How Will Generation Y S Skill In Network Marketing Impact Purchase Social Responsibility In The Automobile Sector In India
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How Will Generation Y S Skill In Network Marketing Impact Purchase Social Responsibility In The Automobile Sector In India
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Author : Rashesh Dave
language : en
Publisher: GRIN Verlag
Release Date : 2014-11-06
How Will Generation Y S Skill In Network Marketing Impact Purchase Social Responsibility In The Automobile Sector In India written by Rashesh Dave and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-06 with Business & Economics categories.
Master's Thesis from the year 2014 in the subject Leadership and Human Resources - Generation Y, Generation Z, grade: 1,3 German Grade (A+), Würzburg-Schweinfurt University of Applied Sciences (Hochschule für angewandte Wissenschaften Würzburg-Schweinfurt), course: How will Generation Y’s Skill in Network Marketing impact ‘Purchase Social Responsibility’ in the Automobile Sector in India?, language: English, abstract: Gen Y in India is highly active and enthusiastic when it comes for finding information but when the same Gen Y is subjected towards giving feedback or towards a rating system, they become pessimistic. Nevertheless the automobile industry has failed to gain Purchase Social Responsibility due to short-term profit goals and lack of ability to see a big picture in a competing market. The young owners (age ranging from 25-35) of Original Equipment Manufactures (OEMs) and dealers in market pertain greed to earn more in short span of time. Due to negligence in understanding the volatile Indian Rules and Regulations of Automobile industries cars are pulled back from the markets which again causing a chain reaction and companies have to face losses. Although the companies were doing great in terms of Purchase Social Responsibility. Where is the problem? What if the current opportunity of growth is lost by the young guns of India – A nightmare? What if I say there are 58 million tweets per day per yet no sign of even 10% of channelized feedback to the manufacturers? SMEs owners have evolved from experienced bullies to young guns. Government rules and regulations for conserving environment but who cares when it comes for survival. What is social media doing in business? It is fun and entertainment. .!! Change in demographics in ground level business. The unknowns and the untold truth about the Automobile Industry and the growing Generation Y, the answer starts with Chapter 1 of, “How will Generation Y’s Skill in Network Marketing impact ‘Purchase Social Responsibility’ in the Automobile Sector in India?”.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
A Study On Effect Of Csr Initiatives Of Two Wheeler Industry On Consumer Buying Behavior In Nepal
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Author : Jyoti Koirala
language : en
Publisher:
Release Date : 2014
A Study On Effect Of Csr Initiatives Of Two Wheeler Industry On Consumer Buying Behavior In Nepal written by Jyoti Koirala and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
Recently, Corporate Social Responsibility (CSR) has become one of the most influential factors in automobile industry in the world. It has gained a high focus of companies, government and NGOs in around the world. This research article analyzes the essence of social responsibility from consumer perspective in automobile industry in Nepal.The study is based on responses of consumers of automobiles trading companies. The study analyses the effect of CSR activities in customers buying behaviour and how they perceive it. This effect of consumer buying behaviour has been analyzed through respondents' views through the questionnaire. From the research analysis, it is concluded that the consumers are only aware about the CSR activities of Bajaj, HERO, HONDA and YAMAHA while they are unaware about the activities of TVS, MAHINDRA, SUZUKI, KTM DUKE, ROYAL ENFIELD and HARTFORD. Such awareness has low impact on buying behaviour of the consumers. Consumers are more concerned about the price, mileage and financing facilities rather than the CSR activities. The companies are following the CSR activities just to build the favorable image in the minds of consumers. Low awareness of consumers in CSR has direct impact on environmental and social development. Nepal Government and responsible bodies like NADA (Nepal Automobile Dealer Association should focus enacting compulsion CSR building activities through the dealers.
Social And Sustainability Marketing
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Author : Jishnu Bhattacharyya
language : en
Publisher: CRC Press
Release Date : 2021-09-26
Social And Sustainability Marketing written by Jishnu Bhattacharyya and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-26 with Business & Economics categories.
"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.
Ethics Social Responsibility And Sustainability In Marketing
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Author : Ipek Altinbasak-Farina
language : en
Publisher: Springer
Release Date : 2019-07-03
Ethics Social Responsibility And Sustainability In Marketing written by Ipek Altinbasak-Farina and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-03 with Business & Economics categories.
This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key elements of corporate and business strategy. However, in the last decade the picture has changed dramatically. Consumers are more concerned about ethical issues and the effects of business activities on the environment and the society. The impact and importance of ethical consumerism is escalating. The consumers are more attentive and expect companies promote their ethical credentials in order to make them more accountable of their actions. This book also reveals how companies should realize that corporate social responsibility (CSR) is not an illustration of corporate altruism but a source of opportunity, and competitive advantage. Finding and following social initiatives as a part of the key business model is proved to be one of the competitive strengths in many instances. This book covers different issues related to ethics, social responsibility and sustainability in marketing and presents different cases and applications from different countries. Together with the best practices, each case and research is expected to shed light on how to improve the role of marketing in helping to the development and well-being of the society.
Digitalisation Opportunities And Challenges For Business
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Author : Bahaaeddin Alareeni
language : en
Publisher: Springer Nature
Release Date : 2023-03-27
Digitalisation Opportunities And Challenges For Business written by Bahaaeddin Alareeni and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-27 with Technology & Engineering categories.
This book addresses the implications of technology, entrepreneurship, and business development gadgets for applications in societies. In this book proceedings, we attempt to address the importance and impact of digitalization and on business development in the context of economic diversity, that is through various propositions of modern technology and entrepreneurial actions, and through the lens of case studies, experiments, empirical assessments, just to name a few research methodological stances and approaches. This book highlights a range of topics in the fields of technology, entrepreneurship, business administration, accounting, and economics that can contribute to business development in developing countries, such as learning machines, artificial intelligence, big data, deep learning, game-based learning, management information system, accounting information system, knowledge management, entrepreneurship and social enterprise, corporate social responsibility and sustainability, business policy and strategic management, international management and organizations, organizational behavior and HRM, operations management and logistics research, controversial issues in management and organizations, turnaround, corporate entrepreneurship, and innovation, legal issues, business ethics, and firm governance, and firm financial affairs, non-traditional research, and creative methodologies. This book is ideal for academicians, activists, curriculum developers, researchers, professionals, administrators, and policymakers. The readers of this book could gain an up-to-date know-how on state-of-the-modern technology, entrepreneurship, and business development and achievements in this regard from the research standpoint of view.
Corporate Social Responsibility And Marketing Ethics
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Author : Honorata Howaniec
language : en
Publisher:
Release Date : 2023
Corporate Social Responsibility And Marketing Ethics written by Honorata Howaniec and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with Consumer behavior categories.
"Changes in the economy and greater competition force us to adapt our business practices and to take greater account of the needs of consumers and the social problems they care about. Consumers are placing an increasing weight on the social responsibility of the organisations they choose to purchase from and associate with, and businesses must adopt corporate social responsibility practices into their marketing strategies. This book demonstrates the concept of CSR and how it is included as an element of value-based marketing. Using research from the Polish market, the author explores the concept of value-based marketing, how organisations are implementing CSR and analyses the effect on consumer behaviour. It examines consumer awareness of CSR practices and the effect this has on their purchasing decisions and brand loyalty, making the argument that disregarding CSR can be detrimental to businesses success and profit. Providing both empirical and theoretical perspectives, this book will be a useful reference for scholars and upper-level students across business disciplines including marketing, CSR and business ethics"--
Social Responsibility In The Global Market
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Author : Mary Ann Littrell
language : en
Publisher: SAGE Publications
Release Date : 1999-07-20
Social Responsibility In The Global Market written by Mary Ann Littrell and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-07-20 with Business & Economics categories.
This book unfolds rather like a good novel; it is compelling and convincing. The authors approach their topic with a great deal of background and superb organizational abilities. As the premise unwinds, readers are provided with excellent explanation and justification, as well as real-life accounts of people and their experiences. As a side benefit, the book also yields an admirable example of well-done qualitative case studies that are triangulated effectively with survey methods. --Sara U. Douglas, University of Illinois Social Responsibility in the Global Market illuminates an alternative way of conducting business that bridges the consumer′s social concerns and the producer′s financial concern through a compatible, nonexploitive, and humanizing system of fair trade. In-depth case studies introduce past successes and failures for seven Alternative Trading Organizations (ATOs) as they foster artisan empowerment, cultural integrity, and business sustainability. An integrative model synthesizes business conditions, tasks, and skills imperative for effective functioning of a fair trade system in an increasingly competitive global market. Mary Ann Littrell and Marsha Ann Dickson′s treatment of ATOs provides useful insights for academics in marketing, international development, entrepreneurship, and anthropology. In addition, this book offers practical finance for practitioners in international development, socially responsible businesses, and consumers concerned about impacts of their marketplace decisions.
The Effects Of Corporate Social Responsibility Perception On Consumers Purchase Intentions
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Author : Ana Risquez Navarro
language : en
Publisher:
Release Date : 2019
The Effects Of Corporate Social Responsibility Perception On Consumers Purchase Intentions written by Ana Risquez Navarro and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Consumers' preferences categories.
Diversity In Action
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Author : Marina Latukha
language : en
Publisher: Emerald Group Publishing
Release Date : 2022-09-05
Diversity In Action written by Marina Latukha and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-05 with Business & Economics categories.
Diversity in Action: Managing Diverse Talent in a Global Economy highlights the latest development in relation to strategies and practices on diversity management, providing specific examples of how different talent diverse groups should be involved in organizational business processes and effectively managed.
