How To Get The Most From Overseas Exhibitions

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How To Get The Most From Overseas Exhibitions

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Author : United States. Bureau of International Commerce
language : en
Publisher:
Release Date : 1976

How To Get The Most From Overseas Exhibitions written by United States. Bureau of International Commerce and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Exhibitions categories.

How To Get The Most From Overseas Exhibitions

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Author :
language : en
Publisher:
Release Date : 1980

How To Get The Most From Overseas Exhibitions written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Fairs categories.

How To Get The Most From Overseas Exhibitions

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Author : United States. Bureau of International Commerce
language : en
Publisher:
Release Date : 1972

How To Get The Most From Overseas Exhibitions written by United States. Bureau of International Commerce and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972 with categories.

How To Get The Most From Overseas Exhibitions

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Author :
language : en
Publisher:
Release Date : 1984

How To Get The Most From Overseas Exhibitions written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Fairs categories.

How To Get The Most From Overseas Exhibitions

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Author :
language : en
Publisher:
Release Date : 1984

How To Get The Most From Overseas Exhibitions written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with categories.

How To Get The Most Out Of Trade Shows

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Author : Steve Miller
language : en
Publisher: N T C Business Books
Release Date : 1996

How To Get The Most Out Of Trade Shows written by Steve Miller and has been published by N T C Business Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.

This no-nonsense approach to planning and staffing exhibits comes complete with an exhibit planning handbook and personal trade show survival kit. You'll see how to develop, execute, and follow through on trade show plans, plus how to: -- Select the "right" trade shows to attend -- Set show objectives -- Generate booth traffic ahead of time -- Add interest to booths with electronic and interactive marketing -- Close sales and follow up on leads for future sales -- Work a show even when you're not exhibiting

How To Work An Exhibition Stand

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Author : P J Alexander
language : en
Publisher: eBook Partnership
Release Date : 2012-10-11

How To Work An Exhibition Stand written by P J Alexander and has been published by eBook Partnership this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-11 with Business & Economics categories.

The Smartest Route to New Customers!Whatever your product, service or industry, whatever the size of your company, if you are not participating in exhibitions (also called trade fairs or trade shows), you may be missing out on one of the smartest, most overlooked and yet most rapidly developing routes to new customers and markets.How to Work an Exhibition Stand teaches you how to organize your participation at an exhibition, including how to manage your exhibition stand (exhibition booth), how to train your staff in-house, how to set clear marketing goals, and how to design a coherent marketing, promotion and follow-up strategy.Your Secret Weapon in a Crowded MarketplaceIn today's crowded marketplace with its multiple and expensive marketing channels, many companies are turning to exhibitions to get their products and services in front of targeted buyers; people who want to talk to them; people who will travel to see, hear, touch, taste and experience their products or services.How to Work an Exhibition Stand reveals insider secrets on how to get the most from your appearance at any exhibition.Train Your Staff to Act like ProfessionalsAs well as fees for outsourced exhibitor training, when you add travel and accommodation costs, this can be a sizeable expenditure. How to Work an Exhibition Stand shows you how to prepare your staff in-house for an exhibition.Here's just some of the critical information you will discover inside: - 15 reasons why visitors come to exhibitions.- 26 good reasons to exhibit.- Select the right exhibition; UK or overseas.- Select your exhibition manager.- Select your exhibition team.- Select the right team for a given show.- People you don't want on your team - 3 basic types.- Exhibition team skills and competencies. - Attract visitors to your stand. - The 2 essential truths every exhibitor must know.- Why visitors don't care about you, your products or your company.- How to speak with visitors - on and off your stand.- 3 small words that help you sell.- How to make the first move.- The bitter truth of why people buy.- Four words you must never say to a visitor.- Qualify a visitor in 30 seconds.- 22 examples of stand behaviour to avoid.- Deal with visitors who are of no interest to you.- Why you should never assume you know why someone is buying.- 4 key steps to help a prospect arrive at a buying decision.- Key questions to 'break the ice' with visitors to your stand.- Deal with objections, misunderstandings, dislike, suspicion, indifference.- Deal with rejection; the secret of understanding and handling rejection.- The difference between personal and concept rejection.- Three little words to make you laugh at rejection.- The story of the Buddha and the apple; it could change your world-view!- 'In-house' games that overcome rejection.- Understand that rejection is not failure.- Using Social Media for promotion. - Uncover visitors' real issues.- Use the 'party' technique to get visitors to trust and like you.- 7 techniques to extract maximum information from visitors.- 34 questions to focus the conversation with visitors.- Use 'flimsies' to say "e;no"e; politely.- Deal with salesmen and students.- Deal with unidentified visitors.- 10 tips on how one person can deal with several visitors at a time.- Deal with troublesome visitors.- 33 tips for individual exhibitors, includes: dress, grooming, attitude.- Understand the mind of the visitor.- Identify visitors' real issues.- Use reverse-focus, open questions to keep you in control.- Why people never buy something for what it is.- Appeal to visitors' emotional buying instincts.- Why people are not interested in saving time.- Why saving money is not a major issue.- Why price is not always the main consideration.- Close the conversation: summarize; propose a plan of action; get agreement.- Take the initiative and get an appointment.- Examples of closing statements.- Use reduced eye contact to end a conversation.- Why last impressions are important.

Opportunities For Increasing Effectiveness Of Overseas Trade Exhibitions

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Author : United States. General Accounting Office
language : en
Publisher:
Release Date : 1971

Opportunities For Increasing Effectiveness Of Overseas Trade Exhibitions written by United States. General Accounting Office and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with Exhibitions categories.

Museums International Exhibitions And China S Cultural Diplomacy

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Author : Da Kong
language : en
Publisher: Routledge
Release Date : 2021-03-31

Museums International Exhibitions And China S Cultural Diplomacy written by Da Kong and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-31 with Art categories.

Museums, International Exhibitions and China’s Cultural Diplomacy examines the role museums and, more specifically, international exhibitions, have played in shaping China’s international image to date. Drawing on theories and methods from museum studies and international relations, the book evaluates the contribution international exhibitions make to China’s cultural diplomacy strategy. Considering their impact on the country’s international image, Kong also probes the mechanisms and processes involved, examining in detail the policy of, and international activities promoted by, the Chinese government. The book also analyses the motives of the Chinese and overseas museums that host these exhibitions. Taking some major exhibitions that were on show in the UK during the 21st century as a representative case study, the book reveals the mechanisms by which these exhibitions were developed and shared overseas. Questioning who really shapes the image of China, Kong challenges Western assumptions and looks ahead to consider whether, moving forward, the Chinese government and museums could work together in a mutually beneficial way. Museums, International Exhibitions and China’s Cultural Diplomacy contributes to the growing literature on museums and diplomacy. As such, it will be of interest to academics and students engaged in the study of museums and heritage, international relations, culture, politics, China and wider Asia.

The Key To Successful Exhibiting

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Author : Richard John
language : en
Publisher:
Release Date : 1993

The Key To Successful Exhibiting written by Richard John and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Exhibitions categories.