How Gen Y Buy
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Kidfluence
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Author : Anne Sutherland
language : en
Publisher: McGraw Hill Professional
Release Date : 2003-08-22
Kidfluence written by Anne Sutherland and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-08-22 with Business & Economics categories.
Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.
The Gen Y Business Guide
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Author : Kellen Wanasek
language : en
Publisher:
Release Date : 2013-09-10
The Gen Y Business Guide written by Kellen Wanasek and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-10 with categories.
Generation Y -- also known as the Millennial Generation and (in part) the Me Generation -- has emerged from their high schools and colleges (sometimes even from their parents' basements). They have been recognized as an economic and talent tidal wave that can no longer be ignored. Today's hyper-connected and highly competitive world requires people and businesses to adapt or die; stay relevant, or be ignored with a degree of flexibility and prowess that the Millennial Generation excels at. The old rules of business, human resources, and marketing have been shattered by this generation that demands to be heard. This book will guide you on a humorous journey, filled with strategies and techniques, which show you how to work with, market to, and harness the talents of the largest generation alive today. The Gen Y Business Guide delivers a powerful, yet humorous, message from the point of view of Generation Y professional and entrepreneur Kal Wanasek. He shares critical information needed to anticipate change, how to leverage it, and how businesses and organizations must understand how multiple generations working together will mean the difference between success and failure.
Gen Buy
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Author : Kit Yarrow
language : en
Publisher: John Wiley and Sons
Release Date : 2009-08-07
Gen Buy written by Kit Yarrow and has been published by John Wiley and Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-07 with Business & Economics categories.
Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that these voracious and fearless consumers have revolutionized the way Americans shop by turning traditional sales and marketing strategies upside down. Based on solid research, the book offers an in-depth look at what motivates these young people to buy certain products and reject others. The authors reveal what makes these consumers tic-how they define power, why they loath manipulation, and why they rely on technology-and show marketers how they can tap into the buying power of this burgeoning group of consumers. Shows what it takes to successfully woe and win young consumers with purchasing power Filled with surprising insights into the psyche of Gen Y buyers Written by an expert in consumer research and a well-connected media consumer author Gen Buy is a must-have resource for marketers, advertisers, retailers, and manufacturers who want to understand the new generation of consumers.
Generation Y
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Author : Peter Sheahan
language : en
Publisher: Hardie Grant Publishing
Release Date : 2005
Generation Y written by Peter Sheahan and has been published by Hardie Grant Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Employee motivation categories.
Generation Y are the 4.5 million Australians born between 1978 and 1994, and are the second largest Australian generation. Sheahan provides indepth insight into the mindset of this new generation, as well as practical solutions for the entire employment cycle, from attracting staff, through to training, developing and exiting.
Y Size Your Business
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Author : Jason Ryan Dorsey
language : en
Publisher: John Wiley & Sons
Release Date : 2009-11-16
Y Size Your Business written by Jason Ryan Dorsey and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-16 with Business & Economics categories.
In today's economy, maximizing the performance of every employee is critical to business survival and growth. Gen Y—sometimes called Millennials—provides an enticing opportunity for employers to increase their short-term profitability and create a long-term competitive advantage. Almost 80 million strong, Gen Y is the fastest growing segment in the US workforce—and now comprises the entire 18 to 32 demographic. Along with their ever-present cell phone and occasional backpack, Gen Y brings tremendous potential and timely skills to the workplace (just ask, they’ll tell you). However, Gen Y can be notoriously difficult to attract, retain, motivate, and develop. Gen Y's new approach to work makes them a growing challenge or strategic opportunity—depending entirely on how you choose to employ them. In Y-Size Your Business, Jason Ryan Dorsey, The Gen Y Guy, presents a step-by-step methodology for best employing Gen Y without investing a lot of time or money. A member of Gen Y himself he delivers an insider's view of his generation as well as more than fifty cost-effective, ready-to-use strategies that deliver immediate measurable results. Dorsey collected these creative strategies from the frontlines of business during his work with executives, managers, and entrepreneurs in businesses large and small around the world. He shows you exactly how to attract the best Gen Y employees, quickly develop their workplace skills, and then unlock their performance, motivation, and loyalty. Reveals creative ways to attract, retain, motivate, and develop Gen Y employees without paying them more money (or meeting their Mom) Includes a behind-the-scenes view of Gen Y from someone in Gen Y (including why they text message without vowels) Explains the primary workplace differences between the four generations and how to leverage their strengths Features funny, outrageous, and candid stories that expose the generation gap in the office (Is that a tattoo?) Helps you view the Gen Y employee life cycle and key business operations in a new way—one you can use to your business and career advantage Companies that wisely choose to embrace Gen Y today will be well positioned to navigate the global economy tomorrow. Not only will these companies benefit from the talents and ambitions of Gen Y—they’ll also benefit from Gen Y's increasing economic influence as well as their massive social networks. Based on Dorsey's work with business leaders at companies around the world, as a keynote speaker, consultant, and generational expert, Y-Size Your Business presents precisely the solutions you need to make the most of an increasingly important generation that is ready to make an impact from their first day at work (and then blog about it!).
Generation Y
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Author :
language : en
Publisher:
Release Date : 2009
Generation Y written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Generation Y. categories.
Property Buying For Gen Y
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Author : Khalil Adis
language : en
Publisher:
Release Date : 2016
Property Buying For Gen Y written by Khalil Adis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Property categories.
Generation Y
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Author : M. Leanne Lachman
language : en
Publisher:
Release Date : 2013
Generation Y written by M. Leanne Lachman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
Based on a 2013 survey, this report details the shopping habits of American 18- to 35-year-olds. With valuable input for retail and entertainment real estate developers, the report reveals the lifestyles and opinions of Generation Y responders that are most pertinent to real estate and that create a helpful portrait of this important consumer and client group. The findings include how Generation Y often goes out to eat in groups, enjoys shopping, and makes trips frequently as a form of entertainment--an experience that can't be fully replicated online. Details on these results and more are part of this report that offers an edge on understanding this group of rising spenders.
How Cool Brands Stay Hot
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Author : Joeri Van Den Bergh
language : en
Publisher: Kogan Page Publishers
Release Date : 2013-03-03
How Cool Brands Stay Hot written by Joeri Van Den Bergh and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-03 with Business & Economics categories.
How Cool Brands Stay Hot reveals what drives Generation Y, the most marketing savvy and advertising-critical generation, and how you can develop the right brand strategies to reach this group which, at three times the size of Generation X, has a big impact on society and business. Packed with qualitative and quantitative research plus creative ideas on how to position, develop and promote brands to the new consumer generation, it explains the five crucial steps or dimensions on how to stay a cool youngster brand. The first edition of How Cool Brands Stay Hot won the prestigious 2012 Berry-AMA Book Prize for the best book in marketing and Expert Marketer's Marketing Book of the Year 2011. This fully updated second edition incorporates additional years of extensive research and includes new case studies and 18 interviews with global brand and marketing executives of successful brands such as Converse, Heineken, Diesel, Coca-Cola, MasterCard, eBay, and the BBC.
Marketing To Millennials
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Author : Jeff Fromm
language : en
Publisher: AMACOM
Release Date : 2013-07-10
Marketing To Millennials written by Jeff Fromm and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-10 with Business & Economics categories.
Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty. The jokes at the Millennials’ expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successfully connect with them. Based on original market research, this book reveals the eight attitudes shared by most Millennials, including how they: Value social networking and aren't shy about sharing opinions Refuse to remain passive consumers but expect to participate in product development and marketing Demand authenticity and transparency Are highly influential, swaying parents and peers Are not all alike; therefore, understanding key segments is invaluable Complete with expert interviews of those doing Millennial marketing right, as well as the new rules for engaging this increasingly vital generation successfully, Marketing to Millennials is the key to persuading the customers who will determine the bottom line for decades to come.