Human Retail
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Human Retail
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Author : Marcos Álvarez Orozco
language : es
Publisher: Profit Editorial
Release Date : 2023-05-02
Human Retail written by Marcos Álvarez Orozco and has been published by Profit Editorial this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-02 with Business & Economics categories.
Ganar los corazones y las mentes de las personas que venden, es la ruta más eficaz para ganar los corazones y las mentes de las personas que compran. Comprar es una actividad social. Por mucho que el comercio digital mejore cada vez más en el cumplimiento y la rapidez de la distribución de las compras, nada reemplazará por completo la experiencia social de visitar un mercado, un restaurante o una tienda física. Una cultura empresarial que enfatice la diversión, el propósito y el desarrollo potencial de las personas, y que minimice la presión emocional y económica (factores extrínsecos), creará un entorno más motivacional para los empleados y, por lo tanto, una mejor experiencia para los clientes y, a consecuencia de ello, unos mayores resultados para la empresa. El objetivo de la metodología Human Retail es descubrir el propósito de la relación entre una marca y sus clientes, desarrollar procesos eficientes y fluidos para compradores y vendedores y plantear prácticas que se materialicen en acciones concretas en el punto de venta. Con todo ello se desplegará la estrategia que lleve a generar una relación comercial fructífera, maximizar la satisfacción de los partícipes en esa relación y que esta se mantenga estable en el tiempo.
The Human Side Of Retail Selling
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Author : Ruth Leigh
language : en
Publisher:
Release Date : 1927
The Human Side Of Retail Selling written by Ruth Leigh and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1927 with categories.
The Human Side Of Retail Selling
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Author : Ruth Leigh
language : en
Publisher: Palala Press
Release Date : 2016-04-27
The Human Side Of Retail Selling written by Ruth Leigh and has been published by Palala Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-27 with categories.
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
The Human Side Of Retail Selling
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Author : Ruth Leigh
language : en
Publisher: Nabu Press
Release Date : 2014-01-14
The Human Side Of Retail Selling written by Ruth Leigh and has been published by Nabu Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-14 with categories.
This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.
The Human Side Of Retail Selling
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Author : Ruth Leigh
language : en
Publisher: Forgotten Books
Release Date : 2018-03-15
The Human Side Of Retail Selling written by Ruth Leigh and has been published by Forgotten Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-15 with Business & Economics categories.
Excerpt from The Human Side of Retail Selling: A Textbook for Salespeople in Retail Stores and Students of Retail Salesmanship and Store Organization Then, too, manufacturers are realizing that intensive distribution and million-dollar advertising campaigns are wasted unless retail salespeople make good when they sell. It is this retail sales force, not advertising, that must finally persuade the ultimate consumer to buy goods. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Remarkable Retail
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Author : Steve Dennis
language : en
Publisher: LifeTree Media
Release Date : 2021-04-13
Remarkable Retail written by Steve Dennis and has been published by LifeTree Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-13 with Business & Economics categories.
Physical retail isn’t dead—but boring retail is! Remarkable Retail equips the savvy retailer with eight essential strategies to thrive in an increasingly volatile and uncertain future. Digital technology has profoundly altered the competitive landscape for retailers. In Remarkable Retail, industry thought leader Steve Dennis argues that in a world of nearly infinite choice, where the lines between digital and physical are increasingly blurred, even being very good is no longer good enough. To win and keep customers today, retailers must be nothing short of remarkable. In most retail categories, digital channels are often central to the consumer’s journey, but that doesn’t mean people aren’t also shopping in stores; they’re just using them differently, often browsing in one channel and buying in the other. The notion of a physical store channel and an ecommerce channel is increasingly a distinction without a difference; the customer is the channel. The future belongs to those who embrace the blur of digital and physical that represents modern retail today and work to deliver an experience that is more harmonized and more memorable, regardless of how consumers decide to shop. Packed with illuminating case studies from some of modern retail’s biggest success stories—and leveraging Dennis’s more than thirty years as a senior executive and strategic consultant to dozens of brands—Remarkable Retail lays out the case for going beyond a slightly better version of mediocre and forging a path to being truly remarkable. To help retailers on this transformation journey, Dennis presents eight essential strategies for visionary leaders who are prepared to reimagine their way of doing business. A remarkable retailer is digitally enabled, human-centered, harmonized, mobile, personal, connected, memorable, and radical. In an age where consumers have short attention spans, myriad options, and a digitally integrated relationship with every brand, Remarkable Retail is your indispensable guide to creating a powerful retail experience that keeps your customers coming back for more.
The Human Side Of Retail Selling
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Author : Ruth Leigh
language : en
Publisher:
Release Date : 1930
The Human Side Of Retail Selling written by Ruth Leigh and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1930 with categories.
The Human Side Of Retail Selling
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Author : Ruth Leigh
language : en
Publisher: Forgotten Books
Release Date : 2015-06-14
The Human Side Of Retail Selling written by Ruth Leigh and has been published by Forgotten Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-14 with Business & Economics categories.
Excerpt from The Human Side of Retail Selling: A Textbook for Salespeople in Retail Stores and Students of Retail Salesmanship and Store Organization Beyond question the retail salesperson has never before been so clearly in the limelight. She has developed from the old-time humorous "girl-behind-the-counter" character into a trained, intelligent, business person upon whom the success of modern merchandising ultimately depends. The retail merchant of to-day admits frankly that his store's reputation lies in the hands of his salespeople. His stock must be properly sold and customers courteously served. Only capable salespeople can be entrusted with these vital duties, for their efforts can make or break the store's reputation. Then, too, manufacturers are realizing that intensive distribution and million-dollar advertising campaigns are wasted unless retail salespeople "make good" when they sell. It is this retail sales force, not advertising, that must finally persuade the ultimate consumer to buy goods. Consequently, schools, high schools, and colleges have recognized retail salesmanship as a profitable vocation in which men and women should receive organized training. Those within the modem department store itself have also glimpsed broad opportunities in merchandising, buying, selling, advertising, finance, art, display, personnel management, all based on the vocation and training of retail salesmanship. With the development of this vocation, there has arisen a need for a good text-book, simple, yet authoritative, to clarify and standardize rules and methods of retail selling for the salesperson herself. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Managing Human Resources In Retail Organizations
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Author : Arthur P. Brief
language : en
Publisher: Lexington Books
Release Date : 1984
Managing Human Resources In Retail Organizations written by Arthur P. Brief and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Business & Economics categories.
Management development guide on personnel management in retail trade commercial enterprises - deals with Motivation though management by objectives, work performance, performance appraisal, mental stress, the use of occupational psychology to improve labour productivity, and research needs. References, statistical tables.
Redefining Retail
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Author : Philip Kotler
language : en
Publisher: John Wiley & Sons
Release Date : 2024-02-27
Redefining Retail written by Philip Kotler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-27 with Business & Economics categories.
Discover the new realities of working in the post-digital era of consumer brand and retail marketing. In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you’ll find practical and concrete techniques for redefining your organisation’s internal operations and processes, as well as its business strategy. You’ll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more. The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss: The main challenges retailers face in a world that’s been fundamentally transformed by the digital revolution. How to future-proof your marketing strategy, including 10 guiding principles for a new customer experience at retailers and consumer brands. The opportunities and threats of creating a seamless customer journey in the physical, digital, and virtual realms. Perfect for managers, entrepreneurs, consultants, and investors in both the B2B and B2C sectors, Redefining Retail: 10 Guiding Principles for a Post-Digital World will also prove invaluable to students of management, marketing and business administration, as well as anyone with an interest in the evolution of commerce.
