Hook Point
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Hook Point
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Author : Brendan Kane
language : en
Publisher: Waterside Productions
Release Date : 2020-09-29
Hook Point written by Brendan Kane and has been published by Waterside Productions this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-29 with Branding (Marketing) categories.
Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand--both online and off--so you can thrive in the new micro-attention world in which we live. A lot of people know who they are, what they do, and a few even know why they do it--but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience's attention for long enough to get them to learn about their attributes. Others have amazing products or services that fail to achieve great success because they don't know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention. There are over sixty billion messages shared on digital platforms each day, and the average person is exposed to between four thousand to ten thousand ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a person's attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth. Luckily, Brendan Kane, an out of the box thinker and strategist who's built platforms for celebrities like Taylor Swift and Rhianna, and worked with Fortune 500 companies like Paramount, Viacom, and MTV has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World he reveals the power of hook points--a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whether you're promoting a brand, product, or service this book is the essential guide for making it in our three-second world.
One Million Followers Updated Edition
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Author : Brendan Kane
language : en
Publisher: BenBella Books
Release Date : 2018-10-09
One Million Followers Updated Edition written by Brendan Kane and has been published by BenBella Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-09 with Business & Economics categories.
Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise? Digital strategist and "growth hacker" Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He's advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he'll share his secrets with you. In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn. Featuring in-depth interviews with celebrities, influencers, and marketing experts, including: • Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google • Ray Chan, CEO and cofounder of 9GAG • Julius Dein, internet personality and magician with nearly 16 million Facebook followers • Mike Jurkovac, Emmy Award–winner and creative director of will.i.am and the Black Eyed Peas • Phil Ranta, former COO of Studio71 and VP of network at Fullscreen • Eamonn Carey, managing director at Techstars London • Jonathan Skogmo, founder and CEO of Jukin Media, Inc. • Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It's time to stop being a follower and start being a leader.
Hook Point
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Author : Brendan Kane
language : id
Publisher: Elex Media Komputindo
Release Date : 2022-11-14
Hook Point written by Brendan Kane and has been published by Elex Media Komputindo this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-14 with Business & Economics categories.
Hook Point: Seni menciptakan konten digital super menarik, membuat brand menjadi top of mind, sangat cocok untuk mengembangkan bisnis dan personal branding, oleh pemikir luar biasa Brendan Kane, merinci strategi paling efektif untuk menghasilkan peluang baru, berinovasi, dan meningkatkan skala bisnis Anda, serta menciptakan brand yang menarik—baik online maupun offline—sehingga Anda dapat berkembang di ‘dunia minim perhatian’ tempat kita tinggal sekarang ini. Ketika banyak orang mengetahui kehidupan orang lain dengan mudah lewat media sosial, banyak brand di luar sana yang berjuang mati-matian untuk menarik perhatian audiens potensial demi bisa dikenal oleh mereka. Banyak juga brand dengan produk/jasa luar biasa harus gagal meraih kesuksesan karena mereka tidak tahu bagaimana melakukan komunikasi yang efektif dengan audiens. Ini karena media digital dan sosial telah mengubah dunia kita menjadi dunia yang minim perhatian. Ada lebih dari 60 miliar pesan yang dibagikan di platform digital setiap harinya, dan rata-rata orang terpapar antara 4.000 hingga 10.000 iklan sehari. Stimulan masif ini telah mengubah cara kita berkomunikasi dan memasarkan konten baik online maupun offline. Faktanya, penelitian menunjukkan bahwa Anda memiliki waktu kurang dari tiga detik untuk menarik perhatian seseorang. Dengan jangka waktu yang begitu singkat, kita perlu menarik audiens dengan cepat, efisien, dan konsisten jika kita ingin berhasil mendorong awareness dan growth suatu brand. Untungnya, Brendan Kane, seorang pemikir dan ahli strategi luar biasa yang membangun platform untuk selebriti seperti Taylor Swift dan Rihanna, dan bekerja dengan perusahaan Fortune 500 seperti Paramount, Viacom, dan MTV telah menguasai seni untuk mencuri perhatian di dunia digital yang serba cepat ini. Dalam Hook Point: Seni menciptakan konten digital super menarik, membuat brand menjadi top of mind, sangat cocok untuk mengembangkan bisnis dan personal branding, ia mengungkapkan kekuatan hook point—alat komunikasi yang membantu marketer mengemas pesan mereka dengan cara yang ringkas dan menarik perhatian yang mengarah pada peluang yang lebih baik, baik online maupun offline. Baik Anda mempromosikan brand, produk, atau jasa, buku ini adalah panduan penting untuk mewujudkannya di dunia dunia yang serba cepat.
Summary Of Brendan Kane S Hook Point
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Author : Everest Media,
language : en
Publisher: Everest Media LLC
Release Date : 2022-03-25T22:59:00Z
Summary Of Brendan Kane S Hook Point written by Everest Media, and has been published by Everest Media LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-25T22:59:00Z with Business & Economics categories.
Please note: This is a companion version & not the original book. Sample Book Insights: #1 A Hook Point is a piece of copy, an insight from statistics or a professional’s point of view, a philosophy, or a person’s thought that can help you get people interested in your content or business. It helps you generate new leads, launch products successfully, generate social followers at scale, and drive massive revenue growth. #2 Hooks are an important part of copywriting, and they are especially essential in the 3-second world. They help capture the attention of people who want to engage in outdoor activities but don’t want to freeze to death in the process. #3 Hooks are especially important in today’s world of online content clutter, where they can help you stand out from the clickbait. Knowing how to create effective Hook Points can help you grow your brand and stay relevant, as well as help you survive. #4 The Hook Point Framework can help you come up with hooks that will keep your audience’s attention. It is important to realize that to build a long-lasting brand, you must capture people’s attention consistently.
Alias Hook
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Author : Lisa Jensen
language : en
Publisher: Macmillan
Release Date : 2014-07-08
Alias Hook written by Lisa Jensen and has been published by Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-08 with Fiction categories.
"Every child knows how the story ends. The wicked pirate captain is flung overboard, caught in the jaws of the monster crocodile who drags him down to a watery grave. But it was not yet my time to die. It's my fate to be trapped here forever, in a nightmare of childhood fancy, with that infernal, eternal boy." Meet Captain James Benjamin Hook, a witty, educated Restoration-era privateer cursed to play villain to a pack of malicious little boys in a pointless war that never ends. But everything changes when Stella Parrish, a forbidden grown woman, dreams her way to the Neverland in defiance of Pan's rules. From the glamour of the Fairy Revels, to the secret ceremonies of the First Tribes, to the mysterious underwater temple beneath the Mermaid Lagoon, the magical forces of the Neverland open up for Stella as they never have for Hook. And in the pirate captain himself, she begins to see someone far more complex than the storybook villain. With Stella's knowledge of folk and fairy tales, she might be Hook's last chance for redemption and release if they can break his curse before Pan and his warrior boys hunt her down and drag Hook back to their neverending game. Alias Hook by Lisa Jensen is a beautifully and romantically written adult fairy tale.
Unknown Pleasures
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Author : Peter Hook
language : en
Publisher: Simon and Schuster
Release Date : 2013-04-25
Unknown Pleasures written by Peter Hook and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-25 with Biography & Autobiography categories.
'Genuinely funny: indeed, the story will… keep you entertained for a very long time' Sunday Times Joy Division changed the face of music. Godfathers of the current alternative scene, they reinvented rock in the post-punk era, creating a new sound - dark, hypnotic, intense - that would influence U2, Morrissey, R.E.M., Radiohead and many others. This is the story of Joy Division told by the band's legendary bassist, Peter Hook. 'Hook has restored a flesh-and-blood rawness to what was becoming a standard tale. Few pop music books manage that'Guardian 'An honest, enthusiastic account … It's a window like no other into the reality of life in this most aloof of bands' METRO 'An immense account of Joy Division's rise…Having read Hook's book, you'll feel like you were the fifth member of the band' GQ 'A bittersweet, profanity filled recollection… If you like Joy Division, you really have to read it' Q Magazine 'Hook lifts the lid on the real Ian Curtis' NME 'He's frank, incredibly funny, and isn't shy'Artrocker
Summary Of Brendan Kane S Hook Point
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Author : Milkyway Media
language : en
Publisher: Milkyway Media
Release Date : 2022-09-13
Summary Of Brendan Kane S Hook Point written by Milkyway Media and has been published by Milkyway Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-13 with Study Aids categories.
Buy now to get the main key ideas from Brendan Kane’s Hook Point Humans today receive a massive amount of information from digital and social media. We’re bombarded daily by texts, notifications, ads, and posts. As a result, our brains have become both more selective and more demanding: we determine in as little as three seconds whether to pick up on information or ignore it. In Hook Point (2020), Brendan Kane explains how brands can meet this challenge, reach audiences effectively, and grow their business. Hook Points are attention grabbers, and when you use them properly, your ads will keep people watching, rather than just scrolling past. You can reach new people, win their trust, and gain long-term clients.
Story Fix
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Author : Larry Brooks
language : en
Publisher: Penguin
Release Date : 2015-08-07
Story Fix written by Larry Brooks and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-07 with Language Arts & Disciplines categories.
Reinvigorate Your Fiction! You've written the first draft of your novel or screenplay, and you've released it into the world: to your critique group, to your most trusted beta readers, or even to an agent or an editor. But something's wrong. You're not getting the glowing response you had expected, or you might have even received a rejection. Your story is getting a "Meh..." when you had hoped for an "Amazing!" But have no fear--the piece you've sweated and bled over isn't dead on arrival. It just needs fixing. Story Fix is the answer to your revision needs. With practical techniques from critically acclaimed author and story coach Larry Brooks, you will learn how to: • Develop a story-fixing mind-set • Navigate the two essential realms of revision: story and execution • Evaluate your novel or screenplay against twelve crucial storytelling elements and essences. • Strengthen your concept and premise. • Punch up the dramatic tension, pacing, thematic weight, characterization, and more. • Align your story with proven structural principles. Filled with candid advice on the realities of the publishing world and helpful case studies of real authors who fixed their own stories, Story Fix isn't just about revision--it's about resurrection. Infuse your fiction with a much-needed jolt of electricity, and bring it back to life. "Larry Brooks is a superb storyteller and teacher. If anyone can fix your novel, it's him. Put this one on your desk and read it often." --Robert Dugoni, #1 Amazon and New York Times best-selling author of My Sister's Grave "Story Fix is the ultimate writer's companion for taking any manuscript to the next level. A staple for the beginner, a refresher for the pro." --Joe Moore, #1 Amazon and international best-selling co-author of The Blade and The Shield
Lost Boy
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Author : Christina Henry
language : en
Publisher: Titan Books
Release Date : 2017-07-04
Lost Boy written by Christina Henry and has been published by Titan Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-04 with Fiction categories.
There is one version of my story that everyone knows. And then there is the truth. Once I loved a boy called Peter Pan. Peter brought me to his island because there were no rules and no grownups to make us mind. He brought boys from the Other Place to join in the fun, but Peter's idea of fun is sharper than a pirate's sword. He wants always to be that shining sun that we all revolve around. He'll do anything to be that sun. Peter promised we would all be young and happy forever. Peter will say I'm a villain, that I wronged him, that I never was his friend. Peter Lies.
The Book Of Hook
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Author : Amy Cook
language : en
Publisher:
Release Date : 2020-11-03
The Book Of Hook written by Amy Cook and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-03 with categories.
There was once a boy who wouldn't grow old. A boy who came to the windows of children yearning for adventure, all too eager to grant it to them. A boy who could breathe magic into a mind otherwise doomed for stodgy, grownup responsibilities and boredom.Or that's how the story goes. Reality often bears a darker shade of truth. One thing is for sure; the book she grew up reading got it all wrong. Neverland isn't all it was written to be.A warning would have been nice. . .* Contains adult situations, this book intended for 18+