Horizontal And Vertical Product Differentiation
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On Combining Horizontal And Vertical Product Differentiation
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Author :
language : en
Publisher:
Release Date : 1985
On Combining Horizontal And Vertical Product Differentiation written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Diversification in industry categories.
Theories Of Horizontal And Vertical Product Differentiation
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Author : Mario Pezzino
language : en
Publisher:
Release Date : 2004
Theories Of Horizontal And Vertical Product Differentiation written by Mario Pezzino and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with categories.
The Economic Theory Of Product Differentiation
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Author : John Beath
language : en
Publisher: Cambridge University Press
Release Date : 1991-02-22
The Economic Theory Of Product Differentiation written by John Beath and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991-02-22 with Business & Economics categories.
There are few industries in modern market economies that do not manufacture differentiated products. This book provides a systematic explanation and analysis of the widespread prevalence of this important category of products. The authors concentrate on models in which product selection is endogenous. In the first four chapters they consider models that try to predict the level of product differentiation that would emerge in situations of market equilibrium. These market equilibria with differentiated products are characterised and then compared with social welfare optima. Particular attention is paid to the distinction between horizontal and vertical differentiation as well as to the related issues of product quality and durability. This book brings together the most important theoretical contributions to these topics in a succinct and coherent manner. One of its major strengths is the way in which it carefully sets out the basic intuition behind the formal results. It will be useful to advanced undergraduate and graduate students taking courses in industrial economics and microeconomic theory.
Horizontal And Vertical Product Differentiation
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Author : Mario Pezzino
language : en
Publisher:
Release Date : 2008
Horizontal And Vertical Product Differentiation written by Mario Pezzino and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.
Endogenous Choice Between Horizontal And Vertical Product Differentiation
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Author :
language : en
Publisher:
Release Date : 1993
Endogenous Choice Between Horizontal And Vertical Product Differentiation written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with categories.
On The Dichotomy Between Horizontal And Vertical Product Differentiation
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Author :
language : en
Publisher:
Release Date : 1993
On The Dichotomy Between Horizontal And Vertical Product Differentiation written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with categories.
Product Differentiation
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Author : Mario Pezzino
language : en
Publisher: LAP Lambert Academic Publishing
Release Date : 2011-08
Product Differentiation written by Mario Pezzino and has been published by LAP Lambert Academic Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08 with Consumers' preferences categories.
Goods, even if they satisfy identical needs, are not always identical. At the same time, consumers are not identical either: they can have different income and different preferences regarding product characteristics. Goods are horizontally differentiated when they represent different varieties (e.g. different colours, different designs, etc.) of a certain product. The coloured chairs on the cover of this book are an example of horizontal differentiation. Two products are vertically differentiated instead when one good is of a higher quality compared to the other. If all chairs on the cover were identical in colour, but one of them were of a higher quality, then that would be an example of vertical product differentiation. The objective of the book is to extend the theoretical literature on product differentiation. Specifically, the book addresses the following questions. What are the effects of the introduction of quality standards in a vertically differentiated oligopoly? What are the economics of competition between homogenous and horizontally differentiated products? What is the advertising behaviour of firms when magazines are differentiated platforms to reach consumers?
A Closed Economy Model Of Horizontal And Vertical Product Differentiation
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Author : Rohini Acharya
language : en
Publisher:
Release Date : 1994
A Closed Economy Model Of Horizontal And Vertical Product Differentiation written by Rohini Acharya and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with categories.
Product Differentiation And Market Segmentation Of Information Goods
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Author : Barrie R. Nault
language : en
Publisher:
Release Date : 2006
Product Differentiation And Market Segmentation Of Information Goods written by Barrie R. Nault and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with categories.
Large sunk costs of development, negligible costs of reproduction and distribution and substantial economies of scale make information goods distinct from physical goods. Consequently,how to take advantage of the specific characteristics of information goods is an important managerial problem. Price discrimination and product differentiation are common ways this issue has been addressed. In previous literature, vertical differentiation and related pricing strategies have been researched in contexts such as nonlinear utility functions,network externalities, competition and anti-piracy. Little attention has been paid to the relationship between market segmentation and product differentiation. In this paper, we emphasize the interaction of market segmentation and product differentiation as we believe that any product differentiation must be based on existing market segmentation. In our model, we treat vertical differentiation as a special case of horizontal differentiation, and we model the interaction between different market segments showing the differences in product differentiation strategies when moving from horizontal to vertical differentiation. We find that it is always sub-optimal to differentiate information goods if the market is not fully differentiated or if characteristics of the information goods are not specifically designed for certain market segments. We divide characteristics of information goods into four categories according to the ease of differentiation and design guidelines for firms to differentiate their goods based on these characteristics. We further provide guidance on whether to merge one or several versions when costs for versioning information goods are significant.
Structural Implications And Estimation Of Vertical Product Differentiation
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Author : Paul Richard Messinger
language : en
Publisher:
Release Date : 1988
Structural Implications And Estimation Of Vertical Product Differentiation written by Paul Richard Messinger and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with categories.