Hospitality And Tourism Marketing
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Marketing Tourism And Hospitality
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Author : Richard George
language : en
Publisher: Springer Nature
Release Date : 2021-05-08
Marketing Tourism And Hospitality written by Richard George and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-08 with Business & Economics categories.
This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Chapters contain in-depth case studies, including companies like Marine Dynamics Shark Tours (South Africa), Reality Tours & Travel (Mumbai, India), and Makeover Tours (Turkey). Thematic case studies include ‘Halal Tourism in Southeast Asia’, and ‘Marketing and Branding Rwanda’. These illustrate key concepts and theory, with definitions, key summaries, and discussion questions providing further insights. This textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation.
Handbook Of Hospitality Marketing Management
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Author : Haemoon Oh
language : en
Publisher: Routledge
Release Date : 2009-11-04
Handbook Of Hospitality Marketing Management written by Haemoon Oh and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-04 with Business & Economics categories.
This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.
Hospitality Marketing Management
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Author : Robert D. Reid
language : en
Publisher: John Wiley and Sons
Release Date : 2009-02-09
Hospitality Marketing Management written by Robert D. Reid and has been published by John Wiley and Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-09 with Business & Economics categories.
Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.
Marketing For Tourism And Hospitality
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Author : Alan Fyall
language : en
Publisher: Routledge
Release Date : 2019-03-04
Marketing For Tourism And Hospitality written by Alan Fyall and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-04 with Business & Economics categories.
The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.
Children In Hospitality And Tourism
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Author : Hugues Séraphin
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2020-09-07
Children In Hospitality And Tourism written by Hugues Séraphin and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-07 with Business & Economics categories.
This book works to fill a serious gap in tourism and hospitality research – children as future consumers. For decades, researchers and industry practitioners alike have overlooked and undervalued the significance of children’s perspectives and their influence as decision-makers. However, the United Nations Convention on the Rights of the Child (1989) emphasizes that children have the right to participate in matters that affect them. With this in mind, the contributors to this edited collection draw attention to children as thinkers, actors and transformers of the future of the tourism and hospitality industry. Through a mix of conceptual and empirical chapters, the book collectively supports an overarching theme: the empowerment of children as present and future consumers should be a core component of any sustainable tourism initiative. Towards this goal, the chapters herein represent internationally diverse perspectives and offer a number of innovative recommendations to the industry’s practitioners.
Hospitality And Travel Marketing
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Author : Alastair M. Morrison
language : en
Publisher: Cengage Learning
Release Date : 1996
Hospitality And Travel Marketing written by Alastair M. Morrison and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
The comprehensive hospitality and travel marketing system model contained in this book highlights the marketing functions and techniques every professional will need to understand to thrive in the 1990s and beyond. 200 illus.
Best Practices In Hospitality And Tourism Marketing And Management
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Author : Ana María Campón-Cerro
language : en
Publisher: Springer
Release Date : 2018-07-30
Best Practices In Hospitality And Tourism Marketing And Management written by Ana María Campón-Cerro and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-30 with Social Science categories.
This volume analyses the positive effects that tourism generates on resident’s quality of life, and how this influences tourists’ quality of life as they enjoy an enriching experience in the destination they visit. It provides significant theoretical and empirical contributions, as well as, case studies related to quality of life in hospitality and tourism marketing and management. This volume is the result of the effort that many researchers from all over the world have done to spread some new light on this outstanding research line and add knowledge on the relationship between tourism and quality of life of both residents and tourists. This last is highlighted as a fundamental factor to take into account for the development of new tourism practices. This volume is a true reference for researchers, students and professionals working in tourism marketing and management.
Marketing For Hospitality And Tourism
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Author : Philip Kotler
language : en
Publisher: Pearson
Release Date : 2016-05-25
Marketing For Hospitality And Tourism written by Philip Kotler and has been published by Pearson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-25 with Business & Economics categories.
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.
Strategic Marketing In Tourism Services
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Author : Rodoula H. Tsiotsou
language : en
Publisher: Emerald Group Publishing
Release Date : 2012-05-10
Strategic Marketing In Tourism Services written by Rodoula H. Tsiotsou and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-10 with Business & Economics categories.
Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.
Strategic Tools And Methods For Promoting Hospitality And Tourism Services
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Author : Nedelea, Alexandru-Mircea
language : en
Publisher: IGI Global
Release Date : 2016-01-07
Strategic Tools And Methods For Promoting Hospitality And Tourism Services written by Nedelea, Alexandru-Mircea and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-07 with Business & Economics categories.
Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.