Strategic Marketing In Tourism Services
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Strategic Marketing In Tourism Services
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Author : Rodoula H. Tsiotsou
language : en
Publisher: Emerald Group Publishing
Release Date : 2012-05-10
Strategic Marketing In Tourism Services written by Rodoula H. Tsiotsou and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-10 with Business & Economics categories.
Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.
The International Marketing Of Travel And Tourism
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Author : François Vellas
language : en
Publisher: Bloomsbury Publishing
Release Date : 2016-01-07
The International Marketing Of Travel And Tourism written by François Vellas and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-07 with Business & Economics categories.
Tourism marketing has long been considered as a branch of traditional marketing. However, in recent years, tourism marketing has gone through fundamental changes: the pursuit of global strategies based on strategic alliances, the breakdown of commercial borders and advances in new technology have all facilitated the commercialisation of tourism products. This book sets out to examine the changes shaping the international marketing of tourism and travel. The book begins in defining the role of international marketing in tourism and describes the strategic marketing process, from analysis and strategy formulation to implementation techniques. It provides the marketing theory for the rest of the text. Part two focuses on specific issues that are currently influencing tourism marketing. As such, it explains how technology is affecting the way tourism firms operate, the impact and influence of environmental awareness, human resource strategy and service quality on tourism marketing. Finally, it presents the strategic responses of each of the sub-sectors - hospitality, air transport, tour operation, travel agency and the tourism destination - to the pressures of the changing tourism industry. The International Marketing of Travel and Tourism is aimed at final year undergraduate and postgraduate students of tourism providing a strategic approach to marketing within this growing sector.
Managing And Marketing Tourist Destinations
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Author : Metin Kozak
language : en
Publisher: Routledge
Release Date : 2010-11-01
Managing And Marketing Tourist Destinations written by Metin Kozak and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-01 with Business & Economics categories.
Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus Baloglu discuss and synthesize theories, models, techniques, and principles for strategic marketing and management of tourist destinations, and demonstrate ways in which to further develop the concept of destination competitiveness for application within these destinations. The authors highlight the need for managing brand equity, tourist experience, and information systems, as well as involving internal and external stakeholders in strategic planning and implementation. This book offers practical information directly related to the tourism industry, using the examples of real-world cases to bridge marketing theory with practice. With its international focus and applications for developing a competitive advantage in today's global marketplace, this research will be indispensable to students and scholars of tourism, hospitality, and leisure and recreation programs, as well as practitioners within these industries.
The International Marketing Of Travel And Tourism
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Author : François Vellas
language : en
Publisher:
Release Date :
The International Marketing Of Travel And Tourism written by François Vellas and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
"Tourism marketing has long been considered as a branch of traditional marketing. However, in recent years, tourism marketing has gone through fundamental changes: the pursuit of global strategies based on strategic alliances, the breakdown of commercial borders and advances in new technology have all facilitated the commercialisation of tourism products. This book sets out to examine the changes shaping the international marketing of tourism and travel. The book begins in defining the role of international marketing in tourism and describes the strategic marketing process, from analysis and strategy formulation to implementation techniques. It provides the marketing theory for the rest of the text. Part two focuses on specific issues that are currently influencing tourism marketing. As such, it explains how technology is affecting the way tourism firms operate, the impact and influence of environmental awareness, human resource strategy and service quality on tourism marketing. Finally, it presents the strategic responses of each of the sub-sectors - hospitality, air transport, tour operation, travel agency and the tourism destination - to the pressures of the changing tourism industry. The International Marketing of Travel and Tourism is aimed at final year undergraduate and postgraduate students of tourism providing a strategic approach to marketing within this growing sector."--...
Marketing Tourism Destinations
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Author : Ernie Heath
language : en
Publisher: John Wiley & Sons
Release Date : 1992-04-16
Marketing Tourism Destinations written by Ernie Heath and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-04-16 with Business & Economics categories.
Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of the globe. Not only contains a formula for strategic tourism planning but delves into such topics as environment and resource analysis, target marketing for profit and non-profit, regional marketing mix strategy, management and regional suppor and systems.
Strategic Tools And Methods For Promoting Hospitality And Tourism Services
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Author : Nedelea, Alexandru-Mircea
language : en
Publisher: IGI Global
Release Date : 2016-01-07
Strategic Tools And Methods For Promoting Hospitality And Tourism Services written by Nedelea, Alexandru-Mircea and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-07 with Business & Economics categories.
Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.
Introduction To Travel And Tourism Marketing
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Author : J. Alf Bennett
language : en
Publisher: Juta and Company Ltd
Release Date : 2001
Introduction To Travel And Tourism Marketing written by J. Alf Bennett and has been published by Juta and Company Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
South Africa is well positioned to capture an increasingly large share of the international travel and tourism market. This book provides an introduction to the marketing of travel strategy market segmentation, marketing research and marketing planning.
Marketing In Travel And Tourism
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Author : Victor T.C. Middleton
language : en
Publisher: Routledge
Release Date : 2012-05-23
Marketing In Travel And Tourism written by Victor T.C. Middleton and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-23 with Business & Economics categories.
Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry. Building on the success of previous editions, the authors have completely revised the text to reflect the changes in the travel and tourism industry in the 21st century. International examples and case studies drawn from recent practice in several countries are used throughout the text. Case studies emphasising the role of ICT include: Microburners, Travel Inn (budget hotels), RCI Europe, the Balearic Islands, and ICT and the role of the Internet in international NTO strategies. With its comprehensive content and user friendly style, Marketing in Travel and Tourism third edition takes the reader from an initial definition of the subject matter through to the application of marketing in the travel and tourism industry, discussing crucial components such as planning strategy and the marketing mix, making it an indispensable text for both students and practitioners alike.
Tourism Marketing
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Author : Nilanjan Ray
language : en
Publisher: CRC Press
Release Date : 2017-09-01
Tourism Marketing written by Nilanjan Ray and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-01 with Business & Economics categories.
Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure in discussing the efficiency of good strategies and practices and their impact on business and economic growth. Tourism is one of the fastest growing industries, and in the next few decades, it will play a role in many fields, such human resources, national economic growth, and more.
Marketing Your City U S A
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Author : Kaye Sung Chon
language : en
Publisher: Routledge
Release Date : 2012-10-12
Marketing Your City U S A written by Kaye Sung Chon and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-12 with Business & Economics categories.
With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you’ll discover how easy it is to market your hometown to potential tourists. You’ll find a simple, sure-fire strategy proven to bring out the charm and beauty of any town, anywhere. You’ll learn ways to improve the ”packaging” of your community, while at the same time improving its visible appeal to tourists. Marketing Your City, U.S.A. gives you the guidelines for developing and selecting objectives, key strategies, and tactics that will help you produce or increase revenue through increased tourism. In Marketing Your City, U.S.A., you’ll find the marketing process broken down into easy steps that are outlined and completely explained for a theoretical destination: “Your City, U.S.A.” You will learn how to arrange a sample “calendar of events,” how to effectively plan a yearly series of promotions, and how to formulate a proposed budget for advertising, promotions, and public relations. Marketing Your City, U.S.A. is written in such a way that you can either implement all the strategic marketing steps or just the ones that particularly pertain to your hometown. The five easily applied marketing objectives you’ll find outlined in the book include: how to enhance your city’s overall environment how to broaden your city’s economic base while providing for new revenues how to develop your city’s infrastructure to be visitor-friendly and to increase the length of visitors’stays how to effectively market your city’s resources for tourism how to communicate with both audiences--the public and local residents After reading Marketing Your City, U.S.A., you’ll find tourism a win-win situation: the more you attract tourists the more outside revenue you’ll gain. You’ll approach tourism with a confident strategy that guarantees your hometown’s success. Tourism can be difficult and overwhelming, so let Marketing Your City, U.S.A. guide you every step of the way.