance of this market--and the quality of public discussion in America today. This paperback edition contains a new preface and and a new epilogue.