How To Launch A New Product Faster
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How To Launch A New Product Faster
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Author : Elizabeth Cavanagh
language : en
Publisher: Rockland Publishing
Release Date : 2012
How To Launch A New Product Faster written by Elizabeth Cavanagh and has been published by Rockland Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
There are 5 main reasons why product launches fail, and this book will teach you the 5 Secrets to avoid these mistakes and successfully launch new products... and launch them faster. I uncovered these 5 Secrets over the course of my career while working with high-tech companies to launch new products and marketing programs. I've structured these 5 secrets into a standardized 5-step launch methodology that allows people to systematically and successfully launch new products very quickly. How do I know it works? Over the last 10 years, I've has used this 5-step methodology with my clients, and each time I've had tremendous results, and the 5 steps were easily applied to different companies and different situations. In essence, if you are managing a large change, then this 5-step approach will work for you. The secrets uncovered in this book walk you through how to set up your project to best manage all the moving pieces, along with strategies for managing the politics that can easily derail projects. You'll learn about my 7 best practice tips for managing your project team, as well as my 7 best practice tools that you can put to use in your projects starting today. I wrote this book to pass on this knowledge to others because it's worked so well for me. This book is for people struggling to understand why their product launches either fail or take too long to launch. This book will provide a clear and simple 5-step approach for you to follow to successfully launch new products.
Launch Updated Expanded Edition
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Author : Jeff Walker
language : en
Publisher: Hay House, Inc
Release Date : 2021-07-27
Launch Updated Expanded Edition written by Jeff Walker and has been published by Hay House, Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-27 with Business & Economics categories.
From the creator of Product Launch Formula: A new edition of the #1 New York Times best-selling guide that's redefined online marketing and helped countless entrepreneurs make millions. The revised and updated edition of the #1 New York Times bestseller Launch will build your business - fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start. Think about it: What if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? And you could do it no matter how humble your business or budget? Since 1996, Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed a process for launching new products and businesses with unprecedented success. And once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that brought in tens of thousands, hundreds of thousands, and even millions of dollars. Whether you have an existing business or you're starting from scratch, this is how you start fast. This formula is how you engineer massive success. Now the question is this: Do you want to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?
My Product Management Toolkit
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Author : Marc Abraham
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2018-03-07
My Product Management Toolkit written by Marc Abraham and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-07 with categories.
Why are some products a hit while others never see the light of day? While there's no foolproof way to tell what will succeed and what won't, every product has a chance as long as it's supported by research, careful planning, and hard work. -Written by successful product manager Marc Abraham, My Product Management Toolkit is a comprehensive guide to developing a physical or digital product that consumers love. Here's a sample of what you'll find within these pages: Strategies for determining what customers want-even when they don't know themselves Clear suggestions for developing both physical and digital products Effective methods to constantly iterate a product or feature Containing wisdom from Abraham's popular blog, this book explores product management from every angle, including consumer analysis, personnel management, and product evolution. Whether you're developing a product for a small start-up or a multinational corporation, this book will prove invaluable.
The Shortest Distance Between You And Your New Product 2nd Edition
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Author : Katherine Radeka
language : en
Publisher: Chesapeake Research Press
Release Date : 2017-05-01
The Shortest Distance Between You And Your New Product 2nd Edition written by Katherine Radeka and has been published by Chesapeake Research Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-01 with Business & Economics categories.
Rapid Learning Cycles will help you find the shortest distance between you and a new product that your customers can buy.
Go Slow To Go Fast
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Author : Damian D. "Skipper" Pitts
language : en
Publisher: Morgan James Publishing
Release Date : 2015-07-07
Go Slow To Go Fast written by Damian D. "Skipper" Pitts and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-07 with Business & Economics categories.
"Go Slow to Go Fast" is the step-wise procedural approach that reviewers have called “a timely book that creates much needed dialogue” about how to challenge the norms using empirical findings that will ‘work,’ ‘will matter’ and ‘will stick!’ Others have stated the “usefulness of the text at a time where industries are facing a crisis in leadership; integrating a fresh approach from the objective advice offered throughout the text."
Innovating In Product Process Development
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Author : Mikel Sorli
language : en
Publisher: Springer Science & Business Media
Release Date : 2009-07-01
Innovating In Product Process Development written by Mikel Sorli and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-07-01 with Technology & Engineering categories.
Innovating in Product/Process Development demonstrates how to achieve true innovation in product development, and how to launch a new product in the quickest and cheapest way. The new approach to product development proposed in this book is based on the most recent research in the field. It suggests the integration of several tools that are currently only used independently, with the aim of stimulating the creation of innovative ideas in general, and specifically in the areas of product/process improvements and problem solving. Innovating in Product/Process Development explores different aspects of innovation processes in twenty-first century industry from a global economic perspective. It presents in detail several approaches to support these processes, from ICT-based systems to collaborative working environments, all of which will be of interest to MBA or advanced students; researchers; and design teams charged with the creation of new product lines.
Developing And Managing Innovation In A Fast Changing And Complex World
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Author : Stig Ottosson
language : en
Publisher: Springer
Release Date : 2018-06-27
Developing And Managing Innovation In A Fast Changing And Complex World written by Stig Ottosson and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-27 with Business & Economics categories.
This book provides essential insights into how to rapidly and safely develop new sustainable products, no matter whether it is in the private sector, the public sector or the non-profit sector, and regardless of the specific national or business culture. The principles discussed were distilled from experiences and insights gained in numerous practical innovation endeavors, and from insider action research in connection with ongoing development, change management, and innovation projects in various areas and branches of the business world and non-commercial sector. In short, the practical work and research has revealed that, regardless of the specific product and/or business to be developed, clear advantages can be gained by using dynamic or agile methods based on modern theories. These advantages include: reduced risk of failure, shorter time to market, less money and effort spent, better outcome solutions, etc. than when classical methods are used. Accordingly, the book also highlights the differences between the classical/traditional and dynamic mindset and approaches. It offers suggestions on how to think, organize, lead, and act in order to excel in an increasingly complex and non-linear world. The more you can assimilate the theories, principles and methods – and integrate them in the culture you operate in – the greater the benefits will be for you and your organization.
Start Up Guide To Launch New Products
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Author : John Saumier
language : en
Publisher:
Release Date : 2021-08-14
Start Up Guide To Launch New Products written by John Saumier and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-14 with categories.
An innovative idea adds value to the customer. The value-add aspect of innovation is what differentiates companies, justifies buyers' switching costs, and pushes our economy forward as more and more entrepreneurs introduce viable contributions to adopted innovations. The intent of this book is to provide company managers, executives as well as entrepreneurs an overview of the tools, mindset, and approach used by start-ups to launch new products. Speed is the key, especially today and the start-up tools are leaner than the regular lean tools. While yesterday we would focus on lengthy business case definitions today the method is leaner, faster and more agile, and iterative. The era we are in also requires leaders that can think like entrepreneurs!
The Art Science Of Npd
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Author : Kim Domingo Reyes
language : en
Publisher: Independently Published
Release Date : 2024-05-15
The Art Science Of Npd written by Kim Domingo Reyes and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-15 with Business & Economics categories.
In today's hyper-competitive landscape, a successful product launch can make or break a company. But navigating the complex world of New Product Development (NPD) requires more than just good ideas - it demands a strategic, data-driven approach. "The Art & Science of NPD: A Modern Guide to Mastering New Product Development From Idea to Launch" by Kim Domingo Reyes equips you with the knowledge and tools to conquer the NPD process, from initial concept to a successful market launch. Inside this comprehensive guide, you'll discover: How to identify and validate real market needs. Stop wasting resources on products that don't resonate with customers. The secrets to crafting a compelling value proposition. Learn to articulate the unique benefits your product offers in a way that resonates with customers. Mastering the art of product design & development. Build products that are not only functional but also intuitive and engaging to use. Utilizing agile and lean methodologies for rapid innovation. Deliver high-quality products faster and adapt to changing market demands. Unlocking the power of data-driven decision-making. Leverage data and analytics to guide product development and measure success. Building a high-performing NPD team. Foster collaboration and communication for seamless product development. Creating a winning launch strategy. Make a powerful splash and ensure your product gets noticed. The critical elements of customer support and retention. Build lasting relationships with customers and drive repeat business. Essential financial planning and funding strategies. Secure the resources you need to launch and grow your product. Protecting your innovations with intellectual property. Safeguard your valuable ideas and build a competitive advantage. Navigating legal and regulatory compliance. Ensure your product meets all legal requirements and avoid costly mistakes. Anticipating and adapting to market and technological disruptions. Stay ahead of the curve and future-proof your NPD efforts. And much more! Whether you're a seasoned product manager or a startup founder, "The Art & Science of NPD" is your essential guide to mastering the process of bringing innovative products to market and achieving long-term success. Get your copy today and start your NPD journey to greatness!
The Pdma Handbook Of Innovation And New Product Development
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Author : Ludwig Bstieler
language : en
Publisher: John Wiley & Sons
Release Date : 2023-05-09
The Pdma Handbook Of Innovation And New Product Development written by Ludwig Bstieler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-09 with Technology & Engineering categories.
State-of-the-art overview of all aspects of new product development from start to finish The Product Development and Management Association (PDMA) Handbook of New Product Development provides an exceptional review of cutting-edge topics for both new and experienced product development leaders, offering a comprehensive and updated guide to the practices, processes, and tools critical to achieving and sustaining new product/service development success in today’s world and delivering valuable information on the fundamentals as well as emerging practices. This edition is completely revised to include 12 new chapters on topics including: Creating Innovation, Sustainable New Product Development (NPD), NPD Teams and Leadership, Digital Transformation of NPD, Market Analytics, and much more. In The Product Development and Management Association (PDMA) Handbook of New Product Development, readers can expect to find specific information on: What separates the winners from the losers when it comes to new products, plus what drives new product success from a holistic standpoint Effective frontend innovation practices, portfolio management for product innovation, and identifying significant new business opportunities via the Magellan Process Obtaining customer needs for product development, harnessing user research for product innovation, and making market analytics work for you Lessons learned from outstanding corporate innovators and differences between goods and services development The 4th edition of The Product Development and Management Association (PDMA) Handbook of New Product Development is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts, and is relevant for all functions and all industries.
