Hermann Zapf And His Design Philosophy
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Hermann Zapf And His Design Philosophy
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Author : Hermann Zapf
language : en
Publisher:
Release Date : 1989-02-01
Hermann Zapf And His Design Philosophy written by Hermann Zapf and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989-02-01 with categories.
Hermann Zapf And His Design Philosophy
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Author : Hermann Zapf
language : en
Publisher:
Release Date : 1987
Hermann Zapf And His Design Philosophy written by Hermann Zapf and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with categories.
Hermann Zapf And His Design Philosophy
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Author : Hermann Zapf
language : en
Publisher:
Release Date : 1987
Hermann Zapf And His Design Philosophy written by Hermann Zapf and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Calligraphy categories.
Hermann Zapf His Design Philosophy
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Author : Hermann Zapf
language : en
Publisher: Chicago : Society of Typographic Arts
Release Date : 1987
Hermann Zapf His Design Philosophy written by Hermann Zapf and has been published by Chicago : Society of Typographic Arts this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Calligraphie - Histoire - 20e siècle categories.
Hermann Zapf And The World He Designed
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Author : Jerry Kelly
language : en
Publisher:
Release Date : 2022-05-20
Hermann Zapf And The World He Designed written by Jerry Kelly and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-20 with Antiques & Collectibles categories.
This is the first comprehensive biography of Hermann Zapf (1918-2015), whom Robert Bringhurst has called "the greatest type designer of our time, and very possibly the greatest type designer of all time."002018 marked the 100th anniversary of the birth of both Hermann Zapf and Gudrun Zapf von Hesse. Hermann Zapf's contribution to type design and calligraphy is immeasurable. His typographic work alone has greatly expanded the language of letterforms through ubiquitous fonts such as Palatino, Optima, and Zapfino (to name a few). Zapf's typefaces have become among the most used -- and most admired -- of all time, and he is arguably the most important type designer of the 20th century.00No less important, though perhaps less well known, is his work in typography and book design. Zapf has also been at the forefront of type technology. His Marconi alphabet design was the first typeface ever created specifically for digital typography. Also noteworthy is Zapf's calligraphic art. It first became widely disseminated in his writing manual Pen and Graver (1949), and has since been seen in numerous books and exhibitions, and has been a major influence on generations of calligraphers.00Exhibition: The Grolier Club, New York, USA (20.02.-27.04.2019).
What Our Lettering Needs
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Author : Rick Cusick
language : en
Publisher:
Release Date : 2011
What Our Lettering Needs written by Rick Cusick and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Calligraphy categories.
This book is a thorough account of Hermann Zapf's contributions to the artistry and success of Hallmark Cards, an experience that is now fully blended into the company's rich heritage.Since the late '70s, designer Rick Cusick has provided, in articles and presentations, most of what has been written about the Hallmark/Zapf association. This beautifully illustrated book is a tribute to Zapf's own philosophy that the artist's challenge is to ensure, despite technology and mass production, that beauty is never lost.RICK CUSICK is Manager of Font Developoment for Hallmark as well as a respected designer, calligrapher and teacher working with the University of Kansas.
Manuale Typographicum
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Author : Hermann Zapf
language : en
Publisher: Cambridge, Mass : M.I.T. Press
Release Date : 1970
Manuale Typographicum written by Hermann Zapf and has been published by Cambridge, Mass : M.I.T. Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Art categories.
One hundred typographic pages are exhibited in this book, consisting of alphabets and quotations printed in various type styles. The quotations selected by the author concern types and printing, are from the past and the present, and are in 16 languages (translations are provided). Hermann Zapf is a noted type designer and he himself originally devised many of the type faces used here. Other faces were taken from the fonts of the Stempel foundry in Frankfurt/Main and historic faces came from that foundry's archives. The author has also designed the page layouts, choosing for this manual a horizontal format. The purpose of the manual is "to show the myriad possibilities of the expressiveness and beauty of type, whether individually or in massed text, by the use of purely typographic means." The original English edition of this work was limited to 1000 copies. In making it available to a larger audience, Paul Standard's comment, printed in the original, becomes more pertinent still: "In a world grown noisy and clamorous, reading remains among the very few quiet pleasures left to man. The present work hopes to be considered an attempt to bring a body of critical and expository comment to the widest circle of readers—comment upon every contributory element in bookmaking and printing generally, upon the design of letter forms and their disposition on the page. The very sight of so many different languages on these successive pages is itself a humanizing experience, suggesting as it does a striving for unity while preserving linguistic diversity by means of the printer's art." This "critical and expository comment" has been culled from a wide international range of writers, including both masters of literature and masters of the art of printing.
Graphic Design In America
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Author :
language : en
Publisher:
Release Date : 1989
Graphic Design In America written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with categories.
About More Alphabets
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Author : Jerry Kelly
language : en
Publisher:
Release Date : 2011
About More Alphabets written by Jerry Kelly and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Bildband categories.
Typophile Chapbook, New Series, 3. "Letterforms are things that nearly all of us in the Western world have learned to take for granted. We treat them much like door knobs, water taps, thermostats, and hinges. We evidently think (in defiance of all logic) that what we read or write matters far more than how it's read or written, and that letterforms are just a way to get there, as a door knob is a way to open a door," writes Robert Bringhurst in the Foreword to About More Alphabets. This book hopes to bring attention to a neglected topic by focusing on the letterforms of Hermann Zapf. From metal type to the digital characters, Hermann Zapf has composed exceptional type designs for seventy years. He can be considered one of the most important calligraphers of all time, as well as a most notable book designer and typographer. His typefaces are among the most beautiful and familiar in the world. This book, a companion volume to the Typophile Chapbook About Alphabets (1960, updated 1970), describes Zapfs post-1970 type designs and provides new research on many of the earlier types. In this volume, typographer and calligrapher Jerry Kelly describes the origins and history of numerous Hermann Zapf typefaces including Marconi, ITC Zapf International, Linotype Zapfino, and Zapf Civilité. Kelly also includes new information on the Palatino nova and Optima nova families. This new Typophiles Chapbook is profusely illustrated with type specimens and drawings, many of which have never before been reproduced. Illustrations include drawings by Zapf, comparisons of various types, early sketches, typefaces never issued, and a twenty-eight page image section of type specimens. Other types described include Hallmark Textura, AMS Euler fraktur bold, Zapf Renaissance italic swash, Medici script, Aurelia, AMS Euler, Zapf Renaissance, ITC Zapf Chancery, and Zapf Civilité. Robert Bringhurst calls Zapf one of historys greatest two-dimensional architects. He says, "Hermann Zapf has made letters so subtle, so lovely they bring tears to knowledgeable eyes. And there are very few people who know Zapfs work as well as Jerry Kelly. Read him and weep."
The Typographic Medium
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Author : Kate Brideau
language : en
Publisher: MIT Press
Release Date : 2021-10-12
The Typographic Medium written by Kate Brideau and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-12 with Design categories.
An innovative examination of typography as a medium of communication rather than part of print or digital media. Typography is everywhere and yet widely unnoticed. When we read type, we fail to see type. In this book, Kate Brideau considers typography not as part of "print media" or "digital media" but as a medium of communication itself, able to transcend the life and death of particular technologies. Examining the contradiction between typographic form (often overlooked) and function (often overpowering), Brideau argues that typography is made up not of letters but of shapes, and that shape is existentially and technologically central to the typographic medium. After considering what constitutes typographic form, Brideau turns to typographic function and how it relates to form. Examining typography's role in both the neurological and psychological aspects of reading, she argues that typography's functions exceed reading; typographic forms communicate, but that communication is not limited to the content they carry. To understand to what extent the design and operations of the typographic medium affect the way we perceive information, Brideau warns, we must understand the medium's own operational logic, embodied in the full diversity of typographic forms. Brideau discusses a range of topics--from intellectual property protection for typefaces to Renaissance and Enlightenment ideal letterforms--and draws on a wide variety of theoretical work, including phenomenological ideas about comprehension, German media archaeology, and the media and communication theories of Vilém Flusser and others. Hand-drawn illustrations of typographic forms accompany the text.