How I Met Your Media
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How I Met Your Media
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Author : Sabrina Ricci
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2014-04-09
How I Met Your Media written by Sabrina Ricci and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-09 with categories.
"Because sometimes even if you know how something's gonna end that doesn't mean you can't enjoy the ride" -Ted Mosby, "Monday Night Football," Season 2, Episode 14 The well-loved show How I Met Your Mother ended its 9-year run on TV, but its story is far from over. In an age where people are addicted to multitasking and most adults feel disconnection anxiety when separated from their smartphones, HIMYM rose to success by embracing new ways to engage its loyal fans that will last well after the series finale. With technology so pervasive and viewers looking for ways to digitally connect with fellow TV show fans, HIMYM created effective transmedia elements, ensuring the show's relevancy in a culture with shorter attention spans that increasingly demands more content and options. These elements kept interest in HIMYM before, during, and after the episodes have aired. The show's efforts are paying off, even now that HIMYM has ended. HIMYM's fan culture is so strong it has given rise to annual events like International Suit Up Day. And thanks to the trend of binge watching shows on demand, the strong, witty writing will continue to increase HIMYM's reach and stickiness. The Lemon Law, The Platinum Rule, and The Mermaid Theory were more than clever dating rules-they seeped into pop culture and will be part of casual conversations, online and off, for years to come. How I Met Your Media is everything you want to know about the carefully crafted websites, books, videos, blogs, social media accounts and more that made the show so special.
Media Cultural Studies
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Author : Rhonda Hammer
language : en
Publisher: Peter Lang
Release Date : 2009
Media Cultural Studies written by Rhonda Hammer and has been published by Peter Lang this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Education categories.
This anthology is designed to assist teachers and students in learning how to better understand and interpret our common culture and everyday life. With a focus on contemporary media, consumer, and digital culture, this book combines classic and original writings by both leading and rising scholars in the field. The chapters present key theories, concepts, and methodologies of critical cultural and media studies, as well as cutting-edge research into new media. Sections on teaching media/cultural studies and concrete case studies provide practical examples that illuminate contemporary culture, ranging from new forms of digital media and consumer culture to artifacts from TV and film, including Barbie and Big Macs, soap operas, Talk TV, Facebook, and YouTube. The lively articles show that media/cultural studies is an exciting and relevant arena, and this text should enable students and citizens to become informed readers and critics of their culture and society.
Advertising Media Planning
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Author : Larry D. Kelly
language : en
Publisher: Routledge
Release Date : 2015-02-12
Advertising Media Planning written by Larry D. Kelly and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-12 with Business & Economics categories.
Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.
Media Marathoning
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Author : Lisa Glebatis Perks
language : en
Publisher: Lexington Books
Release Date : 2014-12-11
Media Marathoning written by Lisa Glebatis Perks and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-11 with Language Arts & Disciplines categories.
Media Marathoning: Immersions in Morality is a scholarly study of the intense relationship between reader and story world, analyzing the way audiences become absorbed in a fictive text and dedicate many hours to exploring its narrative contours. Rather than view these media experiences as mindless indulgences, “media marathoning” connotes a conjoined triumph of commitment and stamina. Compared to more traditional, slower-paced media engagement patterns, media marathoning affords readers greater depth of story world engagement, maximizing the emotional and cognitive rewards of the media experience. Through immersive marathoning experiences, audiences can seriously engage with mediated questions about human nature and society, refining our orientation toward morality through internal dialogue about the story and communication with other readers as we process the meaningful journey. As digital technologies facilitate easier, user-centered access to media texts, narratives increase in complexity, and more readers seek immersive story world experiences, marathoning looks to be the new normal of media engagement. Drawing from qualitative studies of book, film, and television marathoners, along with textual analysis of commonly marathoned stories, Media Marathoning presents a holistic look at marathoning’s cultural impact.
Media Is Us
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Author : Elizaveta Friesem
language : en
Publisher: Rowman & Littlefield
Release Date : 2021-06-10
Media Is Us written by Elizaveta Friesem and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-10 with Social Science categories.
Media is usually seen as a feature of the modern world enabled by the latest technologies. Scholars, educators, parents, and politicians often talk about media as something people should be wary of due to its potential negative impact on their lives. But do we really understand what media is? Elizaveta Friesem argues that instead of being worried about media or blaming it for what’s going wrong in society, we should become curious about uniquely human ways we communicate with each other. Media Is Us proposes five key principles of communication that are relevant both for the modern media and for people’s age-old ways of making sense of the world. In order to understand problems of the contemporary society revealed and amplified by the latest technologies, we will have to ask difficult questions about ourselves. Where do our truths and facts come from? How can we know who is to blame for flaws of the social system? What can we change about our own everyday actions to make the world a better place? To answer these questions we will need to rethink not only the term “media” but also the concept of power. The change of perspective proposed by the book is intended to help the reader become more self-aware and also empathic towards those who choose different truths. Concluding with practical steps to build media literacy through the ACE model—from Awareness to Collaboration through Empathy—this timely book is essential for students and scholars, as well as anyone who would use the new understanding of media to decrease the current levels of cultural polarization.
Agency And Media Reception
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Author : Susanne Eichner
language : en
Publisher: Springer Science & Business Media
Release Date : 2014-01-21
Agency And Media Reception written by Susanne Eichner and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-21 with Social Science categories.
What happens to our sense of agency, our general ability to perform actions in our life worlds, in the course of media reception and appropriation? Whilst considering media communication as a special form of social action, this work reconsiders the key concepts of social action theory, pragmatism, communication theory as well as film, game and television theory. It thus integrates agency as the key to understanding ‘doing media’ and at the same time conceptualizes agency as a specific mode of involvement across media boundaries. This approach amalgamates miscellaneous ideas and conceptions such as interactivity, participation, cognitive control, play or empowerment and applies the theoretical considerations on the basis of textual analyses of the films Inception and The Proposal, the TV shows Lost and I’m a Celebrity and the video games Grand Theft Auto IV and The Walking Dead.
Global Entertainment Media
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Author : Tanner Mirrlees
language : en
Publisher: Routledge
Release Date : 2013-04-02
Global Entertainment Media written by Tanner Mirrlees and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-02 with Social Science categories.
A critical cultural materialist introduction to the study of global entertainment media. In Global Entertainment Media, Tanner Mirrlees undertakes an analysis of the ownership, production, distribution, marketing, exhibition and consumption of global films and television shows, with an eye to political economy and cultural studies. Among other topics, Mirrlees examines: Paradigms of global entertainment media such as cultural imperialism and cultural globalization. The business of entertainment media: the structure of capitalist culture/creative industries (financers, producers, distributors and exhibitors) and trends in the global political economy of entertainment media. The "governance" of global entertainment media: state and inter-state media and cultural policies and regulations that govern the production, distribution and exhibition of entertainment media and enable or impede its cross-border flow. The new international division of cultural labor (NICL): the cross-border production of entertainment by cultural workers in asymmetrically interdependent media capitals, and economic and cultural concerns surrounding runaway productions and co-productions. The economic motivations and textual design features of globally popular entertainment forms such as blockbuster event films, TV formats, glocalized lifestyle brands and synergistic media. The cross-cultural reception and effects of TV shows and films. The World Wide Web, digitization and convergence culture.
Media And Nostalgia
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Author : K. Niemeyer
language : en
Publisher: Springer
Release Date : 2014-05-20
Media And Nostalgia written by K. Niemeyer and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-20 with History categories.
Media and Nostalgia is an interdisciplinary and international exploration of media and their relation to nostalgia. Each chapter demonstrates how nostalgia has always been a media-related matter, studying also the recent nostalgia boom by analysing, among others, digital photography, television series and home videos.
Advertising Media Planning
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Author : Larry D. Kelley
language : en
Publisher: Routledge
Release Date : 2015-03-27
Advertising Media Planning written by Larry D. Kelley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-27 with Business & Economics categories.
The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions. Full of current brand examples, the book is a "must-read" for all who will be involved in the media decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down-to-earth approach, and real-world business examples. Several new chapters have been added to the fourth edition, including: International advertising Campaign evaluation The changing role of media planning in agencies, to give the reader a better grounding in the role of media in an advertising and marketing plan today Evaluating media vehicles, filled with up-to-date examples Search engine marketing, and a thorough revision of the chapter on online display advertising to address the increased emphasis on digital media Gaming, and many new examples of the latest digital media with an emphasis on social media, and a new framework for analyzing current and future social media Increased coverage of communication planning Added focus on the importance of media strategy early on in the book Separate chapters for video and audio media (instead of lumping them together in broadcast). This creates a more in-depth discussion of radio in particular An online instructor's manual with PowerPoint slides and sample test questions is available to adopters.
How I Met Your Mother And Philosophy
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Author : Lorenzo von Matterhorn
language : en
Publisher: Open Court
Release Date : 2013-12-10
How I Met Your Mother And Philosophy written by Lorenzo von Matterhorn and has been published by Open Court this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-10 with Philosophy categories.
Presents a collection of essays by philosophers about the television program "How I Met Your Mother," analyzing the personalities and behavior of its various characters from a moral and philosophical point of view.