Hrm And Marketing Orientation In The New Era
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Hrm And Marketing Orientation In The New Era
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Author : Panagiotis Kyriazopoulos
language : en
Publisher: Nova Science Publishers
Release Date : 2013
Hrm And Marketing Orientation In The New Era written by Panagiotis Kyriazopoulos and has been published by Nova Science Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Human capital categories.
This text is devoted to the role of human resources in todays post-industrial era. As we leave the 2nd Industrial Revolution, we are entering the 3rd Industrial Revolution, which is characterised as 'the information society and network age'. In this time of transition, in some countries, human resource is often seen as software that can be amended at relative ease in order to achieve the optimum cost, whereas other countries theorize that it resembles more of a piece of hardware that cannot be upgraded but only replaced. These aspects are covered in this book, and addressed through research by the authors in individual subject areas.
A Research Agenda For Brand Management In A New Era Of Consumerism
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Author : Ceridwyn King
language : en
Publisher: Edward Elgar Publishing
Release Date : 2023-09-06
A Research Agenda For Brand Management In A New Era Of Consumerism written by Ceridwyn King and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-06 with Business & Economics categories.
Tracking the seismic shifts in consumerism over time, this cutting-edge Research Agenda provides a theoretical and methodological roadmap of brand management research in the third age of consumption. Leading experts and pioneers of key concepts in brand management give insights into the exponential growth of the field and identify promising directions for future investigation.
Leadership And Workplace Culture In The Digital Era
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Author : Al-A'ali, Ebtihaj
language : en
Publisher: IGI Global
Release Date : 2022-10-28
Leadership And Workplace Culture In The Digital Era written by Al-A'ali, Ebtihaj and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-28 with Business & Economics categories.
Digital technologies are transforming the world, especially within the business realm. There is a need to comprehend the changes related to digital transformation for both the present and future. Such comprehension enables businesses to achieve success and sustainability. It is of the utmost importance that business leaders are both aware of this digital transformation, and that they shape their leadership strategies and approaches accordingly. Leadership and Workplace Culture in the Digital Era explores leadership changes in light of the advancements in the digital era. It further discusses the role of leadership in relation to business strategies and investigates future leadership styles and their implementation. Covering topics such as technological stress, employee commitment, and leadership development, this premier reference source is an essential resource for business executives and managers, human resource managers, IT managers, government officials, students and faculty of higher education, librarians, researchers, and academicians.
Sustainability Marketing
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Author : Rishi Raj Sharma
language : en
Publisher: Emerald Group Publishing
Release Date : 2021-05-05
Sustainability Marketing written by Rishi Raj Sharma and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-05 with Business & Economics categories.
Sustainability Marketing: New directions and practices explores how a customer's desire for sustainable products can form a part of new marketing strategies. Sustainability Marketing provides solutions to scholars, marketers and decision makers aiming to gain an advantage in businesses where sustainability is increasingly prioritised.
Human Resource Management Sixth Edition
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Author : PATTANAYAK, BISWAJEET
language : en
Publisher: PHI Learning Pvt. Ltd.
Release Date : 2020-07-01
Human Resource Management Sixth Edition written by PATTANAYAK, BISWAJEET and has been published by PHI Learning Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-01 with Business & Economics categories.
Organisations are created, managed, and they excel by human beings despite the enabling process of technology. There is no substitute for the human brain. Human resource is the most important and crucial among all other resources in the organizational context. Of late, in the fast-changing business environment, there is a paradigm shift in terms of the role and function of the human resource professional. Human resource management has become more strategic in the function directly linking to the overall business strategy of the organization. The ultimate aim is to improve organizational performance. The sixth edition of this book, thoroughly revised and updated, continues to educate the students on the HRM concepts, keeping its readers abreast with the fast-changing business environment. The author has incorporated the latest research, applications and experiments with a judicious balance between theory and practice. Primarily designed for the students of Management, Commerce, Personnel Management and Industrial Relations and related fields, this compact yet concise text provides ample literature on this subject elaborating a clear understanding of the principles of human resource management. NEW TO SIXTH EDITION • Chapterisation as per Harvard Framework • All the chapters have been thoroughly updated, revised and completely reworked • Incorporation of latest developments in each segment of HR • Addition of learning objectives in each chapter • Inclusion of New age HR practices • New practices, models, illustrations and examples have enhanced the concepts explained • New Indian cases have been inserted TARGET AUDIENCE Students of Management, Commerce, Personnel Management and Industrial Relations and related fields
Human Resource Management And Economic Success
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Author : Rüdiger Kabst
language : en
Publisher: Rainer Hampp Verlag
Release Date : 2005
Human Resource Management And Economic Success written by Rüdiger Kabst and has been published by Rainer Hampp Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with categories.
Flexible Human Resource Management And Vocational Behaviour
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Author : Anna Pawłowska
language : en
Publisher: Taylor & Francis
Release Date : 2022-12-30
Flexible Human Resource Management And Vocational Behaviour written by Anna Pawłowska and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-30 with Business & Economics categories.
The Employability Market Orientation (EMO) model, which is more extensive than traditional approaches in the field of personal marketing, along with a questionnaire for its measurement, makes the employee "anti-fragile" behaving as a micro-entrepreneur (workpreneur). It achieves high levels of employability and marketability and low job insecurity. This attitude has consequences for employers such as low employee loyalty and commitment. Thus, HR specialists will be able to develop adequate solutions and methods reducing the effects of retention. The EMO questionnaire contained in the book will allow them to diagnose such attitudes. This book guides readers through the world of the rules of the contemporary labor market with the end of life-long employment, encouraging to have a proactive attitude by both the employee and the employer. Its originality lies in the fact that it focuses on employees who can be adopted, not being victims of flexible human resource management. It is written in an objective manner, supported by reliable research with advanced statistical analysis, and will be of value to researchers of management, the labor market, career counselling, sociologists and work psychologists. Proposed indicators of often imprecise concepts such as mobility and professional flexibility are explored. These concepts will help scholars to conduct research on new phenomena and develop theories of modern organization with disappearing borders and transactional relations.
Consumption Motives In Luxury Marketing
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Author : Laura Helena Hartmann
language : en
Publisher: Cuvillier Verlag
Release Date : 2015-07-10
Consumption Motives In Luxury Marketing written by Laura Helena Hartmann and has been published by Cuvillier Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-10 with Science categories.
This dissertation is devoted to attitudes of consumers toward luxury in two agricultural markets, horse sports and foods. Literature postulates a change of perceived luxury definitions and motives for luxury consumption. Accordingly, personally-oriented luxury consumption has gained significance while socially-oriented motives have been pushed into the background. Based on this, the following studies were aimed to reveal how far it has affected the consumer behavior in both agricultural markets. The research results are used to define the target groups for different kinds of luxury marketing and to give recommendations for the design of accordant marketing strategies. The studies provide empirical evidence for the existence of a shift of motives for luxury consumption and luxury definitions away from prestige and conspicuousness toward self-realization, hedonism, intangible values, functionality, sustainability and authenticity. Moreover, the results imply that luxury consumption can be categorized in tangible luxury goods and luxury experience. Despite intersections by means of hedonism and self-realization, the studies revealed differences in the consumption motives for both categories of luxury.
New Technology Based Firms In The New Millennium
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Author : Ray Oakey
language : en
Publisher: Emerald Group Publishing
Release Date : 2010-12-13
New Technology Based Firms In The New Millennium written by Ray Oakey and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-13 with Business & Economics categories.
A collection of the best papers presented at the High Technology Small Firm (HTSF) Conference held in the UK at Manchester Business School in June 2007. It includes chapters that are devoted to the critical problems of HTSF financing, comprising two contributions from the UK and from Sweden, the Irish Republic, Italy, and Belgium.
The Sage Handbook Of Organizational Wellbeing
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Author : Tony Wall
language : en
Publisher: SAGE
Release Date : 2021-04-14
The Sage Handbook Of Organizational Wellbeing written by Tony Wall and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-14 with Business & Economics categories.
The SAGE Handbook of Organizational Wellbeing is a comprehensive and cutting-edge work providing the latest insights into a range of perspectives on organizational wellbeing, as well as highlighting global wellbeing issues and exploring new contexts. Topics covered include: digital working and social media, LGBTQIA+ identifications and work, suicide at work, refugee workers, and mental health. A multi- and inter-disciplinary work, this handbook embraces ideas and empirical work from a range of fields including psychology, business and management, economics, and science. This handbook draws together current knowledge whilst also outlining emerging issues and directions, making this an invaluable resource for students and researchers spanning a wide array of disciplines. Part 1: Theoretical Perspectives Part 2: International Issues and Contexts Part 3: Developing Organizational Wellbeing Part 4: Emerging Issues and Directions
