Human Resource Management And Internal Marketing
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Human Resource Management And Internal Marketing
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Author : Teena Mishra
language : en
Publisher: Taylor & Francis
Release Date : 2022-12-30
Human Resource Management And Internal Marketing written by Teena Mishra and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-30 with Business & Economics categories.
This book explains various key concepts of internal marketing and its relation to human resource management, commitment, service quality, market orientation, etc. Various human resource models are insufficient to define internal marketing. Therefore there is a need to focus on the models and key concepts of human resource management and internal marketing and in what way they contribute to organizational success. It involves motivation, internal market research, internal communication, internal segmentation, employee retention, inter-functional coordination, and internal branding. The current need for human resource management is to link human resource management and marketing practices which are called internal marketing. Internal marketing plays an eminent role in organizational success. This book helps students, practitioners, start-ups, and educationists. This is a research monograph that will assist an organization to decide the future of human resource management as well as organizational development. This book is for marketing as well as human resource discipline, as internal marketing is the integration of marketing and human resource management. Due to new technology, globalization, and liberalization market need and demand are also changing, thus it is necessary to understand new trends in the application of human resources. Therefore, it is necessary to motivate and satisfy internal customers and make them market and skill-oriented.
Internal Relationship Management
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Author : Michael D Hartline
language : en
Publisher: Routledge
Release Date : 2012-12-06
Internal Relationship Management written by Michael D Hartline and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
Use these techniques to improve staff performance! Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can develop and maintain positive interactions between managers and employees. This book provides cutting-edge research on the management of internal customers (i.e., employees) that offers practical suggestions to improve internal service, employee performance, and—ultimately—external marketing performance. This useful resource contains many special features to augment the text, including tables, figures, and models. Internal Relationship Management explores key issues, such as: internal relationship management—managing relationships with internal customers human resources activities—actions taken to influence employee attitudes and work-related behaviors career entry—the initial stages of the internal relationship management process organizational support—services provided to employees in an effort to support them With this book, you’ll gain a better understanding of: boundary spanners’ appraisals of career entry transition—from telecommunications, insurance, manufacturing, accounting, and retail firms the recruitment, selection, and retention of customer-contact service employees how internal communication processes affect boundary spanners’ satisfaction with organizational support services employee branding—employees internalize the firm’s desired brand image to project it to customers and external stakeholders the internal customer mindset—the importance employees place on serving internal customers The authors of Internal Relationship Management are established scholars in both marketing and management, providing an integrated, state-of-the-art perspective on how internal relations affect marketing performance. This book presents extensive research and case studies to emphasize how employee satisfaction results in customer satisfaction.
Internal Marketing As An Approach To Human Resource Management A Response To Hales
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Author : M. Rafiq
language : en
Publisher:
Release Date : 1997
Internal Marketing As An Approach To Human Resource Management A Response To Hales written by M. Rafiq and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Management categories.
The Concept Of Internal Marketing Im And Its Relationship With Human Resource Management Hrm
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Author : Ionna Papasolomou
language : en
Publisher:
Release Date : 1996
The Concept Of Internal Marketing Im And Its Relationship With Human Resource Management Hrm written by Ionna Papasolomou and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Management categories.
Internal Marketing Directions For Management
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Author : Barbara Lewis
language : en
Publisher: Routledge
Release Date : 2000-08-24
Internal Marketing Directions For Management written by Barbara Lewis and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-08-24 with Business & Economics categories.
Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human resource management perspective* marketing and servic
Investigating The Relevance Of Human Resource Management In Marketing Of Services
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Author : H. Bansal
language : en
Publisher:
Release Date : 2000
Investigating The Relevance Of Human Resource Management In Marketing Of Services written by H. Bansal and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Marketing categories.
Remote Work Internal Marketing And Human Resource Management
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Author : Teena Mishra
language : en
Publisher: Routledge
Release Date : 2024-12-02
Remote Work Internal Marketing And Human Resource Management written by Teena Mishra and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-02 with Business & Economics categories.
This book presents the views, opinions, and reality of remote work and creating an appropriate internal marketing culture in a remote environment. It will be of value to researchers, academics, practitioners, and students in the fields of human resource management, organizational studies, and innovation management.
Internal Marketing
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Author : Tatsuya Kimura
language : en
Publisher: Routledge
Release Date : 2017-04-21
Internal Marketing written by Tatsuya Kimura and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-21 with Business & Economics categories.
Establishing, developing, or promoting a brand or product in a market stems from aligning of divisions within an organization, with the perspective of providing value to customers – an idea which is known as internal marketing. Unlike external marketing, internal marketing ensures that organizational divisions are aligned in the marketing strategies, so that the resultant external marketing is effective and not impeded by internal shortcomings. This book provides a comprehensive review of internal marketing research and illustrates the role of internal marketing in enhancing the capabilities of a company’s internal resources. Putting forward a guiding principle for business practices by considering such questions from a multilateral perspective, this book is a must-read for practitioners and academics alike.
Understanding Services Management
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Author : William J. Glynn
language : en
Publisher:
Release Date : 1995
Understanding Services Management written by William J. Glynn and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Service industries categories.
Internal Marketing
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Author : Pervaiz K. Ahmed
language : en
Publisher: Routledge
Release Date : 2013-06-17
Internal Marketing written by Pervaiz K. Ahmed and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-17 with Business & Economics categories.
A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice * Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management * Highlights the techniques managers need to understand to use IM effectively within their organizations * Contains a range of international and up to the minute examples and cases of best practice from companies around the world Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.
