Home Based Catalogue Marketing
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Home Based Catalog Marketing
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Author : William J. Bond
language : en
Publisher: McGraw-Hill Companies
Release Date : 1993
Home Based Catalog Marketing written by William J. Bond and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
Guerrilla Marketing For The Home Based Business
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Author : Jay Conrad Levinson
language : en
Publisher: Houghton Mifflin Harcourt
Release Date : 1995
Guerrilla Marketing For The Home Based Business written by Jay Conrad Levinson and has been published by Houghton Mifflin Harcourt this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
American business is in the midst of cataclysmic change. Corporate downsizing is increasing, causing disillusioned employees to establish home-based businesses. Using case studies, anecdotes, illustrations, and examples, the authors present their time-tested arsenal of tools most effective for this new, smaller startup.
Direct Marketing And Related Topics
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Author :
language : en
Publisher:
Release Date : 1997
Direct Marketing And Related Topics written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Direct marketing categories.
Marketing To Home Based Businesses
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Author : Jeffrey P. Davidson
language : en
Publisher: McGraw-Hill Professional Publishing
Release Date : 1991
Marketing To Home Based Businesses written by Jeffrey P. Davidson and has been published by McGraw-Hill Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Business & Economics categories.
Marketing Strategies For The Home Based Business
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Author :
language : en
Publisher: Rowman & Littlefield
Release Date :
Marketing Strategies For The Home Based Business written by and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Marketing Strategies For The Home Based Business
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Author : Shirley Frazier
language : en
Publisher: Rowman & Littlefield
Release Date : 2013-05-07
Marketing Strategies For The Home Based Business written by Shirley Frazier and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-07 with Business & Economics categories.
Marketing Solutions for the Home-Based Business is prime for a revision with the explosion of social media marketing. Business News Daily notes that two of the top 50 home-based jobs to watch are for Social Media Consultants and Internet Marketing Consultant. With more than a half million copies sold, Globe Pequot Press continues to grow its ever popular How To Start a Home-based Business series. Each volume includes worksheets, business and marketing forms, and everything you need to know about business start-up costs and strategies. This title will make the perfect companion to any book in the series offering up-to-date marketing stratregies to help better position your home-based business.
Marketing For The Home Based Business
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Author : Jeffrey P. Davidson
language : en
Publisher: Breathing Space Institute
Release Date : 1999
Marketing For The Home Based Business written by Jeffrey P. Davidson and has been published by Breathing Space Institute this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
This book features an expanded section on using new technologies to increase the reach of marketing efforts, offers sample telephone and voice mail scripts, and includes advice on setting up a home office for maximum efficiency.
Successful Catalog Marketing
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Author : Richard S. Hodgson
language : en
Publisher:
Release Date : 1991-01
Successful Catalog Marketing written by Richard S. Hodgson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991-01 with Business & Economics categories.
Offers practical information for operating a successful mail-order catalog business and discusses selecting merchandise that sells, organizing and designing a catalog, and developing a strong customer service program
Direct Marketing Direct Selling And The Mature Consumer
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Author : James R. Lumpkin
language : en
Publisher: Praeger
Release Date : 1989-04-17
Direct Marketing Direct Selling And The Mature Consumer written by James R. Lumpkin and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989-04-17 with Business & Economics categories.
This book reports and interprets the results of a major research study that investigated the shopping behavior of the mature consumer with regard to the principal types of direct response marketing: catalog shopping, direct mail, media ads, telephone solicitation, direct selling, party-plan selling, and in-home demonstrations. Sponsored by the American Association of Retired Persons (AARP) and the Andrus Foundation, the project represents the most thorough treatment of the older consumer published to date. Marketing managers, direct marketing specialists, and retailers will find here the data they need to make informed decisions and develop appropriate marketing strategies for reaching a growing, and often relatively affluent, segment of the U.S. consumer population. The study was based on an 8-page questionnaire to which more than 2500 subjects nationwide responded and which yielded information on respondents' willingness to purchase from various direct sources, actual purchase behavior, preferences for purchasing from direct sources, likes and dislikes about in-home shopping, and the characteristics that influence purchasing decisions. The authors also compared shopping behaviors and attitudes of older consumers with younger groups and analyzed differences on the basis of demographic and psychological variables. A wide range of practical findings issued from the study, including the fact that many mature consumers associate high pressure sales tactics with in-home shopping and evince a high degree of distrust of direct selling techniques. In the final chapter, the authors present practical recommendations for formulating and maintaining a marketplace offering that is satisfying to the mature shopper. Numerous tables and figures illustrate the statistical conclusions drawn from the study.
More 101 Best Home Based Businesses For Women
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Author : Priscilla Y. Huff
language : en
Publisher: Three Rivers Press
Release Date : 1998
More 101 Best Home Based Businesses For Women written by Priscilla Y. Huff and has been published by Three Rivers Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
This book picks up right where "101 Best Home-Based Businesses for Women" lets off--with 101 more businesses women can set up and run successfully from their own homes. These operations run the gamut from mail order to the arts, franchises to consumer services, high tech to health care.