Kidfluence
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Kidfluence The Marketers Guide To Understanding And Reaching Generation Y Kids Tweens And Teens
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Author : Anne Sutherland
language : en
Publisher: McGraw Hill Professional
Release Date : 2003-07-21
Kidfluence The Marketers Guide To Understanding And Reaching Generation Y Kids Tweens And Teens written by Anne Sutherland and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-07-21 with Business & Economics categories.
Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.
Kidfluence
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Author : Anne Sutherland
language : en
Publisher: McGraw Hill Professional
Release Date : 2003-08-22
Kidfluence written by Anne Sutherland and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-08-22 with Business & Economics categories.
Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.
Kidfluence
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Author : Anne Sutherland
language : en
Publisher:
Release Date : 2001
Kidfluence written by Anne Sutherland and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Child consumers categories.
Welcome to Kidfluence - an era unlike any other. From what breakfast cereal they buy, to where they vacation, to what car would make a good family vehicle, today's kids are having a dramatic impact on their families' purchasing decisions and on Canadian commerce. And businesses are taking notice. Cereal advertising is geared to kids, cruise lines cater to their desires and car companies invite them into the boardroom. Just who handed kids the reins of power? There are a number of forces at play among this group often referred to as Generation Y. Their sheer numbers (just over one quarter of the Canadian population) combined with their spending power (a cool $15 billion) and a variety of evolving cultural and societal attitudes have made them a force to be reckoned with. Generation Y is altering the face of business today and will continue to do so well into the future. From a societal viewpoint, Kidfluence shows you the impact of changing family norms in Canada, evolving parental attitudes and early exposure to new opportunities. From an economic perspective, Kidfluence helps you understand the role of kids in business, shares expert views from across Canada and the U.S. and offers quantitative information on the spending and thinking power of today's kids. Generation Y will be rocking our universe for the next century - even more so than the baby boomers before them. Are you ready for them Canada?
Canadian Television
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Author : Marian Bredin
language : en
Publisher: Wilfrid Laurier Univ. Press
Release Date : 2012-06-01
Canadian Television written by Marian Bredin and has been published by Wilfrid Laurier Univ. Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-01 with Performing Arts categories.
Canadian Television: Text and Context explores the creation and circulation of entertainment television in Canada from the interdisciplinary perspective of television studies. Each chapter connects arguments about particular texts of Canadian television to critical analysis of the wider cultural, social, and economic contexts in which they are created. The book surveys the commercial and technological imperatives of the Canadian television industry, the shifting role of the CBC as Canada’s public broadcaster, the dynamics of Canada’s multicultural and multiracial audiences, and the function of television’s “star system.” Foreword by The Globe and Mail’s television critic, John Doyle.
Quill Quire
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Author :
language : en
Publisher:
Release Date : 2001
Quill Quire written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Book industries and trade categories.
Consuming Schools
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Author : Trevor Norris
language : en
Publisher: University of Toronto Press
Release Date : 2011-01-01
Consuming Schools written by Trevor Norris and has been published by University of Toronto Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-01 with Business & Economics categories.
The increasing prevalence of consumerism in contemporary society often equates happiness with the acquisition of material objects. Consuming Schools describes the impact of consumerism on politics and education and charts the increasing presence of commercialism in the educational sphere through an examination of issues such as school-business partnerships, advertising in schools, and corporate-sponsored curriculum. First linking the origins of consumerism to important political and philosophical thinkers, Trevor Norris goes on to closely examine the distinction between the public and the private sphere through the lens of twentieth-century intellectuals Hannah Arendt and Jean Baudrillard. Through Arendt's account of the human activities of labour, work, and action, and the ensuing eclipse of the public realm and Baudrillard's consideration of the visual character of consumerism, Norris examines how school commercialism has been critically engaged by in-class activities such as media literacy programs and educational policies regulating school-business partnerships.
Honey We Lost The Kids
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Author : Kathleen McDonnell
language : en
Publisher:
Release Date : 2001
Honey We Lost The Kids written by Kathleen McDonnell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Family & Relationships categories.
"Honey, we lost the kids - the lament of many parents in the 21st century." "Frantic boomers, unable to figure out what they have done wrong, ask "Why can't the kids be like we were?" and particularly "What can we do to change things?" "Not much," responds prize-winning author Kathleen McDonnell in her funny, eye-opening report from the front lines of the revolution in modern childhood. She sympathizes with parents and experts who believe that kids today are growing up too quickly, robbed of childhood by a toxic combination of TV, films, video games and the Internet." "Yet "We can't go back to a time when growing up happened in well-defined stages," McDonnell argues. It's a different world, and the old rules simply don't apply." "Honey, We Lost the Kids is a mind-bending, straight-talking approach to understanding the challenges of parenting and child rearing today."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Babies In The Rain
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Author : Jeff A. Johnson
language : en
Publisher: Redleaf Press
Release Date : 2009-06-01
Babies In The Rain written by Jeff A. Johnson and has been published by Redleaf Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-01 with Education categories.
There are many ways parents and caregivers can help children thrive in their earliest years of life. Babies in the Rain explains the theories behind the best practices for infant and toddler care as well as preferred methods for doing so. In a personable, humorous voice, Jeff A. Johnson shares his own stories about the amazing ways infants and toddlers learn. He offers valuable information on how to spend quality time with young children by building strong emotional environments, nurturing meaningful relationships, and promoting child-centered, age-appropriate learning.
The Routledge Companion To Digital Media And Children
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Author : Lelia Green
language : en
Publisher: Routledge
Release Date : 2020-10-27
The Routledge Companion To Digital Media And Children written by Lelia Green and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-27 with Social Science categories.
This companion presents the newest research in this important area, showcasing the huge diversity in children’s relationships with digital media around the globe, and exploring the benefits, challenges, history, and emerging developments in the field. Children are finding novel ways to express their passions and priorities through innovative uses of digital communication tools. This collection investigates and critiques the dynamism of children's lives online with contributions fielding both global and hyper-local issues, and bridging the wide spectrum of connected media created for and by children. From education to children's rights to cyberbullying and youth in challenging circumstances, the interdisciplinary approach ensures a careful, nuanced, multi-dimensional exploration of children’s relationships with digital media. Featuring a highly international range of case studies, perspectives, and socio-cultural contexts, The Routledge Companion to Digital Media and Children is the perfect reference tool for students and researchers of media and communication, family and technology studies, psychology, education, anthropology, and sociology, as well as interested teachers, policy makers, and parents.
The Oxford Reference Guide To English Morphology
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Author : Laurie Bauer
language : en
Publisher: Oxford University Press
Release Date : 2015-08-13
The Oxford Reference Guide To English Morphology written by Laurie Bauer and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-13 with Language Arts & Disciplines categories.
This volume presents a data-rich description of English inflection and word-formation. Based on large corpora including the Corpus of Contemporary American English and the British national Corpus, it is the first comprehensive treatment of contemporary English morphology that includes both inflection and word-formation. It covers not only well-studied topics such as compounding, conversion, and the inflection and derivation of nouns and verbs, but also areas that have received less scholarly attention, such as the formation of adjectives, locatives, negatives, evaluatives, neoclassical compounds and blends, among many other topics. Equal wieght is given to form and meaning. The volume also contains sections devoted to phonological and orthographics aspects of morphology and to combinatorial and paradigmatic properties of English morphology. It ends with a series of chapters that assess the implications of English morphology for morphological theory, discussing topics such as stratification, blocking and comprtition, the analysis of conversion, and the relationship between inflection and derivation. Winner of the 2015 Bloomfield Book Award and written by three outstanding scholars, this outstanding book will interest all scholars and students of English and of linguistic morphology more generally.