Hr Pr Get Together Personalmarketing Und Public Relations F R Ein Attraktives Arbeitgeberimage In Den Social Media
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Hr Pr Get Together Personalmarketing Und Public Relations F R Ein Attraktives Arbeitgeberimage In Den Social Media
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Author : Marina Eilert
language : de
Publisher: Diplomica Verlag
Release Date : 2011
Hr Pr Get Together Personalmarketing Und Public Relations F R Ein Attraktives Arbeitgeberimage In Den Social Media written by Marina Eilert and has been published by Diplomica Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
804 Fans auf der Fan Site 'Telekom Karriere' in Facebook, 1.047 Follower und 669 Tweets im Twitter Account 'Telekom Karriere', Gesellschafter im e-fellows.net' einem Online-Karrierenetzwerk, ein Unternehmensprofil auf 'Xing' und eines auf der Arbeitgeberbewertungsplattform 'Kununu' u.v.m. - das ist die Deutsche Telekom in den sozialen Netzwerken. Und wieso all das? Um den Dialog mit potenziellen Bewerbern und Bewerberinnen zu intensivieren. Denn es sind die Mitarbeiter, die Leistungsfaktoren wie bspw. Produktivitat und Know-how mitbringen und daher die fundamentale und langfristig bedeutendste Ressource fur ein Unternehmen darstellen. Oft ist es jedoch nicht leicht fur Arbeitgeber, die passenden Mitarbeiter zu finden. Seit einiger Zeit findet das Schlagwort Human Resources-Public Relations (HR-PR) Einzug in Fachtagungen, Seminaren und PR- und Personalfachzeitschriften. Ein Blick in die Unternehmen lasst erkennen, dass die Anzahl der Unternehmen, die eine allgemeine aktive Kooperation zwischen HR- und PR-Abteilung anstreben, steigt. Daher ist es interessant, ob die Zusammenarbeit von HR- und PR auch in den Social Media im Hinblick auf die jeweiligen Zielsetzungen moglich ist bzw. welche Rolle die sozialen Medien dabei spielen. Die ubergeordnete Fragestellung dieser Studie lautet deshalb: Kann das Personalmarketing gemeinsam mit der PR ein attraktives Arbeitgeberimage mit Hilfe von Social Media-Diensten kreieren?"
Pr Im Social Web O Reillys Basics
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Author : Marie-Christine Schindler
language : de
Publisher: O'Reilly Germany
Release Date : 2012-05-31
Pr Im Social Web O Reillys Basics written by Marie-Christine Schindler and has been published by O'Reilly Germany this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-31 with Computers categories.
Interessante Zeiten für Kommunikationsprofis: Mit dem Erstarken des Social Web verändert sich das Verhältnis zwischen Unternehmen bzw. Agenturen und ihren Dialoggruppen – Transparenz und Austausch werden immer wichtiger. PR im Social Web zeigt, was das für die PR-Arbeit bedeutet. Die Autoren, selbst erfahrene PR-Profis, erläutern die veränderten Rahmenbedingungen und erklären, wie die einzelnen PR-Disziplinen und Unternehmensbereiche von Social Media profitieren können. Zahlreiche Fallstudien, Tipps und Checklisten erleichtern es Ihnen, das Gelesene auf Ihre eigenen Kommunikationsziele anzuwenden. Für die zweite Auflage wurde das Buch komplett aktualisiert und um Kapitel zu Nonprofit-PR und Erfolgsmessung ergänzt. Von der Medienarbeit bis zur KrisenkommunikationDie Medienarbeit wird durch Aktivitäten im Social Web bereichert – Blogger Relations, Monitoring, Issues Management und der Umgang mit Kritik und Krisen sind nur einige wichtige Stichworte. Corporate Publishing und EventsCorporate Blogs und Podcasts bieten interessante Publikations- und Dialogmöglichkeiten, und Events erhalten über soziale Netzwerke und Livestreams eine deutlich größere Öffentlichkeit. Personalmarketing und Interne KommunikationVom Employer Branding über Recruiting bis zum Einsatz von Social Media im Unternehmen selbst – für die HR-Kommunikation bietet sich das Social Web mit seinen Dialogmöglichkeiten geradezu an. Kundenservice und SupportKeine klassischen PR-Disziplinen, doch auch Kundenservice und Support werden durch die Social Media erheblich persönlicher und können so viel Positives zur öffentlichen Wahrnehmung eines Unternehmens beitragen. Wie sich der PR-Beruf ändertVieles ist im Umbruch, davon sind auch die Aufgabenverteilung zwischen Unternehmen und Agenturen sowie das Berufsbild des PR-Profis selbst betroffen. NEU: Messbarkeit im Social Web: von KPI bis ROIZahlt sich Social Media-PR überhaupt aus? Auch wenn es bei der Kommunikation im Social Web nicht vorrangig um harte Zahlen geht – strategisch geplant und durchgeführt, lassen sich ihre Erfolge durchaus überprüfen. Der RechtsrahmenIn einem Gastkapitel erläutert Rechtsanwalt Henning Krieg, was bei der Kommunikation im Social Web zu beachten ist – ob bei der Verbreitung von Content oder der Definition von Social Media Guidelines.
Social Media And Public Relations
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Author : Deirdre Breakenridge
language : en
Publisher: Pearson Education
Release Date : 2012
Social Media And Public Relations written by Deirdre Breakenridge and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
This title, by social marketing pioneer Deirdre Breakenridge, teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world.
Managing Public Relations And Brand Image Through Social Media
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Author : Anurag Singh
language : en
Publisher: Business Science Reference
Release Date : 2016
Managing Public Relations And Brand Image Through Social Media written by Anurag Singh and has been published by Business Science Reference this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Branding (Marketing) categories.
Provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds. It provides an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to enhance an organisation's visibility and reputation.
The Employer Brand
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Author : Simon Barrow
language : en
Publisher: John Wiley & Sons
Release Date : 2011-01-19
The Employer Brand written by Simon Barrow and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-19 with Business & Economics categories.
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.
Hr Governance
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Author : Boris Kaehler
language : en
Publisher: Springer
Release Date : 2018-07-04
Hr Governance written by Boris Kaehler and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-04 with Business & Economics categories.
Human resource (HR) governance is a relatively new construct that has recently begun attracting more and more attention in both research and practice. As a part of corporate governance, it represents the internal and external normative framework of human resource management and its supervision in organizations. This book theoretically integrates HR governance with the related domains of corporate governance, general management, HR management, and leadership. By doing so, it provides scholars and practitioners in the field with a precisely delineated system of theoretical concepts for their work and helps to translate these concepts into concrete research questions and practical guidelines. By interpreting the new ISO 30408 norm on human governance and taking into account recent developments, the book helps to comply with and anticipate current and future HR regulations.
The Oxford Handbook Of Recruitment
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Author : Kang Yang Trevor Yu PhD
language : en
Publisher: Oxford University Press
Release Date : 2013-10-15
The Oxford Handbook Of Recruitment written by Kang Yang Trevor Yu PhD and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-15 with Psychology categories.
The past 40 years have established recruitment as a fundamental area of research to both researchers and practitioners. No longer is recruitment viewed as simply another component of human resource management but rather a strategic tool with wide-ranging implications for organizations. To this extent investigations on the subject have drawn upon diverse perspectives from economics to marketing, highlighting recruitment's links with multiple aspects of organizational functioning such as selection, onboarding, organizational culture, job performance, and turnover. The goal of this handbook is to provide an integrative and comprehensive summary of the state of recruitment research. It is hoped that by providing insight to both theoretical and empirical underpinnings of the topic this volume will focus readers to the important issues affecting our understanding and application of recruitment concepts; and provide structure toward current thinking and future exploration of the field. In the spirit of investigative inquiry, the book's chapters are organized according to the questions they answer about the nature of recruitment: Who is involved in recruitment; What do these stakeholders do; When do recruitment phenomenon occur; Where does recruitment take place; Why does recruitment influence various stakeholders in the process; and finally, how is recruitment investigated? Aimed at both potential and existing recruiters, the expert contributions included in this handbook serve as a springboard to energize and focus future endeavor in recruitment, an increasingly pertinent driver of individual and organizational success.
Advertising And Promotion Management
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Author : John R. Rossiter
language : en
Publisher: McGraw-Hill Companies
Release Date : 1987
Advertising And Promotion Management written by John R. Rossiter and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Business & Economics categories.
The War For Talent
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Author : Ed Michaels
language : en
Publisher: Harvard Business Press
Release Date : 2001
The War For Talent written by Ed Michaels and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
Divulging counterintuitive revelations about what it "really" takes to attract, develop, and retain top performers, this is the definitive guide to today's most urgent business dilemma.
Leadership 2030
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Author : Georg Vielmetter
language : en
Publisher: AMACOM
Release Date : 2014-02-06
Leadership 2030 written by Georg Vielmetter and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-06 with Business & Economics categories.
Tomorrow’s changes are coming. With guidance from this invaluable resource, you can prepare for them today! The tumultuous changes in the business world during the last decade have forced too many to focus on the short term, rushing to figure out how to produce quarterly profits in chaotic conditions. As a result, the longer view is often obscured, leaving businesses so busy fighting today’s battles that they are completely unprepared for tomorrow’s war. The next cataclysmic wave is surging relentlessly ahead, demanding leaders who can steer their companies through complexity and change. In Leadership 2030, six megatrends are uncovered for the forward-thinking leader that will dramatically impact organizations' markets, cultures, systems, and processes: 1. Globalization 2.0: Asia dominates the global economy. 2. Climate change: Sustainability becomes imperative. 3. Individualism: Freedom of choice erodes loyalty. 4. Digitization: Boundaries blur between private and working lives. 5. Demographic changes: Aging populations intensify the talent war. 6. Converging technologies: The sharpest tech shift in history is around the corner. Research findings and case studies, drawn from original research conducted jointly with foresight company Z-Punkt and further analyzed by Hay Group, provide compelling evidence of each megatrend and highlight the skills, capabilities, and attitudes leaders must cultivate in order to maneuver through it all.