Kidfluence The Marketers Guide To Understanding And Reaching Generation Y Kids Tweens And Teens
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Kidfluence
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Author : Anne Sutherland
language : en
Publisher: McGraw Hill Professional
Release Date : 2003-08-22
Kidfluence written by Anne Sutherland and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-08-22 with Business & Economics categories.
Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.
Encyclopedia Of Children Adolescents And The Media
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Author : Jeffrey Jensen Arnett
language : en
Publisher: SAGE
Release Date : 2007
Encyclopedia Of Children Adolescents And The Media written by Jeffrey Jensen Arnett and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Education categories.
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This Little Kiddy Went To Market
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Author : Sharon Beder
language : en
Publisher: ReadHowYouWant.com
Release Date : 2010-10-06
This Little Kiddy Went To Market written by Sharon Beder and has been published by ReadHowYouWant.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-06 with Business & Economics categories.
This Little Kiddy Went to Market investigates the way that corporations are targeting younger children with a barrage of advertising and marketing designed to turn them into hyper consumers who define themselves by what they have rather than who they are. The book argues that school reforms, driven by corporate needs, are largely to blame. It be...
Children Adolescents And The Media
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Author : Victor C. Strasburger
language : en
Publisher: SAGE
Release Date : 2009
Children Adolescents And The Media written by Victor C. Strasburger and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Language Arts & Disciplines categories.
Up-to-date and case-study laden analysis of how children and adolescents interact with the media.
Transcultural Marketing
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Author : Marye Tharp
language : en
Publisher: Routledge
Release Date : 2014-12-17
Transcultural Marketing written by Marye Tharp and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-17 with Business & Economics categories.
Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members marketplace choices.
Tweenhood
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Author : Melanie Kennedy
language : en
Publisher: Bloomsbury Publishing
Release Date : 2018-10-30
Tweenhood written by Melanie Kennedy and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-30 with Family & Relationships categories.
A powerful female, pre-adolescent, consumer demographic has emerged in tandem with girls becoming more visible in popular culture since the 1990s. Yet the cultural anxiety that this has caused has received scant academic attention. In Tweenhood, Melanie Kennedy rectifies this and examines mainstream, pre-adolescent girls' films, television programmes and celebrities from 2004 onwards, including A Cinderella Story (2004), Hannah Montana (2006) and Camp Rock (2008). Her book forges a dialogue between post-feminism, film and television, celebrity and most importantly; the figure of the tween. Kennedy examines how these media texts, which are so key to tween culture, address and construct their target audience by helping them to 'choose' an appropriately feminine identity. Tweenhood then, she argues, is transient and a discursive construct whose unpacking highlights the deification of celebrity and femininity within its culture.
Going Places With Youth Outreach
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Author : Angela B. Pfeil
language : en
Publisher: American Library Association
Release Date : 2005-06-20
Going Places With Youth Outreach written by Angela B. Pfeil and has been published by American Library Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-06-20 with Language Arts & Disciplines categories.
Corporations know that marketing to kids is big business--with children influencing more than 500 billion in family purchases each year. Research shows brand loyalty can start as early as age two; familiarity with logos and mascots, as early as six months. Children's librarians need to take marketing to heart and adapt accordingly, according to youth services expert Pfeil. Creating kid-friendly marketing programs is the first step. While providing library professionals with guidelines for preparing a complete, comprehensive marketing plan, Going Places with Youth Outreach offers tips for gettin.
About Canada Children Youth
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Author : Bernard Schissel
language : en
Publisher: Fernwood Publishing
Release Date : 2016-07-01T00:00:00Z
About Canada Children Youth written by Bernard Schissel and has been published by Fernwood Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-01T00:00:00Z with Social Science categories.
Canada is a signatory on the United Nations Declaration of the Rights of the Child, which guarantees the protection and care of children and youth. About Canada: Children and Youth examines each of the rights within the Canadian context – and finds Canada wanting. Schissel argues that although our expressed desire is to protect and care for our children, the reality is that young people, in Canada and around the world, often lack basic human rights. The lives of young people are steeped in abuse from the education and justice systems, exploitation by corporations, ill health and poverty. And while the hearts of Canadians go out to youth in distant countries suffering under oppressive circumstances, those same hearts often have little sympathy for the suffering of youth, particularly disadvantaged youth, within Canada. This book explores our contradictory views and argues that we must do more to ensure that the rights of the child are upheld.
Welcoming Children
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Author : Joyce Ann Mercer
language : en
Publisher: Chalice Press
Release Date : 2005-11-01
Welcoming Children written by Joyce Ann Mercer and has been published by Chalice Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-11-01 with Religion categories.
This book develops a theology of childhood both from a theoretical basis in biblical theology (especially the gospel of Mark) and practical experience in children and youth ministry. Mercer builds on classical theologians such as Augustine, Calvin, Barth, and Rahner as well as modern feminist theologians such as Brock and Russell. She gains insights from pastoral theologians such as Capps and Couture and from contemporary cultural criticism. Mercer challenges approaches to educational and liturgical practices with children in congregations that segregate children from the rest of the church and its key practices of service, mission, worship, care, and learning. She reframes ministries with children as processes through which the church as a "community of practice" forms children into an alternative identity that resists surrounding consumerist culture and walks in the ways of Jesus. This book offers strategies for educational practices with children in congregations as it seeks to address the question, "What might educational practices that welcome children and contribute to their flourishing look like in the context of a faith community where children's learning happens in collaboration with experienced practitioners of faith?" Outlining a feminist practical theology of childhood, it explores five basic theological claims: (1) children as gifts and parenting as a religious practice of stewardship; (2) welcoming those who welcome and care for children; (3) children as already fully human; (4) children as part of the purposes of God; and (5) acknowledging and transforming the sufferings of children.
From Networks To Netflix
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Author : Derek Johnson
language : en
Publisher: Routledge
Release Date : 2018-01-03
From Networks To Netflix written by Derek Johnson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-03 with Social Science categories.
Even as the television industry experiences significant transformation and disruption in the face of streaming and online delivery, the television channel itself persists. If anything, the television channel landscape has become more complex to navigate as viewers can now choose between broadcast, cable, streaming, and premium services across a host of different platforms and devices. From Networks to Netflix provides an authoritative answer to that navigational need, helping students, instructors, and scholars understand these industrial changes through the lens of the channel. Through examination of emerging services like Hulu and Amazon Prime Video, investigation of YouTube channels and cable outlets like Freeform and Comedy Central, and critiques of broadcast giants like ABC and PBS, this book offers a concrete, tangible means of exploring the foundations of a changing industry.