Hero Nas Del Espacio
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Marketing Hero Las Herramientas Comerciales De Los Videojuegos
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Author : Juan Carrillo Marqueta
language : es
Publisher: ESIC Editorial
Release Date : 2010-07-26
Marketing Hero Las Herramientas Comerciales De Los Videojuegos written by Juan Carrillo Marqueta and has been published by ESIC Editorial this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-26 with Business & Economics categories.
La industria de los videojuegos conoce historias de esplendorosos éxitos y terribles fracasos. Detrás de unos y otros se esconden decisiones empresariales y herramientas comerciales que hubieran tenido distintas consecuencias en cualquier otro sector. Marketing hero desvela de manera clara y práctica las características del mercado de los videojuegos, tanto internacional como español. Para ello, cuenta con la participación de los directores y responsables de marketing y comunicación de las principales compañías nacionales (Sony, Microsoft, Nintendo, Electronic Arts, Ubisoft, Activision o FX Interactive, entre otras). A través de los datos más recientes, los últimos estudios y ejemplos prácticos espectaculares se exponen y analizan las estrategias comerciales más destacadas de los protagonistas de la industria del videojuego durante las últimas tres décadas. La rapidez con la que cambia este mercado exige al profesional del marketing conocer las tendencias que parecen ofrecer más garantías de futuro ante un presente incierto. Conceptos como free to play, publicidad ingame, serious games o videojuegos en la nube son sólo algunas de las claves que marcarán el rumbo de la mayor industria del entretenimiento mundial en los próximos meses. Autores: Juan Carrillo Marqueta; Ana Sebastián Morillas; Sonia Carcelén García; Manuel González Hernández; Daniel Muñoz Sastre; Teresa Pintado Blanco; Isabel Rodrigo Martín; Luis Rodrigo Martín; Joaquín Sánchez Herrera. Índice Comportamiento del consumidor en el uso y compra de los videojuegos.- Estrategias de imagen y posicionamiento de marca de las videoconsolas.- La tecnología de las videoconsolas como argumento de venta.- Las comunidades virtuales como estrategia de marketing.- Del modelo de distribución tradicional al canal online.- Del precio por unidad a los videojuegos gratuitos.- La relación de los videojuegos con los medios de comunicación.- Desafíos de la publicidad ingame.- El personaje de juego como imagen de marca.- El caso Guitar Hero.
The Space Merchants
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Author : Frederik Pohl
language : en
Publisher: Macmillan
Release Date : 1987
The Space Merchants written by Frederik Pohl and has been published by Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Science fiction categories.
Southern Seas
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Author : Manuel Vazquez Montalban
language : en
Publisher: Melville House
Release Date : 2012-04-10
Southern Seas written by Manuel Vazquez Montalban and has been published by Melville House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-10 with Fiction categories.
Barcelona detective Pepe Carvalho’s radical past catches up with him when a powerful businessman—a patron of artists and activists—is found dead after going missing for a year. In search of the spirit of Paul Gauguin, Stuart Pedrell—eccentric Barcelona businessman, construction magnate, dreamer, and patron of poets and painters—disappeared not long after announcing plans to travel to the South Pacific. A year later he is found stabbed to death at a construction site in Barcelona. Gourmand gumshoe Pepe Carvalho is hired by Pedrell’s wife to find out what happened. Carvalho, a jaded former communist, must travel through circles of the old anti-Franco left wing on the trail of the killer. But with little appetite for politics, Carvalho also leads us on a tour through literature, cuisine, and the criminal underbelly of Barcelona in a typically brilliant twist on the genre by a Spanish master.
Actas Das Primeiras Sesi Is D Estudio Del Occidente
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Author :
language : gl
Publisher: Academia Llingua Asturiana
Release Date : 1999
Actas Das Primeiras Sesi Is D Estudio Del Occidente written by and has been published by Academia Llingua Asturiana this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with categories.
Delibros
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Author :
language : es
Publisher:
Release Date : 1996
Delibros written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Book industries and trade categories.
A Companion To Greek Religion
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Author : Daniel Ogden
language : en
Publisher: John Wiley & Sons
Release Date : 2010-02-01
A Companion To Greek Religion written by Daniel Ogden and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-01 with Literary Criticism categories.
This major addition to Blackwell’s Companions to the Ancient World series covers all aspects of religion in the ancient Greek world from the archaic, through the classical and into the Hellenistic period. Written by a panel of international experts Focuses on religious life as it was experienced by Greek men and women at different times and in different places Features major sections on local religious systems, sacred spaces and ritual, and the divine
Heroes Villains And Fools
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Author : Orrin E. Klapp
language : en
Publisher: Routledge
Release Date : 2017-09-08
Heroes Villains And Fools written by Orrin E. Klapp and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-08 with History categories.
This volume presents three major social types in American society-heroes, villains, and fools-as models for American behaviour. Approaching these models primarily through language, Orrin E. Klapp explores what they may suggest about Americans as a people. Rather than study people, the author describes abstract types named and embedded in popular language. These social types are important symbols; and a way to attack a symbol is by identifying its meaning in various contexts. He further argues that the language surrounding heroes, villains, and fools reveals a social structure. We may not escape being ascribed a type, but we do have a choice of type. Known more commonly as "finding oneself," we can manipulate cues-with dress, facial expressions, style of life, or conspicuous public roles-to build an identity. This classic study has serious contemporary implications. For a public figure, an inevitable result of the typing process is the development of at least two selves, the public and the private. When the book originally appeared in 1962, the struggle to balance two images generally only plagued celebrities and politicians. Today, social media offers everyone the opportunity to develop an online persona. This volume will be of interest to sociologists as well as anyone who has a Facebook account.
Civics And Commerce
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Author :
language : en
Publisher:
Release Date : 1918
Civics And Commerce written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1918 with categories.
The Dream Of Heroes
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Author : Adolfo Bioy Casares
language : en
Publisher: Dutton Books
Release Date : 1988
The Dream Of Heroes written by Adolfo Bioy Casares and has been published by Dutton Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Fiction categories.
"At the end of carnival 1927, Emilio Gauna had an experience that he knew was the culmination of his life. The problem is that Gauna can only dimly remember what happened: he was out on the town with his raucous, reckless friends when a masked woman appeared. Several hours later, gasping and horrified, Gauna awoke at the edge of a lake. Three years later, he tries to solve the mystery the only way he knows: by re-creating the same situation and reliving it- despite the warnings of his secret protector, the Sorcerer. In The Dreams of Heroes, Adolfo Bioy Casares assembles magicians, prophetic and brave women, shamefully self-conscious men and Buenos Aires under the rubric of a sinister and mocking fate, and thrusts them forward into the dizzying realm of memory, doom and cyclical time. Written in 1954 and never before published in America, The Dream of Heroes stands as a predecessor of and model for a whole school of European and American novels that followed but never quite matched it"--
Urban Food Sharing
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Author : Davies, Anna
language : en
Publisher: Policy Press
Release Date : 2019-04-17
Urban Food Sharing written by Davies, Anna and has been published by Policy Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-17 with Social Science categories.
Available Open Access under CC-BY-NC licence. This book explores the history and current practice of food sharing. Illustrated by rich case studies from around the world, the book uses new empirical data to set an agenda for research and action. The book will be an important resource for researchers, policy makers and sharing innovators to explore the impacts and sustainability potential of such sharing for cities.