Health Care And Social Media Marketing As Strategy Tactic For Better Healthy Behavior
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Health Care And Social Media Marketing As Strategy Tactic For Better Healthy Behavior
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Author : Prof. Dr Stefanus Supriyanto. dr., MS.
language : id
Publisher: Zifatama Jawara
Release Date : 2023-05-05
Health Care And Social Media Marketing As Strategy Tactic For Better Healthy Behavior written by Prof. Dr Stefanus Supriyanto. dr., MS. and has been published by Zifatama Jawara this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-05 with Medical categories.
Pemasaran kesehatan adalah subset atau bagian integral dari pemasaran sosial. Masalah Kesehatan terhitung di antara masalah sosial yang memerlukan pendekatan yang melibatkan para pemangku kepentingan (stakeholders) dalam mengubah perilaku tidak sehat menjadi perilaku sehat. Perubahan perilaku ini dimaksudkan untuk mewujudkan kesehatan dan kesejahteraan baik individu, kelompok, maupun masyarakat, yang rentan dan berisiko sakit. Sejalan dengan definisi pemasaran kesehatan baru yang berfokus pada transformasi kesehatan, ada juga argumen bahwa “pendekatan system” diperlukan jika pemasaran kesehatan adalah untuk mengatasi masalah kesehatan yang semakin kompleks dan dinamis yang dihadapi masyarakat kontemporer.
Social Marketing For Public Health
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Author : Hong Cheng
language : en
Publisher: Jones & Bartlett Publishers
Release Date : 2009-11-24
Social Marketing For Public Health written by Hong Cheng and has been published by Jones & Bartlett Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-24 with Medical categories.
Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter. Important Notice: The digital edition of this book is missing some of the images or content found in the physical edition.
Marketing Public Health
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Author : Elissa A. Resnick
language : en
Publisher: Jones & Bartlett Publishers
Release Date : 2013
Marketing Public Health written by Elissa A. Resnick and has been published by Jones & Bartlett Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Public health categories.
"Given the current changes in the social, political, and economic environments in which health care is delivered, public health practitioners at all levels of government and in the private sector must run effective campaigns to change individual behavior, improve social and economic conditions, advance social policies, and compete successfully for public attention and resources. Marketing Public Health: Strategies to Promote Social Change, Third Edition is designed to help students and practitioners of public health understand basic marketing principles and strategically apply these principles in planning, implementing, and evaluating public health initiatives." --Publisher's website.
Public Health Branding
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Author : W Douglas Evans
language : en
Publisher: OUP Oxford
Release Date : 2008-09-11
Public Health Branding written by W Douglas Evans and has been published by OUP Oxford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-11 with Medical categories.
Brands are designed to build relationships between consumers and the products, services, or organizations they represent by providing added value to their objects. Through brand promotion, consumers form associations with brands, which can become established and lead to a long-term relationship between the product, service or organization and consumer. Similarly, public health brands are the associations that individuals hold for health behaviours or lifestyles. Public health branding - building positive associations with healthy behaviours and lifestyle choices - is the primary strategy by which commercial marketing is applied in health communication and social marketing. This book examines theory and best practices of branding and its application in public health programs. Through a series of reviews and case studies, the book argues that branding is an emerging public health strategy that needs resources and continued development of innovative methodologies to effect lasting population-level change. In recent years, public health branding has been successfully applied across a wide range of chronic and infectious disease issues and behaviours - from tobacco control to HIV/AIDS - and globally across the developed and developing world. Branding is an important strategy for public health because it can address multiple behaviours simultaneously, and most health risks stem from multiple behaviours and complex lifestyle choices. Promoting healthy lifestyles is the key outcome for public health, thus making the development of improved branding strategies a critical objective for the field.
Leadership And Management In Pharmacy Practice
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Author : Andrew M. Peterson
language : en
Publisher: CRC Press
Release Date : 2014-12-12
Leadership And Management In Pharmacy Practice written by Andrew M. Peterson and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-12 with Business & Economics categories.
Over the past years, the changing nature of pharmacy practice has caused many to realize that the practice must not only be managed, but also led. Leadership and Management in Pharmacy Practice discusses a variety of leadership and managerial issues facing pharmacists now and in the future. This second edition has been reorganized by placing leader
Promoting Health
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Author : Lyn Talbot
language : en
Publisher: Elsevier Health Sciences
Release Date : 2017-07-19
Promoting Health written by Lyn Talbot and has been published by Elsevier Health Sciences this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-19 with Medical categories.
Promoting Health examines the social, environmental, cultural and psychological determinants of health and illness and the role that primary health care has in addressing health inequalities and the broad range of skills that health practitioners need to address this issue. In this new edition, the authors have uniquely utilised two fundamental tenets central to all health promotion practice and developed key features from both the World Health Organization’s Ottawa Charter for Health Promotion and the International Union for Health Promotion and Education’s Core Competencies for Health Promotion. Drawing on internationally recognised health promotion frameworks, this text provides an essential toolkit for health promotion theory and practice for students across a broad range of disciplines. Putting the Ottawa Charter into Practice - illustrates the relevance and application of the Ottawa Charter for Health Promotion to practice IUHPE Core Competencies for Health Promotion - outlines the relevant core competencies and how to achieve these skills EVOLVE RESOURCES: This new edition features student and instructor evolve resources to enhance your teaching and your student’s learning. Student and Instructor Resources Reflective Questions at the end of each chapter Insights – extra questions with answers to encourage self-directed learning Additional Student Activities – further learning and study aids for each chapter Instructor only Resources Facilitator & Lecturer Guide provides direction for learning activities to incorporate into your teaching Visit http://evolve.elsevier.com/AU/Talbot/promotinghealth/ to find out more Identification of IUHPE Core Competencies For Health Promotion in all chapters ‘More to explore’ sections at the end of each chapter featuring additional readings and web links Updates to current policy and practice initiatives References embedded in each chapter to encourage readers to explore topics in more detail Includes eBook with print purchase on evolve
Encyclopedia Of Lifestyle Medicine And Health
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Author : James M. Rippe, MD
language : en
Publisher: SAGE Publications
Release Date : 2011-12-08
Encyclopedia Of Lifestyle Medicine And Health written by James M. Rippe, MD and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-08 with Medical categories.
Encyclopedia of Lifestyle Medicine and Health offers thorough coverage of relevant topics and issues in historical and contemporary context, with information on lifestyle habits and practices and their impact on health. These volumes sort out the science behind nightly news reports and magazine cover stories, helping the reader to discern sound, evidence-based advice from that which is merely fad. The volumes convey the latest research on lifestyle medicine, incorporating content from such areas as health psychology, communication, public policy and health promotion, and disease prevention, among others. Readers are empowered to lead and promote healthier lifestyles after perusing the hundreds of signed, authoritative entries written by leading experts in their respective fields. Accompanying bibliographies and suggested readings provide guidance toward more in-depth resources. This comprehensive reference resource is written accessibly, making it useful for a broad audience, including students and academics in the fields of health, physical education, biology, medicine, nursing and allied health, physical therapy, nutrition, public health, and health communication, as well as for lay readers interested in learning how to lead a healthier lifestyle.
Applying Social Media Technologies In Healthcare Environments
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Author : Christina Beach Thielst, MHA, FACHE
language : en
Publisher: HIMSS
Release Date :
Applying Social Media Technologies In Healthcare Environments written by Christina Beach Thielst, MHA, FACHE and has been published by HIMSS this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
The Role Of Emotions In Preventative Health Communication
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Author : Jessica Gall Myrick
language : en
Publisher: Lexington Books
Release Date : 2015-09-17
The Role Of Emotions In Preventative Health Communication written by Jessica Gall Myrick and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-17 with Health & Fitness categories.
Health-related media permeate our modern experience, from using an online search engine to reading a pamphlet about vaccinations at the doctor’s office or watching a television news report on the dangers of sitting too much. This book makes the argument that if prevention-focused health messages are to motivate behavior change, they must tug at the heartstrings, and researchers need to understand more precisely how different emotional reactions influence health message effects. In making this case, this book takes a quantitative, social science-based approach to understanding the role of emotions in shaping individual-level effects to preventative health messages disseminated through mass media channels. The book focuses on how discrete emotions evoked by preventative health media messages influence how audiences respond to those messages. Are they persuaded to change their behavior? Will they seek more information? Will they share information with others? Will they support prevention-focused policies? While a rich literature exists on the effects of health-related fear appeals on audiences, researchers have yet to fully explore the role that other discrete emotions play in health communication processes and outcomes. This book fills that gap by providing an overview of the role of nine different emotions—both positive and negative—in various prevention-focused health communication settings. It also introduces readers to commonly employed emotional theories and concepts and relates them to literature on prevention-focused health and policy communication. In addition to reviewing and synthesizing the literature, this book offers new directions to researchers hoping to improve the effectiveness of prevention-focused health messages.
Health Services Reports
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Author :
language : en
Publisher:
Release Date : 1990
Health Services Reports written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Audio-visual materials categories.