Html5 Pr Ctico Vol 2
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All Marketers Are Liars
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Author : Seth Godin
language : en
Publisher: Penguin
Release Date : 2012-04-24
All Marketers Are Liars written by Seth Godin and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-24 with Business & Economics categories.
The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”
Php And Mysql Web Development
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Author : Luke Welling
language : en
Publisher: Pearson Education
Release Date : 2008-10-01
Php And Mysql Web Development written by Luke Welling and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-01 with Computers categories.
PHP and MySQL Web Development, Fourth Edition The definitive guide to building database-drive Web applications with PHP and MySQL and MySQL are popular open-source technologies that are ideal for quickly developing database-driven Web applications. PHP is a powerful scripting language designed to enable developers to create highly featured Web applications quickly, and MySQL is a fast, reliable database that integrates well with PHP and is suited for dynamic Internet-based applications. PHP and MySQL Web Development shows how to use these tools together to produce effective, interactive Web applications. It clearly describes the basics of the PHP language, explains how to set up and work with a MySQL database, and then shows how to use PHP to interact with the database and the server. The fourth edition of PHP and MySQL Web Development has been thoroughly updated, revised, and expanded to cover developments in PHP 5 through version 5.3, such as namespaces and closures, as well as features introduced in MySQL 5.1. This is the eBook version of the title. To gain access to the contents on the CD bundled with the printed book, please register your product at informit.com/register
Fetishism In Fashion
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Author : Lidewij Edelkoort
language : en
Publisher:
Release Date : 2013
Fetishism In Fashion written by Lidewij Edelkoort and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Design categories.
This book delves into the fetishistic world of contemporary fashion to reveal a daring and instinctive future for style and culture. It investigates topics including the evolution of taste from birth to adulthood, the elevation of shoes through ever-higher heels, the psychology of branding, the effects of infantilism, the power of the color black, the fetishizing of objects, and the interaction of architecture, fashion, and the body. The avant garde art performances of Leigh Bowery are highlighted in honor of his continually growing influence on contemporary culture. Talent is sourced from around the globe, focusing on innovative and original content that illustrates a dramatic shift in aesthetics. Bolder, crazier, and more outlandish styles are on the fashion horizon, making this book a key reference in a new era of experimentation and intense creativity.
New Vocabularies In Film Semiotics
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Author : Robert Stam
language : en
Publisher: Routledge
Release Date : 2005-07-08
New Vocabularies In Film Semiotics written by Robert Stam and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-07-08 with Computers categories.
First published in 1992. Routledge is an imprint of Taylor & Francis, an informa company.
Virtual Reality Creations
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Author : Dave Stampe
language : en
Publisher: Corte Madera, Calif. : Waite Group Press
Release Date : 1993
Virtual Reality Creations written by Dave Stampe and has been published by Corte Madera, Calif. : Waite Group Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Computers categories.
With this book and software, any user can explore and build virtual worlds while learning about the latest virtual reality innovations. Includes REND386, the new 3-D virtual reality software package, and Freznel 3-D glasses.
Software Engineering
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Author : Ian Sommerville
language : en
Publisher: Pearson Higher Ed
Release Date : 2011-11-21
Software Engineering written by Ian Sommerville and has been published by Pearson Higher Ed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-21 with Computers categories.
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Intended for introductory and advanced courses in software engineering. The ninth edition of Software Engineering presents a broad perspective of software engineering, focusing on the processes and techniques fundamental to the creation of reliable, software systems. Increased coverage of agile methods and software reuse, along with coverage of 'traditional' plan-driven software engineering, gives readers the most up-to-date view of the field currently available. Practical case studies, a full set of easy-to-access supplements, and extensive web resources make teaching the course easier than ever. The book is now structured into four parts: 1: Introduction to Software Engineering 2: Dependability and Security 3: Advanced Software Engineering 4: Software Engineering Management