How The Mass Media Really Work
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How The Mass Media Really Work
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Author : Taehyun Kim
language : en
Publisher:
Release Date : 2014
How The Mass Media Really Work written by Taehyun Kim and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Mass media categories.
More than two decades ago Professor Pamela J. Shoemaker reviewed 15 introduction to mass communication/media textbooks and concluded that their self-described purpose is to provide a global view of mass communication to neophytes, and their approach is largely descriptive. The textbooks contained little information about how media content (1) helps people, government and business leaders achieve their personal and professional goals and (2) reinforces dominant values and institutions. In other words, the textbooks have ignored or underplayed what sociologists call the social control function of the mass media. Drawing on decades of mass communication research as well as our own research, this book attempts to correct for these shortcomings. It shows that, contrary to popular wisdom, mass media and the content they produce play a crucial role in maintaining dominant values and social institutions. In similizing terminology, media produce the thread that helps hold the fabric of modern society together. But the social control function does not mean mass media are simply lap dogs of powerful elites. Media produce, from time to time, content that is critical of dominant values and elites. That content can legitimize and promote ideas that benefit nonelite or disadvantaged groups and individuals; that is, it can stimulate social change. In analyzing the role and function of the media, this book advocates neither a radical left nor a radical right perspective. But it does assume there is much more that mass media could do to eliminate injustice and inequity in the world. Social control and social change can result in both good and evil, and that determination often depends on who benefits and who does not from media coverage. This book was written to appeal to undergraduate and entry-level graduate students in the United States. The focus is interpretive it seeks to explain the why rather than the what.
How The Mass Media Really Works
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Author : Taehyun Kim
language : en
Publisher:
Release Date : 2014
How The Mass Media Really Works written by Taehyun Kim and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Mass media categories.
Media Culture
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Author : Richard Campbell
language : en
Publisher: Bedford/St. Martin's
Release Date : 2013-03-28
Media Culture written by Richard Campbell and has been published by Bedford/St. Martin's this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-28 with Language Arts & Disciplines categories.
Mass media have taken the digital turn: they have made the transition from the analog past into our digital future. Today's communication students need a book that keeps pace with those changes—and with their own experiences as media consumers. While students may be familiar with the latest technology, Media & Culture can help enhance their understanding of how we arrived at this point, and where we're headed. The new edition explores the effects of the digital turn with new and informative part openers that dig into our media consumption habits, a brand-new chapter on digital gaming that goes deeper and further than other media books, and an integrated VideoCentral program throughout the book that converges the print text with the Web. Using its signature critical process and cultural perspective, Media & Culture shows how digital media really work—and how students can become informed media consumers and critics.
Media Effects And Society
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Author : Elizabeth M. Perse
language : en
Publisher: Routledge
Release Date : 2001
Media Effects And Society written by Elizabeth M. Perse and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Language Arts & Disciplines categories.
Media Effects and Society provides an in-depth look at media effects and offers a theoretical foundation for understanding mass media's impact on individuals and society. Working from the assumption that media effects are common and are underestimated, author Elizabeth M. Perse identifies dominant areas of media effects and provides a synthesis of those areas of research. She focuses on the theoretical explanations for media effects, offering explanations of how media effects occur so readers can understand how to mitigate harmful effects and enhance positive ones. This text provides comprehensive coverage of the range of media effects, including news diffusion, learning from the mass media, socialization of children and adolescents, influences on public opinion and voting, and violent and sexually explicit media content. It also presents a variety of theoretical approaches to understanding media effects, including psychological and content-based theories. In addition, it demonstrates how theories can guide future research into the effects of newer mass communication technologies. Written for those who study and conduct research in media effects, Media Effects and Society presents a thorough and accessible discussion of media effects theory. As such, it is appropriate for advanced courses on media effects, media theory, and media and society.
The Media In Your Life
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Author : Jean Folkerts
language : en
Publisher: Allyn & Bacon
Release Date : 2001
The Media In Your Life written by Jean Folkerts and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Performing Arts categories.
With a strong emphasis on media convergence throughout, this book helps readers develop a system-wide view of the interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media. Written by two highly regarded scholars and teachers, this book goes beyond other textbooks to help readers understand where, how, and why they fit into the contemporary media environment. Too often, mass communication texts rely only on popular publications or on academic research. In this interactive text, they have combined the concrete practice of journalism with empirical research, enabling students to comprehend the impact of the dynamic media that are an integral part of our lives today. Folkerts and Lacy guide readers through today's whirlwind of mass communication by providing them with the information and critical thinking skills necessary to consider objectively the media and its roles in their lives. For anyone interested in gaining knowledge of the media.
The Effects Of Mass Communication On Political Behavior
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Author : Sidney Kraus
language : en
Publisher: University Park : Pennsylvania State University Press
Release Date : 1976
The Effects Of Mass Communication On Political Behavior written by Sidney Kraus and has been published by University Park : Pennsylvania State University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Language Arts & Disciplines categories.
The work is based on a two-year analytic review of the literature followed by a one-year synthesis of the findings. The one-year synthesis of the findings. The result, in the words of a pre-publication reviewer, "is an attempt to redirect research in this whole area by examining the demonstrated utility of various approaches, urging that we discard some and adopt others as promising." The Effects of Mass Communication on Political Behavior will be indispensable for all students of communication, political behavior, speech, journalism, political sociology, and social psychology.
The Internet And The Mass Media
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Author : Lucy Küng
language : en
Publisher: SAGE
Release Date : 2008-05-14
The Internet And The Mass Media written by Lucy Küng and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-14 with Language Arts & Disciplines categories.
"This book analyses issues of the internet and mass media in a rapidly changing environment. It covers a wide range of fundamentals which will be in effect for a longer time, and reflects the benefits of international and interdisciplinary collaboration." - Heinz-Werner Nienstedt, President, European Media Management Education Association "This excellent book will be of great use to researchers, teachers and students interested in the relationship between the Internet and the mass media and it offers an invaluable contribution to the literature. The overall picture that emerges from this book is one that is very balanced, stressing both the radical potential of the internet and the ways in which the various media sectors have experienced the impact differently." - Colin Sparks, University of Westminster What impact has the Internet really had on the media industries? What new regulatory policies and business models are driven by the Internet? And what are the effects of the Internet on how we produce, access and consume music, film, television and other media content? After an initial flurry of analysis and prediction of the future of the dot com boom, this is the first book to review the developments of the first Internet era and investigate its actual outcomes. Bringing together sophisticated analyses from leading scholars in the field, The Internet and the Mass Media explores the far-reaching implications of the Internet from economic, regulatory, strategic and organizational perspectives. This cross-disciplinary, international view is essential for a rich, nuanced understanding of the many technological, economic, and social changes the Internet has brought to the way we live and work.
Media Impact
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Author : Shirley Biagi
language : en
Publisher: Wadsworth Publishing Company
Release Date : 2003
Media Impact written by Shirley Biagi and has been published by Wadsworth Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Consistently praised for its engaging writing style, currency, and visual appeal, this revised text introduces students to the basic mass media channels, such as newspapers, magazines, electronic media and the Internet. It includes a focused examination of the history, ethics, cultural and social implications, regulation and technology that surrounds and controls the media. The new edition will engage and excite students even more with the addition of an interactive CD-ROM. Biagi fully immerses students within the media as they learn about the media.
The Right To Tell
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Author : Roumeen Islam
language : en
Publisher: World Bank Publications
Release Date : 2002
The Right To Tell written by Roumeen Islam and has been published by World Bank Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Language Arts & Disciplines categories.
This book explores the role of the news media in promoting equitable economic development, and considers the obstacles it faces as a catalyst for change and growth. It examines the capacity of investigative journalism to scrutinise public policy and the activities of the corporate sector, to facilitate public access to information, expose corruption and weak governance and thus promote greater transparency and accountable government. It contains contributions from journalists, television and newspaper editors, economists and academics, as well as the winner of the Nobel Prize for Economics Joseph Stiglitz, and for Literature, Gabriel Garcia Marquez. A number of case studies examine the work of the media and the challenges they face in various countries including Thailand, Bangladesh, Egypt, Zimbabwe and the former Soviet Union.
The Dynamics Of Mass Communication
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Author : Joseph R. Dominick
language : en
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
Release Date : 1996
The Dynamics Of Mass Communication written by Joseph R. Dominick and has been published by McGraw-Hill Humanities, Social Sciences & World Languages this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Social Science categories.
This work provides an introduction to the field of mass communication. It covers the major media, from books, magazines and newspapers to radio, TV, cable and emerging technologies. Separate chapters cover each media's history and structure.