Higher Education Institutions Embracing Digital Social Media Marketing
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Higher Education Institutions Embracing Digital Social Media Marketing
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Author : Nerisa N. Paladan
language : en
Publisher:
Release Date : 2019
Higher Education Institutions Embracing Digital Social Media Marketing written by Nerisa N. Paladan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
At the age of the digital world, higher education institutions (HEIs) are challenged to be creative in reaching out and keeping in touch with their stakeholders and target markets that are mostly the young generation. Businesses and institutions like HEIs should be innovative in attracting customers/students using digital and social media marketing. They have to embrace fully digital and social media marketing in realizing their target market and staying connected with them. This research focused on identifying the common digital and social media marketing utilized by the top 25 universities in Asia and Africa, it also assessed the level of adoption of digital technology. Findings revealed that the majority of the top 25 universities in Asia and Africa use Facebook, Twitter, LinkedIn and YouTube for their digital and social media marketing and they differ in terms of the purposes of its usage and the level of adoption of digital technology. It shows that the collective responses by using digital and social marketing for HEIs are to market their programs and to give information about events and research of the HEIs. However, the majority of the top 25 universities in Asia had already reached fully digital and they use it for visionary production and design for the adoption of digital technology. Furthermore, most of the HEIs are using website design and interface as an essential factor on how to present themselves to their potential students.
Adoption Of Social Media Marketing In The Higher Education Industry In Malaysia An Empirical Study
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Author : Wee Leong
language : en
Publisher:
Release Date : 2018-04-28
Adoption Of Social Media Marketing In The Higher Education Industry In Malaysia An Empirical Study written by Wee Leong and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-28 with categories.
Research Paper (postgraduate) from the year 2018 in the subject Information Management, language: English, abstract: With the introduction of personal computers, the Internet, and e-commerce have in fact created a tremendous impact on how businesses operate and market their products or services nowadays. The introduction of social media technology is accelerating and has become a trend for youngster and business partner today. The purpose of this study was to investigate how social media marketing was implemented and adopted in the higher education institutions in Malaysia. Specifically, this study focused on the positive influence of using social media marketing and the benefits the Social Media Marketing system had provided to institutions which had accepted and utilized this new innovation. This study also aimed to determine the concern factors of adopting the Social Media Marketing system into current company management systems. An integral part of this research was to develop and to empirically test a model of the adoption of Social Media Marketing in the context of higher education institutions in Malaysia which based on the concepts of Rogers [2003] the Innovations Diffusion Theory (IDT), and Ajzen and Fishbein [1975] the Theory of Reasoned Action (TRA). This research used a questionnaire to assess the higher education institutions in Malaysia on their cognition and perspective of the relative advantage, compatibility, complexity, trialability and observability of the Social Media Marketing; as well as to assess their attitudes and subjective norm toward their behavioral intentions of using the Social Media Marketing system. Research findings revealed the attributes of innovations mentioned above were significantly positively associated with the adoption of Social Media Marketing. According to the research results, managerial implications and opportunities for future research were discussed.
Social Media Marketing And Customer Based Brand Equity For Higher Educational Institutions
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Author : Charitha Harshani Perera
language : en
Publisher: Springer Nature
Release Date : 2022-09-30
Social Media Marketing And Customer Based Brand Equity For Higher Educational Institutions written by Charitha Harshani Perera and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-30 with Business & Economics categories.
This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes. Higher education institutions operate in a strong competitive environment due to the homogenous nature of their services and always look for new marketing strategies to be competitive in the marketplace. Therefore, building customer-based brand equity has become crucial for higher education institutions to differentiate themselves from others to attract prospective students. Social media-based marketing facilitated prospective students to communicate and collaborate to gather information relevant to higher education institutions and their respective brand equity. However, many models on customer-based brand equity received limited support in the higher education sector, particularly in emerging Asian countries. As such, drawing from social information processing theory, this book empirically investigates how higher education institutions can develop customer-based brand equity by using social media marketing and subjective norms mediated by brand credibility, taking cross-country comparisons between Sri Lanka and Vietnam. The book goes on to examine the applications and implications of the findings for higher education institutions in developing branding strategies through social media.
Social Media For Education Enhancing Learning And Collaboration
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Author : Mayfair Digital Agency
language : en
Publisher: Mayfair Digital Agency
Release Date : 2021-07-15
Social Media For Education Enhancing Learning And Collaboration written by Mayfair Digital Agency and has been published by Mayfair Digital Agency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-15 with Computers categories.
The book "Social Media for Education: Enhancing Learning and Collaboration" offers a comprehensive exploration of the transformative role that social media plays in the realm of education. It delves into how social media platforms can be leveraged to enhance traditional learning methods and foster collaboration among students, educators, and educational institutions. The book covers various social media tools and techniques that can be integrated into educational settings to create engaging and interactive learning experiences. Drawing on real-world case studies and research findings, the book showcases how social media can facilitate information sharing, promote discussions, and support knowledge exchange beyond the confines of the classroom. It explores the benefits of incorporating social media in distance learning and online education. This book serves as a valuable resource for educators, administrators, and policymakers seeking to harness the potential of social media to enrich the learning process and create a more dynamic and inclusive educational environment. By embracing social media for education, readers can foster a culture of collaboration, boost student engagement, and prepare learners for the demands of the digital age.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
An Investigation Of The Effectiveness Of Social Media Marketing On The Marketing Performance Of Selected Higher Education Institutions In Zambia
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Author : Francis Mukosa
language : en
Publisher: GRIN Verlag
Release Date : 2022-10-12
An Investigation Of The Effectiveness Of Social Media Marketing On The Marketing Performance Of Selected Higher Education Institutions In Zambia written by Francis Mukosa and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-12 with Business & Economics categories.
Doctoral Thesis / Dissertation from the year 2022 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Pass, , course: Marketing, language: English, abstract: HEIs in Zambia have adopted the use of social media in advertising, online learning and also for administrative purposes. Social media has developed in the recent years to a level where it presents itself as the biggest virtual market with the potential to increase geographic markets and revenue for organizations. While cases of HEIs that have used social media marketing for purposes of marketing exist in other places, there is no significant research in the Zambian environment that shows empirical evidence that the use of social media marketing can impact marketing performance in HEIs. The purpose of this study is to investigate the effectiveness of social media marketing on marketing performance in HEIs and the findings are meant to build a model for social media marketing for HEIs in Zambia in (see figure 5.2 in Chapter 5). Data in this research was collected from twelve HEIs using both qualitative and quantitative research methods, since this research is a mixed research with both deductive and inductive arguments. The data collection techniques included a semi structured interview for qualitative data and a semi structured questionnaire for the quantitative data. Data analysis was carried out using different techniques in SPSS for the quantitative data and content analysis using Google analytics for the qualitative data. The implications of the findings in chapter four mean that HEIs in Zambia must begin to use social media not only for administrative or advertising purposes but they must use it effectively as a tool to increase their market share and increase their revenue. The findings and data analysis in this research indicated that social media is effective in marketing HEIs in Zambia, however these institutions must adopt the suggested model in Figure 5.2 in Chapter 5 if they are to enhance social media performance for marketing
Digital Transformation And Disruption Of Higher Education
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Author : Andreas Kaplan
language : en
Publisher: Cambridge University Press
Release Date : 2022-06-23
Digital Transformation And Disruption Of Higher Education written by Andreas Kaplan and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-23 with Education categories.
Written during the COVID pandemic, this book offers a unique, timely insight into the acceleration of digitalization in higher education.
Digital Leadership In Higher Education
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Author : Josie Ahlquist
language : en
Publisher: Taylor & Francis
Release Date : 2023-07-03
Digital Leadership In Higher Education written by Josie Ahlquist and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-03 with Education categories.
“Effective leadership means we must bring our values and mission - not just soundbites - to our activity in the digital sphere. And it's not as hard as you may think, thanks to the very practical examples and exercises Josie Ahlquist has given us in this book.”Brandon Busteed, President - University Partners, Kaplan, Inc.“Often, higher education leaders see social media as a burden. Digital Leadership in Higher Education should be required reading in any leadership program because it clearly demonstrates how social media can and should extend leadership rather than be a burden for it.”Russell Lowery-Hart, President - Amarillo CollegeIn this groundbreaking book, Josie Ahlquist provides readers with the tools they need to take a strong, values-based approach to leadership in the various digital spaces vital to the world of higher education today. Filled with real-world examples and tools to negotiate this ever changing digital landscape, the book fills an important niche in the literature: A user manual for your digital leadership journey.Each chapter includes tools and tactics, as well as stories that bridge the gap between technology and connection with community. This book doesn’t have a recipe for cooking up the next viral video, it offers lots of ways to stay true to individual and organizational values while engaging online. Whether a college president, dean of students, associate professor, or a program coordinator, there is a need for leaders who aren’t just early adopters and social media enthusiasts, but authentic individuals who back up their technology use with a purposeful philosophy and a values-based approach to their role.
Digital Marketing Via Social Media
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Author : AMC College
language : en
Publisher: Advanced Micro Systems Sdn Bhd
Release Date :
Digital Marketing Via Social Media written by AMC College and has been published by Advanced Micro Systems Sdn Bhd this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
This manual will covers digital marketing via Facebook, Instagram and Twitter
Education On Digital Cultural And Social Media
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Author : Dr. S. Saileela and Dr. S. Kalaivani
language : en
Publisher: Lulu.com
Release Date :
Education On Digital Cultural And Social Media written by Dr. S. Saileela and Dr. S. Kalaivani and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.